
Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Podcasting since 2024 • 21 episodes
Brand IRL
Latest Episodes
#21: A Culinary Experience on Wheels with the Uber Ride and Dine Experience
Episode 21: Uber created a high end dining experience inside of a double decker bus to promote their new Visa Card in an experience that combined food, ride sharing, and credit cards all in a sensory experience made to rave about. Did...
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Episode 21
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17:45

#20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up
Episode 20: Ommegang Brewery transformed their new product launch into a week long plus experience that resonated with New Yorkers looking for Nirvana. Did the Growler Store drive brand loyalty or was it just another craft beer experi...
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Episode 20
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21:21

#19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses
Episode 19: Facebook & Macy's collaborated on an instore popup shop that gave over 100 small direct to consumer businesses exposure and IRL reach for the holidays. Did they bring holiday cheer to business owners and shoppers alike...
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Episode 19
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19:28

#18: Facebook Goes Offline to Show They Don't Sell Your Information
Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday cheer and brand loyalty back into their users...
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Episode 18
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21:09

#17: Vending Experiential Happiness - 3 Activations Mixing Brand with Innovation
Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products. Did they vend a succe...
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Episode 17
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13:29
