The Esthetician Podcast

Acne Expertise with Bri Jones: Top Treatments, Industry Insights, and Networking Tips for Aestheticians

• Kari Jo

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In this enlightening discussion, Kari Jo Patterson and guest Bri Jones delve into the intricacies of treating acne and building confidence within the esthetics community. They explore the importance of personalized skincare consultations, the 80/20 rule of effective acne treatment, the significance of networking, and the balance between professional duties and personal life.

• Bri's journey as an esthetician and initial struggles with acne 
• Importance of at-home skincare for successful treatments 
• How to tailor consultations for better client compliance 
• Significance of product recommendations in achieving clear skin 
• Role of networking and community in business growth 
• Strategies for maintaining a work-life balance as an esthetician 
• Overcoming fears related to marketing and self-promotion 
• The evolving landscape of skincare technology and treatment options 

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Announcer:

Welcome to the Esthetician Podcast, where passion meets prosperity. Your host, Kari Jo from a solo esthetician into a successful business owner, achieving ultimate time and financial freedom by the age of 38. Kari Jo is the author of Fearless Prosperity, empowering estheticians to build their empire and achieve financial freedom, and the creator of the Empire Growth System for Estheticians. Get ready for some empire-building wisdom Now. Welcome your host, Kari Jo.

Kari Jo:

Hey guys and welcome back to the Esthetician Podcast. I'm your host, Kari Jo, and today's Kari Jo going to be so amazing because I have a special guest. Her name is Bri Jones and she is known as the Southern Idaho Esthetician on Instagram. If you follow her, I love her. She's been an esthetician for over 10 years and she is just so relatable, which is also why you guys are going to love this episode. But she struggled with acne herself and she turned her own struggles into a passion to help others who struggles with acne. She is a certified acne specialist and she is a skin revision therapist and, trust me, she has so much wisdom to share about growing your business and your confidence in this industry, and so we are just going to jump into it. Hi Bri, how are you Hi.

Bri Jones:

Oh my gosh, so good. Thank you for having me. This is just so much fun and what an intro. That was so sweet of you. I'm just so excited to be here.

Kari Jo:

Yeah, I am so excited to have you on because I have been following your I don't know like your business and your progression through growing your business and even your online followers forever, because you inspire me with like everything that you post and you have such great wisdom. So I'm so excited to jump into this because I feel like estheticians, you know, and I sent you my book and I know you have it. So I talk about how there's like that survival phase and then there's like the growth phase, and many of my listeners are in that survival phase of trying to grow their business and I feel like what they miss out on is like that knowledge that you get after that you need in order to grow your business, don't you know? Yes, absolutely.

Bri Jones:

It's all after. I feel like, unless you get into a really amazing school With my experience, when I started, my schooling honestly wasn't the greatest, I will say. Honestly wasn't the greatest, I will say and it took a while after having my license to actually grow my business. It took a long time it was 14 years ago I started and social media wasn't huge then. I feel like now if you're starting, it's kind of nice because we have these social media platforms that you can actually really grow your business on and grow followers and that's kind of an easier way to get clients in. But when I first started it was hard. We had to be. You know you have to go into the salon and sit there and wait for clients and it just was. It was so hard and you sit there and you're not making money if you don't have any clients walking in the door. And now I feel like it's just evolved into this Not that it's easier, but there's so many better ways to market yourself and to get clientele coming through the door.

Kari Jo:

Yeah, so did you start off like opening your own thing, like right when you graduated?

Bri Jones:

opening your own thing like right, when you graduated? Yes, I did so. I've never worked for like any spa or anything like that. I just went in solo from the beginning. It was rough at first. So I always joke with my clients and just everyone around in my town. We just know that we're like 10 years behind everyone else. Okay, so we, you know it just started out slow.

Bri Jones:

Skincare was not a huge thing. When I first started and got my aesthetics license, it was like people asking me okay, what's a facial? Why would I need a facial? And I'm like, oh my gosh, what do you mean? And so I actually started out with doing a lot of lash extensions and grew my business from there. And then it wasn't until really probably a good six years ago that I got some solid face like facial clients. So it was a kind of a crazy start for me. I didn't really want to do lash extensions at the time, but I kind of had to to grow. So it all worked out. In the end I feel like I've grown a ton since I started till now. Um, so, yeah, it's just, it's a. You know, it can be crazy how things kind of turn around. Yeah.

Kari Jo:

And I actually what I love about what you just said is like you had to use the lash clients until you were able to fill your schedule with, like, your facial clients, because that is literally how I grew all of my employees. Oh really, oh, my goodness. Yeah, that is totally how I did it, and it's so funny that that worked for you, because I had when my employees would come in. Of course, they have no clients whatsoever, so I would have them start off with doing lashes, because those are return clients, so you're going to get paid and so that provides that income for you while you're trying to grow the facial side. And then, you know, as you get busier with the facial sides, you can kind of move on.

Bri Jones:

But I mean, lashes are one of those things that people don't want to go without once they have them on. I am one of those people. I know what it's like to go without lashes and so it was such a good way to get into the career. Even if it wasn't something I necessarily wanted to start out doing. I ended up actually loving doing it and I still actually do lashes to this day. It's kind of a half and half. I have a lot of facial clients, but I still have some of my lash clients, even some that I first started out with. So it's been just fun to kind of transition and to have more than one thing that I do. You know I don't have to do facials all day. I kind of get a break in between and get to do a lash client or you know. Just, it's just fun to have some different things going on throughout the day.

Kari Jo:

Yeah, I love that. Well, so, going into like facial clients, cause you are an acne specialist and if you follow Bri on Instagram which you guys totally need to you will see all of her incredible before and afters. And so I want to know like, what do you think is the like makes the biggest difference in achieving that clear skin for your clients? Like, what have you noticed? Like this is it?

Bri Jones:

This is a game changer. Yeah, so it's totally that 80-20 rule. I don't know if I mean obviously you've heard of it, but it's 80% of what you're doing at home and then the 20% is what you can do in the treatment room. So I always tell clients my first thing with my acne clients is like okay, we're going to sit down, we're going to try and figure out a good regimen for you to start with, and it's I really focus on at first, just putting like anything that you're putting on your face or I'm going to make sure that it doesn't have pore cloggers in it.

Bri Jones:

Okay, so that's like the biggest thing for me is let's figure out a good skincare regimen. That's going to be your number one thing. What you're doing at home. That's going to make the biggest difference. Now, if you want to do some treatments, that's that other 20% that's going to really get you clear and it's I feel like the treatments just help you get to those results quicker. So you can still achieve so many great results at home with just the skincare you're using, but the treatments are just going to kind of give your skin that little oomph that it needs to get clear quicker.

Kari Jo:

Yeah, I love that 80-20 rule. So what would you say? How many? Cause? I love that. I don't think, like, if you're treating acne and they're like someone comes to you for consultation for acne and you know you talk to them and then they leave and they don't have any product, I'm like, well, you obviously didn't do the job. Like, well, you obviously didn't do the job, right, right. So my thing is so how many products do you think on average, like you have an acne client come about? How many products do you do they normally leave with? Like, do you normally send them that?

Bri Jones:

very first time with like five products or at least one. How do you do that? That's kind of my goal. So, with acne for myself. I struggled with acne forever and it took me a long time to actually get control of my own acne, even as an esthetician. And it wasn't until I found Face Reality Skin Care that actually worked for me and that's I just knew I'm like I have to bring this into my business. It was such a game changer and I saw other estheticians online posting about these before and afters and I'm like, okay, this is incredible. I finally found that magic that I need to bring into my treatment room. And so with face reality, you typically get anywhere from like seven products usually, and their price points awesome too. So that's what's really nice.

Bri Jones:

I feel like most of my clients, if you come in for a consultation, most of them will leave with products just because when you have acne, you truly want to do anything possible to help get rid of this acne.

Bri Jones:

And so for me, even when I was, you know, not making any money, I mean I I would find a way to try to buy products just to try anything to clear up my skin, and I feel like that's, you know, a huge thing with everybody.

Bri Jones:

If you have, like a skin concern, it's like, okay, what can I do to help this? I want to try and make this better, and so most of my clients do leave with products, and it's typically, like I said, anywhere from like six to eight products, but that's mainly with base reality, and so the way they have it set up is like it's just a full system. You get like a cleanser, a toner, a serum, that's just I can really. When I see someone's skin, I can just, I just know what to put them on already. And so there's serums, there's hydrators, there's, you know, moisturizers, all the things. Spf is important all the time for every client, you know, and the acne med, of course, and so for me that's typically what I focus on, and usually every acne client that comes in I will start them on face reality, just because that's what I'm most comfortable with and that's what I've gotten the most results from.

Kari Jo:

I love that. Yeah, that's so good. So how do you get the clients to realize that they need to do the product Like? I totally am with you and I get that. But I feel like sometimes what estheticians have a hard time with is they're like, well, I recommend product, but then they don't want to buy it or they don't take it. And it's like what are those estheticians have a hard time with? Is they're like, well, I recommend product, but then they don't want to buy it or they don't take it, and it's like what are those estheticians really missing out on that? They need to understand what they got to do in order to get that client to buy that product.

Bri Jones:

I think, honestly, just a really good consultation that's a huge part of my journey with my acne clients is really, really really focusing on okay, you have to do this at home to get the results, and if you want to see results, you have to have the product. I typically so, honestly, I hate selling products, I hate being a salesman, and but that's a huge part of our job and it took me a long time to get comfortable with that. So, but I've gotten more comfortable with consults and just being very clear on how to take care of your skin at home, and these are the steps to achieve clear skin. Most of the time, like I said with acne clients, they want to do that, they want to achieve clear skin. But I have had, you know, a lot of people.

Bri Jones:

I even my sister I'm going to throw her under the bus, you know she'll, every so often she'll have these breakouts, but she's never been consistent with skincare. And then she'll call me and she's like, oh my gosh, what do I do? My skin's so bad right now and I'm like, well, have you kept up with your skincare? And no, of course you know. And so I just I'm always like you have to do it morning and night, Even if that's the only thing you do during the day do your skincare. So I really try to just press really hard on if you miss a single skincare routine, just your morning routine or your nighttime routine, it really gives your skin that opportunity to create more acne. So just I think really being focused on that consultation and being very stern about how to go about treating acne is kind of been my key to helping people really just, I guess, just be into doing their skincare routine.

Kari Jo:

Yeah, yeah, that is so good. I think the consultation is key for every esthetician and I would say, like, if they're not getting the results that they want, it's not that the products are broken, but it's maybe there's a system in your consultation that isn't working and so you got to like edit, how are you presenting it? And I get what you're saying, cause like I hate sales too, but when you really believe in something like you're saying and you know that it works, it's not really selling. It's like you came to me. You're paying for me because you want me to give you the answer and I know the answer and this is the answer. Yeah.

Bri Jones:

And that's kind of what I try to tell people too is I've only invested in products that I truly believe in. So even some of these more expensive skincare lines like Skin Better that I have, or Hydranity some of those products are very, very spendy and I never want to come off as like a salesman like, hey, you just buy this from me so I can make money. That's never my intention. I bought into these lines because I truly believe in them. They've given me the best results and I've seen so many other clinical results from these lines because I truly believe in them. They've given me the best results and I've seen so many other clinical results from these products that I've bought into. So I try to make that clear as well too, without actually saying that to my clients, but I feel like just building that trust with them. They see that in me as well.

Kari Jo:

Yeah, definitely so. You've been in this industry for 10 years 14 years I think about 10 because I went to like your website. You need to update it.

Bri Jones:

Yeah, I know, I do, I know, I know it says on there 10 plus years and I actually went back and looked the other day and I'm like, oh my gosh, it's going on 14 years now.

Kari Jo:

Well and it's so funny because I think I even have that in mind I'm like oh yeah, I've been in the industry 20 years, but it's like when do you update?

Bri Jones:

I've been in the industry for 11 years but I guess it was our age more right Probably did have those.

Kari Jo:

But so where do you think that our industry is heading over the next little bit? Because I feel like in aesthetics it's like a constant, like you're, it's always changing, the there's always something new. And you know, I felt like when I started a long time ago it was so into like the facials and the more holistic, and then it kind of moved more medical, what, where? Where do you think the industry is going?

Bri Jones:

It's so awesome because the technology in skincare these days is incredible. I mean, if you there's always these pictures that I see online of like women in their forties from, you know, back even 30 years ago, that looked, you know, they almost looked more like in their sixties as of now, you know, and so we're aging so much more gracefully and it's because of this awesome good skincare and these treatments that we have available and I just see this industry just rolling with that. The skincare is just going to get so much better. I feel like there's going to be, I mean, amazing lasers. There's already amazing treatments out there but I just think it's going to get that much better.

Bri Jones:

We've progressed so quickly over the years with how much better things have gotten and it's just going to. It's just going to keep going, and that's it's so nice to live in this day and age because we can really look our best and feel our best and not age as fast as we've. You know we wouldn't want to, so I I just think everything's the skincare world is going to change drastically with, like all the technology and everything. I feel like it's just going to get better and better.

Kari Jo:

Yeah, I think so too, and I I love what you said about aging gracefully. I feel like that's really what our job is as estheticians is. I mean, yeah, everybody wants to reverse the signs of aging, but I feel like what our job is is just to help people age gracefully and the best way and be the best version of themselves.

Bri Jones:

Absolutely yes, I mean our skin. It's so important to take care of our skin. You know, it's the largest organ on our body. But a lot of times when I talk about aging I feel almost like I know a gal that says, you know, she hates the word anti-aging, and I get that we shouldn't be afraid to age. But I think, typically, and mostly for women, I think we're all afraid of aging a little bit or just, you know, seeing those little signs of aging, and we want to just look our best and feel our best. And that's my thing is, if I feel better about the way I look, I'm happier. And so I do try to come across that with my clients too. You know it's, it's more than just aging gracefully, it's just taking care of your skin. It's, you know that, that largest organ on your body. We have to take care of it.

Kari Jo:

Yes, yeah. So what would you say in your business, while you've grown your business over the years, what was the most valuable treatment or service that you have ever added to your menu?

Bri Jones:

no-transcript. Everything With that being said, with, like acne clients, it's like we've got to get you clear first and then we can do all these other amazing treatments once we get you clear. So it kind of just gives that like ray of hope, like okay, there's a next step in my you know skin goals.

Kari Jo:

Yeah, I like how it doesn't just end when you finish with the acne treatments it's like, okay, let's continue going. Yeah, absolutely Way harder to get new clients than it is to just retain the ones you have and grow with them through their journey, so I like that you do that. So, microneedling what pen Can I?

Bri Jones:

ask what pen? Yes, so I'm actually an ambassador for this company as well, which I'm so excited. It's a skin pen and it is it's. It's phenomenal. I mean, it glides like butter on the skin and it's such an easy, quick treatment. We pre-numb you so you don't feel a thing and so it's very comfortable.

Bri Jones:

But what it's going to do is just create these little, tiny micro injuries to your skin and then it puts your skin into repair mode. So it's kind of like working out. When you work out, you're kind of injuring your muscles a little bit and then they go in and repair themselves and that's how you build muscle. Well, that's what we're doing with your skin, with microneedling. So we're going in making these tiny, controlled injuries and then your skin just goes into complete repair mode. It helps to produce new collagen that we lose. It can help plump up those acne scarring that we have. It can help break up that hyperpigmentation. So it truly is a treatment for everybody at some point in time in your life. And I just love the anti-aging part of it as well. You know we just talked about that. It's like we all want that good anti-aging treatment, so I feel like this one is just my favorite no-transcript.

Kari Jo:

Yeah, so the numbing that you use. Does Skin Pen have a numbing cream or do you use a different brand? What do you use for?

Bri Jones:

your numbing? Yeah, so I use. Is it Zensa? Is that how it's called? It's Z-E-N-S-A and it's a 5%. I believe I'm trying to think, if I'm, hopefully I'm getting that Totally thrown out the blue. I believe I'm trying to think if I'm, hopefully I'm getting that, no, you're good, you're good and what I've found works really great. So, honestly, it typically takes 15 minutes to get somebody numb. There's these little face masks and it's kind of almost like a saran wrap. So you just put that on over the numbing cream and it kind of speeds up that numbing process. So anytime I numb somebody, I just throw that on and it's really 15 minutes is nothing. And then the treatment itself is so fast. You know it could be 10 minutes, you know it's just such a quick treatment.

Kari Jo:

So now going in to microneedling, cause there is like some like controversy about like how deep people have to go in order to get their results. You know, I've had like a client be like, oh my gosh, I'm not gonna do that. My, my friend did that and she was like red for like days and whatever. And I'm like what, how are you judging your depth? Do you have like a specific depth that you're going to or do you base it on their skin? How do you go about that?

Bri Jones:

So typically I'll start with a very low depth. I want to see just that little, tiny pinpoint bleeding. So when microneedling first was a thing, it was almost like you know we'd see these celebrities getting it done and their whole face was bloody. And oh no, it is. It's. That's very scary to see and a lot of people are very queasy with needles already and blood, and so a lot of people were very even my clients, you know. They're like am I going to be bleeding a lot and what are the needles like? And it's not that way anymore.

Bri Jones:

So scientists have found you don't have to go deep to get good results. In fact, I think sometimes going too deep could cause more of an issue. So I really start very minimal and I'll start on the forehead. The forehead is just a little more bony. You know we've got that, it's just we don't go as deep there, and so I'll start very, very minimal. The cheeks I can go a little bit deeper on, but really what I'm looking for is that perfect pinpoint bleeding and once I have that, I don't tend to go any deeper. I don't feel like you need to be super bloody and that's the whole. I mean there's results on just very, very minimal depth. So I love that. I love that it's just. I mean, you don't have to have that crazy downtime anymore with treatments.

Kari Jo:

No, I love that too, and I always get the analogy of like it's like fishing You're not going to throw your fishing hook, like past, where the fish are. Yeah Right, where the fish are. So you really don't need to go that deep. So absolutely.

Kari Jo:

I like that. Um, so tell me about networking a little bit, because I feel like I've been watching you for a while and I feel like you do such a good job networking with the community and I think one of the biggest things that is a game changer for estheticians is if you start networking, because I feel like what holds them back is they're in this survival phase and they're struggling and I mean, can you imagine like having the worst time of your life by yourself? I feel like you got to network, you know, and it will help you get out easier, like better, quicker, faster. So I feel like you are so stinking good at this, just from following you, because you connect with so many others in the community. So what advice would you give to estheticians that are wanting to build their own network and learn to start networking? How? How do you do it? How do you have the courage to go out and put yourself out there? It's so hard.

Bri Jones:

So I will say I'm very shy. I've gotten a little bit better over the years, but I'm blessed. I'm in a very awesome community. I'm in a small town, but not too small to where everyone knows everyone but sort of. But you do have to just kind of step out of your comfort zone. You have to go and meet people, you have to get involved in things just in your city, in your town, just so people can see you and get to know your name. It was so fun when I first started my Instagram page and really focused on getting my name out there. I would go up to our local coffee shop and they're like, oh my gosh, are you the esthetician in our town? And I mean I, it made me feel so good. But I'm like, okay, I'm actually, this is working. And sometimes it's hard to because you know I I would feel silly posting things, especially when these dancing reels and things were just really everybody was doing.

Bri Jones:

I don't like doing that.

Bri Jones:

I can't dance. Yeah, me, neither, me, neither and I I don't want to, I don't want to post that kind of content all the time. But what I was posting was attracting people and so I was like, okay, this is working. You know, and that's what they always say is be authentic to yourself. You know, if you're trying to, if you see what other people are doing and it's working for them, sometimes it won't work for you. So it's truly just being yourself. You're going to attract people that you know are attracted to you. They, they're going to like what you're posting, and so, just, but you will have to step out of your comfort zone a little bit, and that was hard for me in the beginning.

Bri Jones:

But you know, I have friends in this town that, just you know, they own these amazing companies and businesses and getting my name, my name, out there, promoting myself, that has really helped me. Like, for instance, I have a friend that owns this amazing flower shop and for Valentine's day, coming up, she reached out and was like, hey, you know, do you want to collaborate? And that's such an amazing thing too. That you can do is you can reach out to companies and say, hey, you know, for this event coming up, would you mind doing something together to promote both of us and typically I feel like every business that I've ever asked to do, that they just jump on board. They're like, yeah, let's get both of our names out there because it helps all of you. It jump on board. They're like, yeah, let's get both of our names out there because it helps all of you. It doesn't help just you, it helps them too. So I feel like that's key in going into this and help navigating.

Kari Jo:

Like just networking in general. Yeah, so you also said sorry I'm backing up, I jump all over the place, but you also said that you were an ambassador for Skin Pen. Yes, so like if there are other estheticians that are interested in doing that, how did you go about getting there and doing?

Bri Jones:

that that was kind of a crazy unexpected thing for me. I actually have an amazing rep with Skin Pen and he actually asked me myself to be an ambassador and I think it was. It was nice for me because I'm like okay, that's going to give me some just guidance on what to post and how to market this. And I was really nervous to bring on the skin pen because it is something a little more expensive as an esthetician to bring on. But just being able to have that title in general was so helpful to market myself and to get new clients in the door. But that was something he had asked me if I would be interested in.

Bri Jones:

I jumped on it because I feel like having those just titles it helps so much because it's like you know you seem more important in the industry and so, but I mean, I've worked on with Face Reality. You know they have their ambassador program and that's something that you actually have to basically try out for. And I will continue to do it every year because it's like you know, even if you don't get that opportunity, you just strive hard. You know you work harder for it every year and so it's it's just a good way to get your name out there, to get more practice and to be able to post more content and just kind of bring out that creativity of yourself.

Kari Jo:

I didn't know. You have to apply every year, is that so?

Bri Jones:

Yes, and it's you know, and they only pick. You know it's very minimal that they pick, and so it's just really something that you have to work on. And I'm not the best with my Instagram. Sometimes I'll go through phases where I'm very consistent and I want to be consistent and I feel creative, and then I'll kind of hit this like, oh my gosh, I feel burnt out, and I think the burnout is for me. I think it's like when I'm trying too hard and not being myself, or if I'm trying to do things that other estheticians have done, that have worked for them, and I'm not being true to myself. So I think for me and that's a goal that I've set this, you know, 2025 is just be yourself, and when you feel creative, get on there and, you know, show yourself, create some content. You know, have fun with it. If it's not fun for me, I just tell myself you know, if it's not fun, I'm not going to do it. So I just I think that's what's really motivated me.

Kari Jo:

Yeah, so what does your schedule look like now? Like how often are you going into work? What? What does the your company's business like? What does it look like for you on?

Bri Jones:

the daily. So right now I am. I'm also a mom so I wanted to really create a schedule that I could have time at home but enough time at work to get in all of my clients. So I work Tuesdays, wednesdays and Thursdays, and then now I've added on Friday mornings and it has been perfect for me to have, you know, that extra time off to where I can just kind of recoup and get ready for my work week. But then, also, diving into my work week, I have enough time to where I can fit in my clients and not overwork myself but be the best I can be while I'm at work.

Bri Jones:

And being a mom, you know, it's hard to find that balance. It's hard to find that work-life balance and for the longest time, you know, I've thought like gosh, would I want to be a stay-at-home mom? I don't think it's for me. I love to get out and work and have some time to myself. It's not really time getting away from my child, but it's just time for myself and time for building relationships with people, and so I love having that just work-home life balance. It's not too much but it's enough, you know.

Kari Jo:

Yeah, I love that you do a little bit of both and you're trying to find that balance. I feel like I did that wrong at first, because success can be incredibly addicting and so when I was in my company, it was like very addicting for me and that is why I was so successful at it. But I use. Success has a cost. There's a payoff, and so I the payoff was I was not, so available at my home, you know I wasn't, and so I love that you are putting a balance between both and you found that boundary now, do you know?

Bri Jones:

what I'm saying. Well, and I feel like when I so, when I first started, I wasn't married, I wasn't dating, and so when I first started my business, I was available and I kind of made myself available. It was almost like 24 seven, you know, if I had to go in for a lash client at 10 PM I would, and I worked. Once I built my clientele, I would work at all times of the day and just run myself ragged. But I feel like back then too, I didn't have anything stopping me from working.

Bri Jones:

And so once I got into a relationship and met, you know, met my husband, and then started having other things going on in my life, I set that boundary as to okay, I need time for myself as well.

Bri Jones:

And I needed to set that boundary with clients like, okay, we're not going to go in past a certain time to do lashes or this or that, and that's been so helpful. And then, when I had my son, I was able to release it down and say, okay, I'm going to take this time to be at home with him, but then I do need to work, I need to make money too. So it was just finding that right balance can be really hard, but I felt like just picking those few days that I wanted to work, it was just, it was key, and I wanted to really have my time with my son as well. I was very you know, I selfish almost with my time with him, but I feel like we need to be as parents, you know, and I felt very blessed because I could do that. I had my husband that worked and he was able to provide for us. I didn't have to be at work all the time, so I was very lucky in that way.

Kari Jo:

Yeah, yeah, I love that. After I sold my company and when I started getting into coaching, one of my like coaching mentors he was like Carrie, whatever you do, set your schedule of what you want to work right now, because otherwise it's really hard to take back. And I, and then I sat there and I thought about what happened when I was growing. My company was I did take it about any time of the day, like you. And then it is so stinking hard when you have to pull back and be like, oh yeah, nope, I'm not going to class five. You know what I mean, or whatever it is, because we train our clients and to retrain them is so hard, it's so hard, so hard. So I feel like what from what you're saying? I'm like, yes, guys, listen, make your like, put boundaries in place.

Bri Jones:

Yeah, yeah, learn from my mistakes. I have new esthetician friends that are just very new to the industry and that's always my advice is set those, have those boundaries before you even start. You know it's with the prices. You want to have that set price, just so you're not.

Bri Jones:

You know I would have friends come in and you just kind of feel or for me at least, I felt obligated to just give them this type of discount or, you know, go in at a specific time, like you know, just be always be available for them. And in the long run it made it so hard for me to try to cut that out because I felt like I couldn't say no. And then I also felt like I was you know, I wasn't being a great business owner, I guess if I couldn't get them in when they wanted in. So boundaries are very important and if you can set them right when you start and I feel like when you have boundaries like that too, it's important to know that it's not mean and they will not think it's mean, it's just in our own heads.

Kari Jo:

I mean no business. I mean Chick-fil-A is not going to be like. Come in at three o'clock in the morning, sure, I'll get you your nuggets.

Bri Jones:

Yes, absolutely, just because you're a friend of someone that works there. Yeah, it doesn't work that way.

Kari Jo:

I mean, but well, this has been so great and we're like closing up, and so one of the questions I like to end with is it's on fear, because my book, my whole brand, is based off of fear. I believe that you have to overcome fear and almost embrace it to get the prosperity that you want out of you know, the aesthetics world, or anything really. And so my question is for you have you overcome a fear in your career and what advice would you give to estheticians who let fear hold them back from going forward?

Bri Jones:

Yes. So honestly, Instagram was my biggest fear and just putting my face out there and posting and I was afraid of any like backlash I'd get or like any embarrassment if I I get embarrassed so easily and I didn't want anyone to think that I was looking stupid. But when I look back at the progress I've made with Instagram and all the clients I've gotten, I'm like, okay, you know what? What I'm doing is working for some. I might not be everyone's cup of tea Nobody is, and that's the thing is. It's like we have to just kind of get past that. So, truly putting yourself out there, the more you do it, the easier it's going to get. With some of my new SDs that I personally know, I'm like just post If you have something that you want to post and you, or if you want to promote something, do it because you will attract people, you will get people from this.

Bri Jones:

I love online because we can get so many more clients that we weren't able to get back in the day, Like when I first started. It was like we'd have to put ourselves, you know, an ad in a newspaper and that would maybe attract one or two people and we don't have to do that anymore. You know, it's so much easier for us now. We just can put something online and it's free. So it's like we need to utilize this. We need to put ourselves out there, and it is going to be uncomfortable for some of us, but it's OK. It is going to be uncomfortable for some of us, but it's okay, Because once you see that it's working and once you start getting that flow of clientele in, you're just going to be so happy and it's going to be easier to do it every time. Yeah.

Kari Jo:

I love that. Okay, one question. I feel like I just said I love that like 100 times during this. Anyways, that reminds me, because you're talking about putting yourself out there. Where do you find the best return on investment for posting? Is it for your company and your business? Is it on Facebook or Instagram or TikTok?

Bri Jones:

Or are there any other ones? Yeah, I typically just post on Instagram. I do have a Facebook page which I really like, just neglect and um, tiktok. I kind of tried to start on it, but I feel like my biggest one is Instagram and I think it's because I just first started there. So when I tried to do TikTok, it's not as familiar to me and in fact I you know. Speaking of TikTok, it's back now. Yeah, it was gone for like 12 hours, which is crazy. Actually, I'm so sad about it because I deleted it from my phone when I knew it was going to be banned. I deleted the app. I can't get the app back. It's not in the app store, it's. I don't know if that's ever going to be coming back for me now.

Bri Jones:

I'm kind of sad about it but yeah, yes, I just I don't know what's. I don't know if Apple's going to fix that. Hopefully I'm sure they will. Um, but my biggest one is Instagram, and I think I'll probably stick with that one, just because I'm most familiar with it. But I see so many other successful people on TikTok. You know just so many influencers that have gone viral, and I honestly this kind of takes me back to like COVID days. I feel like with TikTok, I felt like that was a huge industry game changer for estheticians because people were talking about their skin and I feel like that brought awareness to a lot of people that, oh my gosh, there's so many things I can learn online for my skin. And with that being said too, it's like we don't want to steer you in the wrong direction with just following a random influencer for skincare advice. It's like find an esthetician that you trust for your skin advice and go from there. You know.

Kari Jo:

Yeah, I had an esthetician. I had a phone call with her and I know this is supposed to be finishing up, but we're we're going to go, because I had an esthetician and I was talking we were talking about acne and I was like what do you think the biggest problem is why your clients, you, they're what holds them back from getting them what they want. And she was like TikTok, they listen to so many TikTokers, yes, and there's so much information out there, and so that is I love that. You know it is you got to find someone that is trustworthy, that you can trust their advice and know that they do the work to figure out what is true, what is not true. And, yeah, I actually, when TikTok was banned, I was kind of getting excited because I haven't experimented over there either, and I was like, yay, everyone's going to come back to Instagram, I don't have to learn a TikTok. And then when it was reinstated, I was like, dang it, I don't have to learn TikTok.

Bri Jones:

Yeah, exactly I felt the same way and it's like you know, tiktok was one of those things that I just scroll on at night when I can't sleep, and so I was like you know I'm going to be sad about that, but I am going to be happy that more people are on Instagram again, and so I think people do both. You know they go back and forth, but you pick one or the other that you really really like and focus on. I feel like TikTok was a really good start for skincare trends and things like that. But there again, we you know we don't want our clients to be steered in the wrong direction and I do but I do love that it has brought awareness to skincare and everything. So that's a whole nother topic for probably a whole nother episode, but another day, oh my gosh.

Kari Jo:

Well, kate wasn't Bri. Amazing guys, she is so great and I feel like I could just talk to her all day, and we could just talk about aesthetics all day, which I'm sure you guys feel the same way. So, if you guys want to follow Bri, learn more. She is somebody that you can definitely listen to. So, Bri, how can we, how can my listeners find you?

Bri Jones:

So you can find me on Instagram. I'm the Southern Idaho Esthetician I do. Also, if you want to become a client, you don't have to live in my town either. We can do virtual um, which I love. I love that everything can be online now, so you can follow me there and see more of me there. And, yeah, please give me a follow. I. I love interacting with people online and it's just. It's such an awesome thing to have available, so thank you for having me. This was amazing.

Kari Jo:

Yeah, I'm so glad that you came on and you are killing it and so you provide so much valuable information. So I really appreciated it and I learned so much. Guys, if you found this episode valuable, subscribe and like it, comment. I want to know what you found was most valuable for every. So comment in the little text. Let me know what you guys thought. Maybe if you guys have another question we can bring her on for another episode. So anyways, thanks guys, we'll see you. You on Friday for another business episode.

Announcer:

Thank you for listening to the Esthetician Podcast with Kari Jo Patterson. Each Kari Jo Kari Jo brings you real world lessons on how to grow your empire. To learn more about Kari Jo Fearless Prosperity Mastermind Group, one-on-one VIP coaching opportunities and more visit Kari Jo. That's wwwcarijopattersoncom. See you next week for more insights and strategies on the Esthetician Podcast.

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