Esthetician Podcast; Business tips for Beauty professionals
Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.
This podcast is for you if you’ve ever found yourself Googling questions like…
- How do I get 20 clients a month consistently?
- How do I get more rebookings without sounding pushy?
- What do I say during a virtual consultation to close clients?
- Should I include retail in my programs or sell it separately?
- What do I say when a client wants results but won’t invest?
- How do I hire the right esthetician for my team?
- What do I do if my new employee has no clients booked?
- How do I get out from behind the chair without losing clients?
- How do I coach my team instead of micromanaging them?
- What’s the best way to build a luxury brand that doesn’t rely on me?
- How much should I pay my esthetician employees?
- What commission structure is actually profitable in a spa?
- Why am I fully booked but still not making money?
- How do I create a compensation plan that motivates my team?
- What should I include in a high-ticket skincare program?
- How do I grow my esthetician business using a quiz funnel?
- Can I run ads if I don’t have email set up?
- Where should leads from my quiz go?
- How do I follow up with people who don’t book right away?
- What should my website say so potential clients “get” what I do?
Episodes
75 episodes
075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.• Emily shares her journey fro...
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34:38
074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your Sanity
Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost ...
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23:43
073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.
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33:43
072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment Room
What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to sha...
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46:07
071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for Estheticians
Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transfor...
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30:55
070: Want to Add Laser to Your Spa? What Every Esthetician Must Know First
Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right eq...
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38:30
069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra Clients
Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales.Throughout my c...
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12:16
068: How to Shift Estheticians from Hourly to Commission Without Losing Your Team or Your Mind
Ready to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-bas...
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12:02
067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from Dermalogica
Skincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships.• Sales rep careers r...
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33:38
066: The Unspoken Truth About Selling Your Esthetician Empire for Maximum Profit
Ever lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think. In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth...
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16:22
065: From Good to Unforgettable: Transforming Your Esthetics Business
What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact thr...
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21:06
064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
You can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/
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35:27
063: The Legal Pitfalls of 1099 vs. W-2 in Esthetics
The costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1...
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10:34
062: Finding Your Perfect Niche: The Game-Changer for Estheticians
Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific.In this ...
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17:28
061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson
Marti, Medspa Mentorwww.instagram.com/marti_medspamentorhttps://msha.ke/aestheticsacademy.com
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30:48
060: Bank Account Boundaries: The Lifesaver Your Spa Business Didn't Know It Needed
Financial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk.
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12:44
058: Membership Magic: Turning Beauty Subscriptions into Profit
What separates a failing beauty membership from one that drives 30-50% of your revenue? After my own membership completely flopped, I discovered it wasn't the concept that failed—it was my approach. Most estheticians struggle with memberships b...
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15:44
057: How to Pay Yourself as an Esthetician & Avoid IRS Mistakes with CPA Danielle Hayden
Here is our gift to your audience: Gift - Kickstart Accounting, Inc.You can find Danielle here - https://kickstartaccountinginc.com/...
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36:14
056: Beyond the Basics: Why Education Is Your Secret Weapon for Client Retention
Knowledge—not marketing—is what separates struggling estheticians from those who are fully booked. Most beauty school graduates emerge with just enough training to pass state boards, but lack the deeper understanding needed to create true clien...
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13:23
055: Mastering Esthetician Finances with Sharon Muchow: Bookkeeping, Taxes & Cash Flow
Find more about Sharon at: 360-213-6940 or book online at msaccountability.org
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26:26
054: Your Pay Structure Is Keeping You Broke, and Here's How to Fix It
Money conversations in the esthetics industry are often shrouded in secrecy, leaving spa owners struggling with unsustainable pay structures that keep them perpetually broke. Drawing from painful personal experience, this raw and honest episode...
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13:57
053: Mastering Boundaries as an Esthetician: How to Scale, Set Policies, and Protect Your Time with Ashlyn Freitas
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44:27
052: Building Your Empire: The Esthetician's Journey to Freedom
Are you an esthetician feeling overwhelmed and burnt out? This episode dives deep into the transformative journey of turning your practice into a profitable business. Host Kari Jo Patterson reveals the secrets of transitioning from solo service...
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10:04