Esthetician Podcast; Business tips for Estheticians
The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.
Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom.
After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
Episodes
126 episodes
How to Track Your Esthetician Business Numbers So You Know What to Fix
In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and usin...
Should You Simplify Your Esthetician Service Menu?
Most estheticians think they need to offer more services to grow.But in reality?The bigger your treatment menu gets, the more confused your clients become.In this episode, Kari Jo breaks down why clients don’t actually think...
How Estheticians Should Actually Use Their Email List with Dawn Richardson
Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business witho...
Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Most estheticians think they need more clients.But what if the real problem is that the clients you already have aren't coming back?In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her bus...
122: How Estheticians Can Stay Busy During Slow Season Without Discounting Everything
In this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, a...
121: How to Price Your Esthetician Services Without Losing Clients
In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving a...
120: Why Your Facial Clients Don’t Come Back (And How to Keep Them Returning)
In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down...
119: What Actually Makes a Facial Feel Luxury to Clients
Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician P...
How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on soci...
117: How to Grow Your Esthetician Business with Systems (Increase Revenue & Get More Clients)
We coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into ...
116: How a Virtual Receptionist Helped Me Stop Working 24/7 as an Esthetician
Still answering client messages at dinner?If your phone never stops… your business doesn’t either.In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop wor...
115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Are you posting on Instagram but still not getting enough esthetician clients?In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what act...
114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)
If you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you.In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how un...
113: 1099 vs W2 for Estheticians: How to Pay Employees Correctly
In this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees the right way in a beauty business. If hiring feels scary be...
112: You Can Be A Great Mom And Entrepreneur
If your books are slow, it’s usually not because you aren’t working hard enough.It’s because you’re focusing on the wrong things.In this episode, I sit down with one of the coaches who helped me during one of the hardes...
111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
We audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services ...
110: How to Get Gen Z Clients as an Esthetician (And Keep Them for Years)
Your next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and ...
109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
We share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm boundaries. Practical steps show how to capture every lead, ...
108: Booked One Week, Dead the Next: Fix This
Ready to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are already paid. That single posture shift changes everything fr...
107: Esthetician Models Strategy: Why Your Clients Aren’t Rebooking
We share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time, then build authority so facials and premium treatments stick.
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Selling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling turns a...
105: Winter Dry Skin Tips Every Esthetician Can Explain to Clients
We break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient order, plus practical scripts you can use today.• fram...
104: Niche Clarity: Pick Your Mission
Stop posting everything and selling nothing. We dig into the real reason clients skip past broad menus and show how choosing one focused niche turns confusion into trust, trust into confident pricing, and confident pricing into predictable book...
103: Stop Guessing in QuickBooks: Money Clarity for Estheticians
We turn bookkeeping fear into calm by showing how QuickBooks can guide real decisions instead of just checking a tax box. Erika explains categories that serve CEOs, the power of reconciliation, and simple ways to plug cash leaks in subscription...
102: How Solo Estheticians Turn One-Time Clients Into Consistent Rebooking
Booked out and still worried about revenue? We sit down with Ashlyn, an esthetician six months into running a spa designed for moms with on-site childcare, to crack the code on why steady bookings don’t always equal steady income. The answer is...