Esthetician Podcast; Business tips for Beauty professionals
Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
Episodes
119 episodes
119: What Actually Makes a Facial Feel Luxury to Clients
Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician P...
118: How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on soci...
117: How to Grow Your Esthetician Business with Systems (Increase Revenue & Get More Clients)
We coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into ...
116: How a Virtual Receptionist Helped Me Stop Working 24/7 as an Esthetician
Still answering client messages at dinner?If your phone never stops… your business doesn’t either.In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop wor...
115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Are you posting on Instagram but still not getting enough esthetician clients?In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what act...
114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)
If you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you.In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how un...
113: 1099 vs W2 for Estheticians: How to Pay Employees Correctly
In this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees the right way in a beauty business. If hiring feels scary be...
112: You Can Be A Great Mom And Entrepreneur
If your books are slow, it’s usually not because you aren’t working hard enough.It’s because you’re focusing on the wrong things.In this episode, I sit down with one of the coaches who helped me during one of the hardes...
111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
We audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services ...
110: How to Get Gen Z Clients as an Esthetician (And Keep Them for Years)
Your next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and ...
109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
We share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm boundaries. Practical steps show how to capture every lead, ...
108: Booked One Week, Dead the Next: Fix This
Ready to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are already paid. That single posture shift changes everything fr...
107: Esthetician Models Strategy: Why Your Clients Aren’t Rebooking
We share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time, then build authority so facials and premium treatments stick.
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Selling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling turns a...
105: Winter Dry Skin Tips Every Esthetician Can Explain to Clients
We break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient order, plus practical scripts you can use today.• fram...
104: Niche Clarity: Pick Your Mission
Stop posting everything and selling nothing. We dig into the real reason clients skip past broad menus and show how choosing one focused niche turns confusion into trust, trust into confident pricing, and confident pricing into predictable book...
103: Stop Guessing in QuickBooks: Money Clarity for Estheticians
We turn bookkeeping fear into calm by showing how QuickBooks can guide real decisions instead of just checking a tax box. Erika explains categories that serve CEOs, the power of reconciliation, and simple ways to plug cash leaks in subscription...
102: How Solo Estheticians Turn One-Time Clients Into Consistent Rebooking
Booked out and still worried about revenue? We sit down with Ashlyn, an esthetician six months into running a spa designed for moms with on-site childcare, to crack the code on why steady bookings don’t always equal steady income. The answer is...
101: Why Estheticians Feel Broke (Even When Revenue Is High) — And the System That Fixes It
We dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly avera...
100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Korean skincare isn’t just a trend; it’s a smarter system that puts barrier health first and saves your clients from the strip-and-fix cycle. We sit down with Angela Jia Kim—concert-pianist-turned-founder of Savor Beauty—to unpack the rituals b...
099: Part 2 -Before You Buy That Machine: The 2-Number Test
We share the rule that keeps big purchases profitable and show how to test demand before you buy. A candid laser story and a microderm win reveal how to match machines to the clients you already serve.• three times monthly payment rule ...
098: The Equipment Trap: What to Calculate First
We break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain co...
097: Esthetician Ads that Actually Book Clients: $5 Strategy
We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repe...
096: Solo Esthetician Confidence Blueprint: Niche Down, Get Educated, and Book Clients Faster
We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next t...
095: Turn Model Clients Into Paying Clients That Actually Rebook
The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple sys...