Esthetician Podcast; Business tips for Beauty professionals
Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
Episodes
92 episodes
How to Attract Baby Boomer Clients (and Keep Them for Life)
We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomer...
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26:57
091: Stop Chasing Instagram: Use a Local Podcast to Fill Your Esthetician Books
We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule...
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35:13
090: Easy Consultation Steps for Estheticians: Make Clients Feel Heard, Book More
Ever wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time fa...
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29:53
089: How New Estheticians Should Price Their Services to Get Booked Fast
We share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum.• bas...
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22:39
088: Estheticians: Simple Holiday Promos That Book You Solid and Boost Retail
We share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why...
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46:35
087: Struggling to Run a Team? Here’s the Fix for Estheticians
Ever wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership.Meet Michelle, an ER nurse who launched a med spa se...
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24:47
086: Should You Go Solo? How Estheticians Know They’re Ready
The Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum”Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it...
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29:26
085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients.• Use email marketing to maintain ownership of your client re...
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34:38
084: Add Facials, Keep Your Niche: Skin-Recovery Strategy for Waxing Estheticians
Ever find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business fr...
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34:08
083: Weekly Team Meetings That Scale Your Esthetician Business: Fix Turnover, Build Profit
Weekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring obligations ...
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31:38
083: How Estheticians Can Get Featured in Skin Inc. & Build a Powerful Personal Brand
Ever wondered what it takes to get your name and expertise featured in a major industry publication? In this enlightening conversation, Kitty Lin, the Managing Editor of Skin Inc magazine, pulls back the curtain on beauty publishing and shares ...
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28:47
082: The Hard Truths About Being an Esthetician: Money, Burnout & Building Real Wealth
The aesthetics industry isn't all glamour and easy money – it's filled with financial challenges, unrealistic expectations, and competitive pressures that new estheticians rarely anticipate. Building real wealth requires developing multiple inc...
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31:56
081: What I’d Do Differently if I Started My Esthetician Business Today
Remember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation.Did you know...
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27:32
080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Retail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections.• Susanna Dellinger, CEO of Bright Beauty Collective...
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29:21
079: “Too Busy” Is Killing Your Beauty Business: How Estheticians Can Reclaim Time & Profit
Are you constantly saying "I'm too busy" but not seeing the results you want in your aesthetic business? This powerful mindset shift could be the game-changer you need.The busy trap keeps many estheticians stuck in survival mode, wearin...
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20:44
078: Stop Wasting Free Services: Use Google Reviews to Build Your Esthetician Business
Ever wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google...
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17:05
077: How Anianne Owens Grew Her Beauty Brand by Ditching the Rules and Owning Her Aesthetic
What happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth.Forget what you've...
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43:49
076: From Solo to CEO: How This Esthetician Hired Her First Team Without Losing Control
Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer servic...
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32:33
075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.• Emily shares her journey fro...
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34:38
074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your Sanity
Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost ...
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23:43
073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.
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33:43
072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment Room
What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to sha...
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46:07
071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for Estheticians
Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transfor...
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30:55
070: Want to Add Laser to Your Spa? What Every Esthetician Must Know First
Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right eq...
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38:30
069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra Clients
Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales.Throughout my c...
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12:16