Esthetician Podcast; Business tips for Estheticians
The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.
Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom.
After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
Episodes
132 episodes
How to Get More Client Referrals as an Esthetician
Your clients love you and keep rebooking—so why aren’t they referring their friends? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build a simple esthetician referral system that helps you get clients without aut...
Where Is Your Esthetician Business Losing Money? Find Your Biggest Profit Leak
Are you booked but still wondering where all your money goes? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why most estheticians don't actually have a marketing problem—they have a diagnosis problem. Learn how t...
How Estheticians Can Build Financial Freedom Outside the Treatment Room with Mel Abraham
What happens if you get sick, burn out, or simply don't want to work behind the treatment room anymore?For most estheticians, the income stops.That's because we've built businesses that depend entirely on our time. The mo...
How to Know If It’s Really Time to Hire Your First Esthetician
Are you feeling overwhelmed and wondering if it’s finally time to hire another esthetician? In this episode of The Esthetician Podcast, Kari Jo explains why most estheticians don’t actually have a hiring problem—they have an operations p...
Why You’re Doing Everything to Get Clients… But It’s Still Not Working
This episode is sponsored by GlossGenius.The more successful your business becomes, the more time it can take to run it. GlossGenius helps beauty professionals simplify booking, payments, client communication, marketing, and more—...
How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy
If you’ve ever wondered how to create a membership that actually works, this episode is for you.Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, b...
How to Track Your Esthetician Business Numbers So You Know What to Fix
In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and usin...
Should You Simplify Your Esthetician Service Menu?
Most estheticians think they need to offer more services to grow.But in reality?The bigger your treatment menu gets, the more confused your clients become.In this episode, Kari Jo breaks down why clients don’t actually think...
How Estheticians Should Actually Use Their Email List with Dawn Richardson
Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business witho...
Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Most estheticians think they need more clients.But what if the real problem is that the clients you already have aren't coming back?In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her bus...
122: How Estheticians Can Stay Busy During Slow Season Without Discounting Everything
In this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, a...
121: How to Price Your Esthetician Services Without Losing Clients
In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving a...
120: Why Your Facial Clients Don’t Come Back (And How to Keep Them Returning)
In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down...
119: What Actually Makes a Facial Feel Luxury to Clients
Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician P...
How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on soci...
117: How to Grow Your Esthetician Business with Systems (Increase Revenue & Get More Clients)
We coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into ...
116: How a Virtual Receptionist Helped Me Stop Working 24/7 as an Esthetician
Still answering client messages at dinner?If your phone never stops… your business doesn’t either.In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop wor...
115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Are you posting on Instagram but still not getting enough esthetician clients?In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what act...
114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)
If you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you.In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how un...
113: 1099 vs W2 for Estheticians: How to Pay Employees Correctly
In this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees the right way in a beauty business. If hiring feels scary be...
112: You Can Be A Great Mom And Entrepreneur
If your books are slow, it’s usually not because you aren’t working hard enough.It’s because you’re focusing on the wrong things.In this episode, I sit down with one of the coaches who helped me during one of the hardes...
111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
We audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services ...
110: How to Get Gen Z Clients as an Esthetician (And Keep Them for Years)
Your next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and ...
109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
We share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm boundaries. Practical steps show how to capture every lead, ...
108: Booked One Week, Dead the Next: Fix This
Ready to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are already paid. That single posture shift changes everything fr...