The Esthetician Podcast
Welcome to "The Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "The Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.
Episodes
64 episodes
Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
You can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/
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35:27
The Legal Pitfalls of 1099 vs. W-2 in Esthetics
The costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1...
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10:34
Finding Your Perfect Niche: The Game-Changer for Estheticians
Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific.In this ...
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17:28
Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson
Marti, Medspa Mentorwww.instagram.com/marti_medspamentorhttps://msha.ke/aestheticsacademy.com
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30:48
Bank Account Boundaries: The Lifesaver Your Spa Business Didn't Know It Needed
Financial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk.
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12:44
Membership Magic: Turning Beauty Subscriptions into Profit
What separates a failing beauty membership from one that drives 30-50% of your revenue? After my own membership completely flopped, I discovered it wasn't the concept that failed—it was my approach. Most estheticians struggle with memberships b...
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15:44
How to Pay Yourself as an Esthetician & Avoid IRS Mistakes with CPA Danielle Hayden
Here is our gift to your audience: Gift - Kickstart Accounting, Inc.You can find Danielle here - https://kickstartaccountinginc.com...
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36:14
Beyond the Basics: Why Education Is Your Secret Weapon for Client Retention
Knowledge—not marketing—is what separates struggling estheticians from those who are fully booked. Most beauty school graduates emerge with just enough training to pass state boards, but lack the deeper understanding needed to create true clien...
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13:23
Mastering Esthetician Finances with Sharon Muchow: Bookkeeping, Taxes & Cash Flow
Find more about Sharon at: 360-213-6940 or book online at msaccountability.org
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26:26
Your Pay Structure Is Keeping You Broke, and Here's How to Fix It
Money conversations in the esthetics industry are often shrouded in secrecy, leaving spa owners struggling with unsustainable pay structures that keep them perpetually broke. Drawing from painful personal experience, this raw and honest episode...
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13:57
Mastering Boundaries as an Esthetician: How to Scale, Set Policies, and Protect Your Time with Ashlyn Freitas
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44:27
Building Your Empire: The Esthetician's Journey to Freedom
Are you an esthetician feeling overwhelmed and burnt out? This episode dives deep into the transformative journey of turning your practice into a profitable business. Host Kari Jo Patterson reveals the secrets of transitioning from solo service...
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10:04
Empower Your Client Relationships: Strategies from Sales Master Helen Coquin
You can touch base with Helen here: Helen's Instagram (@helencoquin): https://www.instagram.com/helencoquin/ Chic MD Instagram(@mychicmd): https://www.instagram.com/mychicmd/
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39:34
Building Block: Lashes as Your Secret Weapon
Join me, Kari Jo Patterson, for an engaging episode that explores how mastering lash services can dramatically influence your success as an esthetician. This episode reveals the challenges many of us face in building our clientele—especially in...
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19:50
How To Book More Clients Using Social Media: Avoid Common Mistakes with Shaylee Hancock
To find Shaylee head on over to these links........Subscribe to Glow Sis Social's YouTube Channel: www.youtube.com/@glowsissocialFollow Glow Sis Social on Instagram:
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45:37
Transform Your Esthetics Business by Hiring Smart: Recognizing the Right Time and Strategies for Successful Team Expansion
Ever wondered when the perfect moment is to make that first hire for your esthetician business? Join me, Kari Jo Patterson, as I open up about my own hiring mishaps and offer a roadmap to avoid those pitfalls. This episode promises to guide you...
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18:07
Transform Your Esthetics Business by Mastering Scheduling and Client Acquisition: Strategies for Building a Thriving Empire
Discover how to transform your aesthetics career by mastering the art of scheduling and client acquisition. I share my personal journey from a solo esthetician to a thriving business owner, and how I overcame the daunting challenge of growing a...
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13:22
Transform Your Esthetics Business by Building an Empire: Navigating Growth Phases and Unleashing Fearless Prosperity
Building an esthetics empire isn't just a dream—it's a journey filled with exhilarating highs and challenging lows. Picture this: launching your own brand, mastering financial management, and transforming from a solo esthetician into a thriving...
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14:17
From Revenue to Real Profit Financial Tips for Estheticians
Ever wondered why your bank account doesn't reflect the hard work and revenue your beauty business pulls in? Kari Jo Patterson is here to unravel the mystery behind why many estheticians find themselves in this predicament. Drawing from her own...
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9:51
Acne Expertise with Bri Jones: Top Treatments, Industry Insights, and Networking Tips for Aestheticians
In this enlightening discussion, Kari Jo Patterson and guest Bri Jones delve into the intricacies of treating acne and building confidence within the esthetics community. They explore the importance of personalized skincare consultations, the 8...
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44:14
Transform Your Esthetics Business by Embracing Fear: Achieving Financial Freedom through Bold Decisions and Resilience
What if the key to your financial freedom lies in doing the very thing that scares you the most? Join me, Kari Jo Patterson, as I unravel the transformative mantra, "Do it scared," which has driven my journey from a solo esthetician to a thrivi...
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12:37
Transform Your Esthetics Business by Unlocking Data-Driven Growth: Mastering Optimization for Lasting Success
What if tracking your business data could be the key to unlocking unprecedented growth? Join me, Kari Jo Patterson, as I unravel the often-overlooked optimization phase of business development. This episode of the Esthetician Podcast is a brief...
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11:19