The Esthetician Podcast

Wax Smarter, Not Harder Profit Tips from Stephanie Laynes

• Kari Jo

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Announcer:

Welcome to the Esthetician Podcast, where passion meets prosperity. Your host, Kari Jo Patterson, transformed from a solo esthetician into a successful business owner, achieving ultimate time and financial freedom by the age of 38. Kari is the author of Fearless Prosperity, empowering estheticians to build their empire and achieve financial freedom, and the creator of the Empire Growth System for Estheticians. Get ready for some empire-building wisdom Now. Welcome your host, Kari Jo Patterson.

Kari Jo:

If you have ever stood over the treatment table and you were dreading doing your next Brazilian wax because you had barely learned it in school in the first place, or maybe you're questioning how to scale your actual business, well, you need to stop whatever you're doing and you need to listen to today's episode, because today I'm bringing on someone who refined the whole entire waxing game. Stephanie Lanes is not just an esthetician, guys, she's an educator. She actually formulated her own waxing company, supplies everything. She is the creator of the 7-Minute Brazilian and it has changed this industry Not just this industry, but it personally changed my business trajectory. She is amazing. So, without further ado, I'm excited to introduce you guys to Stephanie. Hey, stephanie.

Stephanie:

Hi Kari Jo, how are you?

Kari Jo:

Good, I'm so excited that you are on you guys. When I started my business, I hated waxing. I did too, yeah Well. And I didn't learn it in school. Like, if we're being honest, they're like, yeah, you know, go with the hair, you know. And I remember I had my first Brazilian when I opened my own business and it took me an hour to do the Brazilian and I was like, oh my gosh, this is awful. I hated it. I was sweating because I didn't know what I was really doing. I was sweating because I didn't know what I was really doing but I was charging a client for it. And then I went to an aesthetics conference and I took your course and you were teaching the seven minute Brazilian. And I just remember being in complete shock Like, wait, that was over, that quick.

Stephanie:

Now, did you take my class where I was still waxing live, like I had live models? Yeah, yeah.

Kari Jo:

So it was a long time ago.

Stephanie:

Okay, yeah, because I do all video now. So yeah, you were really. You were in the trenches with me. Yeah, yeah, I've been with you for, like I'm an OG, you were in the trenches, yeah. Naked bodies, yes.

Kari Jo:

So you do videos now is it?

Stephanie:

I do oh yeah, no, I have a whole video presentation. I'm not. I'm not doing that anymore, god. No, you remember how they acted, though. People got upset because they couldn't get too close to me and they wanted to see, and so, no, it's a lot different now, but I actually focus on troubleshooting. That's where I actually do the most. I have a video where the wax balls up and the soft wax gets stuck and the hard wax gets stuck and how do you get yourself out of that and still wax, and I think that video it took me 11 minutes, even with all her hair not cooperating. So that's what I actually do now. But the seven minute Brazilian definitely came about by accident. It really was not something I planned on doing, to be honest. I just didn't want to be down there in the nether regions that long and, like you, my firstian was 90 minutes, like, and the girl was like oh, I'm so excited, I'm gonna be back in a month. No, I don't, I, I, I don't want to. I, I don't know exactly what.

Kari Jo:

I went through my head, I'll be back in a month and I was like, oh, no, I don't want to do this.

Stephanie:

I I I understand, but I don't like being down there with you with your legs open for like an hour and a half, like, maybe we can do do this different. And she didn't have. So here's the thing. Here's why it's so funny, because she did not have a whole lot of hair. She was an Asian descent. Very, very little hair, perfect triangle, no wiry hair sticking out the front or back. Yet, no, no hair in the booty, crack, nothing.

Stephanie:

So for me to take 90 minutes to do that, it was totally a mind block, cause I'm like oh my gosh, she's naked. Oh Lord, her legs are up. Oh gosh, you want me to take all the hair off. Oh God, where do I go next? Oh, the wax isn't working. Oh, I'm sweating, she's sweating, oh. So all of those things that came through. I forced myself to become faster, like even my very first video, my first DVD that I did. It was a straight, raggedy camera, there was no lights, it was like my first and I put it out and I sold hundreds because people just wanted a technique to where they didn't have to be down there that long, like the positioning where the clients hold their hands and why this should help you and not just lay there Like they're just, you know, sleeping. And so this whole process came about because I just didn't want to be there. And then I had so many people asking me. And then, when I actually started creating the waxes, I want to create a wax that I liked Most of the waxes on the market had been there for 20 years. They had never changed. No one has a low temperature wax, right? That was my biggest thing, because most people don't. They don't the Brazilian isn't the idea. But it's not the hair removal process that people fear, it's the heat. It's how hot is it? Are you going to put onto my genitals, like? That's where people like recoil and their legs like slowly start coming up and they're inching away from you, right? And so I wanted to create a wax where it didn't even feel like anything going on, because they'd be like, oh, the wax is on. That's what I wanted to give people experiences with. And so once I did that, the seven minute Brazilian actually came.

Stephanie:

Before I created my waxes, I was doing that technique with other waxes. So that's why I think so many people were very intrigued, because, as a true waxer, it doesn't matter what wax you have, you should be able to manipulate it and use it to do its job right. That's the level that I try to help estheticians get to. It doesn't matter what's in the can. You should be able to manipulate it enough to get the hair done right, get it out.

Stephanie:

So, for me, creating that seven minute Brazilian way before I started doing my own waxes was perfect once I started doing my own, because it's just like okay, you know, this is, this is the perfect scenario. You know, the wax isn't hard. I'm only using a hard wax on the labia. I have soft for top and back and bottom. We're good to go. You know they don't use hard and soft. They either all percent, you know, a hundred percent hard, or a hundred percent soft. And so for me it was like we should be more efficient. We should definitely be waxing the same way, but for a lot of us we're visual. So if we don't see it being applied and watching as the hands go, you know this is why I did so many in person when I did trade shows and I actually had models lining up Like people wanted to see me take the wax out of the can and spread it on some hair Right, and so as I as I started becoming faster at it and getting it down to five minutes, that's when I started focusing on helping people with understanding.

Stephanie:

This is more than just a wax service, like, if you truly want to make money, you can't have your clients there for an hour or hour and a half and if you want to build a business, you're going to have to really get down to the routine. If it comes down to the muscle memory, which is completely not taught in school anymore, it's just not. They're not, they're not teaching it. My muscle memory is so distinct that it doesn't matter how long. And I haven't waxed. I waxed my daughter, I waxed my husband, but if I were to stop waxing for a month or two, I still can pick up a stick and I still can do a seven minute Brazilian because it's the muscle memory right.

Stephanie:

So when I really wanted to get really fast, I didn't charge anybody. I gave away free services. I did it for almost three years. So once a month I would line up and don't do this, estheticians, because Craigslist is not what it was when I started, but I put an ad on Craigslist and I would just designate one Friday a month and I would literally wax like 10 strangers men and women just to force myself to become faster, because I couldn't charge people, I couldn't practice on them, even though that's what we do but I didn't feel right, you know, practicing on them. So that was kind of what I did for three years. I just kept forcing myself. I gave myself a shorter and shorter amount of time. I start off with 30 minutes, then I cut it down to 25 and then I cut it down on 20. Now sometimes people walked out with wax on because I couldn't get it all off in 20 minutes but I had the next client. So you know it was free. Hey, you know you don't have to come back, it was free. I got what I could. I don't know.

Stephanie:

So I really try to help estheticians nowadays because Brazilians are never going to go away. It doesn't matter what the industry ever goes to or how dysregulated we go to, brazilians will never go away. Brow waxes will never go away. You're not going to have nurses and physicians hair removal services with wax. It will never happen. So getting that level of a skill takes time.

Stephanie:

But if you're not taught that in school which I find a lot of estheticians come out of school. They don't have dexterity, they don't have hand strength and they definitely don't have a confidence in being able to take the wax literally out of the can and apply it to the skin. I'm also learning that a lot of the educators that are in school are also not waxing, so it's not something that's actually encouraged. So when they come to our location here, the teachers are over there in line with the students. I'm looking at them like why are you in line? Why are you in line? Oh, I want to practice too. Aren't you the teacher? Yeah, yeah. Well, come on, teacher, come on and get in line. Go grab your stick. Let's get you to twirling so they're not.

Stephanie:

You know they're not doing it. It's not being taught the way it used to. So now you have to get additional training when you get your license and you have to actually go to someone who'll actually put hands on and most people don't do hands on anymore but the hands-on training literally is you in the wax, in the trenches with your model and you're doing that. Now people are using the hack and going to work for, you know, waxing the city or European wax centers and all of that. But I think that they do a disservice because they're so only focused on hard wax and, in my opinion, this is why so many waxers come out of working from there and they never make any money. Hard wax is never going to make you profitable, period and point blank. It is too expensive. And so I have a lot of them that come into our esthetician store here and they're like oh, I worked at the European wax center and so I want to get some hard wax to do what you want to do all your services and heart and so I want to get some hard wax to do what you want to do all your services and heart. No, no, you won't make any money. Oh no, you know, I worked over here, honey. That model is for corporations. They buy hundreds of thousands of pounds. They probably pay less than a dollar a pound. I'm charging you some money to get this hard wax. Your cost per service is never going to make you profitable if you use hard wax for everything. And so they just kind of look at me, they go get the you know, my violet or my cocoa or my diva, and then they come back.

Stephanie:

You were talking about some soft waxes, what, what, what, what did you mean? And so it's kind of skewed the wax world, because everyone comes out and goes to get a job there and they think their business can survive on hard wax and it's like, no, yeah. And then I come back and I'm always like you did not learn how to wax. A true waxer uses soft and hard, doesn't matter what's in the can, I'm going to use both. I'm a wheel, both of it. I'm gonna get your hair out, yeah. But I do think that we're seeing that more and more, and I'm pretty sure you're seeing that as well, cause I know when you had your business did you train a lot on soft wax.

Kari Jo:

Because they were so heavy, hard, oh my gosh. Yeah, I trained on both. Well, first off my, when I brought people on, I was like okay, this the cocoa and diva, like you know what I mean. Like you, this is a not hot wax, right, barely turn it on. And they were like but that became everybody's favorite wax.

Kari Jo:

Right, barely turn it on. They burned it and they were like, but that became everybody's favorite wax. Of course, yeah, and it is my favorite wax, but I couldn't imagine using hard wax for like, doing your armpits and your legs and like you'll yeah, you'll never make any money doing that. But that's what I loved about your guys your waxes personally is because you had so many different waxes for different skin or different hair types, and that is what I learned and that's what like sold me on your course.

Kari Jo:

Versus you're like hair, there is different hair, and I'm like yeah, there is like. My leg hair is different than my pub hair, absolutely, absolutely, there is like. Why are we using the same wax for? Like and it's different than my face hair. You know what I mean. So I loved that. You educated that there are certain waxes that are made for certain types of hair, and I love that. And so when I would hire on employees and they would come on and I would be like, okay, this is the wax that we're going to use for like Mel Bats, and they would be like well, I just normally use one wax I'm like, yeah, well, you're doing it wrong. That's why.

Stephanie:

Because here's the thing we are trained on skin type and unfortunately we're not doing anything with the skin. And so that's kind of where, for me, I was so frustrated because I distributed all kinds of brands right Before I created my own. I sold waxes, so I played in all of them, but none of them addressed coarse hair, curly hair, redheads, gray hair, now the gray hairs. You know the wire. There's so many different hair types that come in and then you know, with men we could have coarse and fine, we could have coarse, fine and gray. No one addressed the testosterone which makes that hair wiry and strong rooted. No one talks about that. So for me I was always like but I'm not waxing the skin, I'm actually removing hair. So why are you telling me that this is a skin type? So for dry, you know what was it? For fine skin or all of these different things. I just was always. I never bought into it. But when you get to Brazilians and you get a redhead that's a true redhead you might as well be waxing a whole gray pube, because the whole pubic mound might as well be gray hair, because that redhead is not going to respond at all. Their hair is so thick and deeply rooted and and, and, oh lord, and I love my heads. I had two sisters and they were both russian and I just looked at them all the time like, yeah, you're down here like this and they're true redheads. Now see, that's the other thing about being a true redhead, right, you know, when you redhead, when you look at the pubic hair cause you're like, oh, you're not coloring, you're not coloring, so we're going to have a whole different experience. So let me pull out seven. Let me get seven from the beginning, because your hair is going to be coarse before I even look at you, right? And then if you have someone that's redhead and gray together in pubic hair is definitely always going to be deeply rooted because it's covered, it's not exposed to the elements.

Stephanie:

Most people don't really do anything with it. Even the shavers don't quite understand their pubic hair. But when you start talking about hair type, you have to address it. And I love my men. I always say this and I know that the men are creepy Not all of them, but a lot of them are but I still prefer waxing men.

Stephanie:

It's easier. Everything is on the outside. I don't have any surprises. There's nothing in or tucked in, or you know little hairs, just you know, tucked around the labias or stuck here and you know, and our labia is not all the same. But with men you kind of know what you're getting right and I still, to this day, encourage so many estheticians. If you want to make more money, you want to get the other half of the population, make your rules, tell them who you're going to take, who you're not going to take. If you want to do referral only, do referral only. But there's a lot of money in male Brazilian waxing. Now, can there be creeps? Absolutely, but, like I said before, I have a video on my YouTube channel.

Kari Jo:

I've been hit on by women too. It's true. It's true. You said you need to set your boundaries. Just set your boundaries. All problems in business comes from the lack of boundaries. It doesn't matter. If you have a problem in your business, you crossed a boundary somewhere.

Stephanie:

Yes, yes, but I like being open to the population. I want anyone who walks into the door, I want to get your money. I mean, I've never said no, and I think that's the thing that I'm starting to see a lot more is I have no problem with this skill, but I can do this skill, whether it's it's it's female genitalia or male genitalia, it doesn't matter, I still can remove your hair. But there's not a lot of operators or estheticians who actually have that mentality. I'm on the other end of it. I think that when you literally decide I'm only going to take referrals, only I'm going to charge more than a hundred dollars, right, so, so that'll kind of weed out some crazies too. And if you're not a referral, if you're not paying a hundred dollars, then I just I can't take you as a client, like it. It made it so much easier when I was doing my free Brazilians.

Stephanie:

That's where the wheel does came out. You know the ones that just you know they want their penis touched and you know you just be like I don't want to touch it, I don't want to do it, you know, and I think that's the thing that we don't talk about in our industry. We don't talk about when you have a client and you're not really sure what's happening with them the minute their clothes come off. I don't know what it is and I know you experienced this as well Doing skincare services. People are a little bit calmer. Right. We get them to a relaxing state. They lay there Waxing Brazilian waxing or full body waxing someone who's not quite there takes off all their clothes. It's almost like a release. They just they bust out and then you just you're kind of like the door is closed and you just decided to come out during a service and then when you put your clothes back on, you're going to walk out of here Like nothing happened.

Stephanie:

And it was such a mind trip for me all of the personalities. I would deal with all of the hygiene issues. I would deal all of the hygiene issues. I would deal with all of the education that I would have to teach people to take care of themselves. I never thought I would have that as a waxer. I did not realize that I would actually have to teach people how to take care of themselves, and I think that's something we don't talk about. We don't talk about hygiene we don't talk about. You're going to have to train people and show them how to take care of themselves, and that's a hard thing to do if you're not open to that.

Kari Jo:

Yeah, it's like I think what is really what I love about you is you're willing to have the tough conversations, yes, and you don't shy away from it.

Stephanie:

No no.

Kari Jo:

And that's also probably why I definitely loved it. I am a fan of yours. Let's go there. Let's have the hard conversation.

Stephanie:

Yeah, we do we do.

Kari Jo:

That's the only way anything's ever going to get done.

Stephanie:

I think you know and I've gone viral many times on TikTok really talking about the hard conversations I've had to have with clients, and it's more of it is to give estheticians the inspiration or even kind of take the words that I use to use that, because here's the thing we are in a closed room, we are one-on-one with people. You don't know how they're going to respond or act. You hope they would act correctly and be behaved, but you are going to have people that are going to push your boundaries. But I think being able to know that you're not the only one and I think that's where it comes down to it why there's so many people that reach out to me in my DMs and they're like oh, I've had that experience before, you know. Or I've had to have that conversation. I've had to turn a client away because she thought it was an ingrown but it was an STD. We don't talk about that. That was never trained in school.

Kari Jo:

It does not get talked about.

Stephanie:

Yeah, never so of course, when I'm talking about it and I'm sharing that it happened more than once, because people do think that they're ingrowns, which is very, very realistic, because people don't look at their own genitalia, they have no idea what's happening, right, but having to have that conversation and tell someone this is not an ingrown. It's a tough conversation. Now, some estheticians would totally decide to just leave it and kind of move on. For me, though, I always go back to, I would always want someone to tell me if there was something wrong, if I didn't know, if I was in that space, right, and I tried to give, and I did for a long time. I did this for tick on, tick tock for two years, and I shared a lot on Instagram as well, and it, it, it got like so many mixed reviews.

Stephanie:

There was a lot of estheticians that were mad. They were completely upset that I was having these conversations. You shouldn't be talking about this. You should be keeping all of this stuff private. I had one lady come in and say an esthetician said you're violating a HIPAA law by talking about, you know, clients that you experienced, and I was always just like there's no HIPAA, we're not in medical, but okay, but you're also not listening. You don't see the DMs that I get, for you know younger institutions who have been in those situations that are terrified. You have no idea what was happening, right.

Stephanie:

And so I think, as we start to see social media become a lot more popular, with what we do and explain our job and all of this, we at some point also have to talk about the ugly side, because there is an ugly side to aesthetics. We want to glamorize it, we want to make it all beautiful, but outside of the vanity, there is a side that we deal with when it comes to interacting in that way with other people, and it's not talked about. I mean, I try to make light of it, but now that and I've been in therapy about it and it's so funny because my therapist actually watches the videos and so she'll bring them up in session and she's like so why did you feel that you needed to let that client come back who would hug and kiss on you after hiding behind the door and he was naked to do a wax Like why did you keep letting him come back? Why did you just not cut it off? And, of course, me talking about the story is just basically me rehashing all the drama that I've been experienced with.

Stephanie:

But then when I look at it through her eyes and I'm like, well, I kind of wanted the money, but I also knew how crazy he was. I knew he was going to be behind the door. I knew he was going to jump out with no clothes on. And here's the thing this is broad daylight. I was sharing my office with a doctor and it was a male OBG. So there's nurses and and and MAs walking around. This wasn't just me and him. There's people that are walking around outside.

Stephanie:

He would jump out behind that door. When that door opened, naked as a day, he was born, trying to run up to me, give me a hug and kiss, and I'm wrestling him, trying to get the door closed. And she's like but why did you keep taking him? Because I knew what to expect. So well, don't you think that's kind of weird? No, I would rather take someone who I know is going to be naked, jumping out behind the door, than someone who's just going to turn their switch on and I have no idea. I knew what to expect. She's like well, we're going to table that because I think we should talk about that a little bit more because it's not normal behavior, right, but it wasn't a surprise. Yeah, see, that's the difference. The surprises are more traumatizing than knowing. Oh, I got my naked jumpers coming in today, no problem. No problem, I'm going to schedule you during lunch, so no one is here.

Stephanie:

So that way, when you pop out behind the door and he did, and he was a tiny thing, maybe five foot two Just I mean that's the worst. I mean just pop out behind the door, naked arms open, coming to jump in to give me a hug and a kiss, and of course I'm five, seven. So he comes up to my boobs just trying to hug and I'm just like, ok, I'll lay on the treatment table so we can get this over with. I'm so excited to see you, I can see, I can see, I understand, I understand. Yeah, let's get this over with. But I think it's those types of things that I can laugh about, you know, 15, 20 years later. But going through it, I normalized it because this is exactly what we experienced. Now yours may not be as dramatic as mine, but I'm pretty sure you have some memorable situations where you're just kind of like yeah, we all have them and, like you said, it's just nobody talks about it.

Kari Jo:

And then if you do talk about it like if you talk about you know any of the negativity then you get trashed for talking about it, and so it's like you have to build up, almost like it takes hard skin to put yourself out there, to be like let me talk about what nobody else is talking about, because I'm going to totally take a lot of heat once I do, which is like totally what you've experienced.

Stephanie:

Yes, and I, you know, to be honest, I don't really care. I think the older I get, the closer I get to 50, I don't care. I don't care if you want to be upset over my experience. And I finally had to say something because someone one esthetician just posted probably like a storybook page on one of my videos and she was just like you know, I think you're exaggerating, I don't think that you know.

Stephanie:

A lot of this happened to you and I told her. I said, first of all, how dare you diminish my experiences? But why are you so upset that I'm sharing them? Yeah, what does this have to do with you? You went through this too, got it and you didn't want it to be shown. You didn't want it to be said out loud. Yeah, like you didn't want to think about it.

Stephanie:

But she was very upset. She had done this probably like three or four posts that I had made. It was really big the STD one, and then, of course, poop, butt and then some other things. And it was so upset and I finally just had to tell her this isn't really for you. It's my experience and you're more than likely. You can scroll on you. It's my experience and you're more than likely. You can scroll on, honey, I'm not.

Stephanie:

I'm not here speaking to you, but it was very telling just the emotions that she threw at me, and it's so sad because we don't have an outlet. We don't have an outlet to talk about it. You know, like I said, I was not hit on by women during waxing, it was during facials. You know, women, I have a post that's on Tik TOK right now and I said that there was a female client who just would. She refused to get into the treatment table but she would stand next to the table naked, not a stitch of clothes on, no jewelry, no socks, no bra, nothing, head to toe, booty, butt naked, okay. And so I would come back and say, oh, I guess I didn't give you enough time, sorry.

Kari Jo:

I'll be, back.

Stephanie:

Yeah, I closed the door. Yeah, I can't give you a facial. Standing next to the bed, honey, come on, let's get in there, yeah. And so she was just like looking at me, slow, watching me get in the bed. I said, oh, I got, I got a wild one. I said, lord, it's too early in the day for you to be up here cutting up like this. And so there's a it's. All these estheticians are coming in on TikTok.

Stephanie:

And so one girl came in and said, when she was doing the massage for the decollete, that the client kept pulling it down because she wanted her breast massage, right, so she kept pulling it. You know, because we have our towel, we kept pulling the towel back up. The client will pull it back down. And so she finally just stopped and put her hands down and said I'm not touching your breast. Oh, you don't massage breast. We're not in Europe, I don't massage breast, I'm not touching your breast, but I can end it right here. Oh, no, I'll behave. And she said it kept going over every time. She came back every month. And so I chimed in and I actually stitched the video and I said you know, a lot of it comes down to people who are in that space don't necessarily have any boundaries right. My therapist is on the other end and said these are folks who have been sexually assaulted, so a lot of the stuff that you're dealing with is based on their either childhood sexual assault or these other things. That never popped into my mind.

Announcer:

Why would that pop into?

Stephanie:

my mind. I had no idea. She's like oh yeah, that that's very classic, so I'm dealing with that too. And she's like yeah, yeah, this is. This is more more than a skincare service, this is more than a hair removal service. And so that's when, the first time I realized that we were therapists literally, we were therapists.

Kari Jo:

I never even thought about that, but that is. Yeah, that was like some good insight from your therapist.

Stephanie:

I didn't know it and she said she said, oh no, that's classic. And I'm thinking, really, she's like, yep, she, she's also. Here's the thing. They're gonna want to seek touch. Some of them it doesn't have to be sexual, but they just there's a level of touch that they want. And you are touching people. All of estheticians, we, that's our therapy, right. And so I was like huh, she said, but the ones that push the button, those are the ones that typically have been abused. So I said you, you know, here's the thing, and I love being able to give people grace, but I never. I never went there because, again, we were never prepared for this level of crazy.

Kari Jo:

No, we're never. We're not even really even shown how to do a Brazilian or anything like that.

Stephanie:

So when that came out and I really started thinking about it and I started going back through all of the situations that I had always been presented that were very against the norm it made sense yeah.

Stephanie:

It made sense, oh my gosh. So you know, 22 years as an esthetician has shown me a lot. One of the things I definitely know I did not want to wax when I started. When I went to school, I was never there to wax. I wanted to fix my acne skin and I had acne late. So my acne started at about 16, 17 and rolled all the way through until I was about 28, 29. I mean, I still was getting carded when I went to clubs at 21. The people looking at my little face talking about, well, how old are you? I'm 21. And I had braces because I had gotten an injury. I played basketball in college when my roommates or my teammates knocked four of my teeth behind my other teeth, so I had to have braces again. So I'm trying to go out and I'm looking at my face. Is all you know acne? And I have braces on. They're like, well, how old are you?

Stephanie:

I went to aesthetic school. After getting a full career, getting a corporate job, I was in corporate America at 23. So five years later, when I decided to go to beauty school at 28, not only were my parents shocked, but they were like what are you doing? Why would you leave? You're making very good money. Why would you leave that to go? Because I wanted to help people like myself. So when I got to school, I wanted to change people's lives. I wanted to transform their skin. Waxing was nowhere there. Now I was the test dummy in beauty school and my teachers that wax were Russian and, honey, we were using that wax and that's what we had in school. And they have my little black tail up there and I was naked and she tore off all of my hair. I had never had a wax before. I didn't even shave, so I was totally seventies Bush honey. I was the test dummy. Everybody saw me. She stripped all of my hair off.

Stephanie:

I was traumatized. I did not get another wax for a good two, three, four, five years. I said I will never do this. This is what you do. She said, oh, yes. She said, oh, look at, your hair is so beautiful, oh, she's so beautiful. You took all of my hair. I mean everything. And so she said it doesn't matter the wax.

Announcer:

And I said but I liked my hair.

Stephanie:

I was very proud of having hair and so that from that point on I I decided I will never do Brazilian wax, I'll never do bikini wax, I'll never do anything. No, no, no, she, she, she. She took my hair and so how I got into, brazilian waxing was my first job and I left corporate America, had my first job, Thank God. I worked in San Francisco, because San Francisco is like a, a bubble. You know I was paid the best At that time. I had 50% commission, full benefits, full tips, I averaged, and I only worked four days a week. I only worked Tuesday, wednesday, thursday and Friday. I averaged $700 to $800 in cash tips every week.

Stephanie:

I was in the Embarcadero. The Embarcadero is the business capital of the world, right, and so lots and lots and lots of money that came through my hands. And so this girl just kept chasing me. She's like I want you to do the Brazilian. And I'm like no, I don't want to see you naked. We can do facials. I said I'm beautiful, we can do facials, I'll take care of you.

Stephanie:

She said, nope, I want you to do my Brazilian. No, I don't, I don't want to. I said, first of all, I'm not trained, so I can't do it. She's like no, I can't you take some classes? No, I can, but I don't want to. I said, let's just do a bikini wax. And she's like no, I literally want you to Brazil. Have you heard of a Brazilian? Yes, I one. I don't want to do what was done to me to you, I'm okay. And so at that time, lori Nestori had her whole ball of wax DVD. Remember that? I got it and I looked at it and I said we're touching their genitals. She pulled the labia open. They had their legs up in the air yeah, we're touching them in the genital. And she had their booty in the air. And this is what you want me to do.

Stephanie:

Yeah, and I mean, I'm just sitting up here looking like this is not what I signed up to do. I want to change faces. I don't want to look at booty cracks, I don't want to do any of this. And so the girl kept hounding me. And then she came at me and said I will give you whatever you want and that's my, that's my ding ding, okay. So so if I ask you for a $100 bill, crisp, she said I'll pay you a hundred to do it. All right. So we put it on the books and I said I'm gonna get a hundred dollars. I watched that video and I kept saying I don't want to put them on all fours, I just don't want to do that Like.

Announcer:

I don't want to do it.

Stephanie:

I don't want to do it and so we did it and I didn't have the best wax and again, she's a little Asian gal, so she didn't have a whole lot of hair, thank God. But it took me 90 minutes. She got up, I took off my sweaty gloves because I sweated through the gloves and I had all you know it was ringing with sweat and she gave me the hundred dollars and said I'll see you next month. I said no, I don't want to do this again. She's like no, I think you're really good at it. She's like I'll be back and left and so I said like this you know, it's like that. Well, how can I get a hundred dollars but not take 90 minutes? And that's really how all of it started. I did not want to wax. I was so traumatized after my service I still didn't get wax. Even after I wax people. It still took me a few years before I started getting Brazilians again.

Announcer:

But I didn't want to wax.

Stephanie:

That was never my thing, especially Brazilians. And then the classes I was going to were always very questionable. I'll never forget this one class that I went to and this the educator didn't have any gloves on, and that was the whole controversial rumor. When we were in school there were no gloves on wax. That's why laurie's dvd ain't out no more, that's why people don't watch it no more, because she had totally no gloves on. Right. Yeah, this teacher had nails. And so I went to a live class and she had bright red nails and then the assistant had like just her natural nails, but they were long, but she was in those labias, honey, I mean just. And she did this thing called the butterfly, where she would go to the base of the labia and then wing it out to the booty crack and come back and then like spread the labia so she could come out and go to the booty, no gloves, no, that's so gross. The butterfly. That was the first time I heard that technique.

Kari Jo:

Yeah, well, your technique is nothing like that, because I was so traumatized.

Stephanie:

Yeah, I couldn't do it. I don't put people on all fours. No, I don't do that. I love the side I have people hold their own booty cheek open. I always felt like having people on all fours. It's a little, in my opinion, just degrading. That's what I was going to say they can't hold their gas very well because I've been farted on too, but they don't really hold their gas well. In that position, that position, you're asking for some air to be escaped. When you put people in that position, you know what I'm saying.

Stephanie:

So to help them and help me, I love the side laying. You know, for my plus size I love holding towels where they can pull their legs up, Like I give them towels and bolsters to help me, help them. I just never felt comfortable with that and I and everyone has their own technique but I just kind of looked like that type of position won't work for everyone and for me. I had a lot of plus size clients. You know I don't know about you, but I always had plus size. So I needed to be able to have multiple positions to get them in, because I need your crack to open up as long as it can so I can get all the hair. Like yeah, I can't have you in that position, and your booty just says, like it ain't gonna work, Like I need, I need space, yeah. So I just found with my plus size clients they didn't want to get in that position either.

Stephanie:

The other issue I had with is because I waxed so many men, I don't want to look at you like that, Please don't, don't, don't, we're okay, I don't want you in that position. You know, and some of them were here and some of them were not. So for myself I really waxed the way I wanted to be waxed, but I also did it more. So I don't like looking at people in those ways, Not to say that I haven't seen, because I've done thousands of Brazilians right, I've done them in my career and the genitalia looks the same. It's not the genitalia that throws me.

Stephanie:

I just never wanted to put people in those positions. I don't want you to accidentally fart on me because people have. I don't want you to feel embarrassed or not cooperate because you're too exposed. So my, not, you know, cooperate because you're too exposed. So I my positioning was always very intentional so that they could be more cooperative. Because you got to hold some stuff, I need you to pull your hands up. I need you to hold some skin. I need you to pull this up, push that out, hold your booty cheek open, Like I need you to help me as I get through this Cause. Seven minutes is going to go by like that. So you help me, we can get you in and out.

Kari Jo:

Yeah, I had a photographer. Like one of my friends was a photographer. She always talked about when she went and took pictures. She always tells her clients what to do with their hands, cause then they're sitting there thinking of what they're doing with their hands so they don't feel awkward, and so that doesn't come out in the photos.

Kari Jo:

And what I realized with your, with your seven minute Brazilian, which everybody needs to take this course If you like any esthetician, I'm sorry, just add it onto your school fees, whatever take the course. But I literally took the course and then I, I, you guys, I got a piece of paper and I would draw pictures of how I needed to have everybody lay their legs and everything. But what I realized is the reason why it made it not awkward is the same reason my friend the photographer was like put your hands here, cause then they're concentrating not on what you're doing, they're concentrating on my. I need to keep my hands here, I need to hold up my belly like this, like you know what I mean. And so it takes that awkward feeling away from the client which I mean like I can't say enough about your seven minute Brazilian course. On top of that, your wax is phenomenal. I don't know why you would ever buy a brand of wax that is like hard wax, soft wax and that's it Like. Come on, there's different kinds of hair, you know.

Stephanie:

We have and no one's still. To this day, even our brand has been out. We started it in 2008. So we we are about 15 years with the wax that I created 15 years ago. No one's still addressing hair type Shockingly.

Kari Jo:

It's crazy, it makes so much sense.

Stephanie:

Right, like I thought someone would definitely come out and be like oh, let me copy this and copy everything else. Right, let me copy this. No one talks about hair type, but I think a lot of it comes down to there's not a lot of estheticians that create brands. I mean, I can think of just three right now, but well, four, including Lori. There's really only four brands that have estheticians that have actually waxed, that create wax brands. Out of the four, I'm really the only one that discusses hair type, and I think that's the missing piece for a lot of people who wax, because you get a sweater in there and you're using a polymer or plastic wax and they have a lot of water on them.

Stephanie:

That wax is going to slide all over that hair. It is never going to stick. Oh, I've had that happen. People don't think about that. Yeah, they don't think about that. Yeah, they don't think about it. They don't. And that's why, for me, I never really liked polymer waxes. I'm like I want to be able to put it on the hair and take the hair off, no matter the coarseness, the thickness, how sweaty they are, doesn't matter. Put it on and take it off. Polymer waxes and those are polymers, traditional, very Europe-based waxes. There's a lot of plastic in it and that plastic is going to slide all over and so I always was very like I don't like this. And then it gets gummy and gets wiry and then you have all these strings because it doesn't set up.

Stephanie:

Strings are going Right.

Stephanie:

And then they're like well, you got to tap it to see if it's ready. I don't want to tap it, can I just take it off? And that's why Coco and Diva are so and I say it's an advanced wax. There's not a lot of people who can master Coco and Diva. But when you do and you see how beautiful it is, back and say, oh, I can look at it and tell you how hot it is. I don't have my center in the middle, oh, it's too hot. No, I don't even have tested anymore, I can just grab it and see it, oh, that's perfect. And then you go in and it's a one-time application with removal. There's no going back. And these people that are tweezing drive me crazy. I don't understand why you tweeze after you wax. You need a new wax honey why are?

Stephanie:

you using pubic hair yeah, I know.

Kari Jo:

I'm so with you on that and I I love your wax so much in fact I named my goats after your wax. No, you didn't, I did. I sold my business. I decided I wanted to live the country life because I was in the beauty industry and it was very aesthetics and I was like I just want to be like old, home grown. I sold it and I moved to the country and I got some goats. It's a lot harder than I thought it was, but I named my goats honey, diva and cocoa.

Stephanie:

Oh, my goodness.

Kari Jo:

I love it. Yeah, so I named yeah, I named him after your waxes because I love your waxes, everybody needs to try your waxes and I'm so impressed because you went into. You didn't go into Brazilians like to be, or aesthetics to be, a waxer, but you found a niche. But then when you were in the niche, you found a problem with like the whole polymer waxes, and so then you were like, well, I'm going to solve that for myself. But then it ended up growing into this great, huge brand. You have built a phenomenal company. You built a phenomenal brand. You have your. Your communities are amazing. I'm still in them, even though I don't even own a business anymore. I love your.

Stephanie:

Yes, we have a good time and they're telling the children look, the whole tariff conversation. I don't know if you got into that conversation. People are so terrified about the tariffs. I'm like, look, we've always had tariffs, you just didn't know. Yeah, yeah.

Stephanie:

Just saying, guys, it's there, it's always been there. I don't have anything from china, but now, because my soft waxes are manufactured in canada and so now we're having that issue come in right, we're having a lot of stuff that's imported, like my cotton rolls and the sticks and all the stuff that we use the gloves. Believe it or not, they're not us-made products, so you know it's rolling down to all of us. But yeah, it's so cute. You you said that you named your goats. Now you have chickens too. I do, I have chickens too.

Kari Jo:

Oh, I want chickens. Oh my gosh, it's been fun. I thought it would be like the easy life. It's not. No, it's not. I have huge respect for farmers.

Stephanie:

I was raised actually on a farm. Our babysitter had a farm, so my both of my parents were military from about the age of six until 12. I was on a farm she had. She had bees, horses, chickens, lots and lots of acres. We were on probably 20 acres so she had a canal.

Kari Jo:

That's where your work ethic came from.

Stephanie:

So, yeah, military for sure. Yeah, military for sure. But yeah, we were raised on the farm. Farm living is rough, yeah, it is tedious, it is not anything you can't skip a day, it is every single day. Yeah, but I learned a lot. And it's so funny because I still like chickens, I still want chickens. But no, I definitely know what farm life is. I've had a very unique upbringing. So my parents dropped us off at the farm and we stayed there and we, you know, she put us to work, so I did the gathering of the eggs that I got. That was my first bee sting, was going to the bees and I guess I didn't, I didn't act right. So they tore me up and I got. She got stung on my neck and didn't know that it was there and the stinger was still there. So, so dramatic. You know I'm always very dramatic, but no, I know what farm life is and I tell people very honest, it's not the Chip and Joe kind of yeah it's not, it's like, it's not that my goats are escaping every day.

Stephanie:

I've seen fences every day, and it's like the goats are cute. I love them because they're always all over and chicken or wild too. Are your chickens actually homed or do they like to? Okay, so yeah, so no, chickens are another one. We used to chase the chickens around. The roosters were always so feisty, though they would never, never follow anything but no, I know what it's like being on a farm at a young age.

Kari Jo:

I always said oh, no yeah it's work, it is work I don't mind it because it's teaching my kids work ethic, which I think is super important in today's society, because I feel like we live in a very comfortable society. So we need to create, um, you know, discord for our kids a little bit, because they need to experience, you know know, not so easy going life, like, yeah, you got to go out in the rain, I'm sorry.

Stephanie:

Yes, yes, Put your galoshes on, get out there, get your raincoat or your hat and whatever. And my always thing because my mom still laughs at me still but I'm always like, oh it stinks. I go out there, but oh it stinks, oh, there's mud on me. Oh, the mud stinks too. Oh. And so she was like, didn't you work? Yes, but when you're younger it's fun.

Stephanie:

When you're younger it's fun to get in the dirt, it's fun to be out there and rolling in the hay and throwing the hay out and all of this other stuff. And you know, getting all the bees we love to gather the honey. I didn't realize how dangerous it was. I didn't have a whole bee thing on Right, so I know what it's like to to have that level of work ethic. I do think that's kind of what rolled here. I also think it's a detriment because I did not have my daughter work as hard as I did. You know, I almost kind of wanted to get her a little bit easier. Now that she's in college I'm starting to see it's backfiring a little bit, because she's definitely a diva and expects things yesterday.

Kari Jo:

Yeah, that's why I'm over here like girl yeah, I have a 17 year old and she's like that. And then I have a five-year-old, which was a surprise. And so I'm like with my five-year old, I'm like, nope, I'm not, I'm not going to make things comfortable for you. I know what happened.

Stephanie:

I gave everything to my daughter, just you wait 17. Wait till they get into college, honey. I mean my. Oh, I lost my phone. I need another phone.

Kari Jo:

Yeah, why do I have to get?

Stephanie:

another phone. I lost my card. I need cash. Go to the bank.

Kari Jo:

I know I got to go to the bank. Would you have told your daughter to get if she wanted to get in this industry? Would you have suggested it? Just wondering.

Stephanie:

I go back and forth with that One. My daughter has always told me. She said from little, mom, I don't want to wax butts, I just don't want to do it. If she wanted to, I would support her, and if she wanted to, I would totally support her. It's so funny because so many other people are like if I had you as a mom, I would totally go into this industry knowing everything that you know, pick your brain, and I'd be able to just fly through the industry. If she wants to, yes. If she doesn't, I'm kind of okay with it. You know what I'm saying. I also didn't create my business to pass on to her either. If she wants to take it on, I'm okay. My goal is to really, you know, have somebody come along and sell it. Yeah, give me my number and I'll stay on as a consultant and we'll call it a day, you know. So, hey guys, there you guys go. Yes, I'm okay. I'm okay. Either way, I don't. I. I, I think, because it was so.

Stephanie:

My parents were so shocked that I came into the industry after being in corporate America. You know, they didn't even understand what an esthetician was. So when I decided to give up all of the good job that I had. I enjoyed that journey. I enjoyed deciding to do something for myself. That was not the norm, you know what I'm saying. So for her she's a dancer, so she's already very artistic. If she decides to come in, fine. If she doesn't, I'm okay with that.

Stephanie:

I think I'm definitely breaking that with the parental expectation of what our children should do, right? Yeah, because I am the oldest, so I had so much pressure on me. You know they wanted me to go into the military. God, no, no. To go into the military. God, no, no. And I fought that for years. My dad would come in, even the business. Like ain't nobody in here. I got somebody on the military base, you can go and work tomorrow. No, no, no. It wasn't until we moved here to Texas that my parents finally saw the business that I had created. The whole time we were in California they never saw it. Never saw it. When they came here and they saw obviously we have a lot more here because it's a lot cheaper here, so we have so much more, it's grander here. Then they find now they're bragging. Well, you know, stephanie, she'd been in business 20 years. You know she built it from the ground up.

Kari Jo:

Yeah, I actually do know what you're talking about because, like my husband, when I was growing my business before I sold it, he's like you know that it's never gonna last, it's never. You know what I mean. And then here I'm like, and then I ended up building my company and selling it and retiring and I'm like you know. So there is like, there is like success. But my daughter I asked you that because people are like don't you want your daughter to go in this industry? And I guess, like my biggest thing is is people don't realize how hard, hard it is. It's very hard for you to build what you built. There's a lot for me to have done what I did, and success definitely has a trade-off or like, if you want to be a success, what are you willing to give up in order to have it? And so for me, like I gave up so much of my family time, it just like you know.

Stephanie:

So I agree. I mean I raised my daughter. I ha, I was pregnant with my daughter still working and I had a staff that just quit. So I came back four days post C-section and I worked. I mean, I think the sacrifice also makes the story. I think I wouldn't be where I was if I didn't have to go through some of those things. But I do agree, it's a backbreaking industry. We are physically demanding and we physically push our bodies to provide services. It's not. I'm glad that I was able to walk away from it and had something else to do. That still gives me the same passion. I still love being able to pick up, you know, some sponges and some two by twos and four by fours, and I still love doing what I do because I choose to do it.

Stephanie:

When I was in it, I totally, you know my daughter I wasn't as much of a parent because I was hustling so much and I was hustling because, as a single parent, there really was no choice, you know. Yeah, I think if I had support like I have now. You know, I've remarried. I'm not married to my daughter's father anymore and I've been married to my husband, my second husband, now 10 years, and the level of support that he has is really why I think our business has grown so much. If I would have had this level when I first started the business, it probably would have been different. I would not have had to sacrifice as much, right? But I agree with you that there's always a sacrifice when it comes to this.

Stephanie:

And I also say I didn't know what I didn't know. I didn't know that I had to learn lessons into what I thought was making it big and what was really. What did I want to do? What do I want the business to give me besides providing for me? What did I want out of this? Why did I decide to leave corporate America and working for someone to say that I want the freedom, but I didn't really get the freedom. I didn't get the freedom. I actually worked harder and more and longer for my own than for someone else. Right, there was no beginning and end and I joke this, but I say this still In my business it starts when my eyes open and it pauses when my eyes close, when I go to sleep, but it's still waiting there for when I open my eyes again.

Stephanie:

So I think, because we have glamorized our industry. You got to get a big team. You got to have hire all these people. You got to do all of this to make it big. It's not really true, because the more you take on, the more it costs, the more more. And it's not just money, it's time demanding, it's energy demanding, like all of those things. Do I love those lessons? Yes, do I share those lessons with the masses? I absolutely do. If I went back today and I'll ask you this question if you went back today and you decided to offer services again, would you do it a hundred percent on your own, or would you go back and get another team? Do it 100%?

Kari Jo:

on your own, or would you go back and get another team? Honestly, it'd be so much easier just to go do it myself Absolutely. I say the same thing and I would be able to charge a crap ton. I will charge a whole bunch.

Stephanie:

You know. So, yeah, I would have a gopher turn my room over. I probably have two rooms. I did that before Two rooms going back and forth. I'd have a gopher turn my room over. I probably have two rooms. I did that before two rooms going back and forth. I have a gopher and I would have someone check people in and out. It'd probably be the gopher.

Stephanie:

I need a virtual receptionist or a receptionist Absolutely, and that would be it. I would come in like a doctor, I would come and do the services and I would leave. I want someone to prep and I want someone to post, take care of the room, turn it over for my next client. And the reason I say this to so many estheticians is because the control you have when you work for yourself is unmatched compared to the energy, the personalities, the demands of a team. But I made more on my own than I did when I had a team. I just didn't know it because I thought I had to get to this pinnacle of getting this team right. So if I ever decided to go back, oh, I would totally work by myself. Oh God, three days a week, no weekends. I'd probably do one Saturday a month, wednesday, thursday, friday and that's it.

Kari Jo:

I love how you you know, I never went there in my brain Like because I think of teams, cause that's how I got to where I got, but like I love that you just made me think and I love that and I, I, I value that question that you just asked me was so valuable, even for myself, so I really hope other that was like genius.

Stephanie:

You know why? Because here's the thing I had two teams. I've had two teams and the teams that I had not to say that I didn't make more. I babysat too much. I had to personality, stay away from them and you stay away from her. I had to have conversations that I felt that I shouldn't have to have with other adults and it reminded me so much of corporate America, which is what I was trying to leave.

Stephanie:

I don't like micromanaging. I didn't want to micromanage, even here, with my business and I have you'll be shocked at how many people I have working for me, even here. I still don't consider this a team. Even though it's a team, I don't micromanage. I have a warehouse manager, I have multiple VAs, I have multiple contractors. I give them the task and then I leave them alone. Yeah, get it done. I don't want to check on you. I don't want to micromanage. You Do your job, you get it done, or I find somebody that can get it done. But I had to flip my brain in that because I, if I stayed in that moment of and I still do it now but policing and and and and counseling you, stay away from her. You didn't say. Someone said something. Don't talk to her. You don't talk to her. Stay away from each other. If I would have stayed in that, I probably would not have built the business that I have now. But if I ever go back to do services physical services it'll be 100% on my own.

Kari Jo:

Yeah, because it's hard. It's like being in pressure. It's like not, it's not easy. It's like not it's not easy.

Stephanie:

It's not easy, and here's the.

Announcer:

Thing.

Kari Jo:

You're trading freedom.

Announcer:

I just couldn't get it to work.

Kari Jo:

You're going to have so much drama. I agree with that, it is.

Stephanie:

Yes, and that's the thing you know, and I think giving both sides of it gives people an honest you know view of it. Yeah, I really liked that Because we have to, and that's why I tell people if I ever go back, I'm going to get a gopher and that's going to be a gopher and I don't mean to call it a gopher, I'll get an assistant. Yeah, I know. You know what I mean the gopher you know what I'm saying.

Kari Jo:

Yes, I know what you mean the gopher it's fine, they take care of everything, right.

Stephanie:

So when I worked at the doctor's office, I actually had an assistant. Yeah, and that was the first time that I kind of got that understanding, like now I understand why physicians have assistants. Yeah, now I understand how they can go from room to room and walk in and it's prepped and they do it and they walk out, like that was like money like that and you know your expertise, you know what to do.

Stephanie:

Honey. My assistant came in there, had everybody prepped, had my room prepped. I was like, oh yeah, and so that's why I say if I ever go back I'm going to have an assistant. Absolutely Hands down. I love that.

Kari Jo:

Oh my gosh. Well, so tell my listeners what are you up to, how can they find you? How can they learn more from you?

Stephanie:

I'm everywhere shockingly. Look at my YouTube, instagram, facebook, tik TOK, all of those. I've actually been doing a series as we're heading into the esthetician summit. This is my last year. I'm doing a series leading up, just really getting people to look at their business differently. You know, the summit was something I created for estheticians because I wanted to take it old school. Like.

Stephanie:

I'm actually looking at what do I have over here? 25 boxes from all of our brand partners because every attendee gets free products. So I get all of my friends in the industry to get together and we're talking four and 500 estheticians that come together and every single one of them gets free products right when they come and come to an event with me. So I'm looking at it now. I got some Korean skincare over here. I got a whole bunch of stuff over here. But IG is where I do a lot of my conversations. My online esthetician school is going extremely well. It's 30 bucks a month, it's a dollar a day, and I really just decided to create a library of Stephanie's knowledge. So I start you from creating a Facebook group. How to clean up your Instagram page. How to get a movable mobile menu Like. Do you know that your menu should match your website?

Stephanie:

Yeah, cause it doesn't yeah Like I do all of these things in my school for estheticians to really kind of use it as a resource Right and the summit just kind of is my in-person kind of give back. But I'm really this is going to be our last year. This is our third year. This will be my last year and I really kind of I'm still doing a lot of the wax, but I've really moved a lot into eczema. So where I've been doing a lot of product creation, my daughter has eczema, so it's really kind of really near and dear to my heart. So a lot of stuff that I've been really doing now is eczema prone skin, which is on the rise, which is always present in waxing. You know this as well. You can definitely tell when someone has eczema because their skin is like night and day.

Stephanie:

So I've really been kind of going there. But I'm all over. You know, I love it. I've never been one to kind of stay. I have my things and I dibble over here and dabble over here, and dibble over here and it keeps me going. And then, you know, I'm an empty nester now. So I've never done aesthetics like this without my daughter. She's in New York in college, so it's like, oh, I have time.

Announcer:

I'm not taking someone somewhere.

Stephanie:

So it's definitely been a aha like. Oh, I can come back into my element now. Yes, I'm all over social media. Please, please, please, join in conversations. I always love having conversations.

Kari Jo:

Yes Well, to all my listeners, you guys need to definitely go follow her. I connect so much with everything that she's saying. She just keeps it real, which I think is what this industry needs. There's no glamour to it, it's just real, raw Stephanie, and she's built something. She's amazing, she's a mentor, she's fabulous and, most importantly, guys, I'm not kidding you that seven-minute Brazilian course changed my business and it can change yours too. So please go look into it and we will see you next time on the next Esthetician Podcast. Thanks, guys, bye, bye-bye.

Announcer:

Thank you for listening to the Esthetician Podcast with Kari Jo Patterson. Each week, Kari brings you real world lessons on how to grow your empire. To learn more about Kari's Fearless Prosper prosperity mastermind group, one-on-one VIP coaching opportunities and more visit wwwkarijopattersoncom. That's wwwkarijopattersoncom. See you next week for more insights and strategies on the Esthetician Podcast.

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Stephanie Laynes

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