Esthetician Podcast; Business tips for Beauty professionals

075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks

• Kari Jo

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Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.

• Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good
• Many successful women have "checked all the boxes" but still feel burnout and frustration despite outward success
• The most successful women spend 80% of time on themselves, 20% on their business - completely contrary to hustle culture
• Money is an amplifier, not a solution - people making $100k+ monthly can still live in scarcity mentality
• The struggle to delegate stems from perfectionism and resistance to receiving help
• Ask why asking for help feels uncomfortable and challenge old stories that no longer serve you
• Try the "Wouldn't it be cool if..." exercise for 10 minutes to identify gaps between current reality and deeper desires
• Overcome fear of rejection by recognizing that those who live without regret take brave steps others didn't understand
• Small consistent changes drastically transform your life over time - "we overestimate what we can do in a week and underestimate what we can do in a year"

Follow Emily on Instagram @EmilyReuschel and check out her podcast The Wild and Waking podcast for more insights on building a business that feels as good as it looks.


To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Kari Jo Patterson:

Welcome to the Esthetician Podcast, where passion meets prosperity. Your host, Kari Jo Patterson, transformed from a solo esthetician into a successful business owner, achieving ultimate time and financial freedom by the age of 38. Kari is the author of Fearless Prosperity, empowering estheticians to build their empire and achieve financial freedom, and the creator of the Empire Growth System for Estheticians. Get ready for some empire-building wisdom Now. Welcome your host, Kari Jo Patterson.

Kari Jo Patterson:

Welcome back to the Esthetician Podcast. Hey guys, listen, I know you didn't become the best in your craft just to drown in all your administration tasks and you're seriously wondering, like, is this actually worth it? Well, if you've ever thought I am amazing at what I do, so why does my business still feel so stinking heavy? Then this episode is going to be for you Today. I have a perfect guest for this episode. Her name is Emily. I've been following her for a long time. You guys are going to love her, and she is here to help you untangle all the chaos of hustle culture and just step into the role of being a leader. So if you are craving systems over stress and freedom over frenzy, then this conversation is going to be your turning point. So, Emily, I am pumped to have you here today.

Emily Reuschel:

Oh, I'm so excited to be here. Thank you, I can't wait to dive in.

Kari Jo Patterson:

Yeah so tell my guests because I've been following you for a while, but tell my guests kind of a little bit about you and what you do and how you're helping women entrepreneurs.

Emily Reuschel:

Such a good question and I think I want to even scroll back a little bit because I imagine there may be some women listening who resonate with the story of, in some ways, never knowing what I wanted to be when I grew up and going through a lot of pivots and changes. So I live on my husband's family farm multi-generational farm in West Central Illinois. So we are in small, small town USA. Professionally, I started as an elementary school teacher and thought I would just be there forever, like they write country songs about that so picturesque and perfect, right. And then, after my first was born, I felt a really internal pull to leave the classroom, spent some time in the nonprofit space, which is really where my journey of what I do now began.

Emily Reuschel:

After my second child, my daughter, was born, I started a health journey that led me to the world of personal growth and development and kind of opened up my eyes of what it really looks like to take autonomy and agency over my life. I wanted to pursue really big, beautiful goals and dreams without leaving the small town that I love, and so I started sharing that journey online, because I just didn't see anything represented in the online space of women living in the middle of nowhere who were also doing life differently and asking harder questions and really nurturing their personal professional development. And so, a few years down the line, I took a giant leap of faith into the work that I'm doing today, although it has evolved many times since then. And now I'm a coach, I facilitate masterminds, I host in-person retreats, I travel the country to speak, I have a podcast, and it's really all around the idea of bringing women home to themselves and helping them close the gap between where they are and where they want to be and build really intentional lives that feel as good as they look. You know so many women that I work with have checked all the boxes. They did all of the things. They got the degree or they got the job, they got the promotion, they got married, they had the kids right. They did all of the things that everyone said do this and then you'll be happy.

Emily Reuschel:

And then woke up one day and they're like, okay, now what? Conventionally, my life looks great on paper and I do love my life, things are so good, but also I'm drowning, I'm burnout, I'm frustrated. And then what I see and that I definitely had experiences that then I turned that against myself of why can't you just be grateful, why can't you just you have everything you've ever wanted in so much more Like you're such a bad person for feeling this way, right. And so we really we rewire in the work that I do of getting clear on what you really want, not even just from like a goal or the next promotion, or the next business or the next benchmark, but like how do you feel on an average Tuesday? How do you spend your time? Where is your energy going? Like, how's your physical, mental and emotional health? Like it's all such this 360 view of life.

Emily Reuschel:

And that really brought me to the world of entrepreneurship, just because you know, and I've asked myself this question of like why entrepreneurs? Because I don't think that everyone in the world should be an entrepreneur. But what I noticed is that women who were gravitating towards entrepreneurship, especially in communities like the one that I live in, were the ones willing to burn the rules to the ground that are, like I'm done climbing the corporate ladder. I'm done living by everyone else's rule book. I want autonomy over my finances, I want control of my time. I want to build this big, beautiful life doing work that I really love, that lights me up, that makes the world a better place. There's so much purpose and drive behind it, and so now I take those women and help them, like I said, build businesses that feel as good as they look, brings in the kind of wealth and revenue that they want, while also really giving the time, space and capacity for what ultimately matters most.

Kari Jo Patterson:

Yeah. So I so resonate with that because I feel like in my own personal journey and I know so many other estheticians is, you know, I always thought that I would feel complete. When I remember the first time I said that I was like I will feel like I have made it when I make a hundred thousand dollars. And then I made that a hundred thousand dollars and I didn't feel complete and it was like, no, that I like. And it wasn't like I don't even think I even celebrated that and I was like, oh, definitely 300,000. And I just kept leveling it up. Why is it that I don't feel complete when I am hitting that goal.

Emily Reuschel:

You know, this is something my friend Kaya calls it the lie of once. Like once I graduate, once I get married, once I lose the weight, once we have a baby, once I make the money, once I get the promotion, once I release the book, whatever it is, then I will be happy, right? We put so much weight and expectation on something that ultimately happens in a moment in time to be the thing that changes our reality. And it's not to say that any of those things are inherently bad. Right, making a hundred thousand dollars, $300,000, like that's incredible, but the money isn't what changes your reality. It's like who you become in the process of it and then like what you're able to do on the other side of it. And so you know an example I like to use there was a study and I wish, I wish I could quote it directly that they did on like Olympic athletes and people in the entertainment industry and like once they got the gold medal, once they got the Academy Award or whatever it is like, their mental health tends to plummet because it's like so much expectation was put on that thing. And if you're anything like me I assume you are like you said you don't even celebrate it. You're just like, okay, now what, now what, now what. And we're like constantly looking at this target that just keeps moving. So we constantly feel this like lack.

Emily Reuschel:

A really great book for anyone listening that resonates with that is called the Gap and the Gain and it talks about if we're constantly looking to the once I do this, then I will be happy.

Emily Reuschel:

We're constantly living in the gap and it does not actually matter what you do, what you achieve, what you check off the list. It still doesn't fill that void of enoughness. And so you know, this is what I work with my clients on of, really, like I said, building the reality that feels and looks the way you want it to look on a day-to-day basis, like, what is it about the $100,000 or the $300,000, or the job or the whatever goal that you think is going to make you feel differently? And then how can you extract that back to the every like right now? Well, once I have a bunch of money, then I will feel abundant. Okay, well, how can you feel abundant today? Well, once I have a bunch of money, then I won't be stressed. Okay, like there is truth in that. But how can we work on like your presence and your stress levels today, so that when that money comes you're not just immediately getting caught in that trap of the next best thing.

Kari Jo Patterson:

Yeah, I love like pulling it back, cause I mean, even when you were saying that, I'm like I think what I did wrong in that situation was like I thought like it was the money, but really it wasn't the money, and I feel like this is the same thing with so many estheticians it's what does that money give you that you're wanting? And when I got to that a hundred thousand dollars, what I really wanted was I thought that like I would have more freedom and I would have more money to spend time doing the things that I wanted to do, but I didn't, right, and that's why I had to chase the next thousand and then500,000 and a million, and I had to just keep chasing it because and so I love what you're saying about that yeah.

Emily Reuschel:

I mean, there's a lot of different philosophies around money specifically, but one thing that really resonates with me is like money is an amplifier and I'm not saying that money is a bad thing Like I think that well-resourced women like good hearted, kind, well-intentioned women who want to make a difference, women like us who have wealth, change the world. Women pay it forward in every way possible they can. They enrich their family, their communities and everything. But how is that money going to make you feel differently? And so it's like okay, well, how can we pull that feeling? Because both things are true.

Emily Reuschel:

When you have the resources, you are able to free up your time, you're able to do X, y and Z, you're able to make decisions when you're not living in survival and scarcity, absolutely. But I for sure have met people who are making $100,000 a month, who are still living in scarcity, who are still handcuffed to their business, who still feel like if I don't show up, if I don't do X, y and Z, it's all going to crumble away and it's all going to be for nothing, and who are drowning in anxiety around it. So that's what I'm talking about, of like really getting present with where you are and how you want to feel and experience the world on a day to day basis and then letting the pursuit of those goals be the journey and then actually stopping and acknowledging when you achieve the thing that you said you wanted to work so hard to achieve.

Kari Jo Patterson:

Yeah, yeah, and I do think that so many people have so much anxiety. I feel like every business owner does have so much anxiety. So where do you even start to try to wrap your brain? Where do you start with your client?

Emily Reuschel:

Yeah. Well, how about I start with what has worked for me, Because this is going to be a little different for everyone. But I once had a mentor tell me that the most successful women she knew spent 80% of their time on themselves and 20% of their time on their business. And we often think the opposite is true. Well, if I just work more hours, if I just work harder, if I just do more, then it will pay off. And I especially work with women in the ag industry and that is like no days off. Mentality runs so rampant. But what happens is we just get more and more and more depleted. And then you add on the fact that I'm sure a lot of your listeners maybe mothers are in relation or taking care of their parents, are involved in their communities or volunteering in some capacity, and we tend to put ourselves so far in the back burner. We're like not even in the kitchen anymore and then wondering why we're firing at like 1% capacity.

Emily Reuschel:

And I remember when I transitioned to being a business owner from a more traditional career, I felt like I was lazy if I was not sitting in my chair, working from the hours of I don't even know, like eight to four or whatever, and it really took some conscious rewiring to be like more hours doesn't necessarily mean better results, and it might in the short term, right, but for me now I'm like no, no, no, no, no. I got to start with myself first. I'm going on a walk first thing every morning, non-negotiable. I got to eat some protein like, grabbing a Larabar and drinking coffee is not going to cut it. Like I got to take the time to focus on my mental health, Right. And then, you know, I know some listening is like oh, but no, if I don't work all the hours, then I'm not seeing all the clients, that I'm not making the money.

Emily Reuschel:

That's my invitation to then think about well, how could you do things differently? It may be true, the way your business, the way your job, the way your life is structured right now, that time does equal money. And so if you're scaling back to go on a walk, go to therapy, get your nails done, whatever, then you're really not taking the time to see a client, which is a dip in your revenue. So then my challenge would be okay, well, what could we do differently? Right, Because at this day and age there's so many ways to make money.

Emily Reuschel:

Right and there's so many skill sets you already have or different things that you could offer something you could create way you could adjust your prices, the way you could adjust the structure of how your business functions so that you're less chained to that time to money ratio and obviously I'm not an expert in this field in the same way that you are. I'm sure you have a lot more ideas of how your listeners could make that shift. But I think sometimes it has to come from the willingness to try something different than you've never done before, to break out of the boxes you've created for yourself or other people have pushed you into, and start being willing to experiment and play and make really big changes and seeing how it pans out.

Kari Jo Patterson:

Yeah, I have not heard that before about the how the most successful people spend like 80% on themselves and 20%. So I built my like, I built my company and I sold it and was able to retire. And it's so funny you said that Cause when I look back, I'm like when I was like that my peak success of running my company right before I sold it I was spending, I was training for like a bikini competition and I was spending so much time on myself and my health and working out and my family and like more of that than I ever was. Yeah, it is because I and and I did work on my business and I was like intentional about what I was doing, but I also was delegating so much of it.

Emily Reuschel:

Yeah.

Kari Jo Patterson:

But I feel like so many people have such a hard time delegating that Is it because we're just like women are wired that way to take it on, or like, why don't we delegate?

Emily Reuschel:

I mean, I think that you could explain this in a lot of different ways, but what makes sense to me right now is, I think a lot of us grew up with the mentality of like if I want it done, right, I have to do it myself. Or you know, if there's any fellow eldest daughters listening, hi, we have like forever been the caretakers of all of the things. I'm like still planning my whole family's vacation and I'm like can someone else please just book the Airbnb? Right, yeah? And so we have this like perfectionistic mentality and this.

Emily Reuschel:

We hold ourselves to really high standards of excellence and that's not inherently a bad thing, but often we do it to our detriment and then I think we layer on this wound that we have that, honestly, isn't our fault. If you look at the media and messaging that we consumed in, I would say like the 80s, 90s into the 2000s, a lot of it was like women are against you, they can't be trusted. Every woman for herself. If you want to make it in business, if you want to make it in business, if you want to make it in the world, right, we have this like sister wound which is a whole nother row. We don't even have to go down, right.

Emily Reuschel:

But there's like a lot of internal programming that puts us in a state of fear to like ask for help and, especially as business owners, if we're really trapped in this hustle mentality which there is a time and a place for, don't get me wrong that's really masculine energy to just grind it out, do all of the things, check all the boxes, keep going and so, first of all, going back to this, even just slowing down and nurturing ourselves. But part of kind of stepping into this more feminine energy is also the ability to receive and to be nurtured, which I know someone's listening is like, oh, like I would rather lay in front of traffic than let someone help me. But that has really been a big lesson in my business of like I don't have to do it all and sure someone else might do it differently than I do. It's like teaching my kids to load the dishwasher, like it looks like chaos but the dishes still get clean and if I sat there and nitpicked every single thing about it, like they would be so like de-incentivized to help. But I'm just like, yep, thank you, that's wonderful, push start, let's go Like moving on. Like part of it is like lower your effing standards, like like part of it is like lower your effing standards. Like the world is not going to crash and burn if you hire someone to run your social media and they write a caption that's like slightly different than you would have word of it. Now, sure, if it is like detrimental to your messaging and your business, like go have an adult conversation and teach them what you want to do, but ultimately, like they have a totally different skill set and they probably know what they're doing differently or better than you do anyway, freaking, let them run the Instagram. Who cares?

Emily Reuschel:

But it's the willingness to let those pieces go, especially in these businesses or these careers that we've nurtured and built, that we care so much about. And we're afraid that if we accept help, that we're perceived as weak, or someone's not going to do it right and it's all going to crumble, or we get in the scarcity of not being able to afford it. But when you buy your time back, it always pays off. If you have not hired a house cleaner, do it tomorrow, because it will be worth it. But that even in itself makes somebody like, oh my gosh, but a good wife, a good mom, keeps a clean house Like F. That I'm sorry. Can I say that, yeah, like, let someone else clean the toilets, it's going to be okay. And then you're supporting them in their life and their business and, like, everybody's happy, nobody's scrubbing the showers. But that was definitely some untangling I had to do in my own journey and now, like I'm loving it, I'm here for it.

Emily Reuschel:

And another point that I want to bring up is seasons and the seasonality of everything. I think a lot of us live in this fear and anxiety that any decision we make is going to be like set in concrete for the rest of time, and so we get really stuck in like who's the right person to hire? What's the next step to make? Like what should I? Blah, blah, blah, blah, blah, blah. And it's like you can always change your mind, you can always do something differently.

Emily Reuschel:

And one thing that's been really important to me is like to honor the season that I'm in. If you literally look outside to the natural world I live in the Midwest we have four seasons. It is not blooming summer all the time. We are not reaping the harvest all the time.

Emily Reuschel:

There are times when you're more warm and cozy and inside and like quiet and dormant, and there are times that you're planting seeds that are going to pay off, and so if you're feeling so overwhelmed and frazzled right now, like, find someone that can support you and even just be like I would just really love supporting this for the next three months and then we can evaluate what moving forward looks like. And everyone that I've ever contracted out to help me in my business is like okay, that sounds great and that kind of reduces the pressure of oh my goodness, I'm going to get so far into this. I'm not going to be able to afford it. It's going to screw everything up. Give it a nice little timeline and then check in to see if it's working and then either keep going or be like thank you so much, this was really helpful. I'm ready to take it back. That's totally fine too.

Kari Jo Patterson:

Yeah, and I love how you just said about contracting, because and literally I remember that is like one of the things that changed me too is someone was like listen, just what you need to do. And it's so funny that you said it, because it was exactly what I did and what I needed to hear was someone was like just hire somebody out to do your house and take care of your house, and you don't like hire them on a three month commitment, just for three months. At the end of three months, if you still want to keep going, keep going. But then like, if you don't, then it's totally okay. And so I love that You're like just contract out for a season and you can do that.

Emily Reuschel:

And that, I think, was life changing for me and I think so much of it is like, sure, like there's a lot of mindset work that, um, we can do around money and scarcity and hiring, but a lot of it really does come back to our willingness to receive help, and that's a whole different thing. So I encourage you to ask yourself why does asking for help feel so viscerally uncomfortable? At what point did I start to adopt the ideology that asking for help was wrong and that's probably going to cut pretty far back into pretty young? It might be a hard thing to kind of process, but I find this so often in the women I work with is like, a lot of times the things that they're struggling with in real time we can trace back to a story that they were told or they adopted really early on and at that point in time, sure, there's healing work we can do around it.

Emily Reuschel:

There's a lot of modalities to process and understand it, but a lot of times it comes down to like but do you want to believe that anymore? Is that still a truth that you want to dictate your path, or is that an old story that you're ready to literally set on fire and move on? And I think that that comes down to a lot. Being a business owner is like a money-making opportunity. That's actually personal development, exactly. Here's a fast track to looking in the mirror and every part of yourself that's ever held you back and having to heal through it or else. And also here's some cash you'll earn along the way.

Kari Jo Patterson:

Yeah, it totally is. It is like, let me shave that off of your personality. It's not great. Oh wait, here's a mirror. You suck at this too. Let's shoot.

Emily Reuschel:

And you know, early in my business I felt so much resistance around that right, like we feel so much shame and like frustration around the things that we want to change. But really everything started to shift for me when I was willing to meet and befriend the depths of myself and be like this isn't? There's nothing inherently wrong with me. I'm a person having a human experience right, and so what can I learn from this? What do I want to hold on to? And like where are my places to grow? And like stop taking it so personally. Like everyone has something like this. There is actually no one on the planet that is perfect and has it all figured out, and that's also an illusion that I had. A pop-up business is like oh, we're actually all winging it. Some of us have just been doing it longer than others.

Kari Jo Patterson:

Yeah, for sure. Well, what would you say is like one of the first steps that you feel like someone could take right now to break that cycle in particular.

Emily Reuschel:

I would say okay, here's an exercise I really love to do when I'm hired to do a workshop. A lot of times we jump straight to goal setting Like what are your SMART goals? Where do you see yourself in five years?

Kari Jo Patterson:

You, sound like me.

Emily Reuschel:

Yeah, I hate that because a lot of us arbitrarily jump to the things we feel like we should do that we've seen other people do, going back to that. Once I do this, then I will feel X, y, z, and so I like to throw out that all the window to begin, and I like to hand everyone a blank sheet of paper, set a timer for 10 minutes and just answer the prompts over and over and over again. Wouldn't it be cool if and you have to do it for like 10 minutes, because around the five or six minute mark is where you start tapping into like more of that subconscious, like not just the initial things that come to top of mind and I invite you to list like every category of life. And this would be if I wake up tomorrow. Wouldn't it be cool if, or this could be like, I'm a little lady in a rocking chair?

Emily Reuschel:

Wouldn't it be cool if, like, wouldn't it be cool if I had a million dollars in the bank? Wouldn't it be cool if I had an incredible relationship with my spouse? Wouldn't it be cool if I felt abundant and free? Wouldn't it be cool if I didn't struggle with anxiety, like whatever it is? Just wouldn't it be cool if. Wouldn't it be cool if? Wouldn't it be cool if and so then from there you can start to see like where is there a gap between your current reality and like what? You would wave a magic wand to be true and I always say there's nothing too big or too small. You can write on there Like, if you ask my daughter, wouldn't it be cool if she's like, if I was like a mermaid princess? And the average person is like, oh, that's cute. But have you ever gone onto the random scroll of Instagram and found the girls who cosplay as mermaid princesses and probably make more than any one of us like floating around in the water, performing at weddings?

Kari Jo Patterson:

right.

Emily Reuschel:

Like, if you want to be a mermaid princess, you can totally be a mermaid princess, right. But from then you can start to see okay, like what is it that I'm craving? Like where am I feeling really burnt out? Like what do I want to bring more of into my life? And so then there's a few other exercises I tend to walk my clients through on the other side of that, but ultimately we use that list then to guide. Like what are the things that we want to focus on? What do we want to create from there? What goals do we want to extract from that? But we're not jumping straight into the. Okay, tell me what your goals are. We're starting with this like really wide net vision of, again, what do you want your average Tuesday to feel like, yeah, Right, I love that exercise, yeah, and it's simple.

Kari Jo Patterson:

It's so simple. But when you ask that, like, I already knew what in my head it would be for me, and so I love that, that and that is helpful.

Emily Reuschel:

And I think we go from there. I mean, there are certainly people who like 180 their life overnight and that's great, but I think a lot of times we really overestimate how much we can do in like a week and drastically underestimate how much stacking really small things every day can radically change our life in a year. And so maybe it is as simple as going for a walk. If I could prescribe every person in the world to do one thing every day, it would be go outside, feel the air on your face and move your body in forward motion.

Emily Reuschel:

I don't care if you listen to a podcast, if you listen to music, if you listen to nothing but like get out of your little concrete box and back into the world in which we were born to live in. It's just like little things from there, like asking for help in one small way you know, learning to really tune in and trust ourselves. I noticed that a lot of the women who come into work with me if I had to trace it back to one thing across the board, it's like a decimated lack of self-trust that we've been systemically disconnected from our intuition, and there's a lot of different ways you can learn to retrain that there's a million podcast episodes you could listen to. You can Google it. But just a very simple thing of like checking in with your body, Like what do I need today? What would feel really good right now, and then doing it. And it doesn't have to be like a grand workout routine right, it could be a hot bath, it could be starting therapy, it could be calling your cousin I don't know.

Kari Jo Patterson:

Yeah yeah, that was such a good tip. So we're winding down and I wrote this book. It's called Fearless Prosperity and it really talks about how you have to overcome your fears in order to gain the prosperity. But I like to always ask my guests this what is one fear that you had to overcome or one secret that you have that helped you build the prosperity in your company?

Emily Reuschel:

Yeah, I think something I have continuously had to cycle through in healing is the fear of rejection, this fear of being too much, too big, too loud, too weird, too out there. If I do X, y and Z, everyone's going to leave me behind and I'm going to be sad and alone and that's a wound I notice a lot of us carry. A lot of women get held back from what are they going to think of me? Whether they is your mother-in-law or your neighbor or your sister or your best friend from high school. It's like well, if I do this thing, this is different than what anyone else I know is doing. What are they going to say? And sometimes it's rooted in reality.

Emily Reuschel:

They really do have opinions that are rooted in their own fears, their own insecurities, their own projections of what they are doing or not doing in the world, and so I like, when I work with my clients on this, to first of all acknowledge that this is a very real thing. Right, we're a communal species, we are meant to be in community together, and if you go back to challenge and that like what hurts more? Staying small, staying stuck, staying complacent, not doing the things you want to do, for the fear of what someone else's opinion is going to be, or the disappointment of knowing that you held yourself back because of someone else's expectations. And again that comes back to that self-trust of knowing that you are going to be okay. And as you are in the pursuit of whatever it is that is on your horizon, you will continue to find your people.

Emily Reuschel:

The further you go down your path, the more authentic you live. The more that you pursue, there will always be people who are cheerleading in your corner, and it's a real disappointment that some of those people aren't who you expected, and it's a real tension in growth. But the people who get to the end of their life and do not live in regret are the ones that took the brave, scary steps that nobody else understood. And so the same people who are asking why would you do that? Who does she think she is? Or the same ones who are going to be like how did you do that, carrie?

Emily Reuschel:

you know I'm sure you get that all the time on the other side of building the business, that you did Like, oh, how did you do it? And you're like well, every single time I did something that you thought was obnoxious and I just kept doing it and I just didn't stop. And I just kept doing it and I just didn't stop and I just kept taking really brave, scary steps when I didn't know what I was doing and I figured it out. So that's always the thing that I have had to continuously revisit, right, because as you level up, as you do new things, as you grow deeper within yourself, as you take on new things in your business, you just cycle through the same stuff, but our capacity to move through it changes, and so my encouragement to you is to just take the steps and put yourself in rooms, whether virtually, in person, online, with coaches, paid, unpaid, whatever. Put yourself in circles and communities that normalize the big dreams and the life that you're creating.

Kari Jo Patterson:

Yeah, I love that. Well, thank you so much. I'm like how can my listeners find you? You have podcasts, which is amazing. Everyone should tune into it. But tell my listeners how they can find you. Work with you, sure absolutely On social media.

Emily Reuschel:

I'm the most active on Instagram at EmilyRussell R-E-U-S-C-H-E-L. My website is emilyrussellcom and my podcast, at time of recording, is just about to transition from the Gather and Growth podcast to the Wild and Waking podcast, which I'm so excited about this evolution change, and so by the time you hear this, that will be fully in motion, but I do have several new offers that I'm going to be releasing over the next couple of months. So if working with me, if getting connected to this community is calling to you, just go ahead and poke around to see what's going on. Shoot me a message. I'd love to hear from you.

Kari Jo Patterson:

Oh my gosh, I love that. Well, thank you so much for coming on, emily, and I know that my listeners got so much because I got so much and I've already started being like am I doing what I'm supposed to? Because it would be great if Right.

Emily Reuschel:

And what's so interesting is I've done that exercise. I mean, I have clients who have worked with me in one capacity or another for like three, going on four years now, and they've done that multiple times in working with me. And it's interesting because every time they do it they like go deeper, they expand in different ways, and so you know, I think it's a good regular check-in with yourself because as you get further along your journey like your willingness to be open to new possibilities also expands, and so I don't think we're ever doing anything wrong. I think everything we've ever done has uniquely brought us to where we're at in present time and has prepared us for what's to come. So it's okay if you're looking and being like, hmm, maybe there are some changes that I want to make, but that just means you're open and ready for a whole different level, which is exciting.

Kari Jo Patterson:

Yes, well, thank you so much, Emily, and we will hear her tune. I guess I'll talk to all my Estes in a week, so we'll see you soon. Bye guys.

Kari Jo Patterson:

Sounds good, thank you. Thank you, www. k arijopatterson. com. That's, www. k arijopatterson. com. See you next week for more insights and strategies on the Esthetician Podcast.

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Emily Reuschel

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