Esthetician Podcast; Business tips for Beauty professionals

073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians

• Kari Jo

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Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.

• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)
• Exploring unique retail options beyond traditional skincare products
• Using storytelling techniques to create natural, non-pushy sales opportunities
• Creating visual displays that help clients see themselves using products
• Building displays as lifestyle vignettes rather than by product category
• Starting small with just $100-200 investment in select retail items
• Finding products with higher margins than traditional skincare lines
• Including unexpected items like hair accessories, robes, or specialized beauty tools
• Understanding that multiple income streams create financial stability

Download Emily's free startup formula for estheticians at boutiquetrainingacademy.com/kari


To learn more about coaching please visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Kari Jo Patterson:

Welcome to the Esthetician Podcast, where passion meets prosperity. Your host, Kari Jo Patterson, transformed from a solo esthetician into a successful business owner, achieving ultimate time and financial freedom by the age of 38. Kari is the author of Fearless Prosperity, empowering estheticians to build their empire and achieve financial freedom, and the creator of the Empire Growth System for Estheticians. Get ready for some empire building wisdom Now. Welcome your host, Kari Jo Patterson.

Kari Jo Patterson:

All right guys. Today's guest is a powerhouse in the boutique world and I mean she is the queen of helping business owners, people in like the beauty boutiques, business owners, people in like the beauty boutiques, retail businesses understand how people buy. Emily Benson is the author of the Ultimate Boutique Handbook and she's also the founder of the Boutique Training Academy. She basically teaches others how to create retail experiences that actually are going to convert. Now, this is why it matters for you as an esthetician, whether you have a shelf that is collecting dust with all of your products or you're ready to add some serious revenue streams.

Kari Jo Patterson:

Emily understands buying behaviors. She understands upselling. She understands what makes people spend. So today we are talking about how to take that boutique mindset, bring it into the treatment room so that you can have a high-end vibe and increase your profits. Emily, I am like so pumped. You are here and before we even jumped on the phone call, I was like dude, we are going to need like a part two, a part three, like how, how many times can you come on my podcast?

Emily Benson:

Oh my gosh, let's just like, do a whole partnership.

Emily Benson:

Well, like, like we said, I think that in everyone that we're speaking to and that's listening right now wants to help other people, and I think that's where you and I come from in saying we want to help support women and men, whomever is out there.

Emily Benson:

We want to help them make more money so that they can be more financially stable and so it doesn't feel like they're constantly trying to just book appointments too. I think having more than one revenue stream has just become what we have to do these days, and so this is such a natural fit for your audience to bring in retail. And I've helped I was telling you, I've helped a ton of salon owners and permanent makeup artists like really expand what they do into the retail side, where it feels natural, and I think that's what we can get into today too. Like you said, with selling and upsells, like it doesn't have to feel salesy, and I think when you have great product, it's going to sell itself, much like when you have the hydrofacial machine or you know. It's like it's kind of already marketing itself for you, so you just have to guide people there to buy it, you know. So I'm excited to help you guys because it's it's a natural, organic fit for an s, yeah, yeah, one of the things that okay.

Kari Jo Patterson:

so there's obviously people that want to bring stuff in which we want to get into, and then there's also the estheticians that they have stuff on their shelves and it's not really selling what, how? Because you know how to get it off, how to move the product, what, what would you say Like how, how could they fix that?

Emily Benson:

Yeah. So I think for me okay, I'm going to break some hearts right here is like number one you probably bought the wrong stuff, so like let's just deal with that and let's also learn from our mistakes. I think the biggest thing with being a product seller is maximizing what works and minimizing what doesn't. So if you bring something in and it's really not working and you just like it's just not hitting it with clients, like you're going to have to mark it down, you might have to lose some money on it, right, and I think that's where people get nervous, like, well, but then will people only buy when it's on sale or where they think it's always marked down, or but at the end of the day, that is cash sitting on your shelf that you need to get back in your pocket to reinvest in something else that will work better. So, whether you see that that item that works really well on your shelf now like reinvesting in that or trying something completely new, because you know, because I like to say that product selling is very much trial and error, it's all an experiment.

Emily Benson:

You might think you know what's going to sell and then it's a flop. People might ask you for this brand and then they don't even buy it and no one else buys it. So you can land in these situations where you feel like a failure and no one else buys it right. So you can land in these situations where you feel like a failure. You feel like you spent all this money, wasted all this money really, and you're feeling kind of crappy about your shelves and saying, like, what do I really do? But in my mind it's actually good that you make those mistakes because guess what? You just eliminated what's not going to work. So you're getting closer to what will work right. So I think, like, strategically and practically, if you have stuff on your shelves right now that doesn't move and hasn't moved, mark it down 30%. I know margins are really tight in beauty and in skincare, but if you go 30% down you're still going to make some money on it. And then if you have to after a couple months, or you're just like man these are like dusty you know you can do a 50% off or a bundle deal or you know, buy two, get one free, like you can definitely do some more promotions.

Emily Benson:

But I think the biggest thing is like you didn't do anything wrong to have that thing not sell, it just might be kind of a bad item, or you. Or there is something about the way the user, your client, is leaving and thinking like, well, I don't think I'm going to use that or I already have that. And so I think there's a big product mix that most estheticians think, okay, I'm going to sell obviously what I use, right, but then what else comes after that? And to me I don't always think it's more of the same. I think it actually could be something like really different and, and more like, you mentioned to me that some people want to bring in clothes and I'm like, yes, but also like that's a big jump, that's a really big jump from like skincare to like a dress.

Emily Benson:

You know, I think there's also that opportunity to just start really small with hair, and you know, hair ties, bonnets, robes, like I've been looking at all these great products that are so inexpensive too for someone to invest in and you can really get a nice markup on it. So I think that's the other thing with when I come into play. I'm a markup girl and I know that the MSRP is the MSRP for you guys, and so in my mind I'm like, well, let's go outside the box. Let's go to products that are maybe unbranded, that are really cool, style, something totally different that really your customer can't find anywhere else in terms of, like a makeup bag or a set of brushes. You know something that's like really interesting to you, that you know you love, and you will use that stuff. We could get a higher margin on Like we could charge three times, four times the cost of it and like it's no big deal.

Kari Jo Patterson:

Oh my gosh, okay, so many. Let me just tell you like you made my brain spin already because I was like, yes, I love how you're like, it's just that product's not working for you, like, do you know what I mean? But when I started out, I invested in the whole product line. I found what was selling, I found what wasn't, and then it was like what? I just went down to 50. So I like how you were like, do 30. And then, at like six months, go to 50.

Kari Jo Patterson:

I was like, oh, that's kind of genius, so I love that. But and then I love how you're like, you know, I think that is what happens and why these people that bring in, say, some clothing or something like that into their boutique spa and they just bring that in. It's a, it's like you said, that's a big jump where, like it, you could go more natural into it, like with the makeup brushes, like genius, and with the robe. So okay. So if we're picking your brain like, how would we go about that? Because I'm thinking even long term say, like for christmas, I think people like to just, but like it, make, put together a package and it's really easy and you can sell it. Do you know what I mean? I'm like dude with the robe, like you could put together a whole robe and skincare as like this is like a whole Christmas package. Do you know what I'm?

Emily Benson:

saying yes, well, I like to look at some of those brands like an origins or an Aveda, that are much more like a bumble and bubble, their salon sort of first then product, next right, like, and I think what they do really well, it's like it. I give this advice to everyone go walk around in those stores and see what they're doing like what are their bundles looking like? What are they putting, what's their gift with purchase? Like they know a lot more than we do. They have lots of market research. So, like if you have places where you live that you know your people are also maybe shopping for, you know adjacent products or the products they love. You know how can you learn from that and adapt it for your situation? And I think honestly from that and adapt it for your situation. And I think honestly, like, especially for Christmas, especially for mother's day, like slippers, robes, like I was even looking for you guys.

Emily Benson:

I was doing a bunch of research because what actually, like I wanted to give your, the people that listen to your podcast tangible items that they could literally like, click and buy and bring to their store next week. Right, not store, I'm like.

Emily Benson:

I'm so used to seeing store. I know it's okay, we're store, we're spot, click and drink Right and and a lot of it that I found. I mean you can find these great like handmade hair ties out of like fabric that's block printed from India, like you can find. Even I was thinking about the idea of like non-alcoholic beverages that have like nootropics in them. Like do you have like a little fridge of that kind of stuff? So instead of offering the water, you're like oh, like do you want to grab this? And it's great for hydration, you know, it has something in it, some properties, like there's a lot of products range. That I think is like really untapped for the spa space. And so I'm not sitting here saying I know exactly what works. But what I'm thinking is and you've talked about this, I was listening with Kelly from Dermalogica like it is that moment of they're feeling really good, they're calm, they've like just come out of services, they're standing at that checkout area or they're in your waiting room.

Emily Benson:

What are they looking at? What's the most interesting thing? What's the spot that you think they're naturally going to see? And this is where you could even start with just a small display on your cash wrap, of hair ties or of a makeup headband, things like that, that it's just like oh, you know what, I needed this. Like you could start with those things that are like oh, I've seen that everywhere and you're like this is my favorite bonnet, this is my absolute favorite headband, and it's right here, grab it Right. Like that's the. That's where you start and then you can kind of expand, because I think like, if your goal is someday to have a boutique next year, spa awesome, I've helped people do that.

Emily Benson:

It's gone really well. I helped a spa in a huge salon up in New Hampshire. They added a boutique next door because the wife he was in the salon, she was helping and she's like I just want my own thing. She had that boutique for five, six years, sold beautiful, high-end clothes and I was like, okay, that was good, I'm good now, you know. And so I think the thing is is you can take it that far or you can just have a great wall where people come in and find cute stuff and you know it's so unique, it's so different that someone has to buy it on the spot because they've like never seen it before, or it's the perfect one that you recommend. You know it's. It's the same as skincare, just not skincare.

Kari Jo Patterson:

Yeah, I love. Okay. So in my town, texas roadhouse is really big and they tore down the Texas roadhouse they were at and they built a new Texas roadhouse and a Bubba's and they like have the shared parking lot. The people that own both of them like it's big corporation that owns both of them but they put two different restaurants, built them at the same time right next to each other with a shared like parking lot and things like that, and I was like that is so genius because they're just attracting more to them.

Kari Jo Patterson:

If you have, like, a spa, what are the people people that go to spas, what are they also doing? They're buying clothes because they're into aesthetics. Do you know what I mean? We're in the fashion beauty world. So if you had your spa and like the boutique clothing or whatnot next to it, you're just going to be attracting your full audience, you know. So I love. How about salon owner? I mean, that just makes so much sense. Okay, I want to go down your brain and you're like I was just researching all these things really quick. Can you fire off? And it might be kind of hard, but fire off like the top 10 things that you're like you could add this right now, and it would make a difference.

Emily Benson:

Yeah, totally Well. And I do want to add that, like I have so many boutique owners who open a brick and mortar and are so excited because it's in the same plaza as a salon or a spa or it's next to it, they're like, yes. So, like I do agree with you, I'm not like next door having the same client All right, ready for my list. So, hair and beauty accessories, I would say like spa headbands, hair ties, claw clips, scrunchies, shower caps, sleep bonnets, mini mirrors, mini fans, travel brushes, compact organizers I even think you could get into some jewelry like necklaces with cool stones, candles, room sprays, journals, satin pillowcases, teas, infused waters, like any kind of sleep or anxiety support tools, like weighted eye masks, calming patches, like I'm sorry, but the list goes on. And I think when you're kind of like a beauty junkie, you get all that stuff anyway, and so I think the trick is right. The trick is with these products is knowing that, especially if you're in a town that has like a TJ Maxx or a HomeGoods where they do like have some of this stuff like brand name stuff or less expensive, like brand name stuff or less expensive you have to have the best of the best. Like we saw a big shift when so we had like the Lula, rose and Agnes Indora which is like the MLM clothing companies, kind of come into boutique land a couple of years ago and when people started to leave those companies, they would buy. They'd like say I'm going to start a boutique, but they would go and buy the exact same stuff they sold from those companies. And it was like, but they already have that choice. Like, do something different, do something new. And I think that's my challenge too is like, don't sell what CVS. Like you can get kitsch products. Like you can buy those wholesale, but they're at Target, they're at CVS. Like I don't want those. I want the unique handmade thing that's from a woman owned and it helps support women or it feeds children. Like, find something that either has a cause or is unique Cause.

Emily Benson:

I think that also, you know in today, like 2025, I think it's not just about having the product. It is about, like, the thoughtfulness behind the product and the oh that's so unique. Like oh, wow, it gives you an opportunity. And I'm going to keep going and talking about upsells, but like the easiest way to upsell someone is to tell a story and to tell the like oh my gosh, did you see? We just got these in. Like I can't believe.

Emily Benson:

Like a mom who has no hands actually like makes these in her basement I mean, I'm exaggerating, but, like you know, it's that kind of thing where you're like, oh, like this woman came from here to there and now she's making this. And you know, I have a friend who makes mint infused pajamas, so mint like and what it is is it's sweat wicking. So for women that have night sweats, they wake up feeling good, and so she solved the problem. It's kind of a beauty thing. It's pajamas, like you know, but it's. It's such a testament to like, I sweat all night and I needed something to feel good. That's such an easy story to tell your own client, right?

Emily Benson:

So the more meaningful I think products are, or the more important they are to you, the easier they're going to be to sell and, honestly, the quicker they'll sell, because your energy is going to be behind it and it's not just, oh, I'm selling this thing because someone else is selling it or it's popular, it's viral on TikTok. Actually, don't do those things. Find the things that really work for you and are meaningful for you Because, honestly, like I was always like friendly with my estheticians, like I was always like what are you doing? What's good? Like I mean some of them I'm like actually good friends with, and so I think there is that level of like trust that you've built inside the room that has to also come outside the room. You can't just like set up a display and think, oh, it's going to sell, like you're building that relationship throughout, including then now adding on selling them like something else yeah, I think that is you hit the hammer nail on the head, whatever.

Kari Jo Patterson:

When you're like you can't just buy the product and then think that it's going to sell itself. And I think that is where estheticians like they're like, oh nobody's buying it. Well, yeah, it's not going to. Because you have it pretty doesn't mean that it is going to sell. And I love how you also talked about the story. I didn't even realize it but I'm like, because I did upselling all the time, I told my girls to upsell. That was the goal and I wish I would have known back then. I was like, when I think of how I upsell, I didn't know that it was because I was storytelling, but every single upsell that I made it was because I had a story for every upsell.

Emily Benson:

Well, you're a natural salesperson. I think this is also the crux of it is. I think that especially women I know that we have all genders, like in all these professions, but I think because it's majority women I do like to talk about the mindset behind selling Like I don't think women enjoy being like pushy or trying to sell something because, like we don't like to be sold, we don't like the used car salesman thing Like. But I do think that, like in today's world, with feminism and and women being 40% of breadwinners in their households, we have to get comfortable talking to other women about what's going to help them and not just like, oh my God, you have to have this. It can't be that, it has to be. Hey, I bought the French pharmacy stuff Cause someone was like I literally this changed my skin. I got it. It actually like totally changed my skin, right. So there's the trust in the person. Then the product has to deliver too. So I think the other thing you're talking about is when you just put things out to sell, like you want to explain why someone needs this and why they want it. And I think, like women to women, like we just want a little more finesse, like we want a little more sales pitch. And again, I don't think it's like you're saying, you told the story without knowing it, cause you're a natural salesperson.

Emily Benson:

Not everyone is like, not every woman is a natural salesperson, for whatever reason. But I think, when you think about, the slogan of my company is make lots of friends and make lots of money, because one cannot come without the other. I don't believe you. And if you are just out to make a bunch of money, okay, but with women I think that trust comes because we're friends and we're buddies and I want the best for you and you want the best for me. So I'm not going to sell you something that doesn't work or something that's cheap and gross. I'm going to sell you something that I would use myself. And because I would use it myself, then it's an easy sell, right. You're not selling for the money, you're selling to say like no pressure, but this is the most insane product. It has absolutely changed X, y and Z when you're ready, like it's here for you, you know, and I think also like taking that pressure off, making that sale right now, knowing that if that customer is coming back for another service or they're coming back again, for you know their regular cycles, like they could buy it the next time, like it's going to be planted in their head. They're going to be thinking about it. They're going to be, like, you know, looking at the hair ties they have and come back and be like, actually, this one's so cute, you know. Or I need a gift for someone.

Emily Benson:

I'm rambling, but I, you know, I just I think the part of selling that women get like kind of worried about. Like we should stop worrying about it, because for women, selling to women and we're being honest and we're being authentic A, that's what we need right now and B, it just builds trust. Like you know people and I think this is probably with you too You're so honest and upfront about everything. It's like what you see is what you get, and I think more women want that from other women is like don't say nice things to my face and then talk about me behind my back. Just tell me the bad things to my face, cause, like we're not, we don't need to dance around anymore. And I think you have that intimate relationship with your esthetician of like they know where your zits are, they know where your wrinkles are, and so it's just another extension of them liking you, knowing you, trusting you and like buying more from you Really.

Kari Jo Patterson:

Yeah, so how would you going into like product? Is there a secret that you've learned over the years? I mean, yes, we need to talk about it and tell a story, but is there some kind of secret that you have for, like, how do you set up a display that's going to catch an eye?

Emily Benson:

Okay, a couple like simple things are. Don't overdo it. People try to pack tables with things and customers won't touch it because they don't want to mess up the display. So actually, like I think a lot of salons that I go into or spas they're really good about, like I think with bottles it's like really easy you know into, or spas they're really good about, like I think with bottles it's like really easy, you know you can like lay it out or whatever.

Emily Benson:

I would say like invest in some fixtures. Like if you do get hair ties or necklaces or bracelets, like get some fixtures to put it on, get tickets, like actually have the prices on everything, which sounds crazy to say, but I'm just going to remind everyone. Like, if someone has to ask for the price, they might not buy it. They want to see it, they want to self-service themselves, right, but I think it's about a mix of like interesting things together. So, instead of having also a display that's all hair ties, no, give me a display that's a robe, a hair tie, the skincare products and a pair of slippers, a hair tie, the skincare products and a pair of slippers. Show me that, because that is really like I can see myself as a client, I can see myself in that and I think when you have a boutique, we know that women buy off of mannequins more than anything else, and so when you can set it up, thinking like, okay, it's almost like a vignette of what this person is.

Emily Benson:

So if you think about, okay, I have women that come to me for acne solutions, I have women that come to me for wrinkle solutions, right, what do I want to sell the acne person and what do I want to sell the wrinkle person, and sort of put together the display based on that, and then again it's easier to sell and has the potential to sell itself, because you're kind of like giving them, you're subconsciously giving them everything they need in a display rather than doing it by sort of, like I said, department or category, and it's just like because I think that we get used to that in the salon it's still brand-based, right. You're like I have my Orbea over here, I have my Dermalogica over here, right, you have to do that for brand standards, but this is your own thing. So you can do whatever you want.

Emily Benson:

And I would really suggest creating more lifestyle vignettes so that it looks interesting, because if something visually looks interesting again. The client will service themselves. They'll walk over and look, touch, feel, look at the price right, you want them to almost do that on their own Takes the pressure off you too. So that's what I would say with displays is don't overdo it and think about creating those vignettes where it's your ideal client and what you would prescribe for them across the board.

Kari Jo Patterson:

Yeah, it's like when you see it, you visually see yourself in it and I didn't even think about that and I didn't do that. But now I'm like that would have been so good for me. Now I need to restart my spa. Yeah, even like you know those moms like, or the teenagers that are on the go like making a little, you call it vignette.

Emily Benson:

Vignette yeah, like a little vignette.

Kari Jo Patterson:

Yeah, and then like the quick wipes because you don't have time. Do you know what I mean? So like putting together a little I love, like the robe, like, yeah, I want you to at night, go put on your robe and go wash your face and put on the headband, and you know, do like your. It's like this is what I want you to do and they see themselves in that actually doing it.

Emily Benson:

Yeah well, I think at the end of the day, we're both selling a little bit of like aspiration, slash inspiration. You know, like I grew up with really bad acne and like I started getting facials at probably 15 and man, those extractions still like haunt me now. But like I do think that, think that like even as a teen I would have loved having you know all we had was like proactive, I think, back then. But you know, I would have loved coming in and thinking, okay, she's going to help me now and we're going to like sort of put a dent in what's going on. And now here's what I do at home or here's how I can like deal. You know, maybe you sell a concealer with salicylic acid.

Kari Jo Patterson:

I cannot say that word.

Emily Benson:

No, I'm thinking salicylic acid, Thank you, but you sell like a concealer with that in it so that you know that supports that teen girl feeling okay going to school with a couple of students. I don't know Like I just I'm a confidence dealer. I think, at the end of the day and I think a lot of estheticians and salon, I mean, when someone can get my golden blonde correct, I will never leave you, you know what I mean, like you're my new person, you get my golden, like I want to be gold, you know.

Emily Benson:

And so I think there is that trust and that level of like you know when you start young, especially with younger teens, and what they're going through like if you can be a source of support and like almost mother, it like an auntie that helps guide them in this way. Cause the other truth is is there's a lot of moms who didn't grow up with any. I mean, I have friends who are like my mom would just cut my hair in a bowl cut and that was it. She never braided our hair, she never taught me how to dry my hair. You know things, simply like, oh, my mom never taught me how to put on makeup or skincare. You know so like you are now that person. Even if you're working with someone who's 25, 30, 40, you're not that resource for them that can really like. Again, I just it's so much about relationships and so I think where you're young or old, like estheticians are really like doing God's work, because our skin is everything you know and it's become more and more so.

Kari Jo Patterson:

Yeah, yeah, I love that little tip that you gave, and it's just thinking outside of the box of what everybody else is doing, like, yeah, we are here and we're treating, say, these teenagers. We're treating their skin, we're we're doing doing that at home, but like, their skin isn't going to be cleared overnight and so they are going to go to school and maybe be red and have the breakout and yeah, so wouldn't it be great to include the concealer that they're going to need to use with? Like that was just genius. Gosh, you have so many like. I can't even tell you, emily like you have so many golden nuggets sorry out so much, so I find you so valuable.

Kari Jo Patterson:

We are coming down to like the then, and I feel like the time goes so fast but really quick. I want to know for these estheticians let's say they're, they're like okay, I want to get started down that path. I want to do what Emily said. I want to start bringing in some things to help with my revenue, because I can only make money if I'm behind the chair, but if I start retailing, that doesn't take my time and I can make more money. How do they do that? What would you say is the best lead to getting them there?

Emily Benson:

Totally so. Number one I have created a document for you guys that you can download at boutiquetrainingacademycom forward slash carry. We'll put it in the show notes, but I basically created a startup formula for you and gave you exact products. We use a site called faircom and you I have an affiliate link that I would love for anyone to use, because I love fair. They have every product like you ever wanted, so you'll. It's almost like an Amazon, but wholesale. Imagine it like that. And so you can go into fair and just type up like hair ties, root, like everything we've talked about. I give you a bunch of resources that I think are like the best of the best. But you can also explore. I would say, like, give yourself a budget to start. Say, I'm going to spend a hundred dollars, $200. Like I have a joke that you can start a boutique for $75 and just kind of like snowball it with your profit to make more money.

Emily Benson:

The important thing to know is that our margins are very different. So if you're going to sell a product from fair like even if it is a robe, hair tie they're going to give you the MSRP on the product. I want you to charge more than that Like that, to me, is the lowest possible price. I want you to get as much margin as you possibly can. So if an item is $20, I want you to charge like 55 or 60 for it. Like I really want you to go for it because that profit is literal cash in your pocket. And so, like to me, if you can start with a hundred $200, invest in a couple, you know, start with two or three products, ideas, start there. You know what are the things that your top client is going to want, like your VIP woman who's coming, she's got her series going, she's doing all the things. Let's start with her, because she is going to be the one who probably will purchase more from you because she's already purchased a lot, right? So what does she want? First, and start with that and bring it in. Let people know. You know, put it on social, let people know what's going on, talk about how excited you are and again, the meaning, the stories behind it, and see what happens. You know.

Emily Benson:

The other thing is like you could try this once and be like I don't know, this isn't for me right now and say, okay, I'm just going to get rid of it, but you could have the potential where it all sells out in a week or two and then you're like, oh God, I need to go get more. And that's a great problem to have, because we can always expand on what's working. But if you want to set aside a couple hundred dollars and start with a small corner with a little curated assortment of a few cute things that you love, start with that. Please do not think you have to buy the. You know, rent the space next to you. Do construction Like no, no, no, no Baby steps, and those baby steps could potentially turn into a full blown boutique someday. You know, but just like for you in the service industry, it's not going to be built overnight. So start small, start with a couple hundred bucks and and go from there.

Kari Jo Patterson:

Yeah, oh, my gosh, you know, emily. Thank you so much for being here. You have shared your brilliance with us, and if you are listening to this episode and you are like I want to do this, I want to tell you you guys need to go and find Emily on Instagram. She is stylish and successful and she's both. So she said we are going to leave in the notes. I can't believe.

Kari Jo Patterson:

You made that for my listeners, and so I know that they're going to find so much value in that, because, guys, we, you need to find other ways. Like and I think me and Emily, we were talking about this before we even jumped on is most like millionaires, most people that are really successful. They're not just getting income from one source, it's like multiple different sources, and so this is just another way to increase your revenue. So, anyways, as always, if you love this conversation, please make sure to leave me a review and don't forget to subscribe. As always, remember to just keep building your empire, and it starts with you believing that you're worth it. So thanks, guys, and we will see you next week on the Esthetician Podcast. Thanks, emily, thank you, bye.

Kari Jo Patterson:

Thank you for listening to the Esthetician Podcast with Kari Jo Patterson. Thank you for listening to the Esthetician Podcast with Kari Jo Patterson. Each week, Kari brings you real-world lessons on how to grow your empire. To learn more about Kari Fearless Prosperity Mastermind Group, one-on-one VIP coaching opportunities visit www. karijopatterson. com. See you next week for more insights and strategies on the Esthetician Podcast.

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Emily Benson, CEO Boutique Training Aacademy

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