
Esthetician Podcast; Business tips for Beauty professionals
Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
Esthetician Podcast; Business tips for Beauty professionals
076: From Solo to CEO: How This Esthetician Hired Her First Team Without Losing Control
Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.
• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives
• Avoiding using your own name for your business to make it easier to scale with other providers
• Investing in coaching to navigate the hiring process and overcome fear of making mistakes
• Creating comprehensive training protocols and systems for new employees
• Working through the challenges of payroll and administrative tasks
• Implementing effective hiring practices including the "hire slow, fire fast" approach
• Using a multi-step interview process: phone interview, in-person meeting, and working interview
• Helping employees build their clientele through social media marketing and referral cards
• Letting go of control as the biggest challenge in transitioning from technician to business owner
• Utilizing virtual reception services to improve work-life balance
Reach out to Krystal on Instagram at @knockout_beauty_bar if you're thinking about hiring or growing your aesthetics business. She's happy to share her experiences and answer questions about the journey from solo provider to business owner.
To learn more about coaching please visit: https://www.karijopatterson.com
Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com
Working with Kari Jo Patterson over the last six months and her VIP program has been an absolute game changer for my business. She's not just a mentor, she's the real deal. Kari has helped me with hiring, building out protocols, navigating tough employee situations and even tightening up my social media strategy. She's also introduced me to tools and apps that have streamlined my workflow and saved me so much time. What makes her stand out isn't just her knowledge, which is definitely next level, it's her heart. She truly cares about her clients and it shows in everything she does.
Krystal's Review:She's jumped on last minute Zoom calls with me, responded to off-hour texts when I was in a pinch and offered real, honest feedback that has helped me grow both personally and professionally. She's smart, she's kind, she's funny and she's definitely fearless the kind of mentor that every business owner deserves in their corner. I truly can't recommend her enough. If you're lucky enough to work with Kari, then you'll understand why I am shouting out her name from the rooftops. 10 out of 10,. I 100% recommend her and I will definitely be using her again and again.
Kari Jo:Hey guys. So today's guest is someone that I have personally had the privilege of coaching, and I have watched her evolve. She has been nothing short of inspiring. Krystal is the owner of the Knockout PV Bar. She has a thriving aesthetics business and she has built it from the ground up. She's not just a talented service provider, but she has also started stepping into the role of being a CEO. Recently, she hired well, not one, but she's actually hired two employees. She's navigated the world of leadership and systems, she's learning how to delegate and, like so many of you, she's learning to let go of control without losing control of the quality of her business. So in this episode, we're going to pull back the curtain on what transitioning from being a solo provider actually looks like the wins, the lessons that she's learned and Krystal is in the thick of it, which is why I think is so great that she's decided to come on my podcast. So, hey, Krystal, thanks for coming on.
Krystal:You're welcome. Thank you for having me, hey, Krystal thanks for coming on.
Kari Jo:You're welcome. Thank you for having me. Yeah, so let's dive in. Okay, I've been working with Krystal for six months now and before we dive into like growing your team, I have a bunch of listeners who are solo and they are trying to build a business. What advice would you have to those people that are just starting out and haven't even built the clientele? Like, how do you even get from the point of like having nothing to the point of maybe I should hire?
Krystal:Well, I am extremely busy If a client has to reschedule, I guess the point where I literally cannot fit them in. So that's how I honestly knew that I needed help. I mean, I physically, as one person, cannot do it. So at that point I knew I needed help. But to get to that point, honestly I feel like I genuinely do care about my clients. I want them to be happy. I do care about their life.
Krystal:I'm always asking questions and in the beginning, if I you know, especially if I had so many new clients in like one week, I would kind of get them mixed up. So I would always write it in my notes. They're kind of a little bit about them, maybe even kind of what they look like, what town they live in, if they're married, something about the kids, something that stood out to me and that would be my note before they come in. I'll be like, oh yeah, she has this. I think clients generally do like that because I actually do care. So I think that's one thing that made them kind of come back and then they just really enjoyed talking to me. Then, once you get to that point of, yeah, being so busy, that's definitely when you're like, okay, I need to hire.
Kari Jo:Okay, I love that, yeah, so what advice would you give yourself if you could go back to like you just opened your company and you are like at the very, very beginning? What advice would you give?
Krystal:yourself. I would say definitely start with your name. I don't think it's a that great of an idea to make your name of your company with your actual name in it. I think that's one thing. I think you need to kind of look at it as you're gonna hopefully potentially one day grow, and if you don't, that's fine too. But having your name in it, I do think, kind of limits you to where all new clients now just want to see the person whose name's on that company. I mean, you are one person and there's only so much you can do. So I do think, starting with the name, I do think you should look into LLC or all that kind of what is best for your business.
Krystal:Again, thinking about future with all that as well, I do think that at least have a little bit. Definitely you should have some kind of if you worked at a spa before, like you kind of want to bring that with you, like what worked, what didn't work. These are all things that you really need to pay attention to. I kind of went solo a little quick. I've been an esthetician for 20 years but I kind of did it on my own. But I've also owned a business prior to this as well. So I am sort of kind of an entrepreneur, so I just kind of feel like that's just me, but I do think that those things can help you kind of get to where you need to be.
Kari Jo:Yeah, oh, my gosh dude, when I first started, I used my name. Yeah, see, I used my name. Yeah, see, and that's the thing that everyone wants you. And then it's like, yeah, yeah, and then I had to go in and rebrand, which, yeah, it can get expensive and it's a pain, you know what I mean? And it's confusing to the clients, and I agree, I think if you start off using your name, it's like you're limiting yourself, that like it's going to be you forever, but like long term and you're at 20 years, right, do you want to be behind the chair at 20 years doing everything?
Krystal:No, because I have been and it's honestly too much. So you're like my back.
Kari Jo:It's all of it. It is all of it. So, yeah, I love how you're like think of it, think of the future and not right now. So let's jump up to the future. So you have been behind the chair for 20 years. You built this clientele. You, you know, thought of the future. You built a name, you built a brand, you built customer service. So everyone loves you. And now you're like turns out, what made you decide to hire?
Krystal:a coach. I think I was so scared to hire because I was so scared to do something wrong, so I really wanted somebody to help me figure out what exactly can I can do, what I can't do also. I mean, you've been through it all so I just I kind of want to learn through your mistakes and hopefully not learn through mine. So it makes a little bit easier, although, of course, we're of want to learn through your mistakes and hopefully not learn through mine. So it makes it a little bit easier, although, of course, we're all going to have our own mistakes and we're going to learn from them as well, and that's okay. That's part of growing, but you've been through it. So you told me the things what not to do or what I should do.
Kari Jo:And I mean I have so much respect for the people that sign up for coaching with me because it's, like you know, even with like this podcast episode, like someone will learn a bunch of things, but like 1% of them are going to implement and like do whatever you we just tell them to do. And so like there was something in you that like literally was like I'm just going to do it, and I think that's really hard. When you that like literally was like I'm just going to do it, and I think that's really hard. When you're like choosing to invest in somebody, did you do research?
Krystal:before. Oh, yeah, for sure, I looked at quite a few um and I just feel like the way you handle things and I liked. I liked your Instagram, like. I just felt like we kind of connected. And then I did a few of your um, those little webinar things that you have that you can pay for, like the $30 ones and I just I felt I liked your style, I liked how you spoke. I like how you weren't super like you know, like I don't know. I just I liked how you spoke and you made me feel comfortable. You didn't make me feel like I could potentially be stupid for asking a question that some people might think is dumb, but I mean, if this, if you're new at this, you don't know.
Kari Jo:Yeah, yeah that's. That's so sweet, Cause I feel like I mess up talking off.
Krystal:I'm like no, you're so like, genuine and down to earth, and that's what I really liked about you.
Kari Jo:Yeah, well, thank you. Well, okay, so you got to the point and you're like I need a coach because I want to hire. What was your biggest fear about hiring?
Krystal:an employee, A lot of things I would say. You know, building your business from the ground up. It literally is my baby. I have great Google reviews, like all my clients absolutely love me. My not only my work, but for me as well. So I feel like to find someone who fit all that was gonna be a little hard. Also, I'm a control freak, Like so letting that go that was really really hard. So I think that plus like payroll really scared me and it wasn't like the actual pain of the person, it was the whole thing like getting them on a payroll and what if, like, something goes wrong with the payroll, that it doesn't pay them and I don't want somebody to depend on me to live and, for whatever reason, payroll didn't pay them right or on time or I don't know. So all that just really freaked me out and I really definitely needed your help with that.
Kari Jo:I'm a big fan because you use Square. Yes, I never use Square guys, but that was like a lesson. What was your biggest lesson in trying to like, figure out payroll?
Krystal:I would say, depending on how you pay them in terms of like weeks, like is it Monday through Friday or whatever it is, it's a cut up. But also they had to be able to get into my bank account, even though I have square already. They were it's like a different access that get into payroll, which is weird. So that took so long because then they put in these few increments of money and then you have to call them and say how much it is to like match that it's yours, but then they kept messing up and then it took so much longer than it should have. I think one week I had to just pay her cash. So I was like, okay, this payroll thing's not working out right now, just pay her cash because she clearly needs money. So yeah, that was just.
Kari Jo:That was definitely very stressful yeah, yes, that honestly, when we're because I I've used a company to just do my payroll and Krystal was like I'm going to do it myself and like at one point, like I think I was like, oh my gosh, like this thing is like is it square?
Krystal:Is it the? I don't know.
Kari Jo:Yeah, so are you liking it? Now? Square for payroll.
Krystal:Yeah, I think it's just fine, yeah, cause you know I just have to go in there and be like I do it Monday nights. I go in, click payroll, it shows me everything, the hours, what they make, hit, submit and then, yeah, it takes about a day or two to come out and yeah, it breaks everything down. It's pretty easy. They actually do pay the taxes as that, so that's pretty cool. They take it out, save it and then pay it when it's due.
Kari Jo:Yeah, that was like so surprising to me. Yeah, well, that's one less thing. You're going to need another bank account to move over and you're like no Square, like just yeah for me.
Krystal:And I was like for you, yeah, that is pretty cool.
Kari Jo:Yeah, that is super cool. So what was like the biggest lesson that you feel like you learned, that you were shocked about, like you didn't know that you needed to know that I would say people aren't like you.
Krystal:You can't expect everyone to do things that you would do, or yeah, I would probably say that yeah, yeah what do you think about that?
Kari Jo:like is that is it. Do you think someone should go into hiring just being like, yeah, they're not going to be like me or like? How could someone use that information?
Krystal:I would say, yeah, you're gonna have to go in it and say that they're definitely not going to be like you, that, especially when it's your business like you, like I said, it's your baby, so you're gonna treat it that much better and you've had it from the ground up the person just walking in they're like I'm going to come in and I'm going to do my lash lift, you know so definitely I will say. The other thing is is I do think you should be taking at least three days off to train this new person. I did not do that because I didn't have the time. Luckily, though, the first person I hired it was the one day a week that I actually did have off, which ended up not being off, obviously, but I did have a little more time with her.
Krystal:I think that was huge, especially if it's a new esthetician. But realistically, even if it's not like, they still need to learn your systems, they still need to learn your protocols. They need to learn your opening and closing of your spa. They need to learn like, your vibe, your style of kind of the things, how you like to be done, because even if they've done it all, it's still going to be different for you, or at least you expect maybe a little different than where they were before.
Kari Jo:Yeah, what was the hardest thing when you hired somebody on? What's been the hardest issue for you? Would you say it's like letting go of the control. Would you say it's like building the systems? What would you say it's?
Krystal:like building the systems. What would you say? It's like I would say they're all equally annoying. But you definitely helped me with the protocols, so that was huge. You helped me with the systems, that was huge. So because you helped me with that, I probably wouldn't say that.
Krystal:I would probably say I would say it's the actual hiring, actual meeting the people, figuring out if you think that they're good, because I do think that some people can play it off in their interview and so I do think that once they get in it's a little bit different and you're like oh wow, she said she was a very independent person and I'm learning that she's absolutely not an independent person and I can't babysit this person. So I and again, I also think that's where if you had a few days off or a week off, you were able to kind of give them that babysitting, one-on-one, and maybe that would have can help that situation. But again, it all depends on the personality of the person as well. So I do think it's almost also trusting your gut when you meet the person and somebody said you should hire slow and fire fast. And now I definitely agree with that. The hiring slow for sure, Don't go with the first person. Just don't don't go to the first person and just kind of do it slow.
Kari Jo:Yeah. So let's dive in to the whole interviewing process and everything that you learned, because you know, one of the things that, like I always tell people, I'm like I feel like with hiring, you can have like the best systems in the world, right, and you still have like a 50 50 chance if it's going to work out. But like, even if it doesn't work out and you hire someone and it doesn't work out, that person like it wasn't a failure because you learned, oh yeah, yeah, like what have you learned about hiring where you're like, oh my gosh, okay, maybe that didn't work out, but this was like the most valuable lesson that I learned from all of that. Do you have a situation like that? Or?
Krystal:anything. I would say, like I said, definitely hire slow. I think that was my problem at the beginning, I think, because I I think we were together for maybe two to three yeah, I would say two months maybe um, and then I started hiring because obviously we had to implement the protocols and the systems and all these things and then, of course, control. I had to, like be ready to do it and I was like you know what, just do it, just do it. So I just did it and in the beginning it wasn't like a lot of people were applying at first. It kind of got me a little nervous too, and so, you know, I interviewed a few people and then maybe I wasn't.
Krystal:I think you should definitely meet the person or do a phone interview first, if you like them. Meet the person, if you like them, do a facial interview or whatever it is that you're hiring them to do, mainly that kind of interview, like a work interview, and then after that, base how you feel she did watching her or him on, if you think they're going to be a good fit, because the problem is, once they're in there, it's going to be hard to, I guess, kind of get rid of them Like how do you say like you're not a fit for my company, which obviously you can do, but at the same time, there's just a lot that goes with that. You know you feel bad for the person probably. Then you feel bad for yourself. Looks like I spent all this time like hiring her and all this time training her. So I think you definitely need to do all those steps phone in person and then do a work interview for sure yeah, I, I feel like when you are getting into hiring people, definitely dragging it out.
Kari Jo:I like to say dragging it out, yeah, like you. One of the best things I think that comes from that is when you do hire someone that isn't a correct fit for your company. It's a really easy the next time to like be like no, I'm not doing that. Like, you can spot it. So it's like learn from your lesson. So I think there are people there are estheticians out there that like are afraid to hire because they're like what if I hire the wrong person? Yeah, it doesn't matter. Like because you're still gonna get the most valuable information for from that hire. Yeah, make a better hire the second time. So like, absolutely you hired. You know you hired someone who was good, she's a great like esthetician, but maybe not like the right fit for your company, right, but then the second time, that you hire much better.
Kari Jo:You get better and better because you know what to look for, like you love this girl and it's like so what did you do differently from your first hiring to hiring this girl that you're like, okay, this is what I have? I know you said like, of course, hire, slur, like you know, go slow and and all that, but like, yeah, what did you look for? That was different. So in the two estheticians, what were you looking for?
Krystal:that was different. I think this time I was looking for somebody who was hungry, who was hungry for the industry, who really, truly actually enjoyed this industry and who had hustle and I don't think everyone has that and I do think, as a brand new exhibition, you need that. But I mean, yeah, you're coming into my company, everyone knows the name, everyone wants it, but realistically, right now, they all want me. So you need the hustle, you need to learn, you need to want to do it, you need to take your own time at home, training at home, whether, or researching at home on your own, whether it's ingredients or whatever it is like. I think you need to go above and beyond, because it's not just ICU twice a week or three times a week and that's it Like. No, that's not how it works when you're an esthetician. So you need somebody who's hungry.
Kari Jo:Yeah, I feel like that is like such a big misconception of hiring. People think that because they're coming on and working for a company, that they're just going to be handed employee. Absolutely, I answer yep, yeah, and it's not like that, right? No, you still have to. You're gonna have to bring in as much work, like, and so what is like, what do you have your your employee doing right now that is going to help grow her schedule? It's? What systems have you implemented to address that? Because a lot of times I feel like that is what don't you feel like that's what happens in a lot of companies that don't like have business owners that get, or they like hire someone on and it's like free for all, and then it's yes, they don't help them out, yep, no, definitely, I'm definitely hands-on.
Krystal:I I want the person or people working for me to be successful. I don't want somebody to not be able to pay their bills, so, yeah, so what she's doing right now is obviously the normal social media. She has her own, that has a handle, that has not got beauty bar on it as well, so people know she's here. I'm doing the same on our business page, our regular business page, our website, our social media, doing all that. Plus, she is going around telling people about herself, like all, because we're on like a main street and it's like a really cute main street. She's walking around talking to people, explaining, giving them cards. I also made which was your idea, which I really liked these little cards that basically are saying like to my loyal clients to give to friends 40 off, just say, classic facial, or 40 off a classic lash extension set, like whatever it is. So now people are coming in there, they are getting it. It's not a start, but generally and hopefully not only will they tip well, but they also will come back.
Kari Jo:Yeah, yeah, I love that and I think that's what like a true leader does you know what I mean? Like it's not just the employee is out there doing it by themselves, but like like, yes, the employee is going to have to build their schedule, but a true leader is like right beside them, helping them grow too. So both growing like and and that is what a team does you know. Like that is how a team becomes.
Krystal:Yes, and I'm absolutely loving like, like you know, people are either booking online or booking a person like, oh my god, they booked with her again. Like you know, I get just as excited, like, I mean, you know a brand new esthetician, especially like they're. They're excited for this, you know. I mean you didn't spend 20,000 plus or whatever on school to not do your career.
Kari Jo:Yeah, so one of the books that I told you to read is about leadership. Yes, ownership.
Krystal:Did you read it? I did absolutely. I will say that one was a little difficult for me to read only because that one did you talk about the one, the guy who was in the yeah, military, yeah, the military. I don't like military movies, I'm not gonna lie, I don't know why. So the part when he was speaking about that was a little slow for me to read. It was hard for me, but I loved the part where he's like listen, see how this brought into this, which is totally true, um, but I absolutely loved it and I totally learned a lot. I really liked the story book that the story brand 2.0 that you had me read as well one of my favorites. So I mean you helped me with like numerous books and numerous apps to help. Like I mean you have been so amazing Helping with this entire thing.
Kari Jo:So sweet. What was the biggest system that you like when I taught you this system? You're like that's sweet. What was the biggest system that you like when I taught you this system? You're like that was worth my money, like I needed to learn that system.
Krystal:The fact that you just gave me all of the documents I think was huge. So I didn't yeah, I could go in there and rebrand them, kind of put my name on them, things like that. But I do think just me not having to write all those things out myself from scratch was huge. Or I could add it to one onto it or take it out, like whatever. Like, I just really liked that you gave me that. That was huge, I would say. Systems in terms of like, because I've never had employees like you, don't think okay, like now, this employee wants a day off. How is this employee gonna tell me that she wants a day off? Like all the systems that you gave me that I now have in a binder and I showed them exactly where everything is. It's so simple. They just go to it. They know what to do. They don't even have to come to me, they just go get it done and that's it. Less on me, less on me. Exactly, that's realistically what we're trying to do here.
Kari Jo:Yes, so okay, going with your business that you built. So you started off solo and built a great company, and then you added on some employees. You're still working behind the chair. Yes, and I am like Krystal you need a virtual receptionist or a receptionist, yeah. So how do you feel about that? Where are you with that?
Krystal:because I just think it's changed your life. Yes, so I will say, virtual receptionist is pretty awesome. I thought I found someone, as you know, and then she ended up kind of just getting a job here and there and I think it was just too much for her, because a virtual receptionist she is going to have to be available when the phone is ringing or you're getting a text, or when I'm getting a text on my personal phone and I have to send it to her. So sometimes it is kind of like a quick thing and there really isn't many people who are just sitting around doing nothing. So but I do think that has definitely helped. Like it's tons less for me to do that day, especially when I go home, like if I'm with clients all day long. Now I have to go home, respond to the phone calls, respond to the emails and respond to all the text messages, so it's definitely a lot less on my plate, I can go home and I can just enjoy my husband and my kids.
Kari Jo:No, you really can't. So I'm like that's like my goal is to like for you to get a virtual receptionist.
Krystal:No, my employee is going to do it. She's willing to do it. So, while she's building her books although she's getting pretty busy already- yeah, so that is so good.
Kari Jo:What do you think? Cause she said you feel like she's getting kind of busy already. Yeah, this is the one thing that you're like. I feel like because normally you know there's that 80 20 rule where, like you know, you get 80 of the results from 20 of the thing that you're doing. What, would you say, has built her schedule so far? Like what's making the fastest?
Krystal:move at building. I honestly think it's social media. So I've been actually taking my time, and especially with her models. In the beginning I was recording whatever she was doing, whether it was a facial or it was a lash lift. I would record it. And then now I just edit it and kind of make it like into like a cute video and I post it. Now people are seeing not only results, but they're seeing her face and they're seeing her do it and they already look like they're kind of comfortable. So I mean, that's what's happening. Everything that I've been posting is kind of what's been getting scheduled. So, yeah, are you posting on instagram or facebook? Actually, instagram, tiktok and facebook I'm trying to get my tiktok running, so that's like a whole different beast yeah, what one do you feel like is bringing in the most results for your company?
Krystal:I would probably say instagram.
Kari Jo:Yeah.
Krystal:Yeah.
Kari Jo:I feel like for I mean, like mine was like eight years ago, but I feel like Facebook was huge for my company at like getting clients in, but I feel like on Instagram, that is when people like they watch my Instagram clients that I had and they built my culture of my company, you know, like stories and things like that, and so I felt that's where everybody got to know who my company actually yes, I agree with that.
Krystal:Yeah, and I'm trying to do the same on TikTok. I'm trying to post more because I guess TikTok likes that algorithm a little more than TikTok, and I mean more than Instagram and Facebook. So, yeah, post more and yeah, it's been fun yeah, I love that.
Kari Jo:Well, so we are coming to the end of the podcast and I always and as you know, I wrote a book.
Krystal:It's called fearless. Oh, I loved it. I read the whole, I read the thing, I swear and I think like an hour I was like, oh my god, I love this oh, you're so sweet. I love this.
Kari Jo:Wow, you're so sweet. I love that. Well, okay, so then you know. So, like I like, one of the things is I. I talked about how I feel like you have to overcome your fears to gain the prosperity or the company that you want, and so I was wondering if you can share with me what was one of your biggest fears and how did you overcome it.
Krystal:Biggest fears is honestly letting letting go. I'm a control freak and I'm really starting to realize that and I'm still learning a little bit, but honestly, you just have to know that everything that you have done to get to this step is getting you ready for the next step. So you just have to honestly let it go, because if you don't, you're just gonna keep holding it back and it's gonna keep holding you back. So just trust whether you believe in God, universe, wherever you believe in just trust that they have your back. And you've got this because control was definitely the one thing for me, yeah, and I feel like control is like the thing that I mean you can't.
Kari Jo:I feel like you can't build a big clientele unless you are a little bit of a control freak. Yeah, this is true for perfect your craft. Yeah, that comes with like control, right? Like, in order to move from a solo entrepreneur to a business owner, you have to let go of control because you have to let other people do it. And I feel like the best way I feel like I've learned of letting go of that control is, instead of like controlling your craft, you start controlling business systems. Like you switch your control, like your control is like on your bit on your clients and your craft, and then you just have to mind switch and be like, okay, I'm going to control all of the systems in my company, I'm going to perfect every system in my company. Like I'm going to perfect, like you said, that hiring process, because now I know exactly who it is that I want, so it's easier for me to get them at the same time.
Krystal:Yeah, definitely. Just don't be desperate when you're hiring, cause I really think that's also when things are going to go wrong. That's why I really like the hire slow fire, fast.
Kari Jo:Yeah, for sure. Well, Krystal, you've been like amazing Thank you for coming.
Krystal:You have been amazing. You've literally helped me more than you know. I mean, Kari is amazing. If you're seriously thinking of getting a coach, she is it. I mean, I'm talking down to earth. She has given me apps, she has given me books, she has given me systems, she has given me protocols. You have literally there was time when I had, you know, a couple of like what I would say is emergencies. I mean not terrible emergencies, but I mean she was like no joke, it's like eight 30 at night. She's like let's get on a call right now. I'm like girl, what?
Kari Jo:Like I did not expect that, like you went above and beyond, and I'm still totally going to be using you at least once a month probably, when you're like, okay, you're done, and I'm going to be like I'm not quite sure I am. I love that. Yeah, I remember that because I was like I'm sorry I'm showing up. She's like I have no makeup on and I'm wearing my pajamas.
Krystal:I'm like the fact that you're doing this, that is okay, like that, honestly. That goes to show, though, that you truly don't do this just because if you actually care again, which also is like a thing in aesthetics like this is why people come to me. They know that I care, they know that I like enjoy what I do. That's you. You enjoy what you do, you actually care about others. You would never have gotten a call at that time at night for something that really wasn't like that much of an emergency. Like you were like Nope, get on a call right now, you available. I'm like, yes, you were also so flexible throughout the entire thing because I'm so busy at work, plus on top of training. You know we would do it certain days and certain times and I'm like crap, I text you over, we can't make it this day, I'm so sorry. And you'd be like oh, let me know what time works for you.
Kari Jo:Like super, so busy and you have like felt such an amazing me and I just love you. Personal transformation, just yeah, like like there, I, it is true, Krystal is she. She's a perfectionist guys and, honestly, because most estheticians out there I I you will relate, I know this is you who's listening? Like we don't take good notes. We don't take good notes, we don't take good documentation, but that's not Krystal. Yeah, no, I do love my notes so organized, like she's jumping on a call 15 minutes before, like she's like the most organized person in the world For her. I think, yeah, you did have to overcome like so much of like, okay, I'm just gonna let go and I'm just gonna hire somebody. I mean, I think that's so impressive and I think anybody who is feeling that way, like I feel like you should reach out to Krystal, because I absolutely, I'm totally here.
Krystal:You can message me like. I am more than happy to help. I mean, even if you have a question about Gary, like whatever it is like, feel free to ask.
Kari Jo:Yeah, even if you have a question about Gary, like whatever it is like, feel free to ask, yeah, and if so, if you're thinking about hiring guys, if you're like that. So like you're trying to figure out how to go about this. I reach out to Krystal and he knows like there is no, but she's been in your shoes.
Krystal:Not that long ago. That's the funny thing is like it happened pretty quick, you know. Yes, so tell my listeners how they can find you. All right, so you can find me on instagram knockout underscore beauty, underscore bar. We are in massachusetts.
Kari Jo:Yeah, I can't tell by her accent, which is I've never brought that up, but like I love talking to you because I'm like, oh gosh, her accent, I don't even notice it, you don't? No, not at all, really. Oh my gosh, that's so crazy. Yeah, I remember the first time I started talking to you I like got, I went home. Well, I love accents anyways. But yeah, it's like Brandon, my client. She's from like I'm going to say your state, wrong, massachusetts and she has like like a Boston kind of accent and we like mimicked it. I was like, yeah, that's what she sounds like that's funny.
Kari Jo:Yeah, everyone will love listening to this, just because of your accent.
Krystal:Oh, you have one too, though that's what I know. So I'm like where are you from? I do, yeah, oh for sure. Yeah, you don't notice it. Yeah, I don't. Well, anyways, thank you for coming on guys.
Kari Jo:Sure, yeah, you don't notice it. Yeah, I know Well. Anyways, thank you for coming on guys. She's at knockout beauty bar and I just also. You'll love her little space, like I love her brand color palette.
Krystal:It's yeah, thank you. I had to do pink because, as you know, I have two boys and I have a husband, so I mean at home and I have a husband, so I mean at home, I can't do pink. So here's the kids are free for all. We are doing pink guys.
Kari Jo:Yeah, and it is so cute, so you guys need to check out our space too, because that is adorable. Thank you Well. Thanks for coming on, Krystal, and welcome to all my listeners. We'll talk to you guys all next week, on next Wednesday. Bye, guys.
Kari Jo:Thank you for listening to the Esthetician Podcast with Kari Jo Patterson. Each week, Kari brings you real-world lessons on how to grow your empire. To learn more about Kari Fearless Prosperity Mastermind Group, one-on-one VIP coaching opportunities See you next week for more insights and strategies on the Esthetician Podcast.