Esthetician Podcast; Business tips for Beauty professionals

085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy

• Kari Jo

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Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients.

• Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms
• Create an exclusive "VIP list" to incentivize email signups with first access to bookings and special deals
• Write emails in your authentic voice rather than adopting an overly professional tone
• Include a brief personal update (2-3 sentences) at the beginning of each email before transitioning to business matters
• Send emails consistently, starting with once a month and potentially increasing to twice monthly
• Ask simple yes/no questions in your emails to encourage replies and open conversations
• "Scrub" your email list regularly by removing subscribers who aren't opening your emails
• Share client testimonials and before/after photos to nurture potential clients who haven't booked yet
• Use seasonal themes and promotions to create timely, relevant email content

Check out Liz's Email Marketing Membership and her freebie - https://lizwilcox.ck.page/4072e76815


To learn more about coaching please visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me? Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Book a Next Level Plan Call Free - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-


Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Rachel:

Hi, my name is Rachel. I am the founder slash CEO of Alturi, a luxury spa. I have worked with Kari Jo in the beginning of this year and she has transformed my business. Everything has increased. All of her tips, all of her tricks, all of her advice has been the most helpful and my business has transformed exponentially. I want to thank her for her honesty. I want to thank her for her help, and if you're struggling with your aesthetics business or if you need help hiring or any of the sort, Kari Jo is the person that you should definitely work with.

Kari Jo:

Let me ask you how often are you actually emailing your clients? If you're like most esthetician, I'm going to bet that either half of you guys aren't even using your email list, and then the other half are probably sending random emails with no plan behind it, which means you're really just leaving money on the table. So that is why I'm so incredibly pumped. Guys, I don't even know how I got this guest on my podcast All the stars lined up or something but I have the most amazing expert on this subject. Her name is Liz Wilcox and, guys, just a shout out she was also on Survivor. She's on my podcast today and we're going to jump into all things email and all of that. So, liz, thank you so much for coming on my podcast.

Liz Wilcox:

Hey friends, I am so freaking stoked for this and of course, Kari Jo got me. This is going to be so, so fun. I can't wait to talk email.

Kari Jo:

Yeah. So I want to know for my listeners who haven't yet followed you which they are all going to right now. Go find her on Instagram. Tell us a little bit about you and what you do and how you got into email marketing and all of that.

Liz Wilcox:

Yeah, so basically I answer that age old question of what the heck do I send to my email list anyway, right? So I help answer that. And I actually started off as business to consumer. I was actually an RV travel blogger, believe it or not. So I traveled around in my RV, I got really good at emailing people and after a few years I sold that blog.

Liz Wilcox:

I went all in on email marketing and teaching it, and so today I love to work with entrepreneurs and business owners of all types to teach them just how simple email can be, because chances are, if you've tried email, it might feel this knot you're never going to untangle. But I find that it can actually be super simple and I want you to stay in your zone of genius and I'll stay in mine and I'll teach you a few simple tips and tricks to get those clients back in the door, because I know Kari Jo knows this, I know you know this the best customer is a repeat customer and we can connect with them via email marketing to get them back in the door with them via email marketing to get them back in the door.

Kari Jo:

Yeah, oh my gosh you were RV blogging.

Liz Wilcox:

Yeah, I've done y'all. I have lived probably like a lot of you listening. I've lived a lot of different lives. I've had a lot of different jobs. I'm just a people person really. I love working with people, I love trying new things and, yeah, I started as a travel blogger. I wanted to hit the road full time. I wanted to learn how to make an income for myself and I said well, people are saying this blogging thing is legit, I can make money on the internet without taking my clothes off. I'm going to do that.

Kari Jo:

I'm going to be a blogger.

Liz Wilcox:

I'm going to be a blogger and so I got really good at it. And y'all my clients, my email list was full of men in their 60s and I would just talk back over and over again. And that's what I did with my email list and that's what I teach today how to the same as when they're in your chair, getting them to feel good, getting them to feel connected to you. So they book you over and over and over again. That's what I learned in my travel days how to do, how to do via email.

Kari Jo:

That's what I learned in my travel days how to do how to do via email, and that's what I want to share with you today. Yeah, so when you got into this, you were originally blogging and then were you just doing call to actions to get people to give you their email, and that's how you built it. Because I guess my question is a lot of estheticians they have their Instagrams and stuff like that, but they have all these followers and they don't have their email.

Liz Wilcox:

Yeah, so if you are someone who is on social media a lot, but you would need that direct line, listen, listen, listen, please. You do not own Instagram. You do not own TikTok. They can shut you down, shadow ban you at any time, right? Like Mark Zuckerberg, he owns Facebook, instagram, threads, whatsapp. That's one homie, right? One guy who's coming in and making all the rules.

Liz Wilcox:

Email is so different. You own your client list. You own your email list, right? So we got to get those followers off of IG and onto your email list, right? So what I recommend for you is to create exclusive offers or a VIP list, right? Who doesn't want to be a VIP? When you join my VIP list, you're going to get on my email list. You're going to get first access to bookings. Anytime I do deals, or maybe I'm doing collaborations I do this kind of service, but my girl over here does lashes. We're going to do collabs, but you have to get on this VIP list to get those deals, and so creating that exclusivity, especially for what you do, is going to really, really help you grow your email list so often.

Liz Wilcox:

Just as you always be closing, always be selling your services, right. Always be selling that email list. Always be selling that VIP list. Put it in your stories. Make cute little Instagram reels, right. Share testimonials and say want this, get on the VIP list, so always be sharing it. If you are someone that's posting every day, make it part of your Instagram stories. Like hey, don't forget, I got my VIP list. When you send out emails, like hey, I just sent this to my VIP list, not on it, oh, so sad. Join now, right. And so that's a great, great way for beauty, for professionals, to grow their email list, to create that exclusivity for their potential clients, so that they join the list, so you have direct access to them.

Kari Jo:

Yeah, I love what I got from that. You got to give them something to want to join so you're like you can get first access to all of the specials and stuff like that. Give them something so that they want to give their email to you. How often did you ask for someone to get on your list?

Liz Wilcox:

Yeah. So when I'm active on social media every day, I'm usually talking about it, let's say, three to five times in my stories per week, and then maybe one Instagram reel or one Instagram post a week that mentions the VIP. Now what I do in my captions as well, or in any of my content, I talk directly to my VIP list, to my email list. I just assume you're already there so that if you're not, you're like oh, what am I missing out on this VIP list? Or in my case, it's my membership. I say, oh, don't forget, this week we've got ABC coming up. Log into your dashboard.

Liz Wilcox:

If I'm not part of the membership, what am I going to DM? What dashboard? Where can I get access to this? Oh, join my membership. In your case, you know, oh, join my VIP list. That's where you can see all my bookings, right. Or that's where you can see, you know, when I have cancellations or what you know, whatever, right? And so just assuming that everyone in your audience is already there, is already on the email list, and then saying, oh, not on the list, get it here. And then pointing them to where they can sign up, or telling them to DM your email address If you wanted to do it manually. Sometimes that's just easier. Starting out to do that's really creates a lot of intrigue where it's like oh, I'm not in the club yet, I want to be in the club. How do I get in the club? Let me in, Right.

Kari Jo:

Yeah, I feel everybody always wants to be included, amen.

Liz Wilcox:

For sure, for sure.

Kari Jo:

Yeah, so okay, I love that, so that helps. So okay, I love that, so that helps. I think everybody get everybody to build their clientele list. But I think what we have right now as estheticians we have so many estheticians we already have a client list and I don't even realize that some estheticians even realize, hey, I already have an email list. We don't know how to use it. And so, yeah, coming from the expert guys, because I was watching your Instagram and I was going through some of your rules and you got asked somebody like did this pop question with you really quickly, and they're like so how much did you make last year? And you're like a million dollars or whatever. And I was like, yes, that's who we need to learn from, somebody who's actually making money doing this. And so I want to know how do we get started using our email to actually bring us in income?

Liz Wilcox:

Yeah. So this kind of you know the beauty industry has an advantage because you're already especially if you are building this list of clients, you know those people are super interested. You know they've probably, either with you or someone else, had this service before and the best customer is a repeat customer, right? And so if you're building this client list of emails, you just got to get them back in the door, right? So emailing them, I would say, at least once a month. Maybe you have a theme of the month. This theme is XYZ, and here's some tips and tricks for you. Oh, by the way, I've got three bookings September 12th, the 15th and the 29th. Book here. You don't want to miss out. Or maybe you're doing a Black Friday deal Buy three appointments, get the fourth one free, so you're taken care of through summer or whatever.

Liz Wilcox:

These people have either bought from you or bought from someone else. So it can be a lot easier than someone like me who's like oh, email marketing, I don't know, that sounds kind of hard. Yeah, I guess I'll join, let me see, but it can take me a lot longer to get someone in the door, so to speak. Right, so you have a major advantage and just really be yourself. Okay, this is not the time to switch gears from the way you act. When somebody walks into your booth or sits in your chair, right, just be the same person. People want to buy from people they trust and they trust people that they like. So, in your emails, share a little bit of your personality, the same way as when they walk into the salon or the office. You are who you are, right, put that in your emails, don't be afraid.

Liz Wilcox:

Also, share the vision you have for your clients. You should have a vision for them, right? My vision is you make money with email marketing. I don't care about your podcast. I don't care how your studio looks, none of that. All I care about is your email list, right. What do you care about? Do you do lashes? Do you do peels? Are you working on being certified in something? What is that vision you have? I want you to have the cleanest, clearest skin.

Liz Wilcox:

I want you to go to Sunday brunch with your girlies and you are the talk of the town. No man is looking at any other girl but you. Why? Because you sat in my chair last week, right? That's a vision, baby. Share that in your emails. Hey, want to be that Sunday brunch. Girly, don't forget to book. I only have three openings this month. Or don't want to make sure your mom doesn't ask why you're not married yet. Make sure you book before the holiday season so you can show your mom you're putting in the time and effort, right? Or whatever right you got to have your vision.

Liz Wilcox:

Talk to your clients in your email list the same way you talk to them in the chair at the office, in the salon, right? And then just share your services, share how many bookings you have, share client testimonials, right Like, oh my gosh, Kari Jo came last week. Here's a picture of what she looks like 10 days later. Came last week. Here's a picture of what she looks like 10 days later, isn't it? She's still glowing Book here, right? So, sharing that personality, sharing the vision you have, sharing your services and client testimonials that should be enough, at least once a month, to get those customers back in the door.

Kari Jo:

Yeah, what I love is how it needs to come from you. I feel like for some of us, if we are doing email lists and we're sending out emails, we just start going to chat GPT and make us an email. Do you know what I mean? But that isn't really generic. I mean, I guess that's generic. It isn't really personalized, because when a client reads it it doesn't even come across as you because it's like chat GPT, it's not you, and that's what I heard from. What you just said is how important it is that it needs to be in your voice, like how you talk, because your clients are going to know the difference.

Liz Wilcox:

Absolutely, y'all. We don't want the same way. You know, with Instagram, you see more success when you just are you, when you're showing behind the scenes, when you're doing talking heads in your stories. You're showing off, you know the work that you did with a client. Right, that's all you, that's your personality, that's you sharing the vision with people. Right, it's the same in the inbox. It's the same with email.

Liz Wilcox:

A lot of people will try to get super professional in email. Right, maybe you have come from a corporate background where you know you had to. There were no exclamation points allowed. Right, and best regards yeah it no, no, no. Your email stands out when it is just you, when it's like oh yes, that's Kari Jo, I know it's her, it sounds just like her, I can hear her reading this or saying this. Those are the emails that get opened over and over again and those are the people that book over and over again because they feel that personal connection to you. I mean, the beauty industry does such a good freaking job of this.

Liz Wilcox:

Listen, Kari Jo mentioned Survivor Y'all. The person that won my season was a salon owner. Do you know how well she connects with people, how she makes them feel good, she listens to them, she makes them laugh, she agrees with them. I know that you, listening right now, do the exact same thing and that's why you have repeat clients. You have such an advantage you work so closely with people, helping them feel good about themselves, helping them have more confidence, better self-esteem, so they can walk out that door shaking their little booty and feeling good. They can tackle anything right.

Liz Wilcox:

I know that's what you do. I've seen it, I've been in that chair and it's awesome. You have a superpower. Use it. Use it in your emails. Forget all that corporate stuff. Write the same way you talk to your clients and they will. Oh yes, I remember why I love Kari Jo. I'm booking. I'm going to treat myself this week. The holidays are coming up. I do need that peel, or I do need new lashes. I do need my eyebrows done, whatever I'm going to book, because I remember just how good Kari Jo makes me feel and I want to feel that good baby yeah.

Kari Jo:

I feel like that's what I've done wrong and maybe I still am because I do think that I do try to be so professional in my emails, because I thought that's what it needed to be, yeah, and. But like that makes so much sense because, again, like I love the analogy you gave with Instagram Like, when you're on Instagram, it's only going to grow. When you're real, you know the same thing for your email. And I'm not a professional. I mean I'm a professional but I'm not a professional. I mean I'm a professional but I'm not a professional. I say the wrong thing a hundred times all the time. You know what I mean. And so reading something that's just so put together everyone's going to be like this is so not caring.

Liz Wilcox:

Yeah, you don't need it from me, but if you feel like you do, here's the permission slip, y'all Signed, sealed, delivered straight to you. Be yourself, be only semi-pro, lean into those parts where you know this is why people book with me and put that in your emails. It can just be very simple Two to three sentences. I call it a personal update. A two to three sentence at the beginning of your email hey, this week I was late to my lunch date because my heel broke and I had to turn around. And whatever, my refrigerator, the repairman came, or whatever, it is real, I took my dog for a walk, whatever, just those little things that you share with your clients that may build those connections. Put that in an email two or three sentences, and then just segue into want to hear the rest of the story, or I'd love to hear what you've been up to.

Liz Wilcox:

Now is the time to book because I've only got five openings in the next five weeks. Did you miss me? I missed you. Now is the time to book. So, again, just greet them in the email. A two to three sentence personal update about something that's been going on with you since the last time you emailed them and then segue into your bookings, or into hey, I'm getting this new certification, it'll be available in six months. Or hey, we just got somebody in the salon next door to me. Here's their link. If you're doing collabs or something like that, it can be wicked simple, the same way as when they come in and you say, hey, how's it going? Oh, not much, I've just been doing this and that. That little chit chat before you start getting into the work. Put that in the email and then just segue into your content, into your services.

Kari Jo:

Yeah, I love that. Yeah, that's totally what I'm doing wrong. I'm going to change that up and all of you need to do that too, because that is just genius and I can see why that works, and even I can start to see other emails that I've seen come through that I connect with. That is exactly what they're doing is. It is like that connection in that beginning instead of just going straight into whatever. So that is super helpful. So now, like, how often do you think that we should be emailing? Is there too much? I?

Liz Wilcox:

think for local services there could definitely be a too much. You don't need to be emailing every day, right? Especially if your email list is about 100 people emailing every day. You're going to get a lot of unsubscribes, right, and you don't have that many people to go off of anyway.

Liz Wilcox:

I think once a month for a local business is a great idea. It's a good cadence, it's a good rule of thumb saying here are the upcoming bookings, here's what I've been up to, here's a testimonial from last month. And also you can do themes really easily, right? If summer's coming up, come in and get your wax, or the holidays are coming up, do you need to get your eyelashes done before things start to get crazy? So it's easy to do seasonal types of selling points for your business there. I think you could also do twice a month and that would be a good cadence to pick up on the people that didn't open that first email, because not everyone's going to open your email. They might not see it. Look at your phone right now. You probably have at least a dozen unread emails, if not 10,000, right, and so that's why we have to email again and again and again. So twice a month is actually what I would probably recommend for people. You could have one email where it's your testimonial email. You're giving that personal update.

Liz Wilcox:

Oh, really funny thing happened today at the salon. Here's a short story about it. All, right, wanna come in and have a fun story of your own? Here's the bookings, and then you can have testimonials at the bottom or whatever. And then the next one is where you're sharing some sort of collaboration or you're sharing a beauty tip. Hey, after you get your peel, here's how to take care of your skin. I know you know this, but it's just good to be reminded. And so that way you're kind of varying the content. It's not the same thing like oh, she's just asking me to book again. Right, you're giving tips, you're showing off work Y'all. I've never even dyed my hair in my life and I follow so many salon girlies that specialize in the unicorn hair because I just like to see it. Yeah, and so sharing that in an email of those testimonials, the before and after pictures, things like that I love that stuff.

Liz Wilcox:

Everybody likes to see behind the scenes, everybody wants to see that before and after, and those before and after testimonial emails are going to be really good as you start getting people on your list from your Instagram that haven't booked with you yet. That's why they're following you on Instagram. They want to see results, they want to see the process before they book, they want to make sure it's worth it and that you know what the heck you're doing. So they might not see your Instagram because they're following 10,000 people, but they're definitely going to see your email because they're only on one girl's email, right, and so they're going to see that email and they're going to oh, awesome, awesome, oh, she's got three bookings. Oh gosh, I have that wedding coming up. I should book.

Kari Jo:

Yeah, I love it. Okay, so if there, I love that because it's really just storytelling kind of, and telling your story of whatever it is that's going on that month and keeping connection and it's building connection If you were to say that there's don't do this. You see people doing this and it's wrong, don't do this. What is one thing that everyone needs to stop doing that they probably don't know that they're doing.

Liz Wilcox:

Yeah. So, speaking of storytelling, don't think a story has to be five paragraphs, right? Keep it short, baby. Think a story has to be five paragraphs, right? Keep it short, baby. Get in, get to the point and get out of there. That's why I mentioned short personal updates, just that small talk before you get going. So don't think when Kari Jo and I say storytelling that it has to be this big, long, convoluted thing that somehow perfectly segues into the fact that you have a cancellation tomorrow.

Liz Wilcox:

We got into business to make people look and feel good and we're not in the business of writing stories. So you can tell a story very quickly. Also, don't ghost your list, my love. Nobody likes to be ghosted. It hurts, right. And so when you commit to sending those emails, start slow. Start that once a month. See how that feels on you, see what results that gets. You. Don't try to go weekly or twice a month right away. Start slow.

Liz Wilcox:

When you're first learning to do something, you just don't go into the full Monty, full service. You start with learning one thing at a time and slowly you build that resume. It's the same with your email. So I see a lot of people trying to go gung-ho really, really fast and I always say I want email to feel good, and it can't feel good if you're doing too much. You're putting your nervous system into overload, because email can be a little scary, a little intimidating, and so, the same way, you didn't start posting on Instagram just seven times a week from the get-go. You started with one reel.

Liz Wilcox:

So start with one email, but don't ghost them. Don't email once and then wait two, three months. That's going to be too long, people are going to forget. So commit to that once a month thing. Maybe it's on the 15th of every month. I'm going to be too long, people are going to forget. So commit to that once a month thing. Maybe it's on the 15th of every month. I'm going to write that email On the 30th. I'm going to write it for the first. So just commit to that and remember nobody likes to be ghosted. So I know you love your clients, I know you love what you do, and so consider this a labor of love. It's just a way Kari Jo said it best. It's just a way to connect, to reconnect with those people and then book out your services.

Kari Jo:

Yeah. So what would you say if I have some listeners that are I am doing all of those things but it's not converting, I don't get people buying the product that I'm talking about, or I don't get people booking the service that I keep talking about, what would you say? I mean, I'm sure that there's a lot of different things that could play into that, but is there something that you would say I would look at doing this or tweaking this?

Liz Wilcox:

Yeah. So if you're doing all the things and you're not seeing too many results, we got to go with some foundational practices. Number one scrub your list. That means get rid of anybody that's not opening. Your email service provider, the thing that hosts all your email addresses and allows you to send out one email to many people. They're keeping track of who is not opening. Just get the people that are not opening off your list. It's actually I call them the internet gods google, microsoft, yahoo. They're keeping track of that and they don't like when you send emails to people that aren't opening. So, again, you gotta have an abundance mindset. There are eight billion people on the planet. You can delete a hundred people from your list or a thousand or whatever. If they're not opening, they're dead weight. You don't want them in their store if they're not going to sit down and book. Like, get out of here. There's a no loitering sign out in front on purpose. It's the same thing. We don't want people loitering on our email list, so get them out. That's going to help increase so you can see what is actually happening. Are people actually opening my emails?

Liz Wilcox:

And the second thing I want you to do is to get replies the same way, okay. For example, the first time I got a wax down there y'all, I needed my lady to talk to me. I was nervous. I was, oh my gosh, am I going to die? Am I going to pass out? Am I going to be able to handle it? Am I going to leave here half done, because I can't take it. There are all these things going on in my head, right? Yeah, but when the beauty professionals started talking to me asking me questions, I was answering them. I was suddenly really relaxed, right, and it flew by and now I'm a repeat customer.

Liz Wilcox:

You got to do that in your inbox, okay. You got to ask for replies and just very simple yes or no questions, right? Especially if this lady, when I was getting waxed, if she was asking me like complicated math questions, I would have been able to answer, but she was just like where do you work? Do you have any kids? Do you keep your hair this long normally? Oh, you like headbands, you know? Just stupid, simple questions. That got me out of my head, right? So it's the same in your emails yes or no questions. Have you ever booked with me? Do you have a local esthetician? You know? Have you ever gotten a chemical peel? What do you think about Botox? Just, very simple, applicable to your business and your services questions.

Liz Wilcox:

Then, when you get answers, you're opening a conversation and guess what? To close sales, to get bookings. You got to open up conversations and so getting those simple oh yes, I've booked with you before. Okay, good, if I get a bunch of yeses, then I know I've got a bunch of repeat clients. I can reach out to them individually. Oh, you've booked with me. Great, here's a 10% off code. Or when you book, I could give your friend 10% off or whatever kind of discount feels good to you. Book, I could give your friend 10% off or whatever kind of discount feels good to you.

Liz Wilcox:

If you get a bunch of no's, then you know you got a little bit more work to do.

Liz Wilcox:

Then you know maybe you're Liz Wilcox, spread eagle, and you're like got a lot of work to do. You got to make this lady feel good, right, you got to relax her. So you can start to ask questions like oh well, what made you think you wanted this kind of service? Oh, here's a couple Google links that I send first-time clients who are super nervous about the procedure. Or here's my portfolio where you can see a bunch of before and after pictures all at once. Again, you're opening up the conversation, so you know who you're talking to, so you know how to direct the conversation, and then you can say hit me up if you have any questions. Depending on how you do business here, you can text me if you'd like here's my work text number or you can book right here. Here's some instructions on how to book or whatever. And so getting those replies is really, really important because it opens up those conversations and when you can open up conversations, you can close bookings.

Kari Jo:

Oh my gosh. Yeah, I can totally see that. I think that's so helpful because I think a lot of us send emails but we're not trying to open up a conversation at all. We're just like here's the information, and then it's like wah, wah, wah.

Liz Wilcox:

Right, why isn't anyone clicking? It's the same way when somebody comes in to ask you those initial questions. If they feel good, if they feel like there's a connection, they're gonna book. And so you got to make those connections in the inbox and then they will slowly move towards booking.

Kari Jo:

Yeah well, liz, you are just phenomenal. I have learned so much myself on and I thought I was doing good, but now I know I can do better. So I just love talking to you. You have a membership, because there are those estheticians that probably need a little bit of help, and so I was wondering if you want to tell us a little bit about that, because I think we desperately need it.

Liz Wilcox:

Yeah. So here's an example of selling shamelessly my friends my membership. It's promptly called email marketing membership. It's $9 a month. So I believe in inclusivity. I believe that everyone should have access to email marketing help. So it's just $9 a month and every single week you get a template to take and make your own. You also get examples from different kinds of businesses, sometimes local business, realtors, online business course creators, etc. So you can kind of see the template in action. Right, it's those testimonials kind of those before and afters. Here's the template, here's the template dressed up. And so for $9 a month, you might as well give it a try Again.

Liz Wilcox:

I send weekly, but I really recommend you start out monthly, and so you're going to get within that month for $9, you'll get four emails and out of those four there's got to be one that's like yeah, that one feels good, I want to send that out. And what we talked about making those connections, opening up those conversations, etc. All of that is baked into the email templates I give you. So I always say like I do the strategy for you. You just fill in the blanks, kind of like putting a wig on. Properly, I make the wig, you put it on. It looks great. So yeah, I'd love for you to join.

Liz Wilcox:

If you're interested in it, you can check it out at lizwillcoxcom. At the very top of the website there's a yellow strip that says something about the $9 membership. You can click that and if you're a little skeptical, you want a few samples of it first. I got you covered Again. You can go to lizwilcoxcom. There's a hot pink button in the top right-hand corner. You're going to get three newsletter samples from the membership so you can try before you buy. You're also going to get an onboarding sequence. So when somebody joins your email list I'll show you the emails you need to write there and 52 subject lines for a year full of prompts, because writing from scratch totally sucks. I know better than chat GPT. So you can get that all for free with the hot pink button or you can check out my membership with the yellow bar at the top.

Kari Jo:

Yeah, oh my gosh, that is incredible $9. That is like so much value for $9. Everybody needs that. You guys, I am so pumped and I think that is so great what you're doing, because I think that it will help so many people, even those with, like a smaller budget, and so I love that, and I just think that, you guys, we don't need to reinvent the wheel, we just need to follow the wheel, and so this girl has done it. She's making money off of it. Let's not waste our email list anymore and let's start getting these clients coming back in, and there's no one better to learn it from than Liz. So definitely go check out all of her stuff and we will see you next week on another esthetician podcast. Bye, guys.

Kari Jo:

Thank you for listening to the esthetician podcast with Kari Jo Patterson. Each week, Kari brings you real world lessons on how to grow your empire. To learn more about Kari fearless prosperity mastermind group, one-on-one VIP coaching opportunities and more visit wwwarriejopattersoncom. That's wwwcarrijopattersoncom. See you next week for more insights and strategies on the Esthetician Podcast.

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Liz Wilcox

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