Esthetician Podcast; Business tips for Beauty professionals

091: Stop Chasing Instagram: Use a Local Podcast to Fill Your Esthetician Books

• Kari Jo

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We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.

• why podcasting builds authority faster than social posts
• naming a show with city and niche for podcast SEO
• using partner interviews to expand local reach
• running targeted Spotify audio ads by zip code
• two-thirds content rule for expert positioning
• crafting simple CTAs that drive bookings
• starting sponsorships early to fund production
• building a routine listening habit that converts

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Links You May Want to Check out:

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Rachel:

Hi, my name is Rachel. I am the founderslash CEO of Ultrary A Luxury Spa. I have worked for Kari Jo in the beginning of this year, and she has transformed my business. Everything has increased. All of her tips, all of her tricks, all of her advice has been the most helpful, and my business has transformed exponentially. I want to thank her for her honesty. I want to thank her for her help. And if you're struggling with your aesthetics business or if you need help hiring or any of the sort, Kari Jo is the person that you should definitely work with.

Kari Jo:

Welcome back to the Esthetician podcast, guys. Today I am so excited because I'm going to give you the most valuable tip, and that's how to get the best lead magnet for your company. And I know what you're thinking. You're probably thinking it's Instagram, it's Google, it's SEOs, but what if I told you it was none of that? It was something 10 times better, 10 times easier, and it's something that you could just start tomorrow. Today I'm super excited because I'm on my coach, Adam Scheibley, and he is amazing. He has taken my podcast, guys. When I started off, I was not using my podcast as a lead magnet. And then all of a sudden I started working with Adam and I was like, oh my gosh, this is generating me so many more clients, and I don't have to use social media anymore. And so I'm super pumped. I'm gonna teach I'm not gonna teach you. Adam is gonna teach you guys how to use podcasting to get you clients. ASAP. Adam, thanks for coming on my podcast. I feel like I'm being judged, like you're gonna judge me on my podcast as we're like interviewing.

Adam:

I've made several notes for improvement off of what you said so far. No, I'm just kidding. I'm just kidding. No, I'm excited to be here, Kari . And it's something that you and I put in a lot of work together. I'm a fan of what you're doing here. And uh I'm excited to teach your audience because I've I've had this discussion with your own content, with your own business about the pressure to be everywhere, do all the things as online as business owners, online or brick and mortar, we feel the FOMO, the fear of missing out of I gotta be on Instagram, oh, I gotta be on Pinterest, oh now I also need to be doing TikTok videos and dancing around. And I totally get we're asking them to do a new thing. Like we are going, hey, consider podcasting. But if this conversation goes the way I hope that it does, this one thing could potentially take lots and lots of other things off of their plate. So it'll be a net positive of doing less things, less but better. That's the goal, that's my goal for the conversation today.

Kari Jo:

Yeah, and that is what I realized when I started working with you, is because before I was like doing everything and it was exhausting and it was so much time, so much money. And then when I started learning and working with you, and I was like, oh, I can build a podcast, and it can literally be a lead magnet for all my clients. And that I quit doing Instagram, like I barely I keep up with it a little bit, but I don't have to do all those other things, I just focus on podcasting, and I get so many clients. Is that what you typically see with the industry and podcasting? Is that people are using it for lead magnets?

Adam:

No, that's why I exist in this space, is like I'm up on the pulpit preaching this sermon week after week of podcast content, especially audio podcasts. It's not another social media platform, it's not another thing that, oh, we just put up a podcast episode and then whatever, like it like a Facebook post or something like that. Podcasting works differently. Like for those of you that are listening right now, like Kari and I are in your earbuds or like we're having this experience where we're able to educate you and hopefully develop a relationship with our listeners. So it's a different experience than a Facebook post or a TikTok video or something like that. But no, most podcasters are just putting content out there and hoping that the right people find it, and they're doing it in a way where they follow the patterns of other podcasters that they were inspired by. And a lot of those people are famous people that do interview-based shows. So we have to kind of reverse engineer it. If we want to use it to get clients, there are a few specific techniques that I'm sure we'll dive into where we shift our content to position ourselves as the expert and then leverage keywords and SEO so that our ideal fit clients are finding the show. And then it becomes a flywheel that can be easy, lucrative, and fun. That's what the goal is.

Kari Jo:

Yeah. So I came up when I started doing this, and I started getting a bunch of clients. I wonder if we could use the same exact philosophy of doing a podcast and use it for my aestheticians, and they open a podcast in their community, and then it will funnel in because people are listening to them, they're relating to them, and then eventually it's going to get clients coming into their aesthetics business. What do you think about that? Do you think that's doable? Do you think that's something that most people aren't even doing, haven't thought about that people can step into?

Adam:

Yeah, I actually love this strategy and I've done it myself. I used to be a fitness facility owner. I owned a gym and I used my first show I launched in 2015. And I used that show to not only build an online platform and become an online influencer and have all that type of business, but I used it to get clients locally as well. But since then, I've used the same process for chiropractors, for real estate agents, people that have local businesses and they want to use a podcast to drive traffic towards that local business and be the go-to person locally. And if you build an online brand, if you build this platform, then there's opportunities. Maybe you do decide to launch an online course or you write a book or start a newsletter for the industry that you're in. That just opens more doors. We can definitely leverage this for the locally owned business person out there, especially in the health and beauty space, there's a big opportunity there.

Kari Jo:

Yeah. So how do you even get started with that? Because if you're saying an esthetician and you're building a spa and you're in a community, I don't need to out, I don't need to reach out to people in Utah if I'm in Texas. Like what I need to do is I need to reach the community of people that are by me coming into my spa. So, like, how would we even start doing that?

Adam:

Okay. So it starts off with some strategic naming of your show because I alluded to this earlier, but with podcasting, SEO, search engine optimization, that's a term that we hear a lot in business. But most people are thinking about it via Google search or like website, blogging, SEO, things like that. But podcast search engine optimization is different because all we care about is what is happening in the Apple or Spotify search bar. So people go to Spotify, they search a thing. What's happening? Is your show popping up? So we want to leverage that a little bit. So a couple things. When you name your show, I want the local market that you are in identified. So if you're in Pittsburgh, Pittsburgh needs to be in there. If you're in Dallas, Texas, Dallas, Texas needs to be in there. The second checkbox we need to check with the name is a searchable identifying term for the niche that you're in. So like anti-aging, what are some keywords that you think these like aestheticians would be? Where do they want to show up for? What are some potential ideas that you have on this topic, Kari ?

Kari Jo:

Yeah, so like a lot of times it's like beauty, because we're in like the beauty industry. So anything beauty-oriented, skin, wellness, all of that stuff.

Adam:

Okay, so we could name like again, I and I deal this with everybody, whether you're local-based business or not. We can't get too creative and cute with a name because you will. You will want to name it the beautification boot camp blah, blah, blah show. And we can't do that. So, what if we named it anti-aging in Dallas, Texas, or anti-aging skincare and massage in Pittsburgh, Pennsylvania? That's the type of like stupid simple name that we need for this show because when people are searching your town and/or those topics, or both, you're showing up. So when I do this with real estate agents, I will name a show called Buying a Home in Pittsburgh, Pennsylvania, because that's what they're searching on Google. That's what they're searching on Apple and Spotify, like they're looking for resources, moving to Dallas, Texas. What are they trying to do and where are they trying to do it? That's how we name the show. And then your ideal fit people will start showing up. That's the beauty of this. That the search engine and the algorithm works for us and brings our ideal fit people. Now, is your audience going to be giant? No, because all you care about is this local market. And that's it. So that's the first layer of driving organic search and helping our ideal fit potential customers find us.

Kari Jo:

Yeah. So the biggest mistake is probably when we start getting creative and trying to create some crazy name. And the most valuable thing that we need to do is put in our location.

Adam:

100%. And example, I have a client that is a chiropractic, doctor of chiropractic in Pittsburgh. And we had to put Pittsburgh in the name and have health-based words that people are searching. And it just drove people to find his show. But also, here's the other thing you can leverage this show in your marketing, in your advertising, and it just hits a little bit differently. It creates local expert status when you're at the local chamber of commerce and you or you release a press release to the local newspaper to announce the launch of your show. Man, and now you're the expert in their pocket, in their earbuds, and the local city magazine or newspaper or whatever puts out this thing, oh, new podcast launch in the beauty space. Now you're in that they're your ideal fit customer's earbuds week after week. And these other people are just trying to sell stuff. And it just hits a little bit different. So yeah, with our chiropractor, he was using his show. People would search it, they would find it, and they would walk through his door saying, I found you because of the podcast. And that's crazy.

Kari Jo:

Yeah, yeah, that is crazy. Because that is what happened to me was with every single coaching call that I get, everyone says, I found you because of your podcast. And I do think that if someone opened up a podcast for their community and it literally says in their name, I'm doing it in a Texarkana podcast or whatever it is, you are stating, like you're saying, I'm an authority in this space for this town. Do you know what I mean? And you're claiming it, where I think that does just elevate your status, which makes you a little bit more trustworthy, which makes people want to listen and come to you more.

Adam:

Yeah. Yeah. And think about this also, a lot of businesses have other local businesses that they collaborate with. What if you do an interview-based episode where you have another health and beauty? Maybe you're in the spa space and you have a fitness facility owner come in and you do an interview about how they're helping people get healthy in your community and talk about their results. And then when that episode goes live, you do some cross-promotion, but I want something in the front of that fitness facility or give them a sticker or give them a banner or a poster that says as featured on the blah, blah, blah podcast, because that makes them look good. And every person that walks through that door now sees the name of your show. And that builds your authority as well. So it's easy. You didn't pay for that advertising space. You're making them look good. You invited them onto your show to collaborate. Maybe they've got an email list. Hey, check out our interview on the blah blah blah podcast. All of those people now get in front of you and your business. Then maybe on that episode you have a little call to action. Hey, if you are in Texarkana and you've never been to our facility before, mention you heard episode number 37. And we're gonna give you 37% off or $37 off or whatever, a free 37-minute massage, like something like kind of unique and special. And you can you just leverage the heck out of this content. And I've got so many ideas about this, I don't want to throw too much at your audience here, Kari , but there's a lot of opportunity just in local markets with these types of collaborative episodes.

Kari Jo:

Yeah. So other than the name, how else can we build and get it so other people in the community are listening to us? Because I think people are like, okay, I'll put it in the name, but how do I outreach? How do I get people listening to it?

Adam:

So with the name, there's a few different strategies. Obviously, the name is the organic discovery, the SEO that brings people that are searching certain terms. Boom, that's free and that works for us 24-7. Then there's the collaborative content method that I just talked about a second ago, where you're reaching out, like in the real estate space, I'll say, hey, interview a local mortgage person, interview a home inspection service, interview someone that does repairs and fixer-up type stuff. Just these tangentially connected content pieces that they all fit in that same puzzle together. So in the health and beauty space, gym owners, personal trainers, massage therapists, things that you don't offer that are collaborative with what you offer and create content together and then market the episode together. That's a great way to just spread the word. Another way that is a ninja move that you got to be careful with because you could end up wasting money, but I'll just put that caveat in there. With my local-based clients in the past, with Spotify, you can run audio ads that are targeted to a zip code. And almost nobody knows this. And this is Spotify audio ads do not make sense for 99% of podcasters. The only people that I recommend that are my clients that we do this together are when you've got a local-based business that makes sense, like a location-based business. Or if you are some sort of touring performance artist, like a stand-up comedian, and you're gonna be in Chicago, we can run ads in Chicago for, hey, come and see me and check out the show. I'm gonna be there. So you can run targeted ads. So our chiropractor in Pittsburgh, we would run targeted Spotify audio ads saying, Hey, hey, Pittsburgh, it's doctors from the blah, blah, blah clinic. Make sure you check out my podcast. You're not asking to drive them to your actual brick and mortar location. We are promoting your show to people in your zip code directly. And it's super efficient, and you don't have to throw a ton of money at it and throw a few hundred dollars a month, and you're gonna get new listeners. Those new listeners turn into new clients. And with marketing, those are three buckets the organic stuff, the collaborative stuff, and the paid stuff. And then the next part of the equation is actually converting those listeners into paying clients.

Kari Jo:

Yeah, that's so good. I loved how what's that saying? Your net worth is your network. I know how you're like, yeah, network to get other people in your community on your podcast. And I think I saw somewhere once on Instagram that someone was, yeah, if I was to be starting over a podcast again, I'd get like the biggest people that I can, and I would interview them, and then I'd make a bunch of clips for them and then give it to them so that they can promote the episode. And just it just builds, which is that I think like what you're saying where you're like, yeah, networking and bringing on an interview with some other people in your community, and then they'll basically be promoting it too by talking about it.

Adam:

Yeah, it makes them feel good, it's a value add to them, you're showcasing their business. And another part that will pop up is potential sponsorship opportunities. That local gym that you have partnered with and created this content with, if you want to open up spots for sponsorship on your show, maybe you reach out to them and say, Hey, I'm just gonna launch a little sponsorship thing to get our previous guests in front of more listeners on other episodes. You know, it's $200. Would you be interested in doing an ad? And if you want to do another one, I'll grandfather that that rate for you. So it starts with one ad. But I want you to read the ad as you're recording the interview. So you're not going to have that person sponsor their own episode. You're gonna be interviewing somebody else that's in a different, maybe they're a massage therapist. And then during that interview, you're gonna read the ad and you're gonna let them know hey, at the seven-minute mark, I've got to read this ad real quick for our sponsor for the show, and then we'll jump right back in. So you do the first seven minutes of the interview, and you go, hey, quick break for our sponsor this week, blah, blah, blah. Personal training. And you do your little ad, and the other person is sitting there listening to you read this ad, and then you finish the episode after you're done. Guess what question they're gonna ask you? Hey, what was that thing? At seven minutes, you read an ad for the personal training. How do we do that? What does that look like? What does that cost? And now you've got two sponsors, and then you do it again the next time you have somebody on, you'll have three sponsors, and it's just Oh my gosh, Adam, that's like genius. I've seen people do it. I have some real estate clients that have done this, and it's it just creates curiosity because they're like, Yeah, and so many people will just pre-record the ads. I'm no read it right in front of the person because guess what? They, if your audience is their ideal fit audience, they're gonna want to know what that was all about, how much it costs, and how do they do it?

Kari Jo:

Oh my gosh. Yeah, I love that. Do you feel like you have to have a certain number of listeners before you start putting that out there?

Adam:

No, and that's a great question, Kari , because a lot of people feel that way. But here's the neat thing about podcast audio it is evergreen and it's always there. So I've got of my show podcasting business school, I've got like 590 episodes, and I have people that find my show and they go back and they listen to all of them. They are psychotic, and I love those people. They'll at least the average person is still gonna listen to 100 episodes or so. They'll just binge back and listen to whatever topics strike their fancy, and they'll go back and listen to that episode. As an advertiser, we like that because it's not like radio ads or magazine ads or newspaper ads, where it's I hope this is consumed at the right time by the right person, and then it fades into the ether. Podcast audio, like people could listen to it seven years from now, hear that, and then come walking through your door. It's all about that right fit audience. So if again, their ideal fit customer is listening to your show and they know that you're putting out episodes, it doesn't matter if you're on episode six. If you're gonna be at a hundred or hundreds of episodes down the line, that's just more and more people. You're growing this audience, and more and more ideal fit potential clients for them are gonna consume their episodes. With in this scenario, with dealing with local-based business, a business-to-business connection. I don't care if you're doing 100 downloads an episode or five downloads an episode, you can charge a decent amount and create another revenue stream that a lot of people will hire people like me to coach them on stuff, or they're investing in somebody that has social media assets or podcast editing. So there's some expenses there. And the simple sponsorship strategy can take care of those expenses at a minimum. That way, you don't have a podcasting hobby that costs money. You've actually got a business that pays for itself that also brings in clients for your brick and mortar.

Kari Jo:

Yeah, I love that because a lot of people I get asked all the time, I'm like, they're like, Do you make money when you podcast and stuff like that? I'm like, Yeah, totally, because I do because I bring in so many clients. Yeah, I get so many clients from it. But I love how you're let's cover the expenses of whatever it is for your podcast, like StreamYard or whatnot, however, you record it. So, yeah, going back to because this is Adam, like the genius of like how to make money with podcasting, guys. You need to tune in to all of his podcasts. You need to just hire him for your coach. But what I want to get into is because the one thing that I'm like, you just helped me make so much money by using my podcast as a lead madman. How can these aestheticians use their podcast to get clients? So they open a podcast, they name it in their town, and then they start doing these interviews with different people, massage therapists, whatever, to come on. How do we end up getting those listeners to coming in and work getting facials with us or getting treatments with us?

Adam:

Yes. Okay. So we need to have a content strategy. That's where we go from attracting ideal potential clients into converting them into actual clients. So I've got what I call it a two-thirds content rule for expert positioning. And so I want you to think about doing an episode a week. We're gonna, that's one of my goals for my clients, like Kari , is to put out one episode a week at least. One's pretty good, like definitely starting there. That weekly cadence is important. So let's look at three weeks of content. On week one, I want you to do what's called a solo episode. So that's you don't have any guests, you have a tip or a strategy, and you talk for anywhere from five to 30 minutes usually. Honestly, the most asked question I get from people thinking about podcasting is how long should my episodes be? And my answer is say what needs to be said, and then you're done. I don't care. And whether it's an interview or whether it is a solo episode, teach a thing, give them something to do, and then you're done. So it could be a five-minute beauty tip, and that's good. Like you give the more common problem I see with podcasters is we have too much fluff and it gets boring, and people are like, I gotta listen to them talking about their dog for seven minutes before they actually get into the stuff. Who cares about your dog? I don't care about that your dog threw up on the carpet and you gotta tell a story about it. Who cares? Teach me something. So that's important. So five minutes, six, seven. I do solo episodes. I just recorded one that was 45 minutes, but I have recorded a thousand episodes. That's the difference. Like I can just go and go and go. Five minutes, think about one tip, one strategy, one thing that you're hot on. Maybe it's a new piece of technology that you are in love with. Maybe it's a new skin thing. My daughter's a 10-year-old beauty influencer, and she just wants me to take her to Sephora all the time. And she's then she films these little videos where she like puts that on her face and unpacks it. Yeah. And she did one where she put it all over my face, and I was the star of the video, and that has the most views, of course, because she does these sprays and half of it gets in my mouth or up my nose and stuff like that. So that was pretty cute. But maybe you have your little product feature or a process, anything, unpack it. That's a solo episode. Done. Don't overthink the solo episodes. That's week one. Week two, we do what's called a coaching episode. This could be one of your clients, it could be a case study of let's say that I am Kari 's client, and Kari brings me on for a case study episode, and she starts off by going, Okay, Adam, why did you initially come in to see me? And I say, I was having whatever problem. Okay, well, here's how we address that issue. And you and I would unpack how we address that issue, and then we come to a result of here's what we've actually been able to achieve. Boom. That's a coaching episode. That's a case study episode. Now, if some of your clients are like, No way in hell I'm coming on a podcast to do this, then you just get permission to tell their story and go, let's unpack Adam's story. Here's why Adam came to me. And you don't have to use the real name, it could be a made-up name. He was like, here's why Lone Ranger came into the episode, the clinic to get some help. Or I had a client that you don't have to say a made-up name, just let's tell a client's story. Okay. Then the third week is when we do a collaboration episode with a local business owner. So now we've got two-thirds of our content where we are we're featured as the expert. One, we have collaborative energy where that's helping us market and bring our brand into the community and bring our show into the community. All three of these things are making us money. Where podcasters get in trouble is they do these interviews that have no benefit for them or their own business at all. They're like, I'm gonna bring somebody on and just talk about some stuff, and that's podcasting. And like, that's the least effective way to podcast is by just doing random chats with people they feel are fancy or famous. We don't need to do that. Now, maybe there's an influencer in your space that has a huge Instagram account, or a lot of your local clients are big fans of, or they put out a new book or something, you have them on your show, that'll serve your audience too. That's a got a big what's in it for me and what's in it for my audience factor of hey, this influencer is spending time, they have nothing to do with your local community at all, but a lot of people in your audience really love this person. Let's have them on the show if they'll come on, teach a little bit. So that'd be another variation of that third week of content.

Kari Jo:

Yeah, yeah, that is so good. And I feel that is what made such a difference. And again, I feel like what podcast is so good at is making you an authority in the industry.

Adam:

Yeah, yeah. Expert. You can become the expert that is literally in the earbuds of your clients, your potential clients, and you can show up week after week. And one of the superpowers that we've discussed in podcasting is that routine. Like if you are showing up with new content each week, you your actual content is inserted into the life routine of your ideal fit clients because your listener, you know, your new episode comes out on Wednesday, and they always listen on Wednesdays at their lunch break. Or like you are in that life pattern, and no other people don't consume content, TikTok like that, or Facebook. Social media is like the doom scroll content, and that's just done randomly. Audio podcasts, people can do other things so they can multitask. So they're walking on the treadmill, they're doing their workout, they're walking their dog, they're driving their kid to school, and your content is in that regular routine of, oh, it's Thursday, I drive my kids to school and I listen to Kari 's show. I can 100% guarantee that though most of you that are listening, that have been listening to Kari 's show for a while, you're like, yeah, I'm listening on a Tuesday, and I always listen on Tuesdays at about the same time, doing the same thing. That is a superpower where, again, look at the competition you have in your local community. If they aren't doing something like this and they're just putting up random Facebook posts, let's look at the difference. You are that voice education and inspiration and reason that shows up and you're in the routine, the other person's on Facebook. We're gonna win.

Kari Jo:

Yeah, absolutely. Oh my gosh, Adam, you are like my favorite person to talk to about podcasting. Cause I feel like every time we get on like a coaching call or something, the easiest things, like when you're like, okay, do you want to figure out how to get people on your podcast? Like who you want to get? And we sit down and you blow my mind the systems that you have. And I'm like, that makes so much sense. When I listen to this episode, I'm like, this makes so much sense. You can't get clients unless you're really they trust you. It shows that you're an authority. You can build that with building your name and putting in all these people want to do these random names that nobody's going to search. So you narrow that down. And how to build it is you network. I even like that little tip. Like, you're just a genius, Adam. Everybody needs you.

Adam:

Thank you, Kari . I appreciate I really appreciate you saying that. I'm not the smartest guy about everything, but this is something I've been doing for 10 years. I've just put in a lot of reps. You use the word genius, but I just put in, I would replace that with the word like I've just failed so much, I've figured it out. I figured out what not to do, and I can guide people away from that and towards things that actually work, especially from that independent podcaster that's, you know, not a famous comedian launching a show. Like most of us aren't that person, so we can't follow those same strategies that they're doing because they won't work for us.

Kari Jo:

Yeah. And I feel why I resonated with you and why I found you on another one of another podcast. There was a girl that I followed, and I loved her. She brought you on, and then I was okay, I need to find this guy. But and then I started researching. But what resonated with me is I didn't have to continue spending thousands of hours on Instagram making content, and your process was just so simple. It was, yeah, pick one or two platforms, and I don't have to do all of that. How many platforms are you on? Because this is my favorite thing that I learned about you is you're like, I only do two.

Adam:

Yeah. Yeah. I get my I've got what I call a minimum effective dose business strategy. So I'm always looking to do less but better. So I do an audio only podcast. I don't do any video content whatsoever. And I used to, but it was just I didn't see the ROI. I just I would post YouTube videos and clips and shorts, and I would just get angry messages from 13-year-olds. I'm like, you're not my ideal fit client, and you're just making fun of me on YouTube. I don't like you. So I quit doing all that stuff. So I have an audio-only podcast. I have a newsletter. So I build an email list and I write a weekly newsletter, which I'm a big fan of. And I still think that there's a lot of value in that to a local business as well. I teach my local business owners how to do that. And then I'm on the Threads app. That's the social media platform I'm on. And most of you are like, what is threads? I'm like, exactly. Like, that's it's owned by Meta. It is the Instagram version of Twitter. And I have a very specific protocol when it comes to social media platforms. If it doesn't feel easy, lucrative, and fun, I don't post on it. And if I'm not getting clients, if I'm not getting followers, if I'm not getting engagement, if I don't enjoy creating content for a social media platform, I do not create content on that platform. So I do a little bit of Instagram. I just repurpose a lot of my thread stuff. And that's it. And I feel the FOMO of I have people saying, oh, you got to be on LinkedIn. Oh, you got to be on TikTok. Oh, you got to be on whatever. And I just ignore it because I'd rather spend time with my kids. Or, you know, I'd rather spend time at the gym working out or having a life. I work three days a week and I won't trade that out for another thousand dollars a month. That's not worth it.

Kari Jo:

Yeah. Yeah. And I love that. And that's why I was, this is the coach. And I feel like when you are looking for a coach, like the one thing that I tell people is you want to find a coach that has the same values as you do. I once hired a coach where I was, she was a workaholic, right? Which, if that person's gonna coach me, what am I gonna turn into? I'm gonna turn into a workaholic. You know what I mean? I gotta work all the time. This is what this coach is teaching. And so I think it's so important who you allow coach you because again, when you are like simple, I want it lucrative, I want it fun, I want it simple. I don't want to trade time, I want to be with my kids. I was like sold, that's what I want. You know what I mean? That I want that, and that's what you gave me. I'm not on everything, but I am making lucrative and it is fun what I'm doing. And I feel like all my estheticians could get so much value with working from you and trying this social media strategy instead of spending hours on other social media strategies. How can my estheticians find you and work with you and learn more about what podcasting can do for them?

Adam:

Yeah, the home base is just my website and it's podcastingbusiness.school. And I've got a few different ways we can work together. And the way I'm doing it now is I've got different coaching containers. You can pick one, and then I have a thorough onboarding system where we like, okay, what is your goal? And then I get you the resources that you need to accomplish the goal. So, example, Kari and I started working together. It's kind of okay, here's some videos, here's some things I want you to do. We meet up and we talk about it. I help her optimize the process. But halfway through, she says, I really want to look at some newsletter stuff. Like, okay, here's my newsletter course. I'll put that into your account, watch some videos, let's talk about it. So it's a piece by piece. Everybody that works with me, even if you're doing group coaching, it's an individually customized experience for everybody. That's a great place to start. Also, I've got two different podcasts I want you to look at. My main show is podcasting business school. I've got 590 episodes. One that might be of interest is episode 507. I talk about a podcast listener-to-client conversion pathway. That might be a good place to start. And then I've got an entire show called Podcast Launch Tips. I've got 100 episodes of podcast launch tips. Just search podcast launch tips wherever you enjoy podcast audio, and you can. I've got 100 episodes waiting on you. So I would start episode 100 and work backwards from there. So those are honestly a little bit better. Start there. And if you want to reach out, just podcasting business school at gmail.com. If you have any questions, I'd be glad to get them answered for you.

Kari Jo:

Yeah. Thanks for coming on, Adam. That you are so useful as ever. And I hope all you estheticians literally look into this idea. I swear it works because I am living it. And Adam is the best person to get you started. Thanks for coming on the show, Adam.

Adam:

Thank you, Kari Jo.

Kari Jo:

Yeah. Hey estheticians, I hope you enjoyed this episode of the Esthetician Podcast. But listen up, I am going to be offering a chance for a few estheticians to come on and get a free business audit here, live on the Esthetician Podcast. And it's your opportunity to get real-time clarity, custom strategies, and massive exposure for your business. How you can apply is click in the show notes below. You'll fill out a form. We'll reach out and we'll get you on the podcast today. And listen up, let's say you are ready for a coach. You are ready to grow fast with systems, with supports and strategy. Then that same link will take you to applying to be a part of my VIP coaching program. Guys, I'm excited. Let's work together and let's figure out your next best step together. Bye, guys.

Announcer:

Thank you for listening to the Esthetician podcast with Kari Jo Patterson. Each week, Kari brings you real world lessons on how to grow your empire. To learn more about Kari 's fearless prosperity mastermind group, one on one VIP coaching opportunities, and more, visit www.caryjopatterson.com. That's www.kar Ijo Patterson.com. See you next week for more insights and strategies on the Esthetician Podcast.

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Adam Schaeuble

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