Esthetician Podcast; Business tips for Beauty professionals

094: Solo Estheticians: Stop “I’ll Book Later” Clients

• Kari Jo

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We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline.

• why clients don’t rebook and how to fix it
• mailed newsletters as a tangible trust builder
• the four-page monthly format that works
• 80 percent fun, 20 percent education content mix
• avoid promos in the core piece, use a separate insert
• how to name and tone the newsletter
• building a mailing list with birthdays and giveaways
• direct mail vs email roles and synergy
• holiday catalogs and gift card strategies
• ROI expectations at five to six months and costs
• DIY templates vs full-service options

If you're ready to go all in and get serious about building systems that create constant revenue, I want you to book a coaching call with me. Let's get you smart systems right now. Let's get you strategy and support that you actually need to grow your business. You can get coached live right here on the Esthetician podcast. Just click the link below and fill out the form and book a call.  Reach out for more newsletter information with Justin at
www.jurassicmarketing.com


To learn more about Kari Jo visit: https://www.karijopatterson.com

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Rachel:

Hi, my name is Rachel. I am the founderslash CEO of Ultra Ray, a luxury spa. I have worked with Kari Jo in the beginning of this year and she has transformed my business. Everything has increased. All of her tips, all of her tricks, all of her advice has been the most helpful, and my business has transformed exponentially. I want to thank her for her honesty. I want to thank her for her help. And if you're struggling with your aesthetics business or if you need help hiring or any of the sort, Kari Jo is the person that you should definitely work with.

Kari Jo:

Have you ever had that client when you guys are checking out and she's like, oh yeah, no, I'll just call you later. I'll book later. And then you go and you look at your calendar and you realize, hey, they actually never came back. They're like gone. Listen, it's not because she did not love you, but it's because you disappeared from her world. Here's the thing: when you are not staying in contact or in touch with your clients after they don't rebook, guess what? Someone else will. And every time a client leaves and they don't rebook, and then you never touch back with them again and again. That client just you just lost thousands of hundreds of dollars every year because you're not keeping in contact. But here's the thing it does not have to be that way. Today we are talking about one of the most powerful ways to stay connected with your clients, how we can actually bring them back and how we can actually grow your income. Now, listen, you want to stay and listen and make sure you hear the end of this podcast because Justin is going to break down just how long it's going to take to actually get a return on this investment. So I brought in Justin, and Justin is the owner of Jurassic Marketing, and his company does these mailed newsletters. They do postcards, they do all the different things, anything that needs to be mailed, they do magazines, whatever it is, they do it all, right? So he is going to help you learn how to use this tool the right way. Because once you start doing it, your clients, they are never going to forget about you again. So welcome to the show, Justin. I'm so excited to have you on because I feel like your company has the best golden nugget for building a clientele in the spa industry. So, do you want to tell us a little bit about your company?

Justin:

Yeah, thanks. So we have a hidden golden nugget for sure. So uh we are Jurassic Marketing. I like that you have the letters behind you. So hopefully people are watching the video and not just the audio. But uh we've got the letters behind us. Yeah, we're Jurassic Marketing. We are a marketing agency specializing in print, which most people think is completely extinct. And I'm living proof here to tell you that it's not, but we have a lot of fun with it being extinct and dinosaurs, and as you can see, my attire's gone like crazy these days. But we started as a digital agency, and most people are like, What? You started as a digital and now you're printing stuff. And the secret is, you know, even when we were a digital agency, we were like automating print pieces in there here and there. And those were the pieces that were getting response. So we're like, hold up, we don't have to do everything for everyone. Let's focus on something that's just working great. And it's like a 10-year overnight success over to Direct Mail World. But uh at this point, yeah, we've completely rebranded to our dinosaurs Jurassic Marketing, and we do newsletters, postcards, magazines, sales letters. You you name it. If it's physical and it requires print and mail, we show up in people's actual world.

Kari Jo:

Yeah, yeah, I love that. Actually, that's so funny. I love how you did Jurassic Marketing because you're thinking like people, I feel like people think it's kind of a little bit extinct, but it's really not. Like newsletters are not as extinct as people think.

Justin:

Yeah, I mean, people think it's boring. Why would someone do that? And and if you can get that like past your skull, it's it's okay. It's it's a touch point, and importantly, it's in people's physical world. Now, your followers have a benefit that you're providing an in-person service, and and a lot of the customers we serve don't have that. So you have a one-up that you have a true relationship and true conversations for at least a finite amount of time. Now, where the print pieces or newsletters in particular come into play is continuing that conversation after they're out of the facility. And that's where a lot of people drop the ball and you know, newsletters, which we'll dig into what's in there, but it's the cheapest, easiest way to continue that conversation to where when they come back in, you're kind of picking up where you left off with an old friend, and it's not like we're restarting all over every single time.

Kari Jo:

Yeah, yeah, I love that because I feel like what happens so often in our industry in particular is we try to push everybody, get a rebook because then they're on your schedule. But then there's so many times that there are clients that don't rebook and then they leave and we aren't doing anything to retain them. Where I think that is where the value of having a MEL newsletter can really help. What is your opinion on the value that it creates? Have you seen any success stories and profit for companies and retaining clients? What do you think about that?

Justin:

Yeah, I mean it's kind of funny because for some of our large distribution newsletters, I would encourage everyone to do this, but usually people only follow when there's a large amount of them, to do tracking phone numbers and URLs and QR codes and get a little techie that way. But along with that, you can do call recording on those. And listening and auditing some of those calls is quite interesting because when people call in to schedule their appointment, they call the phone number from the newsletter, which makes zero sense on the surface. Zero sense. It should be saved in their cell phone. They've had an established relationship with you as a provider. They shouldn't be physically looking at a paper and dialing something from the top, but it happens. Also, there's pass-along. This is not like earth-shattering news in here, by the way. This doesn't take a long time to get out the door, but people do pass it along because we had encouraged you to make it fun and interesting. And I'll be honest, like when an ad rep would come to my office and I've had multiple businesses and argue about pass-along value, I thought they were full of crap. Yeah. No way in how like they used to say that about the yellow pages, like, yeah, you know, pass it along, or anything that was a magazine and had a little bit of a shelf life. But I got proof now. So I'm a believer. Now I'm not saying everyone that gets your newsletter is gonna pass it along. In fact, I'm not saying everyone that gets it will read it, but you have that touch point to build the relationship. And the ones that do, yeah, they think of you and then they're like, oh yeah, I really should have booked that appointment. You know, I meant to. It's not that they're leaving you, but they forgot. And in your world, you have expiring inventory. If the booking slots are not full, they're gone. So if your customer, your client takes three weeks longer than normal to rebook, that's a very real financial impact at the end of the year. And this is kind of accelerating that flow and keeping them in more and more. And frankly, making sure they don't forget you, which is the number one reason people leave businesses. It's not that they're dissatisfied, it's just that they're indifferent. Forgot.

Kari Jo:

Yeah, yeah. And I think now that because I feel like what happens so often is when they don't re-book, they aren't thinking about you. And then when they need an appointment, they go look up someone because you're not like the first that comes into their mind. Where if you're doing a meld newsletter, it's you're constantly touching them and getting to them. And so when it is time for an appointment, you are the first one that Yeah, and when do they call the rebook, right?

Justin:

It's oh, I need it now. Yeah, I need it now, I need it in this week, I need it in three days, I got a wedding coming up, you know, something like that. And yeah, if you're doing your job, your your schedule is full, right? Uh, and that gives them a chance to go look for another provider, which is never a good thing. So, to your point, yeah, rebooking while they're there is number one, right? Obviously, it's the easiest time to resell them into that slot. But once they're gone, now we gotta work a little harder, and and this can fill that gap for sure.

Kari Jo:

Yeah. Well, okay, Justin, I want to like jump in and I want to pick your brain for these aestheticians that are wanting to do a meld newsletter. Tell me how do you even start?

Justin:

Yeah, let's let's dig into format and content so they can kind of see and know what the end product they're looking for is, and then uh you can jump in with questions of you know how might they get this done. But I have one format that almost across the board I recommend, and that is four pages. So four pages in my world is an 11 by 17 folded in half. So it's actually one page, but fold it in half, and then you can put it in an envelope if you want, you'll fold it one more time and we address them right on here. But if you can't do that, you can just put them in an envelope. Either way works. Now, the content of four pages. If you are going to sit down and write four pages of content every month, you're not gonna do this because that's a lot of work. Um, yes, even with large fonts, you'll see large fonts on here. And I realize you can't read every line. If anyone wants a sample, you can just email us or something. We're happy to give you one. But I'll kind of talk through what sections are in here so you know. So the most important one is top of page one, and and it's sometimes it's one paragraph, but this is the only piece that I or someone else can't do for you. And this is the personal interest, what's going on in life outside of work, usually. This is what builds that connection and continues that conversation like you were probably having face to face while they're in the chair or whatever. I happen to, but the one I grabbed off my desk this morning is two years old, believe it or not. And you know, the article is about we took the staff skydiving. So yeah, that that one definitely got mentioned for a long time afterwards. Anyone that's ever thought about or gone skydiving picked up on that one. Now, the rest, almost all the rest is filler content that we can provide to you or is actually easily sourced via AI if you want to clean it up and do it yourself. We have some business-oriented stuff because our clients are business. We have a client of the month, which is an awesome feature. Obviously, I can't write that for you, but client of the month is great because people always look to see A, if it's them or B, if they know who it is. So if you're willing to pick a client of the month and reward them, give them a tiny restaurant gift card or $10 Starbucks gift card or something. It's that's all you gotta do. Or just their face. Beyond that, we have a Sudoku or we've done crosswords or word searches, something interactive that keeps this around. Recipes, jokes. If you actually want to read the four-page newsletter, and they again, I don't care if they actually read it in depth, but if they do, it takes six minutes, and that's all it's supposed to take. This is not like heavy-hitting news. This is feel-good stuff that they want to interact with, they look forward to receiving, and it reminds them you exist, and hopefully you're willing to give that one paragraph that tells a little about you as a person. So oftentimes in ours you'll find things about my kids or vacation or back to school or something that connects me as a human being. Sometimes it will be more business oriented, but we try and keep it as personal as possible.

Kari Jo:

Yeah, no, that's really interesting because I would have thought definitely like that first page, you want to, I don't know, almost sell.

Justin:

Yeah.

Kari Jo:

I guess you do have to make a connection first.

Justin:

I mean, you are selling, you're selling yourself though. Um you're selling that relationship. But but you made a good point because you notice what's missing in here, and that is coupons, specials, monthly promos, referral contests. It's all missing. And there's there's a reason for that. It's we want this to come across as a news and authoritative piece and build you up and not come across as an advertisement. And if you cross that line, it becomes very differently received. Now there is an exception if you want to put an ad in it, and that's you take another sheet of paper, you print it, and you put it in the middle. So it's not actually part of the four pages. But I'm glad you mentioned that because yes, there's nothing promotional about it other than you exist, which really is all the promotion you probably need. If they were in a great service last time, we're just trying to get them back in and continue that relationship. We don't need to resell them on you being good at your profession.

Kari Jo:

Yeah, okay. So that's really smart. So this keeps the newsletter as educational, and then there's a piece that it kind of separates it as to the special. Because I feel like my girls in this spa industry, normally you have like a monthly promotion. Yeah. So you could just include that monthly promotion in the middle, but definitely keep it separate.

Justin:

Yeah, in my world, the term for that is a freestanding insert. So that's that piece in the middle. It's an FSI, and that's where I would leave it. And that's great because it gives them the excuse of why, like all the promotional things, right? The excuse of why you need to come back now and gives them a reason to call and get on the books and everything. But yes, you don't really want to cross that line between promotional and uh authority, real piece. And the breakdown, by the way, is you can educate in here, but 80% fun, 20% education.

Kari Jo:

So okay. So when you're saying fun, what kind of things would you suggest for our audience? If our audience is mostly women in the beauty industry, so what kind of things would be fun that you would include?

Justin:

Yeah, so good question. And it really doesn't matter speci uh people hate this response, but it doesn't matter specifically who the person is because we're treating them as a person, is the important part. So we like jokes, we like comics, we like the interactive piece. You know, the recipes are fun. We we got a pumpkin comic in this one. I'm looking at it. Weird facts are always good. Yeah, obviously we have dinosaur facts in ours sometimes, but we can't do that every month or people will get sick of it. Community calendars are good if you're focused and tied in really local, if you can grab that without too much work. Now, I don't want this to become an eight-hour burden every month. That's not it's not worth the trade-off. But 30 to 60 minutes a month putting it together and gathering those things, all you need.

Kari Jo:

Yeah.

Justin:

If you want Chat GPT to write the jokes for you, it's not too great. But you know, you can find some on Google.

Kari Jo:

Yeah, I love it.

Justin:

When it gets humor, we're in trouble, all right?

Kari Jo:

I love it. So, what would you say if you were to do you want to name your newsletter your business then? If we're not trying to make it all business-y, do we does the name of the newsletter even matter?

Justin:

Uh yeah, it does. So you do want to name the business. You I mean, we like to come up with something fun. So ours is Jurassic Journal, but there is usually some play-on word or pun that you can use, and and that's good. And and one of the biggest problems I see is people take it too serious, like they make it too journalistic. Keep it fun, keep it lighthearted, keep a real relationship to where they enjoy receiving it. So, yes, I I would come up with a name for it, and this actually is a good use of AI. Give me give me 15 suggestions for a title of a newsletter for XYZ type person, and and it will come up with some decent ones. You'll have to make it a little better, but it'll get you 80% there. But I I would absolutely mention the business in there or at least have it in the masthead, which is basically the header, and have your contact info up there. Uh, and then again, kind of on the address panel, obviously, you would have your return info. But yeah, I have no problem with phone number, business name on every single page. We're just like not drawing the arrows around it and saying, hey, call now, call now, call now. You know, so make make sure it's available. The goal is to get them to take whatever the next step is. If they forgot to book their appointment or pushed it off while they were there, yes, that is the goal. So we want to make it easy and between the lines that, oh, it's time to call and not make it hard for them to find that phone number.

Kari Jo:

Yeah. So, okay, so we've let's say we built our newsletter out and we got the name and we did all the things that you just said definitely keep it fun, parted, and now we have to mail it out. Is there like how many times should we be doing this per month?

Justin:

Yeah, well, thankfully per month is only one. Okay, yeah. Once a month is the frequency we like because obviously more often would be too much work, too much money. If you go less, though, this starts to become infrequent. And what happens then is we lose trust. So if we want this to show up breaking the barrier of an actual newsletter piece, that frequency is critical to continuing that trust building. If it shows up random, it's still gonna help, but it's not gonna have the impact that it would on that regular frequency. Now, that being said, you don't have to like show up on the second day of each month. You know, you have flexibility there. But yes, once once a month is the target. The other thing I thought of is we didn't talk about who this was gonna go to, which is oh, yeah, I got this wonderful newsletter. How am I gonna get this out the door? Because you might not be collecting addresses of clients right now.

Kari Jo:

Yes.

Justin:

I got my appointment book and I got phone numbers and names and email addresses, is probably I'm guessing a lot of the listeners. I mean, you tell me you know the industry you serve better than I do, but I'm yeah, thinking of places I've visited, they know my name and phone number, and that's about it.

Kari Jo:

Yeah, no, that is so accurate because yeah, what do we do? Because I actually have a client that I was just talking to recently, and I was like, okay, did they fill out your form? And she's like, Oh no, I didn't. I was like, didn't you get their address? No, and I'm like, what are you doing? Like, yeah, yeah. What do we do? Because if we want to reach these people in our community, do you have a solution for that?

Justin:

Yeah, so this is like the planting the tree problem. The best time was 25 years ago, and second best time is right now, so it's time to start. Yes, tactically, probably the best way is to be, you know, like a fishbowl drawing or something. You need to fill out this entry form for this prize that's worth 50 bucks or something, and it'd be well worth it to you to have an initial prize for 50 bucks to do that. But yes, you're gonna have to persuade them and give them a reason that they're filling that out. It depends how in-depth you want to get. Another way to do it is a birthday type club promotion. Hey, on your birthday month, we're gonna send you something. Yeah, it could be a just a birthday card or something like that, but it gives them a reason you need that physical address. Because if you're just asking for it randomly, some will give it to you, but like they don't get it. And if you say, so I can send you my newsletter, we get the benefit when they receive it, but they're not gonna understand that. It's yeah, they'll enjoy it after a while, but would they go out of their way to sign up for it? Probably not. So this is actually serving us more than it is them. So yeah, bribe them if not if nothing else, bribes. And if you have staff, bribe them. So, you know, this week, everyone that gets an address, you're gonna get paid two, three, four, five dollars per address. I am not beyond that at all. And it's well worth the investment.

Kari Jo:

Yeah, no, that's that's genius. Kind of like when you're doing emails, they're always like, you can't just ask for an email, nobody's gonna get the email. You have to bribe them. And so that makes sense. The same thing with the address. Sometimes you got to bribe them to get the address.

Justin:

Yeah. And if you need an automated birthday solution, we got that too, but that's the different topic for a different day. But it is a good excuse why you need that.

Kari Jo:

Yeah. So going to bringing up email marketing, what is the big difference between doing meld newsletters and doing email marketing?

Justin:

Yeah. So first off, my suggestion is always do both. Uh you know, I came from the digital side and there absolutely is value there. Now, the difference is we have more predictable deliverability. So I was deep in the trenches, so I'll try not to go too far into my digital marketing background. But just because you click send it on email doesn't mean it's received. But assuming you got it received, the next problem is it's way easy to delete. You know, at least if you want to delete this, you gotta glance at it, see, decide, and recycle. But and you gotta be okay with that as you send these too. It's okay that some are going there. So you have that. The tangible aspect, though, is the biggest thing. This comes across trustworthy. And if you think about it, or you will start thinking about it now that we've mentioned it, you know, look at the people that you do business with and see who exists in your physical world beyond email as well. And we just had another one. I grabbed it, I was for one of our podcasts, but I always look for examples of companies that are doing direct mail that people wouldn't think. So some of the common ones are like indeed the employment type place, they send ads to the employers. Google's the funny one for ad words. Uh, they they send stuff out. eBay, believe it or not, does the latest one I got was Target. I got Target's version, and this is the first time I've seen this of essentially the old Sears wish list. This is a catalog.

Kari Jo:

Yeah.

Justin:

I'm assuming this means between my wife and daughter, they saw we bought enough toys at Target. And yeah, this is a pretty thick catalog, actually, that just came. So Amazon did that a few years back, I believe that's still running as well. They they picked it up, and it looks like Target almost blatantly copied from Amazon, but Amazon didn't invent it either. And as a funny aside, there's no prices in there. Uh Amazon's didn't have it either. So I remember back in the day, circling the things, there were prices.

Kari Jo:

But yeah, yeah, that's so funny. I uh my son actually we just got one of those, and I was like trying to entertain him, and I was like, here, take a pen, go sit down and circle. I mean, he loved it.

Justin:

Careful, that's an expensive activity.

Kari Jo:

Oh my god, totally is. But actually, that's a good idea. I was just thinking, because we are getting into the holiday marketing. Do you think that it would be a good idea for the spas to make kind of the same thing? Do you know what I mean?

Justin:

It's a more in-depth marketing initiative. It's gonna take more work. If you have the staff under time to do it, yes, there's a huge payoff to creating a catalog of sorts. We have one we do annually, it's always dinosaur themed. This what this year was the Roaring Stone. Content-wise, there's not a lot of content in here other than saying what our products are. So it's it's really it's it also doesn't have like firm prices, but it lets them know all the other services you offer. So likely you all have multiple services and people are consuming one or two product or service lines. This exposes them to the rest of the gamut and kind of opens up the service and sales conversation, which is a great use. The other interesting thing is you if when you come across as a magazine type format, or this target one's probably thick enough, I'd call it a magazine, it sticks around a long time. Um we have people that mention our magazine like a year after it's mailed. So it has an impact that other media does not the trade-off again is yeah, it takes a while to put the thing together. Yeah, you want it to look good. Obviously, uh your people are image conscious. Now, keep it fun still, but you know, it does have to look professional too. So there's there's gonna be some setup time and and you can decide that. But in a large enough spa type setting where there's multiple team members, yeah, it's it's probably worth the investment. And it can live all year. So like we're not gonna theme this as Christmas. In fact, you know, this latest one here for us says volume six. It we use it for a whole year. We're the only ones that know when volume six came out and when it will die. So it's a long piece that that lasts quite a while.

Kari Jo:

Yeah, that is true. It does last for a while because magazines I hardly throw them away. Little newsletters I do throw away, but I do keep my magazines, and I think that would be especially for the holidays, they can show all the different little packages that they're putting together. So kids, husbands, all the I love that idea for the holidays, but it sounds like it's a good idea to start earlier. How long?

Justin:

Yeah, I I mean they may shop. You might have a good amount of gift sales as well. So, you know, even if you do a mini one where it's like half half page size and it's 12 pages, that's probably okay. I think you're gonna get a pretty good ROI for that. I also love holiday time type promotions where it's like pay in full, use later. So you know, gift gift card type promotions and things like that. I think that's great, great way to get some money in at the end of the year if you want a little cash injection.

Kari Jo:

Yeah, no, that's good. Okay, so you did have a a background in digital marketing. And so my question is do you put the same thing in your email that you're putting in the newsletter?

Justin:

Uh typically no. Okay. You can. Again, this is an effort versus reward question, is really what it is. So at a minimum with your newsletter, yeah, you could attach the PDF. I don't think a lot of people will consume it. It's probably better than nothing. What I like for the e version is either more in-depth pushing to like blog type content or teasing content that's available elsewhere. So, hey, in your newsletter, we sent blah, blah, blah. Or, hey, check out our magazine coming out with you know holiday gift ideas. So I like to keep email short and sweet, easily consumed. The email providers want to see it opened and they want to see it engaged with. So, you know, links to your main website or booking or a buy page or something like that is great. That's really winning in that game is A, we need a good subject line to get it open, and B, we want them to click on something. That keeps the email machine going. And I'm I'm not sure just attaching a four-page PDF of something is is really gonna get you there.

Kari Jo:

Yeah. Okay. All right. One last question that I have for you is you mentioned the ROI. So, what would you say? How I mean, you can't predict the ROI on anything, but how long does it take of like sending newsletters out before you start seeing a return on your investment for doing it?

Justin:

That is a very good question. I'm I'm glad you ask it because it's one my account execs have to talk with everyone about. Because this is not a case of I built my newsletter, I collected the list, I mailed it once, and the phones just rang off the hook. That is not how newsletters work. This is a slow build, I like to call it the get rich slow program. So you really have to commit to this and you have to mail it about five or six months before you start getting great returns and you kind of know where it lands. So after you consistently mail five or six months, you're gonna start noticing people mentioning something you mentioned in the article. Like they'll continue a conversation you didn't actually have with them. And of course, you'll have the tracking, you'll get calls off it, and you will in month one. But it's that deeper connection you'll start seeing over and over, and you know, when they're sitting there, it will come out. So, yes, you have to commit. Five or six months is about when we see peak receptiveness, as my sales team talks behind the scenes and I do too, is basically, you know, if you're a client of ours and we can get you to mail the newsletter six months, we know you're gonna mail for like six years with us, you know, because once you get to that point, it's become ingrained and it's a foundational piece of your marketing that everything else kind of ties to. So six months is your off-the-cuff answer. If you get ROI sooner, that's awesome. And and you may, especially if you do like an insert with a promo, you can offset some of the cost earlier. The other side of the ROI, you know, you didn't mention cost, but essentially if you want to DIY this, you got four pages to print and you got like a 78 cent stamp to put on it. That's per person on your list. If you want a company like ours to print and mail it, you're talking a dollar to two each of them, depending on how many you're mailing. So each one of your customers $12 to $24 a year to make them come back more, spend more, be more loyal. That's that's what you're looking at.

Kari Jo:

Yeah, that is a great, yeah. That thanks for sharing that cost. Cause I'm sure people were gonna be like, well, how much is it to do this? So I I love that you just answered that. Well, okay, so obviously, like you said, these girls can go and try to do it on their own, but in truth, it is a big, I feel like it's a big undertaking just because you have to be consistent. And I'm not the most consistent person, so it's easier to have somebody that manages my consistency.

Justin:

Yeah, it's it's a heavy lift. If I had to write four pages every month, I wouldn't be able to do it. Yeah, between you and I and those listening, I would never get it done.

Kari Jo:

I know. So tell me how can we work with your company and what does that look like? And how do we find you?

Justin:

Yeah, so there are a couple ways. We kind of have a middle ground option where we have templates ready to go for you, and that's uh branded as No Hassle Newsletters here. No hassle newsletters.com. And you can just subscribe, and every month you're gonna get a four-page layout, and I think it's like 12 pages of alternate content. So say if you're looking through it and you're like, I don't care about this social media post going viral article, great, delete it, go look at the other 12 pages and grab one that fits you. Or maybe they jumped into your area of expertise and you don't agree with their advice. That's fine too. Just delete that out and uh put it back in. So that's one option, and that's kind of the cheaper way because all you got to do is like write the one article and pretty much hit print and you're good to go. We do have a more full service offering where we do custom layout for you every month, and really all you have to do is write the one article and we set it all up for you as well. You can reach out to our team at JurassicMarketing.com. Tom to talk about that if you want. But either way is a good option. Again, it is pretty difficult to start it from scratch and keep going from scratch. But you know, that the templates are really a good middle ground between being good enough to come across the way you want, but not having a massive expense of an outside agency.

Kari Jo:

So yeah, no, that is so great. Well, Justin, I just want to thank you for coming on and teaching our audience all about MELD newsletters, how to do it, how to find you guys, hire it out if you want. You've been so helpful. And I just want to thank you for coming on the Esthetician podcast.

Justin:

My pleasure.

Kari Jo:

All right. Thanks, Justin. All right, friend. If you are tired of seeing your clients disappear after one visit and you are ready to build a business with real growth that lasts, then it's time to take action. If you're ready to go all in and get serious about building systems that create constant revenue, I want you to book a coaching call with me. Let's get you smart systems right now. Let's get you strategy and support that you actually need to grow your business. But if you are not ready yet to invest, don't worry. I still got you. You can get coached live right here on the Esthetician podcast. Just click the link below and fill out the form and book a call. Either way, guys, do not let another client slip through your fingers. This is your time to grow. This is the time. Let's get to work.

Annoucement:

Thank you for listening to the Esthetician Podcast with Kari Jo Patterson. Each week, Kari brings you real-world lessons on how to grow your empire. To learn more about Kari's Fearless Prosperity Mastermind Group, one on one VIP coaching opportunities, and more, visit www.karijopatterson.com. That's www.karijopatterson.com. See you next week for more insights and strategies on the Esthetician Podcast.

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Justin B. Miller, MBA President

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