What Actually Gets Clients in Your Esthetician Business

If your books are slow, it’s usually not because you aren’t working hard enough.

It’s because you’re focusing on the wrong things.

In this episode, I sit down with one of the coaches who helped me during one of the hardest seasons of my business, when I had built a full schedule but still wasn’t making money and felt completely overwhelmed.

We talk about what actually gets clients, why so many estheticians stay busy but don’t grow, and how to stop wasting time on things that don’t move your business forward.

You’ll learn:

• why you need a clear booking goal
• how to know if your marketing is actually working
• what money-making activities you should focus on every week
• why tracking your numbers changes everything
• and the simple shifts that can start filling your books faster

If you feel like you’re doing everything but your schedule still isn’t where you want it to be, this episode will help you get clear on what to focus on next.

To learn more about Kari Jo visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Transcript

Welcome And Show Promise

Announcer 0:00

Welcome to the Esthetician Podcast, where passion meets prosperity. Your host, Kari Jo Patterson, transformed from a solo esthetician into a successful business owner, achieving ultimate time and financial freedom at the age of 38. Kari is the author of Fearless Prosperity, empowering estheticians to build their empire and achieve financial freedom. And the creator of the Empire Growth System for Estheticians. Get ready for some empire building wisdom. Now welcome your host, Kari Jo Patterson.

Meet Meg King And Her Work

Kari Jo 0:33

Welcome to the Esthetician Podcast, where I empower estheticians to take control of your career, build a thriving business, and reclaim your time. Today I am so thrilled that I am bringing a guest on who literally was so pivotal in my entrepreneur journey. She is someone who truly understands the chaos and the triumphs of being a business owner in this industry. So if you have ever felt like your business is running you instead of the other way around, or if you're wondering how you can turn your open appointment book into a book schedule, this episode is for you. May King is an entrepreneur and a coach and the author of a new book called Connecting to Your Chaos, Reclaim Your Power on Purpose. She is here and she is going to guide us through all of the chaos that we feel as entrepreneurs. She is helping entrepreneurs untangle the overwhelm that they feel, align their business with their personal values. And this is going to be one of those episodes where you might want to take notes. So let's just dive in. Hey Meg, how are you?

The Call That Changed Everything

Meg 1:51

Hey, Kari Jo. I am great. And I'm super, super excited and so honored that you asked me to be your podcast guest.

Kari Jo 2:03

Oh my gosh, I like had to ask you because I told you earlier I feel like I have a celebrity on my podcast because you were like one of my coaches in my most pivotal moment of business when I was trying to decide do I keep going or do I give up? Do you remember that?

Meg 2:25

I do. I remember the day that you actually called. We had our call and you were pretty much uh in tears and just I don't know what to do. Um maybe I should just close my doors or everything's feeling so overwhelmed. And I want to grow, but I don't know that I want to grow. I remember all of that.

Kari Jo 2:49

Oh my gosh, yeah, I swear you just like reworded my whole entire conversation with you. Because I remember I was like sitting there and I was in tears and I was crying and I was pregnant, and my business like I built a successful business, but I wasn't making any money, and I was about to have a baby, and my family was like, I don't know how you're gonna have a baby and run this business, you should just close it down, and that's like what everybody was saying from the outside, and like I was like, but I just like work so hard on this, even though it's not making any money, and then that's when I decided to contact you because I'd met you at a at a beauty event, and I had your card, yeah, and so I reached out and do you remember? Um, well, I you probably don't, but I'm gonna tell you what you told me is you were like, you're like, Kari , you can be both. You can be a mom and you can be an entrepreneur and you can have both. And honestly, during that phone call, that was like one of the most I still like I have goosebumps about it right now because that was I needed to hear that so much because Meg, I think it is so hard for women to do everything, you know?

Meg 4:19

Yeah, it is. Um there's such a stereotype and stigma. Uh, you know, and when I first opened up my salon at Spa, um, I too had like you're a mom. How could you have your own business? And you know, you're taking time away from your family. And I was like, wait a minute, you know, this is this is my dream, and I needed to figure out how to have both. And so for me to be able to say that to you was only because I knew it true for me, right? And and that we have to have somebody in our corner as a champion for us, and sometimes it's not our friends or our family because they see us differently, and I saw you as this very capable, strong, passionate, intelligent woman who said, Wait, I have this dream, and okay, I'm having a baby too. I'm like, Yeah, and yeah, I think you did say that.

Kari Jo 5:21

I think you said yeah, and and I was like, Well, that's a problem.

Meg 5:29

No, it's just a little challenge here and there.

Kari Jo 5:33

Yeah, definitely. Oh my gosh. Well, I am like so excited because I feel like you have the best tips and words of wisdom because honestly, I would credit so much of my success in building my company to you. So I'm so excited my listeners get to hear actionable advice from the making.

Meg 6:00

Thank you. I'm here to serve.

Kari Jo 6:04

Yes, I know. There is this. Um, actually, I have this frame in my um office. It says, a sign of a good leader is not how many followers you have, but how many leaders you create. And I think that's a testament to you. I feel like you uh completely helped me become such a great leader in this industry. So um I want to give back just like you did.

Meg 6:30

Thank you. I appreciate you.

Set Clear Goals For Booking

Kari Jo 6:33

Yes. So I want to jump in today because I kind of have two listeners listening to my podcast. And I have the estheticians who I like to say are in that um that struggle, I call it the survival phase of your business where you, you know, you don't have all the clients that you need, and you feel like you need more clients, you don't you're worried about your finances and if you're making money and you're just struggling to grow. And then I have another set of listeners who they have built the clientele and maybe they've hired on some people, but they are at the point of their business where they are like, I'm overwhelmed, I don't know if I want to keep going. This is like super hard. And so I kind of want to address both of them and get your perspective and advice on what you would say to both of them. So for the struggling esthetician who is struggling to really uh build their schedule, what are some practical steps that you would say that they could take away today to help them start filling their appointment books so they don't feel that financial burden?

Meg 7:56

Right. Well, listen, first of all, I just want to address it that we all have to start somewhere, right? So we all start with empty books and and it takes time to fill them. It doesn't happen overnight. So we need to be realistic, first of all, of our goals and where it is that we're really wanting to be within a certain time frame, right? In three months, I want to have so many clients, in six months, I want to be here, in a year, I want to be there. So that's the first thing is to have some real clarity about what it is that you want, because I believe that if you don't have a number, then the universe can't help you, right? So there's that. The other thing I think that gets in our way is time, right? It's I don't have time. Well, come on, we have time for everything else that we really love to do. But what happens is we don't put the time in our schedule to say, this is my marketing time. This is my the time that I'm going to work on my social media plan. You know, what am I going to plan out for the next three months? My marketing promo of what I'm going to do to offer my clients my monthly promo. So if we're not putting time in our schedule and we're not really spending the time to sit down and empty our brain with all the ideas, writing them down. You don't have to be all fancy, just brainstorm and write it all down, then we can't fill our books. So filling our books starts with the goals and then putting the time in to do the activities to fill the books. And filling your books, when I'm thinking about filling your books and when I'm thinking about our day, we have to we have to start off with what's the most important money-making activity, money-generating activity that I can do today or in this moment to get my book filled. All the other little things, scrolling social media, texting friends, you know, doing all the little itty bitty things, those are not going to give you the money, and they're not money-generating activities. So if we really want to fill our books, we've got to be that committed to this is what I'm going to do, this is how I'm going to do it. I hope that's helpful.

Kari Jo 10:30

That is totally helpful. I agree. I think it's so important for us to literally know what it is that we do that gets a result and then double down on that. And so, you know, I always tell these aestheticians, I'm like, if you're posting 20, like spending hours on social media posting and it's not getting you a client, then maybe that's not the best, like spend some time on it, but maybe that's not the best form of getting the clients, and you need to try another option. And if I hear what you're saying, I think you're saying like make sure you prioritize what is actually bringing in the money and focus on doing that in your schedule.

Marketing Time And Referral Cards

Meg 11:16

Right. I had uh, you know, it's really funny. I had a uh call with an esthetician this morning, and um she is, I gotta fill my books, and she's spending money on on pro um promos and ads and and all of the things on social media, and she's spending a lot of money, and she wasn't really getting any real return on investment. So I'm like, you've got to stop spending the money there, and here's where I really want you to put your time. And the time was to give referral cards and talk to her clients about sending her business. So I got on the call with her this morning. She goes, guess what? That referral card really works. I was like, Oh, yes, it does. She says, I just said to my clients, here's the card. You get $20 off, your friend gets $20 off. And all of a sudden, I'm getting new clients. I'm like, yes, it's that easy.

Kari Jo 12:24

Yes, yeah, it's true. Like, know where your time is best spent and what gives you the best time on or best money for your value of your time or whatnot.

Meg 12:37

So ROI, return on investment, whether it be time or dollars, that's your investment. You're either going to invest time or you're going to invest dollars.

Burnout Proofing Your Workweek

Kari Jo 12:50

I love that. Oh, that is such a good tip. So on the flip side of that, so on the other side, we have like the overwork estheticians, right? So um they are the aestheticians that they feel stuck. They are working long hours without time for any self-care. They can't hit the gym, even though they might want to hit the gym, and they have to sacrifice their health in order to run this successful business. How can they reclaim balance and avoid burnout that they are feeling?

Meg 13:28

Well, first of all, the question goes to who really wants to live that life? Like really? Who wants to work 80 hours a day? Nobody on this earth is going to say, I want to be like her and work 80 hours a week, right? That nobody's gonna do that. They're gonna say, I want to be like her. She works 25 hours a week and has all the money, right? That's the difference. So, how do we work smarter versus harder and so that we're not rack them, stack them, pack them? One of the things is to understand that this industry, I think that I know just for myself, this industry physically has beaten my body up. You know, so in order for us to think about as we age, I'm gonna be 65, and my body is paying a price for doing the work that I've done in this industry for 40 years. So there's the piece of as you think about getting older, and we don't really think about this when we first start out. How do you really want your life to look? You know, do you want to be seen as that active person, or do you want to be seen as a person who's struggling to get around and is struggling with pain in their body? I mean, we're all gonna get that way anyway. So the first thing is we have to have to prioritize ourselves. You are not gonna make a million dollars on that one person that you say no to because you went to the gym or you got a massage or you went to your daughter's dance recital, or you you did something better for you, you're not gonna you're not gonna lose thousands and thousands of dollars. That client isn't gonna pay you thousands and thousands. So we have to think about how do we take care of our clients? We have to take care of ourselves first. Fill our cup up before we can really pour into others. Because your clients are walking through the door and they're seeing you exhausted and they're like, okay, well, what kind of customer service experience is that? Right? She's exhausted, they don't want to see that, they don't want to hear about it, so you need to take care of you first, and you know, when we're thinking about the overwhelmed part, so much of that is self-inflicted. It really truly is self-inflicted. So I I I think that we have to take stock and say, how do I want my life to be by design versus by default? And then if we still want to make the money, because I I hear you, I hear you out there saying, well, but if I cut these hours back, that means I'm gonna lose the money. So there's only two ways to make money in this industry. There's only two ways. You're either going to do more clients, so those who need to fill the white spaces, yes, they need to do more clients. But those of you who don't have enough white space or downtime need to think about raising your prices, who's your and and then who your ideal client is, and adding on services to that client who's in front of you, really do the work for customer service and really provide that amazing guest experience for that client who's with you in the moment, and you can't do that if you rack them, stack them, pack them, and you can't do that if you're exhausted.

Kari Jo 17:26

Yeah, and you bring up a good point because I remember there was a before I had you, I hired you, I was at this point where um I had a built a really great clientele and I was working nonstop, like seven days a week, racking back and stack them. And my husband kept telling me, he's like, Kari , just raise your prices. And I was like, no, I can't do that. I can't do that because I've why can't we do that? Why can't why do you think that people have such a hard time right raising their prices in this industry, even when they get to that point where they obviously have the clientele and they could raise it, why are they not raising it?

Meg 18:13

Well, I think there's a few things. Self-worth in the Salana Spa industry is um really uh a low value point. I don't know why, um, but there is something about self-worth and that we don't want to charge the value. I think that there's a stigma. Oh, like this is for me. Now I'm talking 47 years ago, or you know, where it was like, oh, you're gonna go to beauty school? I'm like, yeah, I'm going to beauty school. Oh, like, wait a minute, what do you mean? Oh, I'm spending thousands of dollars on learning science and all the things that makes the body work and how to take care of it, how to tell if somebody's ill, how to like support somebody in their beauty inside and out? That's a huge amount of value. And we are the only people other than doctors that are allowed to lay our hands on the human body, and that comes with a huge amount of responsibility and value. So why don't we want to raise our prices? It comes down to self-worth. I think some of it is also fear of like, well, oh, I love doing Susan, like she's she's like a friend, and I don't want to lose my friend. First of all, your clients aren't your friends, just get over it. Your clients aren't your friends, they're just not.

unknown 19:45

Trust me.

Meg 19:47

Yeah, but we need to also think about that. Are we worried about losing them as a client or are we worried about losing the money? If we raise our prices and we lose a few clients, you're still gonna make more money. It's okay. Yeah, it's okay to lose a few clients. I can't tell you how many clients of mine have said, I raised my prices $20. That's significant, that's not like a $5 increase. And they're like, and I didn't lose a client. I'm like, well, now what does that tell you? Right? It tells you that you haven't been charging enough for what the value is that you create. But I do want to, I do want to say this. You can't just willy-nilly like, oh, I'm gonna raise my prices. You need to be booked, you need to be about 80% booked. Okay, and if you're 80% booked and you have a waiting list and a demand, you must raise your prices because then you weed out some of those clients that aren't necessarily your ideal clients. They're not the ones that are saying, Hey, yes, Kari , I'll take that service or I'll buy that retail. They're the ones that are just coming in for maybe the monthly promo or group on or something, I don't know. So yeah, yes, and we're always one more thing, is what we're always in our clients' pocketbooks.

Kari Jo 21:21

Yes, yeah, I was definitely one of those. You know, I think it it takes a minute to learn how to get out of a client's pocketbook, especially that so much with like aestheticians that don't want to recommend product or like they lose so much money by not recommending product, where these clients they're coming to you and saying, Hey, I want your service, I want you to solve my problem. And then they're leaving without any product. It it doesn't make any sense.

Meg 21:58

Well, you know, I I've Over my years, I've really come to this question. If you were a client, you know, and as professionals inside the beauty industry that you and I both are, we've had services done for free. We've paid for services. Um people who tend to have those services, all their services done for free, don't value what we do because they know what it is, right? As a client, though, they don't get those services for free. So they have more value equated to that service. So it's interesting, but also as uh inside the salon and spa industry, can you afford your services? Are you saying no to raising your prices because it's your budget that can't afford your services? It's your budget that can't afford your retail. And we can't be there because it's and the only way that you're going to be able to afford it is to charge the prices you need to charge and sell the retail that you need to serve your guests with. Let's not sell them, but really serve them. Does that does that kind of make sense and answer the question?

Connect To Chaos With Numbers

Kari Jo 23:23

Yeah, I I think my favorite thing that you just said was is that you don't want to raise the prices because you can't. And you're thinking about like, I can't raise the prices. And I think that is the problem is aestheticians and even me at that point in my career is I was like, well, I wouldn't I can't pay that for lashes, but that doesn't mean somebody else doesn't value it to pay. So I think you get the noun spot on. Definitely spot on. Um, so I want to talk a little bit about your book too, because your book is so valuable and everybody needs to get it. I will send there will be a link at the bottom of this podcast episode so people can click to get it. But in your book, Connecting to Your Chaos, you talk about untangling chaos to align with your purpose. And so I was wondering if you can share with estheticians um how can they identify the chaos in their business? And then what steps can they take to start simplifying it?

Meg 24:37

Good question. Well, anytime chaos shows up, there are symptoms of chaos, right? Chaos and overwhelm. We can interchange those words. A lot of time when we're in overwhelm or we're feeling the chaos, we shut down, right? We don't do anything. We get like frozen, you know. So um what happens then is nothing. We go nowhere, we stay stagnant or we're in our overwhelm and we can't make an educated decision or a decision that makes sense to us because we're not clearing out and recognizing and really connecting to that chaos first. So when I use the terminology connecting to your chaos, it's about getting the clarity as to where the chaos is really truly coming from. So we have to see like, is it coming from my I'm gonna say the itty bitty shitty committee? Sorry, I curst. Um, is it coming from the itty bitty shitty committee that's operating in the back of your head? That is not a true story, it's just the thing, it's just a spinning, you know, or is it really coming because we're not organized and we're not really paying attention to the things that we need to pay attention, like tracking our numbers and making sure that we're doing our our plan of action to build our business every month, every day, every month, every year. You know, we kind of have to break it down. So if we're feeling in the overwhelm, we have to say, well, what am I not doing? What am I not paying attention to? How do I connect into that? And the cure to overwhelm and chaos is to take action, and it could be just one simple step. Like, Kari , we're gonna be honest about tracking the numbers. You remember those conversations, right? I don't know the numbers, I don't want to know, I'm not a numbers person or whatever. Like everybody has all the excuses, right? But if we take the one step, and that is to fill out one week of the tracker of this is how many service dollars, retail dollars, client, piece per person, you know, a product per client, uh, the rebooks, all of those things. If we just oh wow, what insight could that give? So connecting to your chaos is seeing that uh if we take the step forward, we can eliminate some of the chaos, we'll gain more clarity, and then ultimately tie it into our real purpose, which goes into why did you start this business? Why did you say yes to this? Why did you say yes to you? Why did you say yes to serving clients? What's the real purpose behind it? And I think so many people get into this industry by default and not necessarily by design, and so it perpetuates the default perpetuates versus now really learning that muscle and building that muscle and getting mentors and getting the support that you need to have it go by design.

Kari Jo 28:21

Yeah, I love that because um you're speaking to me right now because I am so overwhelmed right now because I was like, I I you know I had to leave town last week, and so my work didn't get done last week, and so it just kind of piled up and everything, and I literally have this list of everything I need to get done, and it's so overwhelming, and I feel irritable with my kids because like I have too much to do, and I didn't realize it, but you're right, I am frozen because you know what I did today? Like I didn't do any of the things that were on my list. I am, I'm frozen, May.

Meg 29:12

Well, the other thing that I think we have to add to this is self-care and well-being, right? So we can't we can't be working, working, working, working, working, working, working all the time. We need to stop, we need to disconnect from social media and all of the devices. We need to connect in with nature and what's truly around us. And so I I shared with you that um I'm getting becoming certified for um positive intelligence coaching. And in the positive intelligence world, it is really disconnecting from all of that, gaining the command of your mind back by noticing like the smell of what you're breathing in and out, the temperature of the air coming through your nostrils, the the temperature or the the texture of your clothes. It's just shutting everything else out, looking at the colors of nature and doing that consistently. It can only like for what one minute, it only takes a minute, and then we're able to disconnect like that and spend maybe a little bit longer than a minute, our creativity opens up, our the positive side of our brain actually is now engaged, whereas we're typically working from the survival negative side of the brain, right? Where it's go, go, go, fear, fight, flight, and freeze, right? So yeah, it's it's an interesting thing. But I I think that really knowing that the overwhelm, the the real the real what do I prescription is the only word that's coming up to me right now for overwhelm and and that chaos is to stop and get centered and connect into it and then take some well-being actions as well.

Guilt Boundaries And True Priorities

Kari Jo 31:26

Yeah. Do you ever find that people say that they feel guilty for taking like stepping back? Because I feel like for me, I I feel a lot of guilt if um I'm working, I feel guilt for not being a mom. And then if I'm doing my mom stuff, like I have guilt that I'm not getting my work done. Like, does that come into play? And what do you think about that?

Meg 31:56

Everybody has that. Like, I I don't know a whole lot of people that don't or haven't had that and had to work through that. And there again, the truth of the matter is is what is the guilt really truly about? What's it serving you? It's a lie, it's really a lie, and you must take care of yourself. If we're looking at the priority of well-being and self-care, and um it is prioritizing you first. So we talk about this all the time that um, or I talk about, but in our in the field of coaching, it's prioritizing you first does not mean that you are being selfish. It's it's just that you've got to put the oxygen mask on you before you can take care of anybody else around you, right? So it's number one is you, number two is your significant other, your spouse, whoever that might be, because hopefully that relationship is a relationship that is supportive and you've got to be able to pour into each other. And the only way you can pour into that person is by taking care of yourself as well. And then the next one after that, number guess what number three is. Number one is self, number two is spouse or significant other. What would number three be? Do you know? Kids.

unknown 33:19

Nope.

Meg 33:20

No, no, no, I don't know. Work. Okay, work. And the reason why is because it's more about it gives us purpose and it provides money for us to be able to provide to our family. So we've got to put work, and it's not a priority. Oh, kids, I have to go to work, you're you're on your own. That's not what I mean. But work is important, it's the level of importance of how we're taking care of our well-being. Okay, it's just about well-being. And then the next two would be friends and family. And friends and family are interchangeable because some people don't have very many friends, and some people don't have very many family. So it's it's friends or family would be last, and it's not last, but that would be on the bottom. And so I'm gonna use this as a as a little bit of a an analogy for or a real story actually. I have to put boundaries around what I'm doing when I'm doing it with my friends and my family in order for me to be my self-care, to be with my husband and for work. It's boundaries. I have to put boundaries around my work so I can make sure that I have time for my family and my husband. And I have to put boundaries around all of the rest, all of them, so that I can have self-care.

Kari Jo 35:05

Yeah. Meg, that is like I'm speechless and so good. I am, I'm totally speechless. You know, I I got to this point with my business. Um, when I would say like I was at like the top of the top of my business, and my priorities were all backwards, you know, and I put my business above my husband, above my kids, above everything else. It was all my business. And then what happened is when my business struggled, like it was just complete awful because it was like my priority, like priorities were all wrong to begin with, but it did give me clarity in like when my business did struggle, the people that were left with me were my husband, you know what I mean? And I was like, I I should have put more time into that, and then my business, and I feel like I would have uh it wouldn't have been so hard when I had a hard time in my business because I just put my business above everything else. I don't know if that makes sense. Does that make sense to you?

Meg 36:19

It does, it does, and you know, my late husband used to say to me, Your business is like a mistress, like you're off with your mistress and you have no time for me. And looking back, I can see why he felt that way because I I was starting my business and it it did demand a lot of my time. And I'll never forget my my one daughter, my older daughter, left me a note on my pillow. Dear mommy, I miss you. You're always working. Well, can I tell you what happened to me? I was just like, I was a bucket of tears, right? But here's the difference. I really thought about it and I got very clear about how I wanted to address it with her. And I wanted to address it with her that I wanted her to be proud of what I was doing, and I wanted her to see that she could be and do anything that she wanted to do and be as well. So I I tried to make it more that way and put my my bucket of tears aside because I was a mush when I read that. But you know, it it was important, and now she's way older and she's a mom and and she understands it now. She says, now I get it. She's an aesthetician. Now I get it.

Systems That Buy Back Time

unknown 37:47

I love that.

Kari Jo 37:48

Well, I want to talk about um going into systems for your business a little bit and building a foundation. So, what advice would you give estheticians about creating systems in their business that's going to help them save time and really focus on what they love the most or focus on their husband? What systems would you say would really help them out?

Meg 38:17

Well, I mean, it really every business is different, right? Everybody's different and and everything needs to be customized as far as systems. But if we're talking about basic, you know, real basic systems to add ease and flow, first of all, you you need to make sure that you have um a great software, right? Software is key. If you cannot pull up your numbers for your service dollars or how much retail you're sold, or how the amount of products that are left on your shelves, like you need to have a software that is actually going to work for you, that you're not working for your software, right? So, and there's a ton of software out there, there's just plenty of it. And if anybody can wants to know what they could do, look at as a website, they can go to Capterra, C-A-P-T-E-R-R-A.com, Capterra.com, and they can look up um salon software, spa software, and they can compare all of the bells and whistles for all the different softwares that are out there and make an educated decision. So that's a really great tip for them to take away. So software is key to making sure that they can automate their business. Another thing to save them time is listen, as an entrepreneur and we wear so many hats, and I know that you talk about this uh uh and have mentioned this before, is about a VA. So many of us need to have some form of a virtual assistant because we can't do this thing but called business all by ourselves. We just can't. Nobody has, nobody's done it all by themselves. So if you think somebody else has done it alone, you're wrong. So it is having some support network, right? So you have somebody who's helping you maybe with marketing campaigns and and funnels and making sure that you're um having your social media um branded and all polished up and ready to go. So those are some easy ones that you can find virtual assistants to help handle. Bookkeeping. I firmly and highly believe that everybody in this industry needs a bookkeeper and a very good CPA, right? Oh, one more person, an attorney. Three people you should have in your corner, okay? A bookkeeper, a CPA, and an attorney. Amen. So how those will help you get more freedom in your business because that that's their wheelhouse, it's not yours. So don't be in a wheelhouse that you don't belong in.

Fear Of Change And Closing

Kari Jo 41:15

Yeah, amen. I I love that's right on, spot on, like always. Well, we're coming to the end of this podcast episode, but as you know, I just wrote a book and released it. It's called Fearless Prosperity, and um really that's what I built my whole brand around is being fearless because you have to make those fearless decisions to gain the prosperity that you want. And so I was wondering, you've been in this industry for a really long time. And so, what would you say is the biggest fear that holds people back in this industry from getting the prosperity that they deserve?

Meg 42:02

Um it kind of goes twofold uh fear of change and fear of success. So a lot of people are like, I'm not I'm not afraid to be successful. Well, I'll challenge you on that because success to be successful and to be successful means that you have to change. You can't do what you're doing today again tomorrow and again next year and again in three years, and expect to be successful. You just can't. So it's fear of change and which really comes to well, fear of success, which really comes to fear of change.

Kari Jo 42:50

Yeah, yeah, yeah. I love that. Um, well, is there anything else that we didn't touch on that you want to talk about before?

Meg 42:59

Gosh, Kari , we could talk for days. I know we're talking for days about what's going on in this industry and all of the good things and all of the all the the good, the bad, the ugly, and the magical. Oh my gosh, there's magic in this industry, right? Really, truly magic. So um, I think that we've touched on a lot of things. I hope I've been inspirational and um supportive to your listeners, and uh I hope that I've dropped some good nuggets of ooh, let me take that on and let me look into more of that. So, yeah, this has been great.

Kari Jo 43:38

Yeah, it definitely has been great for me. I I've gotten golden nuggets from this conversation. So um, as we wrap up, I just want you guys to remember that Meg King, she does have a book out. It's called Connecting to Your Chaos, and it is a resource and it is packed with actionable advice for reclaiming. Your power and building a business that aligns with your values. And you can find it at her website, which is MegKingConsulting.com. And I'm gonna put a link in this podcast note so you guys can also find it there. But I want to thank you guys for tuning in. And if you guys found this uh episode really valuable, I would love to hear your thoughts. So make sure to comment and send me a message and let me know what was the most valuable thing that Meg said today so that we can let her know and we can continue sharing it to help others. So thanks guys. We will see you on Friday. Bye-bye.

Announcer 44:39

Thank you for listening to the Esthetician podcast with Kari Jo Patterson. Each week, Kari brings you real-world lessons on how to grow your empire. To learn more about Kari 's Fearless Prosperity Mastermind Group, one on one VIP coaching opportunities, and more, visit www.karijopatterson.com. That's www.karijopatterson.com. See you next week for more insights and strategies on the Esthetician Podcast.