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The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
The Blue Sofa is a podcast for founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
Why you are struggling with selling online - here's how online business really works
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you feel like you’re working so hard — posting on Instagram, writing emails, running webinars — yet the sales still aren’t flowing the way you want, this episode is here to shift everything.
I’m pulling back the curtain on why selling online isn’t just about “selling,” but about building a powerful, sustainable business rooted in trust, relationships, and strategy.
👉 Think of it like a staircase — each step matters, and skipping them leaves you stuck.
In this episode, you’ll learn:
✨ Why sales don’t magically appear just because you’re visible
✨ The “Sales Staircase” framework and how to spot which step you’re missing
✨ How to test if your product is actually right for your market before you waste time
✨ Why building an email list is the true conversion superpower (way beyond Instagram)
✨ How to create a dream-client tribe that keeps buying from you over time
I’ll share:
💡 Real stories from my own messy launches
💡 The practical action steps you can take right now
💡 A fresh perspective that will completely change how you see selling online
What you’ll walk away with:
✅ A 5-step “Sales Staircase” method you can apply immediately
✅ A simple approach to validating your offer
✅ Clarity on why your email list is everything for online selling
✅ A reframe about selling as relationship-building, not hustling
✅ Confidence to grow your business in a sustainable, soulful way
Next listen:
Go to my case study about my client Augusta. A trauma therapist who went from 0 followers to $55,000 in sales in 4 months.
https://www.buzzsprout.com/2430588/episodes/16441889