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Functionally Speaking
Welcome to Functionally Speaking— the podcast where two clinicians share one brain cell and way too many opinions.
We’re here for the nuance, the hot takes, the facts your certification skipped over, and the occasional spiral into chaos. If you’re a health coach, practitioner, or clinician who’s slightly functional (just like our mitochondria and our recording process), you’re in the right place.
We’re not here to sugarcoat the science or pretend there’s one right way to do this work — we’re doing it our way. Unfiltered. Slightly feral. And always with love for the humans we serve.
Let’s get into it.
Functionally Speaking
21. Masterclasses, Memberships, or 1:1? Choosing the Right Business Model for You
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What’s the best business model for a health and wellness practice? Should you launch a membership, stick with 1:1s, or start teaching masterclasses? If you’ve been feeling pressure to scale a certain way—but you’re not sure what actually works for you or your clients—this episode is for you.
Today, we’re unpacking the real-world pros and cons of different business models we've tried—and why the “right” model is the one that matches your energy, your capacity, and the kind of impact you want to make. From the power of staying in 1:1 work (yes, we still love it) to the lessons we’ve learned running masterclasses and memberships, we’re giving you a behind-the-scenes look at how to choose the business structure that actually supports your life.
In this episode, we cover:
- 01:21 What’s coming next: special guests + event previews
- 01:53 Business model breakdown: the questions to ask yourself
- 05:01 Why we still believe in 1:1 sessions (and when it’s worth keeping them)
- 12:08 Masterclasses: how they fit, what to teach, and who they’re for
- 16:26 Memberships: the hard truths, what works, and what doesn’t
- 23:00 Final thoughts: you don’t have to do it all
Connect with Unconventional Collaborative:
Join Us: https://unconventional-collaborative.mn.co/
Website: unconventionalcollaborative.com
Instagram: instagram.com/unconventional.collaborative
Connect with Laura Ligos:
Website: https://thesassydietitian.com
Instagram: instagram.com/thesassydietitian
Connect with Danielle Kepics:
Website: https://www.empoweredmindbody.co
Instagram: instagram.com/danielle.kepics
The information in this podcast is for educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult your physician or qualified provider with questions about your health and never delay seeking care because of something you heard here.
Nothing shared by Unconventional Collaborative is intended to diagnose, treat, cure, or prevent disease, and supplement statements have not been evaluated by the FDA. This podcast does not create a doctor–patient, provider–client, or supervisory relationship.
All practitioners are responsible for interpreting and applying information within the legal and ethical scope of their own training and credentials. If unsure what falls within your scope of practice, consult your licensing or certifying body.
Unconventional Collaborative and its contributors assume no responsibility for outcomes resulting from use or misuse of this information.
