Why Most Internet Guru Advice is Just a Personal Experiment in Fancy Packaging [E12]

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Show Notes:

Why The Age of Aquarius is the era of discernment

Tired of online “experts” who promise clarity but deliver confusion? In this episode, I break down why most business advice today is just experiment frame as expertise—and why the Age of Aquarius demands radical discernment.

And also why you will always hear me tell you when I am tinkering vs. sharing from experience.

🌹Take off the rose colored classes and sit down for a REAL conversation about New Paradigm business. 

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This email for client inquiry or collaborations only. Podcast guest spots are very limited and by invitation at this time. Cold pitches to this email will be ignored. iamsunitakumar@protonmail.com

Transcript

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I want to just share something that I wrote on threads the other day. 'cause it's gonna . Encapsulate what I want to say on this podcast, and that is, as business owners, especially if we are serial entrepreneurs who have been in the game for a while, we often did this because we're not great with authority and don't wanna answer to anybody else, anyone else, especially about rules that don't matter.

And then we give our power and attention away to everyone on the internet every post. Every podcast, every masterclass, every coach, every in quote expert, what a mind fuck of a ride these years leading up to 20, 27 will be. , I don't know if you guys know what 2027 is. It's the cross of the sleeping phoenix and human design, and I'll mention that in future content.

It's a time where we are deconditioning, if you will, from old paradigms, and you don't have to be a human design person to see that happening. You can see that happening in the collective.

You could be an astrologist and see that happening. I'll be having an astrologist colleague of mine come on, and we'll be probably dropping that episode in early March. There's a reason why the astrology of 2025 really starts in early March. If you took my Primal Energy Masterclass, you know why? , and if you're interested in that class, 'cause people have, uh, asked me about it on threads.

You can DM me on Instagram. So I can send you the link for that. It's still in play. The last time that happened was 1977. That was the year I was born. This doesn't happen very often, and it's a great time to use these energies to transmute patterns from the past.

And things in the subconscious things will be talking about a lot more. And you're gonna start me seeing me talking a lot more about pattern rewiring and neuroplasticity, neuroscience and business as well as human design.

The whole gist of that thread I just dropped is Saturn is rules and authority and structure, and we're moving away from that. And as we're moving away from that, where do we need to adhere to existing rules and where can we break out of a 16 rules?

And when you're building in public like I am, it's nerve wracking because you have to look like you completely don't know what you're doing when you break the rules. And so I know that in a podcast you need to have a targeted audience. You need to have a very finite niche of what you do. You need to be able to explain, have like you have like a, like a lighthouse message.

You need a lighthouse message that is gonna attract the people, the boats that are for you, and that they're gonna repel the boats that are not for you. And we're gonna talk about magnetic messaging in another episode. 'cause Age of Aquarius is all about frequency and it's all about.

Magnetic messaging, which is why the more you are yourself, the more it's gonna work. And in trying to figure out who the audience for this was and what this was, I was driving myself crazy. And you'll see that the name of the podcast has changed and the description has changed. And it may change again, and it may change again.

And that's just how it's gonna go.

I know I attracts sacral beings, just that all my clients have been sacral beings. Even when I didn't actually explicitly put that in the title, , I'm looking for this person. I attract business owners. I obviously attract people who are looking for truth tellers and non-conventional.

I'm not gonna track someone who wants the neuroscientist, who's gonna tell you that, manifestation is all in the brain chemistry and wants to sell you a book on that. I don't give a fuck about that. I blend a spirituality and, and science, and I firmly believe that.

We have no idea where those lines, where the line for that is if you wanna say that science is the what and spirituality is the why. Fine. However, to say that they're delineated and that one knows one and the other is . Pseudoscience is fucking such outdated thinking. I can't even, I say that as someone with an Ivy League engineering degree and a second master's in a in functional medicine, so I understand the academic side of it.

However, I don't think we know everything, and I think what we're learning is gonna pivot and evolve so much in the next 20 years in the age of Aquarius. I'm on a journey of exploration this year.

I'm not calling this a business, I'm calling this a project because that's what I want to do. I'm gonna have something called the lab. And the lab is different ways. You can come into my lab and get alchemized and there'll be different beta programs and ways to work with me in a one one container select.

I'll have very select opportunities to work with me, and it's a way that I'm building all my solutions and I could do all of this without explicitly sharing it, but I'm not gonna do that. I'm gonna share what I'm doing and why I'm doing it. Maybe you can learn a little bit from it. I also am very transparent with everything I do.

And the reason that I am also doing this is 'cause one of the things that has pissed me off in the social media space is that everyone wants to sell you their fucking solution. There's a difference between traditional sales, which is sales to service, which I don't actually believe that. I think that's a tagline that sales coaches teach you.

I think sales is, you have something somebody wants. Somebody wants something. It's a conversation. It's organic. You solve a problem they have or you provide a desire? A desire to from point A to point B, and I believe somebody else can get me to point B. So it doesn't have to be that a pain point you're solving.

People spend money when they have pain to solve. That's a human thing. They're much more likely to solve pain than desire. So they're much more likely to pay for the sales coach who is gonna convince them that we're gonna solve your sales problems by my special script, which is bullshit. But, it appeals to their side of them.

There's like, oh I'm afraid I'm not gonna make sales and I'm not gonna save my business, so I gotta like pay for this guru to teach me. . And maybe they're gonna learn something that I will actually help them, or maybe not. I'm cynical in the whole online space in case that's not obvious I'm allowed to be.

I've been around this world so long. Here's what makes me cynical about it, what makes me cynical about it and why I'm being transparent about how I'm doing this business project is that I see a lot of people coming on here pretending to be experts and they will.

Tell you a solution that is the way,

and even as listening to them, I'm thinking, this is not the way. But I also have a , very sharp bullshit detector and I've been in the business world for a long time. Most people who are the audience for these people have not. And so they're gonna listen to what these people tell them to do. An example of this is, I was listening to a podcast coach person.

No shade on this person. I'm not putting this person down. This person, I'm sure helps a lot of people. And he was talking about how you need to be everywhere. He was talking about how podcasts are not discovery tools. They are engagement tools. He's not incorrect about that,

Few people are doing that. And a lot of those people started their podcast in 2020 and 2021, where everybody. Was on podcast. The podcast community is actually, regardless of what a podcast coach wants to tell you, the actual global audience for podcasting has contracted, not expanded. And this is why.

Don't get me started on just fake bullshit that's out there. You gotta be so discerning. Anyway, so I'm not making this pot. So, and he was talking about I have to be everywhere. And he's like, you gotta be on this. You gotta be in TikTok, you gotta be you gotta cut these shorts, you gotta put the clips on, you gotta do this, you gotta do that.

And then literally four months later, or six months later, he came back and said, lessons learned from 2024. And one of them was like being everywhere was a giant waste of time. It drained his energy and it didn't improve his bottom line. So I want, what I, I guess I wanna say from this is you are in the midst of everybody's experiment.

Whether or not they're admitting it to you or not, especially when it comes to business stuff. Vanessa Lau famous YouTuber, she's much bigger back in the day. She's much younger than me, so I don't really watch her stuff. But I, when YouTube gurus were coming up maybe five years ago, she was pretty big.

And she talked a lot about online marketing and her only training prior to being an online marketer was she worked at Starbucks. I'm not saying you'd have a formal degree to do anything, but a lot of the stuff she was saying, she just became a pop a personality overnight, but wasn't really related to anything solid.

And then she disappeared famously from YouTube for a year and social media from a year, and then she came back to big fanfare talking about how she completely burnt out. How all of the advice that she had been giving, she'd been giving about following these gurus and using best practices and using other experts.

Thumbnails actually didn't feel like herself. She had lost herself and she was returning to her old roots. And so all the people who tried to follow her model.

She was in her own experiment and other people are trying to follow along to be her and are burning themselves out and are probably thinking, oh, I can't do YouTube because I can't do X, Y, Z. I can't afford an editor or whatever. And , finally, Alex Ramzi. I have lots of things to say about this.

I'm not gonna say it because he's like this God in the business world, and I feel like you say anything against any major names, people wanna come after you. He's done a lot of really good for his demographic, which is white males in their twenties, right? Probably inspired a lot of people into entrepreneurship or made entrepreneurship accessible to people who never would've had that possibility, and that's great.

And he talks about working all the time and this and that. Now he's a defined heart based on, uh. A a chart I saw somebody put up on Instagram, which may or may not be correct. And a defined heart is somebody who they live to prove to themselves. I have a defined heart and I was surprised when I found out he defined heart, because to me, defined heart is somebody who doesn't have to do things for external validation.

And he talks a lot about how he had to prove his dad wrong and he had to prove people wrong and this and that. That doesn't really feel defined art to me. But again, human design knows one thing, but childhood patterns are. Well entrenched in US and family dynamics are go well beyond. , I never intend for human design to be the end all, be all of personal development.

The point , is that his story is incredibly. , He said he would sleep four hours a day, get up, train himself, train other people, work all day, then clean the gym. And he slept above a parking garage so he didn't actually sleep because every time any trucks or anything would go over the garage, the dump, the dump would wake him up.

That's defined heart energy. So I do believe he has a defined heart. Do you push yourself beyond what people think is physically possible for you? It makes for great stories. But it is also very not self because the human body wasn't meant to push itself for that. And I guess you can do that when you're in your twenties.

Like I was known to sleep in the computer lab at Cornell, one of the most rigorous engineering programs in the country. Second most MIT and Caltech, and I'm not an engineer. I went into engineering through cultural conditioning. If you're not familiar as an Indian American, you either do pre-med or engineering.

But I, to do something like that, when you're not inherently talented in that area, you have to work 10 times harder because the people who go to Cornell who study engineering, a lot of them were for other countries like Eastern Block, which is very good at math and Asia, and they literally, their brains were computer.

And so to try to compete with that meant, , when you're doing something as incredible as applied math, it's like you are memorizing proofs at three o'clock in the morning. Because back in the day, you literally, you were proving the Pythagorean Theorem in a blue book. I don't, I don't even know what the fuck I was doing.

Like I, I, I went through all my college stuff and I was looking through it and I'm like, what is this? Is this English? , this is like code. I don't even know. How do the fuck did I even do this? I, I don't even know what this is. And that's , the defined heart. The defined heart will push itself to extremes that are beyond.

What we would think the human is capable of temporarily and you'll burn out later. But that's a defined heart. And I went completely off the tangent here, Alex or Moey. So he's like 30 now, 31, and I don't know if he's gonna change, but he might at 40 be like, you know what? I would go do anything to go back to my thirties and not work seven days a week.

I lost sight of the bigger picture. I just wanna share that everyone's going through their experiment. Trust no one. I don't mean that, I just, I'm being facetious. I'm just saying be discerning about the messages you're taking in. It goes back to the thread that I gave you, which is, we give our power away, and the age of aqua is about taking our power back.

It's about owning who we are uniquely. That's human design. That's the piece of human design I use. Where do you take an influence and how can you leverage your superpowers?

It's also about being very, very cautious about where you give your authority away to. I never want you to give your authority away to anything I say. I think that's obvious. When I share about human design and I share about astrology and I share about business, and I share about anything science-based, I have the chops to say that and I will always be clear about what is knowledge I actually know and where I am experimenting.

And I also think that you'll be able to tell the difference. Because you'll be able to feel the difference that's vibrational.

Experts. So I get a lot of people like commenting on your message isn't clear. You need to be more clear with who your podcast is for.

You need keywords after the title to attract the right people. I fucking know all that. This isn't my first rodeo. And eventually I'll hone in and then all the content will be geared as a bullseye towards that audience because it'll be who I want to call in as a magnet. I'm not here to serve all boats. I don't care to serve all boats.

Nobody having a business is trying to serve all boats, . Maybe you took something out of what I just said. Maybe I just went on a meandering journey. But if you took anything away from that, I hope you did. I hope you are , very discerning with any information you take in. And I guess the last piece of this is if you are a business owner, if.

If you are what they call multi-passionate in any way, I don't even like labels multi-passionate polymath. I don't even know what those are. Those are labels. A lot of people call themselves polymaths, aren't really polymaths. They're interested in a bunch of things. That doesn't make you a polymath. The age of Aquarius.

We talk a lot about how Aquarius is putting the pieces together, and that's true. And if you're not familiar. Aquarius as a astrological sign is literally means putting the pieces together. Whether or not we were in the quote age of Aquarius, whether or not we're in 2025, whether or not the internet even existed.

If you read a book about astrology in 1960, it would talk about how the archetype of Aquarius is putting the pieces together. So there's a lot of fanfare about you don't have to stay in a lane. You're all the parts, you're the sum of all your parts. And I believe that, and I, I have my. Problems with micro experts.

I think we've put micro experts, particularly in the science field, up on pedestals for no reason,

so I don't actually think they're as useful to moving humanity forward as people can see the bridges. However, it's very difficult because when you're trying to do things like get your message out on a podcast or YouTube channel or , that one sentence, bio on threads about what you fucking do and who you do it for, it's.

It's very much geared towards, I do one thing for one person and it's challenging. So if you're somebody who's struggling with that, you're not alone. I think we are ahead of our time and I think that it's finding platforms like podcasting, like YouTube, like Substack, where maybe you can expand your base and vibrationally call in the people who are gonna feel your energy and feel that you have something to provide a value to them.

And then what you actually sell might be somewhat bullseye. You might niche your offers down. But you don't have to niche down your entire business and your entire brand and it is gonna affect you. So when you apply to summit or podcasting or things like that, they're like, what the fuck are you an expert in?

So that you can call in an audience to your email list. That's all gonna be expecting one thing. Guess what those people are gonna do? When you don't talk about one thing, they're gonna go away. So it's not that easy. And anyone who's claiming it's easy is doesn't understand the bigger picture. And it's something I'm struggling with and I'm on a personal journey for the next year of exploring this, and that's what this podcast is about.

And that podcast, we'll be talking about multiple topics all under the umbrella of what's in the description. We're not gonna be talking about tennis, but. Who knows what I'm gonna bring in and I'm gonna bring in a lot more guests. This episode of the next episodes are solo for obvi. You'll know why, 'cause there's, they're more of a conversation with me and you, and then I'll be bringing on guests as I feel called.

Like I said, I'm gonna opening up the lab in the spring, probably after, , all the planets leave shadow, which is , late May. And I do everything in line with astrological timing. And the last piece I'll just share is, speaking of astrological timing, is I shared, I'm going through this major thing in my chart.

So there's something known as a Saturn, Uranus Square, and not everyone's gonna have this in their life. 'cause Uranus takes 84 years to go around the Zodiac. So when, you know, Uranus is gonna square your Saturn could be when you're like 75. It just really depends. And so in a nutshell, Saturn forms things.

It's the structure of society. It's the boundaries of space, time, reality. And Uranus breaks things. Uranus is what you can't see. Uranus is the future. Uranus is new. So what's happened is the last two years I've been in a Saturn, Uranus square planets go back and forth and back and forth, especially slow moving planets, and they go back and forth over a point, think like a car driving over a, , think about like a, someone left a toy in a driveway and the car is gonna drive over it.

Then it reverses and it drives over it again. It completely changes the form, but it takes a couple of times. So when you sat on Uranus Square, heated up two years ago, I started a podcast and every time Uranus went back and forth and back and forth, the podcast changed. The form changed, the brand changed.

You could map it to a calendar, not intentional by me. So what transit astrology is, is this an example of transit? Astrology is your evolving soul self. You change. As you get older and that accelerates in your forties, it accelerates after late thirties.

There are so many people who do natal charts. To me, a natal chart after 30 years old is useless. I have so many examples of this, and if you start a business. At 25 30 and you have a major transit, it's going to fundamentally change everything. It's gonna change where you're motivated. It's gonna change the form of everything.

And so my cosmic clarity sessions are your evolving soul self. It is a snapshot in time of what's going on for you. Now, usually the people who come to me for that, the reason for the name of that is Cosmic Clarity, is that

there's something major going on in their life and they wanna know what the fuck's happening. They want clarity on their path. Again, one's A, the second one's a desire, the first one's a problem, right? You can, you can expect more people are willing to invest for the problem. It's not a natal chart reading, it's not a business chart reading.

There's no way to incorporate that into any other type of thing. It's its own thing, and it's not something people generally. Focus on, and if you, you know, follow horoscopes or any of this shit, it, it doesn't reflect that. And that is a very, to me, that is the most interesting part of astrology because when you get to a certain age, who gives a fuck about your personality?

Your personality is your personality. Do I need to tell you your personality when you're 50 years old? Probably not. It's validation. You might get in a hot or two, but it's not gonna change your world. Whereas if all of a sudden I'm like, yeah, you know why you wanted to do that thing, and then the next year you completely blew up your business and your wife thought you were crazy and everyone thought you had lost your mind, you didn't lose your mind, and here's why.

It's because your sun changed signs. So your purpose fundamentally changed. So your drive fundamentally changed and now you're on the right track and this is your track for the next three years. And it was just shitty timing that you launched a business a year before this actually happened to me. But as an example, but that's another aside.

I just wanted to share that as an example. 'cause I learned through Metaphor as an examples. And so you can see when Saturn was trying to form this structure of the podcast of the message and Uranus kept coming and breaking it, and I'm almost at the end of that.

But once the name has changed, the cover is final, then I'll start the podcast. Cause it's not gonna be this weird, confusing message where it's changing all the time so I just wanted to come on here. I hope you got something out of this.

Sharing my process, sharing a little bit behind the scenes, . Alchemy is not pretty. Alchemy is not clean. We've got 1,000,000,001 coaches calling them the alchemist magician goddess who's gonna transmute your chakras. You're picturing this woman like in Hawaii on lava and she's wearing a flowing dress and she's got, so put a lot of bracelets on and she's like chanting.

That's not what alchemy is. Okay. Alchemy is messy. It is. Not clean. It is unpredictable. It is not easy, and it's part of the process. As a collective, we are going through collective alchemy . See you on the next one.