Aligned Marketing Cuts Both Ways: Why Editing Yourself for People That Might Like You is Repelling People That Will Love You [E22]

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Show Notes: 

...You Will Repel Customers Who Will Love You" - Original quote by me (formally @successandsprit ....now @iamsunitakumar everywhere)

This episode is a quick PSA for those of you building an audience online for any reason on any platform. Given the events of this weekend - hence the Saturday release - it's particularly relevant. 

I dig into the archives of the origins of this creative project (which recently turned into a more formal business project) to read a post from my IG from years ago. If you would just prefer to read it it's linked below. 

Overall message: 

The more you focus on people who want YOU, the more you will repel those who don't want you to be you. 

Focusing on the second category instead of the first category will cause you to repel your actual target OR build an audience full of people that have not seen the real you.

Both are a trap. Magnetic marketing and aligned business starts by you being you in your fullest expression. Full stop. 

No amount of building a business "around your design" or useless AI prompts can get around that. 

PS: 💡No lighthouse dims its light just to keep other lighthouses comfortable with their beliefs about "modesty".

If my confident vibe turns you off... change the channel.
 I’m not for you.

 Real lighthouses are just doing their job. 
 They shine.
 They guide.

And they don’t apologize for it.

So put the pitchfork down and stick it in a potato. 🥔

****

This original IG post is archived so it's not longer publicly visible. 

Work with Me 

Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

Transcript

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SPEAKER_00 0:02

Hey everyone, welcome back to the Aligned Alchemist. Today is probably a shortest episode I'm ever going to have on record. Not sure if that's going to be the case, but probably. I'm actually going to read you something. And this is from my Instagram account, which I don't promote much on Instagram yet. And it's an old post, but I wrote it about three years ago when this brand started. Well, let's say, you know, started for fun. It didn't officially start till very recently. And I'll talk about that in the future. But I thought it was really important with Saturn entering Aries today, Saturn being business and Aries meaning all the things I've talked about on this podcast. So I'm going to read it out loud. I'm actually going to link the post below. It's for my Instagram. And the main post says, stop editing yourself for people that might like you. You will repel customers that will love you. And actually on that post, it says success and spirit, which was the prior name of my brand. So I'm going to read you this now, the caption. And it said, I wrote this during Aries season, but this has nothing to do with astrology. Aries is the archetype of the pioneer. That's all you need to know. Aries season is all about you. Aries is cardinal fire and rules the head. While the low side of this can be running literally towards the fire with no plan, the high side of this is stepping into your power and directing your life force energy with passion, conviction, and in a masculine way. Masculine being in quotes. Guess what? More women edit themselves than men to be liked. Stop it. Stop it right now. As a business owner, you are your business. This is more true today than ever as the online space is increasingly crowded and people are looking for the real deal. I'm not worried about the people who might like me. I'm focused on the people who will love me because let me tell you something. The people who like you might open your emails and they might casually like a post, but the people who love you will share your content. They will write testimonials. They will lift you up when you are down and more importantly, and I said this in caps, they will pay you. As you're creating content, you better be focused on attracting an audience that wants you, not some watered down version of you. I'm Scorpio rising, and I constantly evolve. But guess what never changes? My raw and real personality that people either love or hate. I have Venus and Leo. I have a defined heart in human design. It means, among other things, that I know my worth, step into my power as a female leader, and help other women do the same. I did this as an executive for 15 years with the biggest brands out there. I did that in all my businesses over the past 14 years, and I will do this year. Be bold. Be brave. Be an Aries. tis the season. So my friends, as we enter a magical, magical portal of time, you'll rarely hear me say those words with Saturn entering Aries. I just wanted to say that. And three years later, that has come true. I'm on a podcast getting people to sign up to work with me just based on me being me. And this is a message folks out here need to hear. And I had recorded a message or excuse me, a podcast on magnetic marketing. And that won't go up for a while so that is a big part of what that message is in addition to your electromagnetic frequency of your human design so for anyone wants to hear that that's the message for you and the people who appreciate this podcast are writing reviews. The people who want to appreciate my work are paying me. And they're talking about how much the podcast has helped them and how much they enjoy listening. So three years later, as my friends, that came true. And as we start to roll out some of the next couple of episodes, as well as some of the remaining episodes, I will be dropping very, very selectively this summer. You will see a theme. Thank you for listening. I will see you on the next one.