CLEAR SIGNAL: Unfiltered Business Clarity for Entrepreneurs Done With the Noise

Nobody Knows What They’re Doing in Business Right Now (Here’s What That Means) [E45]

Sunita Kumar - Business Alchemist and Clarity Architect for Seasoned Entrepreneurs Season 2 Episode 45

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0:00 | 23:10

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Show Notes:

Resources and Episodes Mentioned:

1) Podcast with Daniel (Tapped In Conversations)

2) Clip of the Podcast with Daniel

5) Photo of Ms. Wheezy

6) Clear Signal  Mentioned ("Kris Jenner")

7) Clear Signal (Uranus in Gemini) 

8) The Dark Matters Show  (how Danielle and I met) 

9) Clear Signal ("13/31")

10) Clear Signal Top is Not a Bottom 

Show Notes:

 • Why Season 2 moves beyond “learning Human Design” and into applied strategy
 • The bigger context behind upcoming leadership-focused content
 • A first look at Quantum Shift: my precision "alchemy "meets strategic clarity intensive
 • Why the business landscape feels chaotic — and how entrepreneurs should respond
 • The real reason people are hesitating to invest right now
 • A preview of what’s coming next (including a second segment recorded in my car)

If you’re a leader or entrepreneur who’s done with noise, templates, and performative business advice, this episode sets the tone for what you can expect moving forward.

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v[00:00:00] Hey everyone. Welcome to Clear Signal. My goodness, it feels like I've been gone for forever, doesn't it? It's only been like less than six weeks.

So I have so much to say I'm gonna try to focus in and I drank a ton of coffee this morning, which is not your problem. Bad idea, but here's why it's good for you. Because it means that all the synapses are firing. So I wanna welcome you back. I've got a ton more listeners to clear signal that have arrived.

So welcome you guys. Part of the reason I think I feel like I've been gone for so long is I recorded 40 episodes. Yes. Yes. Four. This is important for today. We'll get to it. 40 episodes for my other podcast. Cosmic Brew talking About Coffee. That's Cosmic Brew. Cosmic Brew is my astrology podcast.

It's like social commentary meets the dark Goddess meets Linda Richmond do you guys know Linda Richman from Saturday Night Live? Like, let's have coffee. We'll Hawk like that's what that is. Okay. It used to be called Cosmic Alarm [00:01:00] Clock. It used to be a wake up call for the collective. It's still a wake up call, but now I hide the wake up call messages, like I spike the coffee.

You know what I'm saying? It's like a little bit of a woo. It's a little bit of a zinger. So that is very casual. And so my style is very casual right now, and I'm trying to come back to clear signal, which is more of a business podcast and I'm having trouble.

It's like kinda like doing tennis and racquetball. Racquetball? You like hit from your, your wrist, you hit from your elbow. Very quick, quick, quick, different racket. 

Someone left a fabulous review. Thank you. I'm not gonna read it right here 'cause it's not in front of me, but I appreciate you. Anybody who takes the time to leave a review, it's, she just left one sentence. It's all it takes you guys.

You don't have to make it a big thing. Let's other people find the frequency. That's it. That's it. This is a podcast I'm building for 2028. It's something known as Energetic Leadership, which I'm creating for the future

so season one was all foundational as season one should be, it was building the foundation. The last episode I did was foundational. Why? Because I talked about the [00:02:00] format energies. Why is that important? Because that's relevant only for sacral beings.

And you can listen to that episode if you wanna know why. Why is that important to you? Because season one was a standalone for the sacral being it's, you're a sacral being, you're a business owner. Human design in a box plus some other spiritual goodness in there for you how is business changing based on outer planetary transits, which is relevant if you live on Earth?

It's just relevant. Even if you're not into astrology. It's relevant. If you're someone naive enough to believe that as a human design is a new astrology and we don't need astrology anymore, you're gonna hate me. Because I don't have that philosophy.

Ooh, before I go any further, I wanna give a shout out to a woman named Danielle Polgar. She is on Tapped in conversations. That's her podcast. It's on Substack called, tapped In, and I will link it in the show notes. And there's actually a really interesting story about how me and Danielle met and how I ended up on her podcast. So you can listen to that on Cosmic Brew. I'll link that episode below. But, I actually have a little clip [00:03:00] from this episode that I'm gonna put in right here.

So yeah, that's, that's kind of what I do. And, , you know, kind of like what you felt. Remember I said like, you feel different, right? One thread you felt different. Mm-hmm. Yeah, it just opened something up for me that, again, like you had said, it was like, yeah, you're fine.

The butterfly, it was like, I had probably heard that, read that elsewhere and it just didn't land. But the way, yeah, delivery with which you bring the truth is what actually lands, which not many people have that gift

so eventually it'll be on the feed. We get all the bells and whistles. We'll do the thing, we'll do the thing. But I talked about human design for business on there and I thought it was in a fabulous conversation. And if she's listening to this, when I looked at her chart, we are like Legos. So we're gonna, we're gonna talk, because we are like.

Avatar, and that is [00:04:00] something I want to be talking about more is how people can use human design to align with ideal strategic partners. Now, if you are doing what you're supposed to be doing in the world and you're moving the way you're supposed to be moving in the world, which is what a human design coach would tell you, a purist would tell you, you don't need to engineer.

You're gonna organically find the people they are right. They are right. There was a karmic connection with me and Danielle, but also I spent my time when I didn't have time on threads at night, both nights to do that. And that's what business often is. It's sometimes like we have to do things that don't make sense.

You're gonna hear that a lot from me. So if you're someone who likes the project plan, if you're someone who likes the Dialed in coach, if you're someone who likes the person who looks perfect, if you're someone who likes the person who pretends they're perfect, you are not my audience. I'm saying what I think. If you wanna listen to the Fancy Pants Instagram coach, who's gonna tell you what you wanna hear, listen to that person and then come back to me when you're ready. to 

Grab your notebook. Let's take notes. It's what I said to Danielle's yesterday. We did great pod. Listen to [00:05:00] that. , Is that, I'm a five line. I'm not anyone's first choice. I might not have actually said that to her. Well, now I'm saying it to you. Okay. Five one is never a people's first choice.

So I'm here when you're done messing around. Season one was a foundation, they're all gonna be part of my foundational series. And they're meant to be efficient. They're meant for you to consume the content and learn it and grab it and go.

Kinda like a snack box. , It's not meant to keep you on the platform. 'cause you know, YouTube is all about, I wanna keep you on the platform for the algorithm. This isn't about getting more followers. This is about using that as a reference library for people. For now, for now, things change.

Season two is about energetic leadership. Season two is gonna bring in neuroscience. Season two is about what this whole podcast is about. I have so much to say, but I'm gonna keep it on track.

In a future episode of Cosmic Brew, I talk about this I basically talk about how cause Clear signal, I didn't create this podcast because I wanted to support a business, [00:06:00] which is how normal people should create a podcast.

That's how you make a profitable podcast. That's how you make money. That is what you should do. In quotes, should, I created this podcast 'cause I wanted it to exist. I created this podcast. I said, the stuff out there is shit. I need new leadership. I need new voices.

That's why I created this. And then people started to wanting to work with me. So I mentioned that podcast, check it out. Great. Fabulous. I think you're gonna learn some stuff about profile. If you're curious up the profile line, check that out.

I have a simple video on my YouTube channel about the profile lines. Five minutes. So season one was all in a box teaching and it was all dedicated to sacral beings, which is why I love that the format energies went in there. There's a couple episodes missing. There'll fill in the gaps.

I dunno what's gonna be in there. Juicy goodness. We'll figure it. And it's not that I am specifically targeting sacral beings, or I would have that in my title. I'd have that in the keywords. I'd be leveraging that to be like, I wanna attract, it's that all my clients are sacral beings.

That's who I attract So you could be like, well, why don't you just put it in the title then why don't you just put it in the keywords? I [00:07:00] might later, but the reason I'm not doing tribal based marketing here, tribal based marketing, is when you rely on somebody's identity to attract them. I don't want people to identify with their type.

'cause that is like a, a played out amateur hour version of looking at astrology, excuse me, human design. So this whole type is your marketing thing? No,

I'll say that till I'm blue in the face. You don't market your business based, your type, your profile is part of your positioning. Your circuitry is part of your wiring. And then there's 15 other placements.

The episode I dropped with Danielle, we talked about profile and there was an advanced profile after I said, I'm not gonna do tutorials. I've already recorded them. So we're gonna, we're gonna put them on the feed, and I think they're good because they're a different perspective.

All of my teaching is gonna be a different perspective. It's gonna be the either stuff people aren't talking about, or it's gonna be the opposite of what you're gonna hear. Because I'm a five one heretic. It's what I do. One of the next episodes to drop., It's called A [00:08:00] top is Not a Bottom.

Yes, there's a Yes. It's a play on words. , And it has to do with a deep, deep dive into the profile line in a way that you have not heard before. But if you're new, check out the episode with Danielle. I give a surface overview because her audience is astrology and , that's college.

Or let's high school, whatever, and then the graduate school version will be coming up. So prepare for that if you're interested.

I talked about the channel mutation last time. We are gonna do a future deep dive on this. I mentioned the channel mutation. I mentioned the bus driver is changing. I'm the bus driver. I mentioned the bus is changing. That's society. And I'm trying to live stream this and I'm talking to the people on the bus,

and I'm learning how to drive a bus 'cause I'm an entrepreneur and that's what we do. , I don't care how long you've been in this, so it's like, what is going on? However, in all this, I never announced my freaking work. I announced it on Cosmic Brew, I announced it on Danielle's podcast, which was wonderful 'cause it was on the Scorpio New Moon.

So I'm happy to announce it here on 1122. quantum shift, . That is my signature work. That is work I've been working on for three years. A five one does not [00:09:00] take anything lightly. A five one puts in the reps, a five, one does hours. Hours of research, thousands of research, every fucking degree and certificate and every video and YouTube, and, and does that, that's what they should be doing, especially as a generator or a manifesting generator.

If you're projector different and. Then I work with clients 'cause I have a majority of three lines and I find what doesn't work and I get it. I dial in, I dial it in, I dial it in, I dial it in, and now it's ready for the world. Quantum shift. Is my precision intensive for leaders who cannot afford confusion or to stay stuck anymore.

It's 75 minutes. A pure medicine it is. I shoot you between the eyes, I tell you what need to know. It is the root pattern blocking your progress. What you're gonna do next. It is, alchemy is energetic, recalibration, it is therapy meets human design, meets mindset. Coaching meets business strategy meets intuitive clarity.

You know what I meant by that? I'm not a licensed therapist. This is not therapy. [00:10:00] You get what I'm saying? This is not, let's talk, this is not templated, like why do you should do this? This is like boom, shoot between the eyes. I know it's not working. What's stalling you? Why are you blocked?

What's not working for you? Why are you not taking action? And then we alchemize it in the session. You are then different. There is no way to describe what I do because words do not exist. I just heard the episode I did on Uranus and Gemini. Why? Because that was the episode that somehow wanted my attention this morning when I was like waiting for the coffee.

Two episodes got my attention. One is Uranus and Gemini, and one was the Saturn and Aries episode. I don't know why, I think because I checked the downloads. 'cause all of a sudden we've had a spike in downloads. And I wanted to check which episodes people were listening to. Perhaps it's Danielle's audience.

'cause that's an astrology audience that would make a lot of sense data. Hmm. And I listened to both of them again. One of them was the Chris Jenner episode, which I talked about. Saturn and Aries, I don't know what it's called right now. I link it below. I keep changing the name for [00:11:00] that one. It's like episode 38 or 39.

And then one was the Uranus in Gemini one. And I listened to these. I'm like, these are really good. This is exactly what's happening right now, and it's exactly what me and Danielle talked about yesterday, which is that leadership is changing, everything is changing, marketing is changing, frequency is changing, language is changing.

So I don't know how to describe what I do and as an undefined throat, I'm not really here to describe what I do. I'm here to let other people describe it. So case studies coming up, bells and whistles coming up, all the things coming up. But let me warn Yas. Price is going up. One-off intensive is going away at the end of January, and I announced this on Daniel's podcast, but for the first three people who work with me this year, Three total spots . . A follow up conversation with me that is no added charge in January, a nine year, one year thing. 30 minute conversation with me in January.

 I know you're gonna hear this late, but this is why I'm coming back on a Saturday before a holiday.

'cause I could have come back like in December. Because when I explain the channel of mutation to you, you're gonna [00:12:00] understand why I'm running on empty right now. And you're gonna understand why I released 41 episodes during of a podcast on a, a break from my real podcast. You're gonna be like, are you insane?

No, I'm not insane. That's a channel of mutation. We'll talk about it, but why is Sunitha releasing something on a Saturday Saturn's Day Saturn business? Yes. Leadership. Yes. Saturn and Aries. Yes. And

that's what Daniel and I talked about. New fucking energy. We don't need another human design podcast. I've said this before. I don't need motivational speaking. I don't need Mel Robbins up in my ear. If you like Mel Robbins, great. I think she's a sham. I don't think she's actually very intelligent either.

And if you're someone in the mental health field, I'm sure you can't stand her because the stuff she says is actually bad. I'm not a licensed therapist, but I don't need to be a licensed therapist to know that the stuff she's saying is bad because it doesn't even, [00:13:00] it doesn't even match what like basic neuroscience is, which I've studied extensively.

Okay, so those two episodes I was listening to.

And I listened to the Chris Jenner one and I was like, wow. I talk a lot about myself a lot in this. Maybe I should make it more about them, like the listener. Maybe I should add something in to make it more about them. I, I'm really over the top in this, by the way. Aries is over the top. It was meant to be a whole thing on like, go after what you want and don't apologize.

And then I'm here sitting there like, maybe I, and then I was like, that's kinda what this podcast is gonna be. It's gonna be high energy, it's gonna be tips, it's gonna be stories. There are gonna be some guests, not that many.

But I wanted to make sure people had an ability to buy that because

i'm probably gonna do two a week. These are highly, highly energetic, intensive for me. I don't think people understand what it takes. I'm literally channeling your destiny path through my body. A lot of responsibility there. And then translating that into business strategy you can use like tomorrow.

So you're gonna hear it from people's words. You're gonna, you [00:14:00] can read it in the case study. The cal.com is there with all this stuff. And , bells and whistles will come later. If people need the fancy pants.

Maybe wait and then just wait till prices go up and one-to-one goes away. Like, I can't do that right now. We're just doing the best we can out here. And also, I read something this morning. I'm all over the place, but I think this is what you're gonna get from me a little bit. Not like today.

Today's really all over the place. Caveat, I met, read something on threads where someone was like, oh, you know, if you're a coach or a consultant and you don't have a fancy website, like, why do you think people would hire you? Like you can't invest in yourself? Then why are people gonna invest in you? I was like, okay, what?

Here's a, here's a tip. High ticket buyers, they don't give a fuck about your website.

I randomly produced this podcast with nothing. People were like, uh how do you, I work with you, and then I put an email in the show notes. That is how this worked. When I tell you this story about magnetic marketing, about this, my first client. [00:15:00] Who hired me like two years ago at this event. It's on an episode called Magnetic Marketing.

I need to post it. It's from the spring, but I'll, I'll, I'll, I'll do it. It's an insane story. So yes, looks matter, presentation matters. All the . Bells and whistles are part of the journey, but, but . Like the right people don't give a fuck. That's my attitude.

So that is what you can get from me right now. It's on the cal.com. You have any questions about whether or not this is for you or not. Right now you're a fit for this. Email me happy to answer it. That's the thing. First three people and we'll figure it out. Like it'll be follow up check conversation q and a, whatever's integration.

Trust me, you're gonna wanna integrate. That's why moving this to an intensive, that's multiple sessions because I've decided that is the highest good for my people. , I'm a Virgo. Everything I do is what is in the highest service.

What is the most practical solution? What's the most efficient solution? What's gonna move you forward? That is how I create my solutions, and that is why I didn't offer [00:16:00] anything until people came to me first.

There are people who talk, and there are people who do proof is in the pudding. We've lost integrity in the business world. We need to put it back. Everyone is scared. The world is changing and they're projecting their fear onto other people. You know why people aren't building websites right now and people are like using that as fear mongering.

I'll tell you why people aren't building websites 'cause nobody knows what the fuck next year is gonna look like. Nobody knows what the fuck they're doing. Next year. Everyone's like, I'm gonna blow up my business. I'm gonna quit this job. I'm gonna change my offers. I'm getting a new client. You know these people, they think astrology is, woo, why don't you learn astrology?

And then you'll understand why people aren't hiring websites, business coaches this and that, because nobody wants to invest in anything big right now because everything is fucking changing. Danielle and I talked about this.

Welcome to my new people, and thank you for that review. Lovely person. She said I helped her out a lot in my career in human design. Fabulous. Always [00:17:00] wanna do that. Foundational content's there. This particular offering is not for people who wanna learn human design.

That's the thing about high ticket people. They don't wanna learn shit themselves. This is not even a high ticket offering. I'm not even opening up my mentorship right now. I will do that later because, I'm working with the people I'm working with right now, and in 2026 I will. Think about that. Because I didn't set out to be a business coach. The world doesn't need another business coach. , And so I don't wanna find myself falling into, I, I feeling myself falling into that like camp and we're like, mm, no, I'm a business Alchemist. And Danielle and I talk about the origin story for that when I started calling myself that, who named that for me and all of that.

And a fun story about a butterfly, which is also on my Instagram and all of that. That was what I'm working on and how you can work on the, also, if you're interested in astrology, cosmic catalyst is live now.

I don't think I ever released that either to you guys. I quietly put it in the show notes, but that's the only way I work with astrology one off. I do a , very limited amount of those per month. It's [00:18:00] different. It's like astrology, alchemy, but that's like timing and your soul is evolving and as a result of your soul evolving, your business is evolving, right?

If you listen to my Uranus in Gemini episode, I talked about how the podcast kept changing because I was having a Saturn Uranus Square. I'm gonna be giving more examples of stuff that happened in my business on the other podcast. And so that is that ability to understand the timeline and work the timeline.

. Leaning into the skid. Driving into the skid, understanding the timeline of the universe, but then , you're steering the car. Yeah. , Completely, completely, completely different thing than Human Design. The astrology of Human Design is very weak., It's not irrelevant. I disagree with that, but it is not the un astrology because , Human Design is one is made of four pillars. That's like literally saying a table that's made of four legs is based on one leg. I'm like, what if you're a carpenter? I don't wanna hire you.

So that's what I do. I'm not a [00:19:00] carpenter, I'm a plumber. I come in, I fix the shit. That's what we do. Five one. There he goes. . Any questions, email me. The second part of this episode is an episode I recorded in my car. It was a moment I had and I just recorded it and I gotta look at it.

I dunno if I'm gonna edit it that much because when I go say I'm gonna edit it, then things go to the shelf and then they never release. However. I think it's good. And what inspired me to actually release it is I recorded a few days before me and Danielle , spoke, and basically what came up in our conversation is what I already had named in the car.

Although I was talking about like human design, and I'm seeing this a lot in the human design community. I'm seeing a lot of problems with human design as it's gaining in popularity. It's actually becoming like, um, dumpster fireized. I just, I, I, I, I created that word right now. Dumpster fire eyes. And so I see it heading into the same camp as astrology, which is that it, astrology has lost all meaning , in the regular world.[00:20:00] 

You'll go to conferences and you'll go to think tanks and you'll go to like, you know, quiet rooms where people are having discussions that'll melt your face off. I've been doing this for years. , I'm an expert at what I do, and I get in these rooms and I'm like, I have no idea what's happening. 'cause I, I can't even hold a candle.

But , they're not doing readings. They're just people who are passionate about their craft, who are geeking out. It's just like any people, like geek out on all kinds of stuff. . By the way, that's what Uranus and Gemini is. You know what Uranus and Gemini is?

Uranus is , find out what? Find your people, and hang out with them. Geek out on the weird shit. 'cause that's where you're gonna get the juice anyway. This episode was a little all over the place. This is the style of cosmic brew, and so I am returning from that style. And , it's hard for me to switch gears like that.

It's like kinda like doing tennis and racquetball. Racquetball? You like hit from your, your wrist, you hit from your elbow. Very quick, quick, quick, different racket. And in tennis you do a follow through with your, with your whole arm. You use your whole rotator cuff.

Completely different style. I played tennis in high school and I was a tennis player. And [00:21:00] then I dated a guy in grad school who was from Israel and he was a racketball guy and we would do racketball. And I was like, I can't do both. When I did grad school, I just did racquetball because I was like trying to play tennis and racquetball at the same time.

It was fucking everything up. I couldn't do both. That's kinda what I'm feeling right now. Who knows? Who knows? But there's gonna be more leadership here. There's gonna be more stories here. There's gonna be more. Obviously ways for you to move you forward too, but not teaching human design much outside of the foundational tutorials that I've already done.

Quantum shift. Three total spots for the follow-up conversation. 30 minute conversation with me in January. It's a nine year, one year thing. I've talked about this nine year we're ending things one year. We're starting things.

I talked about it on Danielle's podcast. I don't wanna belabor it. It's basically , it's not coaching, it's not like on the day before you drop dead from the craziness of this year when you just wanna rest. I'm like, and here's where we're gonna change your business and here's what you gotta, no.

Just trust. It's a clarity and an [00:22:00] exhale that you're like, I needed this. This was the missing piece. Danielle talks about it 'cause we met through an exchange on threads that assisted her in that arena. Client case studies, you're gonna hear that from me, and

and if you are like, this is what I need, this is what I want, I wanna work with you before you become less available, your prices go up, things change. It's in the show notes. 

So the first three people who book and use it this year, don't reschedule it. You book it and you use it This year, you get a follow up conversation with me that is no added charge in January, a nine year, one year thing. And so it's an integration. It's this and that, and it is not an upsell.

It is what it is. It's just a way to integrate this session that you had. That is the first three people who book with me this year from here on out and who use it this year.

Check out that interview with Danielle below. , 

I'll see you on the next one.

[00:23:00]