Brand Evolution: How To Embrace It and Stop Being Afraid To Lose Your People [E33]

🌎 Work with Me/Go Further Into My World:

SHOW NOTES:

Speak to the level of the people who want to connect with.

Don't try to bring those who were part your world (but are not longer a fit) on the journey.

This is a commentary on both evolution AND upleveling.

So many entrepreneurs freeze up, afraid to look inconsistent or “unprofessional” if they change direction.

You’ll hear about:

• Why fearing judgment keeps you stagnant
• Why the right people will stay and the rest will fall away
• Why existing brand advice is outdated and out of integrity

Nature is super efficient. A tree is focused on nourishing the leaves that are still on it's branches. It's not worried about the ones that naturally fell to the ground...and were going to fall away anyways.

👉 If you want more timely updates on the astrological energies I mention, check out my other project (linked below). This is in exploration mode...and that's the energy we are in.  

Resources & Links:

☕️Project That is Brewing.....until 2026

The Dark Matters Show: On Apple 

https://podcasts.apple.com/ca/podcast/cosmic-brew-collective-astrology-meets-esoteric-conversations/id1616255222

Transcript

[00:00:00] Welcome back to the podcast. I have another project brewing that's linked below where I talk about the energies of now in a more specific thing, and that's where my astrological content will be.

That's not business related, but there it is. I dropped an episode on that podcast and in that episode I shared, . Hey, this podcast has had so many names.

Not even this one. That one, it's had so many different names. It's been on a journey since it launched in April of 2022. All of the names are visible because, with an RSS feed on YouTube, you can see the past covers. You can see the past names, and I fucking love that shit. Love to see the creative mutation in process and.

I think of entrepreneurship as much as a creative expression as it is a business. Now, there's a spectrum there, and depending on the spectrum, you're either [00:01:00] Alex Hormizi land, you're on one complete end, or you're on a complete flowy, airy fairy artist land where you just throw stuff out there , whatever.

Or you might have projects and one project might be on one spectrum, and that project might be on a different spectrum. So I probably lean, it depends on the business you found me in. This business is definitely in the middle. I would say it's in the middle. So one of the things that happens when everything becomes around the serious stuff.

Is, yeah, we don't have fun anymore. Fine. We talked about that and we talked about how that can shut the sacral down and shut down the creative force. But also what happens is that we get really afraid of looking perfect. [00:02:00] We get really afraid of. People are gonna think I'm waffly. People are gonna think, I don't know what I'm talking about.

If I knew what I was doing in business, I wouldn't change my name. It looks like I don't know what I'm doing about yada, yada, yada, blah, blah, blah, blah. Fuck all that shit. I do not adhere to that at all. And I don't want you to adhere to that. And I think that's a stops a lot of people from doing this, doing that, trying stuff out, throwing spaghetti at the wall, whatever, because they don't wanna look bad.

I'm not saying don't have a strategy. I always have a strategy besides what I do, even if it's not obvious, I don't share everything. But as this project is shifting and evolving, I'm a little bit more targeted with this versus my other project that's more right now for fun. I'm allowing it to be what it wants to be.

I'm allowing it to breathe. Some of them lean very esoteric, and some of them are more businessy, but I'm [00:03:00] figuring some stuff out and I'm allowing myself to figure stuff out.

And giving your per self permission to take the time to do what you need to do is something we need to talk more about because what I see a lot in the business space is people who talk outta two sides of their mouth. They'll say, you need to do this. You need to be so clear, blah, blah, blah, blah, blah.

And then two weeks later, they'll disappear. You'll never hear from them again for six months, and they show up as a completely different person. So the whole time they were talking to you about being aligned, they were unclear, and there's nothing wrong with figuring your shit out.

Especially when it comes to like identity and branding and positioning, because that's evolving as we evolve this podcast. Yes, the name is not gonna change 10,000 times, only because for logistics it doesn't work. But I can tell you right now, this podcast is going to pivot, [00:04:00] evolve, morph, mutate, alchemize, evolutionize, its butt off for its existence.

I want an audience that's gonna love that. And even if some people drop off because they got what they needed and they're not into the new stuff, that's amazing. They got what they needed out of me. I'm a five one, I impact people, and then people are on their way. I'm good with that. I know my role.

And then there's other people who are like, I don't care what you're doing. I wanna be part of it. And you're gonna have that too. There was a conversation I had on Threads today. I say Girl 'cause she's like in her mid thirties, like she's so young to me that I call her a girl.

But she was talking about Lighthouse 'cause she's got a lot of Leo placements. Leo, right? We talked about, Leo and I talked about the heart center and human and in astrology, the heart is Leo. And we're still in this energy of this full moon in Leo right now [00:05:00] and a lot of full sun energy going on right now.

And in case it doesn't come out in some of my other content, when I talk about the heart, Leo is the leader. Leo is also the heart and a different system. And she's talks about shining bright, she's a lighthouse. And you've heard me say before that lighthouses don't apologize. They don't shrink.

They don't dim their shit for other people. Dimming your shit for other people is gonna make the boats who need to find you, not find you. That's all it's gonna do. It's not gonna do anything else. And so in that episode where I talked about, don't edit yourself for people who might like you because you're gonna repel people who will love you.

I did a whole thing in the show notes and I actually cut and pasted and put it on threads 'cause it talked about Lighthouse. And so in that. That was more about trying to be light and not trying to offend people, and not trying to call out people in the industry and they're popular people in this space and don't say that they [00:06:00] don't know what they're doing and blah, blah, blah.

And it's a sorority and it's, we're all kumbaya, but also, okay. Yes, but also don't be afraid to evolve. Don't be afraid to change. Don't be afraid to morph and alchemize. And Evolutionize and that you're gonna lose your people if you do that because that is a frequency that's not gonna work. People can get away with that.

You can't get away with that if you're attracted to me. Authenticity runs through you like a fucking through line. You can't escape it. You could. You could. You wish you could be different. Sometimes you wish you could be like those people you wish you could be fake as fuck and you can't. You could be, you would not be attracted to me.

And so you can't be anybody. You're not. And so as you evolve, give yourself the permission to evolve [00:07:00] unapologetically. You can do it in public like I am. You don't have to do it in public. There's stories and case studies and lessons and all that I'll share, but the actual mechanics of what I'm doing that I'm not sharing here. But this is a public brand. This is a podcast. If I change the cover, I change the name. I change to this, I change to that. You're gonna know. So I love the story of things.

I love the authentic story of things, which is what I mentioned last time. I don't like the, I don't like the canned bullshit. When I said last time that, you know. I don't need to be relatable, you know? You don't need to be relatable to me. I don't need to be relatable to you. It's not about,, you liking me to hire me and vice versa.

What I meant by that is that sometimes people diminish what they've done to be relatable. That's another form of diminishing your light.[00:08:00] 

People say, find the kernel that other people can relate to. I get that. Because you want people to be like, oh yeah, I see myself in that. That's classic marketing shit. . But don't dim your stories to be relatable to other people. That's what I think. I just tell me the damn story.

There's gonna be something in there that I'm gonna relate to, or you're going to inspire me and maybe you don't. I don't need to relate to you. So don't dim your light. Don't be afraid to evolve. Don't be afraid to change. And that is another way of dimming your frequency is when you stay stagnant outta fear that you're gonna lose the people who love you.

'cause the people who love you are gonna stay with you. The people who are afraid of change are gonna bounce and you don't need them. I will see you in September and I will drop those Uranus and Gemini episodes. If you're [00:09:00] interested in the astro energies of what's happening, check out the project that I'm working on Linked Below.

See you on the next one.