Why Your Human Design Profile Is Not Your Positioning: Human Design for Business [E48]

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Show Notes

In this episode, I unpack why relying on your Human Design profile line as a business strategy can quietly work against you.

Profile lines can be powerful permission slips — but they’re not positioning, and they’re not enough to guide how you market, sell or build offers. 

Using real client examples and lived experience, I explore where Human Design helps, where it breaks down in business and why nuance matters more than labels.

This is a conversation for experienced entrepreneurs who are done outsourcing authority to frameworks and ready to work with what actually moves the needle.

Ways to work with me are in the show notes.

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This email for client inquiry or collaborations only. Podcast guest spots are very limited and by invitation at this time. Cold pitches to this email will be ignored. iamsunitakumar@protonmail.com

Transcript

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[00:00:00] Welcome back to the podcast. This episode is an episode I recommend to a lot of folks, and so I got a lot of people listening to this episode, and it's an episode I recorded when I was very, very sick. So my voice is horrible and I sound not the best, but it's a great episode. And this episode talks about your profile is not your positioning.

It is going to be a heavily downloaded episode, and so I want to, get folks who may not be familiar with me and my style, sometimes I'll just get on the mic and talk and you don't know where I'm going. And this episode, I refer to multiple examples from different clients. And I also refer to an interview I did with somebody named Daniel Polgar, and that interview was conducted in November.

I dropped this episode in December, and then that interview is the first podcast of 2026. I have the audio on my feed. She is [00:01:00] only on Substack, so the video is on her feed, and all of the links are in the show notes. And the purpose of this episode is to demystify and demy the notion that your profile is your positioning.

Let's be frank. Most people learn about Human Design. They download a free report. They're like, I'm a projector, I'm a generator. I'm a manifesting generator. , I'm a two five, I'm a five one. I'm a whatever they do, some Chat GPT, they do their own analysis and they think they've figured out how they operate in the world.

And if you are running Human Design for business, that is very, very dangerous because your profile is so much a piece of. Your role in the world. And it's not as simple as, I'm a five one, I'm a heretical messenger. I'm a six three. I'm a role model as to figure things out on my own. If you're using Human Design to understand yourself better, and if you're listening to me, you're 40 plus, you are downloading your profile report and you're like, oh, no wonder.

No wonder I learn this way. No wonder I do things this way. No [00:02:00] wonder I have to. Do this for this and other people do this. And my spouse is like, why can't you do it this way? And my boss was like, why can't you do it that way? And in my case, I'm a five one that is a heretical messenger. Why can't I just shut the fuck up and be nice like everybody else?

Why can't I just sell the same conventional solutions that are working? Why do I have to push the button? Why do I have to be visionary? Why do I have to point out what's not working? Why do I have to put my own spin on everything? Why is good enough, not good enough for me? I'm a five one. The person who designed the system was a five one because he is like, this is a better way.

I designed every aspect of this brand in line with my Human Design and my astrological chart surgically, and that saved me a lot of time. It saved me a lot of frustration. It didn't make being a business owner any easier in the sense that there are things you have to do and your Human Design is [00:03:00] not a business.

But your profile is not your positioning and your profile is not as simple as people make it out to be. So with that introduction, let's get into the rest of the episode.

if you listen to my podcast, I said, we're gonna run this Toyota like a Porsche. Well, we ran it like a Porsche and there are consequences to that. And I'm in a first year perfected year from an astrological perspective, if you don't know what that means, you don't worry about it.

It means that, the theme of this year for me is meaning 48th, birthday to 49th birthday is my first house ruled by Mars Wars Life Force. And I have light Mars and cancer, which is about nourishing yourself. So the minute I don't nourish myself, my life force shuts off. And I had to learn that the hard way.

You can know this stuff in theory and you can still be human. And so I've never been as sick as I've been the last couple weeks. I've never had. I rarely get sick. Rarely when I do, I get, it's on my, I'm on my back. So this isn't that untypical for me.

But this felt different. This felt like a. A sign. Oh, [00:04:00] a little bit of a cautionary tale about what matters first. And we all know that, but sometimes we forget. Life force, life force, we make a big deal about life force in Human Design because of energy. , I mentioned on Danielle's podcast that the sun is 70% in Human Design, and that is because the sun is the giver of life force in.

On Earth. Now, something I'd mentioned on Danielle's podcast is the profile line. Because we met with the profile lines I'd mentioned she was a two four on threads. It starts, sparked a conversation, this and that awakened something in her. I have a way of saying things that catalyze people. Awaken people shock people.

Some people are shocked and they go away. Some people are shocked and they're like, wow, I need more. They come back. Who am I here for? And that's part of my design. I'm a five one, I'm a heretical messenger. I'm here to repel. Five ones are not here to work with most people because we're here to solve problems.

If most people came to us, we would be overwhelmed. We're here to solve problems for people who want unconventional solutions, who are not afraid of [00:05:00] heretical message and who are open to new paradigm solutions. Founder of Human Design was five one, and I'm sure there's a lot of people who have been five, ones who've been inventors.

My last product line, prebiotic probiotcs line, first to market. Got on stage in 20 15, 10 years ago and told the industry at the biggest trade show in the world on stage. I said, the future of gut health. The future of health is the gut brainin microbiome. No one was talking about that 10 years ago and 10 years ago we did not have clinicals.

And then two years later, once, two years later, I launched the first product in the space a shelf stable product that had clinicals. I launched the product knowing the clinicals would come out. And then once the clinicals came out, I changed the name of my product. So I've always been ahead, I just didn't know it. And why am I telling you this?

Because Human Design can be an amazing permission slip. And [00:06:00] once I understood I was a five one, I just did a podcast with somebody named Kelly Dawn. It is a podcast that's probably gonna come out this week on her podcast, spiritual Heretic. She's a five one projector. And I told her, look, I used to listen to your podcast, talk about full circle Backwards to go forwards.

I used to listen to her podcast in 20 20, 20 21, and I could have told you she was a heretic before she knew. Because that's the reason I was attracted to her because she was talking about like out there shit, but she was like swearing and she just didn't give a damn, and there was not a lot of that out there five years ago.

I was like, I need more of this energy in my life. It's probably what people feel when they listen to my other podcast, cosmic Brew, feel free to binge that at your leisure. That is heretical, that is social commentary.

That is Dark Goddess Energy, collective astrology. Unhinged storytelling, you name it, it is the definition of, not packaged. This is my packaged version. Point is that was a big permission slip for her, her finding out she was a projector.

I can imagine, and we talked about it, [00:07:00] huge permission slip. Me finding out as a five one was a permission slip for me because as a pure generator. I am not that weird energetically. I'm not a manifesting generator. I'm not a manifester. Now, that is a gross generalization. There're the arrows. There are all the other placements.

But I would say I'm a lot more weird from an astrological perspective than I am from a Human Design perspective. I've got Uranus on my ascendant. I'm living the future. I've got an out of bounds ruling planet, which means my planet was outside of the declination of the sun when I was born. My life path is weird.

I've got Pluto on my north node, which means I'm built for death and rebirth myself, and also death and rebirth of others. I'm Scorpio Rising. I polarize people. You name it, right? I've got a lot of unconventional placements. Recently I've gotten into asteroids. I learned I have Dark Moon Lilith in the eighth in Gemini, which is I cut through bullshit with words.

You felt that in my other podcast. You probably felt that in my sessions. [00:08:00] It's a little bit of a psychic placement, so that was way more of a permission. , Astrology is my first love, and I'm gonna be honest with you, as Human Design is fucking incredible. Human Design doesn't touch the complexity of what astrology is,

Perfections, transits, progressions, all the other stuff, and that is part of you. They're both alchemy in a different way. Human Design, permission slip, profile lines,

Quantum Shift is coming back in February in the, in the new year, new Human Design, new Year, and I'm gonna start having conversations with people. It's in the show notes. A very different product now, at a different price tier, different format.

I just recorded an amazing case study with a woman. , She was my last meeting before I keeled over for the year. I wasn't feeling well going into that.

I actually had to get a blowout. So if you see the video of it, my hair looks really good. It's 'cause I went and got my hair done just because I was like, I'm not gonna make it through this meeting. And we'd already rescheduled it. So I was like, let me get through, let me get through. , And then that meeting happened and I keeled over and I've been keel over since.

Great story. You're like, [00:09:00] yeah, why are you telling this? I dunno. Look forward to that. She's a fabulous, client and she said some great things about. My work, and it's what I said on Danielle's podcast, which is that I can't really talk about what I do. It has to be brought out of me.

And it's one of those things that really other people are gonna talk about better than I am. But I will put together a sales page just because that's what people expect. Although no hires me off of a sales page. This is a different, this is a different kind of work.

The profile line. It can be, people use it as a security blanket, emotional support animal, and that's fine. But it's not fine in business. And I'll tell you why. So I mentioned it on Danielle's podcast.

Her people are new and the profile line is a pillar, as she put it. She said that fabulously, it's a pillar and. Useful. It's a non-starter, and I've said that on her podcast. I'm gonna say it here. It's a non-starter because if you look up a profile report, which I've shown you in the first episode, how to do that, and you're like, this isn't me, I wouldn't go any further.

At this age, I wouldn't go any [00:10:00] further. , My people are 40 plus. I wouldn't go any further if you're like, I do not resonate with this at all. At that point, you had a couple of jobs, you had a couple careers, you lived enough lives to know that whether or not this is the role you were put in, and if it doesn't feel right, you have a wrong birth time.

It's Human Design is not for you. Whatever. I haven't met anybody. I've met one person so far who said that, although that was a long time ago. I dunno if she still feels that way. And she also had, prior to that, posted stuff on social media about how she thought Human Design was a sham. So I'm not thinking she went in there with a full, with an objective opinion.

Yeah. So not my client don't care. But I wanted to just have a quick cautionary tale that, , when you work in business with it, using that as your positioning is dangerous because there's so many other elements of you that are really important when it comes to running a business and marketing yourself and brass tack shit.

I'm gonna give you a couple examples really quickly . I had a client who's come to me, she's a long-term client. She's a really loyal listener of the so I'm sure she's gonna recognize herself in this.

And she came to me, [00:11:00] she loved my heretical, authentic vibe. She came to me when I was just talking, whatever the fuck I was talking about last year. She was really attracted to my heretical message, and she doesn't, she's not, she has no five lines on her profile.

And then when she was talking, we were mapping out her strategy for the stuff she wanted to do. She sounded like me, and I'm like. How is this? You don't have any five line energy. You sound so five line, and I was like, well, we actually have to tone this down because you're not a five line. And we wanna make sure that you are first and foremost, the profile is the hero.

That's the car. All of the rest has to come in. So we have to make sure that, if you're gonna do heretical stuff, it's gotta be in service to your network. she was a four line, whereas as a five, I have to do it in service to humanity. I'm above right the first four lines, and then there's like an invisible edge, and then the transpersonal lines are the five and the six.

Transpersonal, like they're here for the collective message. Yeah. And don't extrapolate that to whether or not you're doing one-to-one, one to many. What. [00:12:00] What fricking marketing vehicle you're on. That's not what that means. Okay? You cannot just back the envelope. I don't even know why I say anything because people are gonna do it anyway, but don't, it's dumb. , But her motivation arrow was on a five line. And if you don't know what Motivation Arrow is, you can go check that out. , I'm not really gonna explain the variables here. They're complicated.

The motivation variable. We talked about Mars earlier. I talked about life force. That's a different kind of life force. It's not motivation like you'd think, like what motivates you. It's a horrible name. A lot of the Human Design names are horrible. They don't, English has such a lack of nuance that sometimes when you use the names, I think they really.

It takes away actually from the meaning. If you look at your top line profile as like the thing you're here to do, then the motivation arrow is almost like what drives that, right? So I have a fourth line motivation arrow. I'm a fifth line heretic. I'm here to create practical, visionary solutions, futuristic solutions, also, because of my [00:13:00] configuration, but I'm only gonna create what's needed.

You can create a lot of solutions that are out of the box, that are futuristic, that nobody needs, that serves nobody, what the fuck is that gonna do? First of all, you're not gonna be any money doing that. You're gonna be a broken inventor, but also you're not gonna serve humanity if nobody needs it, if you're too far in the future.

In that sense, the two of us had a mirror, right? I'm a five. I've got a fourth line motivation arrow. She's a four. She's got a fifth line motivation arrow. So she's here to create stuff for her people. She's here to create for her network, fourth line. But the solutions she's gotta create can't be what everybody else is doing.

They are heretical, they are pushing the envelope and. And that's what we're working on together in terms of her brand and other stuff, because that's what motivates her. She won't create the standard shit, even if her people need it. She's not gonna be motivated to create it. She has to create stuff that's gonna push them forward, but it's gonna be [00:14:00] stuff that pushes her network forward.

I am pushing, I am creating stuff that's what humanity needs, but I'm first creating it based on what my tribe needs for line network. . It's like a mirror. It's nuance and hard to explain, but you get the gist. The bottom line is that there's nuances to the profile, especially as a business owner because you're just like, I'm moving through the world.

This is my role. Fine. But if you're creating solutions for people, you're selling shit. It's gotta be in line with what you're here to do. What motivates you? I'm telling you, most of you guys are 40 plus. Some of you guys are 45 plus. I'm 48. I'm well into perimenopause. Let me tell you, if I'm not motivated to do something, I'm not gonna do it.

I do not care. I don't have the energy. I don't care about sacral response, any of this shit. Energy is real. Life force is real. It could be because I'm 15 years when Neptune hits Aries. I've been an entrepreneur for 15 years. I started when Neptune went to Pisces. I'm not doing shit. I don't wanna do.

[00:15:00] So this could be a projection for me, but I bet that this is speaking to some of you out here that like many of you guys don't have to do this. You got degrees, you've got other options. So whatever you're building, it should be something that you're motivated by, inherently motivated by and in line with your life force and all that fine Human Design, fine, but also it's in line with what you're here to build and do.

That is more nuanced than just your profile line. And then I had a different client who had a different profile line. Also had no fives in it, but her mercury was on a five line. And so her mercury, without getting into a lot of specifics, was a key part of her Human Design chart.

She was motivated to do things outside of the box and her writings are outside of the box and her teachings are outside of the box, and people were coming her to her as a solution provider. And so what she didn't realize is she needed to really have some expectation set about what people could [00:16:00] expect from her not to expect from her because she didn't know that people were coming to her for her brain and her fifth line solutions because her profile is not, does not have a five in it.

So those are two examples of two different clients. Neither of them have a five in their profile, and both of them, the fifth line was heavily impactful on the work they're here to do and their positioning. And I work with this second client on switching upper positioning based on partly that placement and also some other aspects.

And you can be like, oh, that's interesting. No, this is a fundamental game changer because these are electromagnetic frequencies you're emitting. So when your frequency is off, think about the flower that is sending the wrong signal. The bee is not gonna find the flower or the bee is gonna be repelled by the flower, or the flower is gonna attract the wrong [00:17:00] or all of the above.

You make one little switch, you can make huge impact. That's what I did in the, case study I just talked about. She says in her own words, we changed her to business in 15 minutes. We made one change. She's getting dms, people are contacting her, people are coming up to her. It's that easy. When you understand how to turn the knob sounds easy.

Not everyone knows how to do that, which comes back to what I wanna say here. Okay, so I have no very little two line energy in my chart. I said this on Danielle's podcast as well as you can hear this there. I'm a five one majority three line. So that doesn't leave much room for much. I have a few key two line placements.

Two line is the natural gift. Okay. And people who have a two four, they're a six. Two. Are those the two? That's it. Those are the two profiles. Unless I'm losing my mind. Five, two. Two, five. Yeah. I knew I was losing my mind by the way that comes up in a future. I do a, I do an example of a two five in an episode that's gonna come up, which is a top is not a bottom because [00:18:00] that's a mirror, right?

If I'm a five one, she was a two five. And so I do attract a lot of people who have five line as the bottom, three five. That's also has to do with my fractal deeper conversation. So 2, 5, 5, 2, 2, 4, 6, 2. The people who work in the Human Design space as guides, teachers. Business strategists who are Human Design informed, they make a huge fucking deal about the two line when they have a two in it.

The thing is, is that wherever you have two line energy is something to be aware of. So when I think about the alchemy work that I do, which I'm still positioning and marketing and putting out there in the way that I wanna put it out there, because it doesn't exist right now. The majority of the placements, when I look at the gates that are responsible for the creation of that offer and are really responsible for a lot of what I do in that session.

They are two line energy. [00:19:00] It is not something I really understand how I can do. It's not something I could really explain. It's something that people bring out of me,

That is two line energy. That's why two is called the hermit because it is brought out from others. So yes, if you have a two in your profile. Then there's a lot, there's a lot of what you do, but you might be brought out in a lot of areas by others. But my bottom line is this, knowing that the gifts that I use with that particular offering and probably a lot of my offerings without me realizing it is two line energy, I am, change the way I market it.

It changes the way I think about it. It changes the amount of volume I do with it. So a two line gift, if you overuse it, you'll burn yourself out. It's the hermit. So [00:20:00] quantum shift may be something that's seasonal.

I may offer it at certain chunks of the year and not offer it all the time, which is likely. I will test and see what works for my body and my life and my business. That feels good to me, but we'll see. In summary, I gave you a couple of examples there. The.

Profile is your role in the world. We talk, I've talked about that at nauseam and future episodes . You can listen to that. I'm not gonna belabor that here. That's a very, rudimentary 1 0 1 thing you could Google and find out yourself. But the bigger piece I wanna discuss is that there are different placements in your chart.

They're gonna impact the way you sell, market and influence. The key aspects that may drive the offers you create, what motivates you to create those offers? And also who's attracted to you. [00:21:00] So a lot of business coaches make a big deal about the fractal being your ideal client avatar. No, I have a feature podcast about that. No. A lot of my clients, they don't share my fractal. What they share is I've got a prominent five somewhere and that five is attracted to my way that I speak and my heretical message. And you know that I'd back my heretical message up by chops, my background, my years of experience in entrepreneurship and not, and then my Virgo precision placements.

I don't talk just to be like, this is wrong. This is what we should do to, it's like, here's why you should not be thinking about it this way, and here's why it's better. Quantum shift would've been one client if it didn't work. Quantum Shift works because I was like, this shit ain't working.

This is a better approach. Here's a precision medicine shoot through the eyes. That's why I said on Danielle's podcast, I come say it again and people are like, yeah, this is, this Rocks. So I'm like, all right. Next in line. [00:22:00] Next in line. All right. Let's see. Does this work for more than one person? Does this work for more than one business model?

All right, and so far I've done it with corporate. I've done it with early stage entrepreneur, and I've done it with established entrepreneur, and I'm like, okay, and think we got something here that is the majority. Three lines testing. That is the one line in me, the research that is the reps. That is the, that is that Saturn on the Midheaven that I talk about in Danielle's podcast, that desire of integrity.

Don't put something out there unless I know it's gonna solve a problem and I know it works, which is the long route and it is not the way to make money because the way to make money is to sell a framework and convince people and people are still gulling off to buy this shit.

I dunno who's buying this shit. People are buying this shit. People still believe this stuff. People still believe that someone's magical sales framework is gonna change their business. They think it's that easy. [00:23:00] I dunno what to say. People are gullible. People are delusional. I don't really know. Maybe it's because I come from a business background, I see all of it.

I'm like, this is just garbage. This is grifter shit. It doesn't work. The market's changed. Consumer psychology has changed. And I think it's because I attract such a discerning client that I forget that people aren't discerning.

Hope this episode was illuminating or gave you some things to be thinking about if you are utilizing this stuff. I find there's two camps of people. There are the people who just download a report and try to figure it out, or they're the people who realize that, wow, this is special magic sauce and I could utilize this if I know how to work it.

And I'm here for the second. Speaking of the interview that I did, that's the next episode coming up, and so we'll go right into that now.