Entrepreneurial Mindset: Why You are Driving With the Brakes On [E69]

💥Work with Me 

You don't have a motivation problem. If you're like most of the entrepreneurs I work with — driven, experienced, educated, been around the block — you've already got gas in the car. So why does it feel like you're stuck, self-sabotaging, or working twice as hard for half the movement?

Because you're driving with the brakes on.

In this episode, I introduce Catalyze — a free, 3-day private audio transmission created in the energy of the Scorpio full moon. Each transmission takes about as long as making your morning coffee, and each one is designed to change what you do the next day. Inside, I walk through the three patterns I see most often in smart, capable business owners who feel stuck — the actual brakes, not the generic "mindset" explanations you've heard before.

Also in this episode:

• Why coffee is the perfect metaphor for how driven entrepreneurs operate
• The difference between mindset coaching and frequency work, and why one takes six months and the other can take an hour
• Scorpio, the phoenix, and why transformation is the only honest measure of an alchemist
• Why I'm comfortable building in the messy middle

🔥 Catalyze — free 3-day audio transmission available through June 1st.

Work with Me 

Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@proton.com

Transcript

[00:00:00] Welcome back to Clear Signal. Today's episode is brought to you by the fact that Sunita recorded the next episode and forgot to announce the main reason why she even recorded an episode, and that was to tell you about two key things. Number one, Catalyze, my private podcast, will expire on May 31st. I recorded a private podcast for the summit that I did on May 1st and I am keeping that open through May 31st.

That is free. It's in the show notes. It is three key patterns I see in the founders I work with, the entrepreneurs I work with, that hold them back. The whole premise of that summit was shifting people forward, and so I created a special tool that every single day, 10 minutes, it'll shift you forward. In the time that it takes you to make a cup of coffee, you will [00:01:00] have shifted the way that you think in the way that I do.

Once you shift the way you think, you shift the way you see things, your perspective shifts and change happens. Number two, the next episode I talk a little bit about resonance. I start to get a little bit deeper into the work that I do, the framework I'm building, and what makes my work so unique.

Resonance is a term that you're gonna hear a lot. Resonance is not specific to me, but resonance is the first step of the process, and that is why I created something called the Resonance Read. I created this for a talk that I gave on Valentine's Day. Now, that talk was to podcasters, and I created something specially for them.

This is not for podcasters. This was inspired by that, and that also expires on May 31st. You can check that out in the show notes. That is asynchronous. You do not have to meet with me, and that is [00:02:00] your resonance map.

That is your recipe. If you watch the talk that I gave to podcasters, it's on my YouTube channel. Eventually it may come up here.

One of the participants said, "Well, we don't wanna do work on ourselves. Just give us the blueprint. Just give us the recipe." She was being facetious, but sadly, that's what people think business is, and that's why people make the money they make selling the bullshit that they do. Let's just be frank. ... But I said to her, "There is a recipe."

And she's "Oh, the human design chart." But that's not what I meant." Your human design chart isn't a recipe for anything. Your human design chart is information. Your resonance read is your specific influence recipe. How do you speak, communicate, sell, market influence?

That's what resonance read is. It is your recipe, and that comes before anything else. You can create resonance through anything, but [00:03:00] I would say your voice, your presence in person, on a podcast, in video, that is to me, where it's at.

You can do recognition without resonance. Eh.

Through copywriting, yes, people can recognize themselves in your copy and lean in. But if you're someone who's got something to say, you have a unique frequency, you are able to influence in person, you know you've got that special sauce, then Resonance Read is for you. That expires May 31st. Catalyze the podcast expires May 31st.

I was driving back from the gym, and I was thinking about recording this, I got a whole other podcast that downloaded in my head, and I wanted to record a bunch of stuff.

But then I can't title this what I want, which is letting you know that Catalyst is going away, then it becomes its own episode. That brings me around to what I am thinking about doing. A [00:04:00] private podcast in the fall. It might be called Catalyze, it might be called something else, but the three-day transmission I did will go away May 31st.

Will no longer be available. And the reason I wanna potentially do a private podcast is I get ideas all day, every day, and my best stuff is in my car on the fly, unedited, and it's not for everyone. I want it to be for the people who are a fit for my work. I want it to be for people who wanna go to the next level.

I don't want it to be people who are just looking for information. With AI we're drowning in information. Uranus and Gemini, that game is over. Now it's about really dialing in the frequency of what your people, your tribe needs to hear, and I know what my tribe needs to hear, and I wanna deliver it to them in a less polished way.

As this podcast becomes more formalized, you can't just create a podcast on the fly and throw it in whenever you want. But I like the idea of having a place for private transmissions, more ad hoc transmissions, the stuff that I have largely treated this podcast like [00:05:00] up until now and will not be doing that moving forward.

Change is in the air. You don't change, you don't evolve, you don't grow. That is part of what we are all being asked of in the new paradigm. Speaking of the new paradigm, frequency and resonance are increasingly gonna be part of the new paradigm.

Last episode was how to treat your business like a teacher. We will wrap up season two with an episode about how to treat your business like a game. We'll come back in the summer for season three. The focus of season three is lots of great conversations that you can expect, and I will see you then. If you want to take advantage of Catalyst, link in the show notes.

That's free. If you wanna take advantage of Resonance Read, that will go away on May 31st. It will not come back at this price point, that is my entry level way to work with me. My main work will come back when I do

 Building a foundation my way. I always encourage you to build a foundation your way, [00:06:00] and one of the things that I say in a future episode, but I'll just say it here, is if I had listened to people about how to start a podcast and what you need to do when you should start a podcast, I wouldn't have started a podcast.

I did whatever the fuck I wanted to do, and it still worked for my needs. I still attracted people through Resonance. They were my early clients, and they helped to build the advisory work that I now do and I'm bringing to the world There are many ways to build a foundation. You get to build a foundation your way.

You also get to play the game that you wanna play when you wanna play it And you also get to treat your business like a game, and we'll talk about that before we wrap season two