B2B Inspired
B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.
Podcasting since 2023 • 45 episodes
B2B Inspired
Latest Episodes
What Our Most Successful Clients Are Doing In February with Team BlueOcean
As businesses move through Q4 and look ahead to 2026, many teams are asking the same question. Should we slow down or should we be gearing up for the year ahead? In this episode of B2B Inspired, Dale Kenny and Freyja Slavin unpack one of the mo...
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Season 2
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Episode 20
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39:51
Designing Value That Sticks with Nicola O'Rourke
How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, a commercial leader and NZTE Beachhead Advisor with a career spanning s...
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Season 2
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Episode 19
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38:45
Purpose First: The Brand Playbook Behind KRS with Hugh Thomas
How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next...
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Season 2
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Episode 18
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32:44
Marketing Effectiveness with Carolyn Schofield
What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work.Carolyn...
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Season 2
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Episode 17
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56:42
Effective Tips On Being A Better Leader with Hayley Nelson
Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence.Hayley reflects on...
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Season 2
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Episode 16
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36:37
Fan Mail
Brilliant episode. Thanks.
New Zealand