B2B Inspired
B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.
Podcasting since 2023 • 43 episodes
B2B Inspired
Latest Episodes
Purpose First: The Brand Playbook Behind KRS with Hugh Thomas
How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next...
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Season 2
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Episode 18
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32:44
Marketing Effectiveness with Carolyn Schofield
What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work.Carolyn...
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Season 2
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Episode 17
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56:42
Effective Tips On Being A Better Leader with Hayley Nelson
Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence.Hayley reflects on...
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Season 2
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Episode 16
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36:37
Creating Authentic Company Values with Clare Swallow
Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance.
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Season 2
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Episode 15
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35:25
Building Business With Purpose with David & Julie Hayes
From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from th...
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Season 2
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Episode 14
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46:21
Fan Mail
Brilliant episode. Thanks.
New Zealand