B2B Inspired
B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.
Episodes
43 episodes
Purpose First: The Brand Playbook Behind KRS with Hugh Thomas
How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next...
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Season 2
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Episode 18
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32:44
Marketing Effectiveness with Carolyn Schofield
What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work.Carolyn...
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Season 2
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Episode 17
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56:42
Effective Tips On Being A Better Leader with Hayley Nelson
Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence.Hayley reflects on...
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Season 2
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Episode 16
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36:37
Creating Authentic Company Values with Clare Swallow
Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance.
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Season 2
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Episode 15
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35:25
Building Business With Purpose with David & Julie Hayes
From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from th...
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Season 2
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Episode 14
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46:21
Partnering For Export Success with Phillipa Cameron
Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what it really takes to grow your business beyond New Zealand.Phillipa...
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Season 2
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Episode 13
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47:25
From Garage to Global: The Shot Darts Story
What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bo...
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Season 2
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Episode 12
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1:03:40
A Founder's Journey with Hadleigh Ford
Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journ...
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Season 2
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Episode 11
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40:22
FMCG Strategy That Sells with Jayden Kilpatrick
Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG l...
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Season 2
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Episode 10
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31:06
Why A Plan Is Not A Strategy with PJ Morris
This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares ...
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Season 2
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Episode 9
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45:12
The 2025 B2B Sales Outlook
What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike’s journey from small business ownership to becoming a key player ...
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Season 2
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Episode 8
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42:43
Freeing Smart Minds From Tedious Work with Dave Howden
Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment ...
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Season 2
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Episode 7
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43:19
Meet the Crew: John Hayler, Creative Design
🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we dive deep into the fascinating w...
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Season 2
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Episode 6
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36:31
What Does it Take to Win? Lessons from Two Legends
🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and rea...
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Season 2
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Episode 5
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44:12
The anatomy of a good idea, and the cost of being dull
Want to unlock next-level creativity in your marketing?Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares ...
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Season 2
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Episode 4
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38:19
Turning Emotion Into Outsized Results
In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand...
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Season 2
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Episode 3
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39:01
The Art of the Customer Interview
🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support your journey through the levels of seniority...
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Season 2
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Episode 2
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42:57
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The Product Marketing Advantage
What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a s...
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Season 2
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Episode 1
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49:16
Actionable Insights from Tech Marketer of the Year, Nick Whitehead
Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic ...
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Season 1
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Episode 25
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27:50
Launch Lessons from Lovina: The Importance of Customer Obsession
What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her ...
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Season 1
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Episode 24
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32:32
Mastering Jobs To Be Done For Global Growth
Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing ...
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Season 1
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Episode 23
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29:41
Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield
This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in drivi...
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Season 1
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Episode 22
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28:17
Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez
Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to me...
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Season 1
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Episode 21
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21:01
The Strategic Importance of Singular Focus
Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenges and triumphs of innovating in New Zealand's payro...
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Season 1
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Episode 20
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32:45
Customer Empathy; Unleashing The Marketer's Superpower
How do we apply our 💥superpower of empathy💥 in the marketing mix?Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices.&n...
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Season 1
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Episode 19
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37:33
