The PharmaBrands Podcast
The healthcare marketing industry is full of personal, impactful, and fascinating stories. The PharmaBrands Podcast is proud to celebrate these stories from people, brands, organizations and businesses who are making a difference.
For more PharmaBrands content and experiences visit PharmaBrands.ca
Episodes
39 episodes
Sara Rodrigues, Associate Director of Medical Affairs, Vertex, on Becoming an AI Champion.
With the ‘Age of AI’ being a cornerstone event for PharmaBrands, it makes sense that we’ve had lots of AI-focused conversations on the podcast. This episode picks that topic but with a twist. Our guest Sara Rodrigues shares her personal AI adop...
Jamie Harsevoort, CEO of LaunchIt Solutions, on Building Platforms, Choosing Partners and Evaluating Markets for Health Tech Success.
Health tech — from wearables, to platforms to med devices — continue to transform condition management and care delivery. In this episode Jamie Harsevoort, CEO of LaunchIt Solutions, traces the arc of his entrepreneurial journey, highlights the...
Viktoria Friedrich, Country President & General Manager, Pharma Canada, Bayer on Teams, Transformation and Busting Bureaucracy.
It feels like we are all tackling some transformation challenge these days – whether it is evolving the way we work personally, adopting new tools and tech on our teams or helping to steer a brand or division onto the right path for the future....
Dave Makerewich, Founder, Maven, Reflecting on the Challenges, Changes and Celebrations Along His 10-Year Entrepreneurial Journey.
We all know that big milestones are an opportunity to reflect and that’s just what Dave does on this episode. In conversation with our host Neil Follett, Dave reflects on the motivation for Maven when it was just an idea and shares the moment h...
Steve Collens, CEO at Matter on Change, Innovation and Impact in Health Tech and Health Care.
Orbiting around the major galaxies of pharma, insurance and health delivery organizations is an entire universe of entrepreneurs and disruptors looking to make a meaningful impact. As the CEO of Matter, a global healthcare startup incubator, co...
Tony Miller, VP Creative Director, Dentsu Health, on Great Clients, the Power of Teamwork and Thriving Within Constraints.
Tony Miller has had one heck of a career. After an early run of hopping between agency roles he landed in the creative department and has never looked back. In this episode Tony shares his enthusiasm for the craft while reflecting on what makes...
Dave Drodge, Lecturer and Digital Transformation Leader, on AI adoption, Behaviour Change and the Importance of Harnessing your Champions.
Being in leadership positions since the mid 90s Dave Drodge has seen his share of digital transformation. From early web implementations, to social and mobile adoption to today’s AI rollouts, Dave has been at the forefront of what’s next. In to...
Michael Farmer, Author and Chairman and CEO of Farmer & Company, on the Past, Present and Future of the Agency Model
Even a passing glance at the industry news will reveal that agencies are under siege. Downward pressure on rates, a rush to “in house” work and the threat of AI as the next AOR has both independents and networks alike trying to figure out what ...
Suzanne Jacobs, Group President, Medical Communication, Real Chemistry on Concierge Service at Scale, what ‘Future Ready’ Looks Like, and the Power of a Plan
Perspective is everything in Pharma right now, and few have the perspective that Suzanne Jacobs brings to her leadership role at Real Chemistry. From Brand Manger, to Founder, through to agency executive post-acquisition, Suzanne shares her jou...
Emily Seal, Executive Director Clio Health on Creativity as a Competitive Advantage, Human Connection, and the Power of Craft.
“To submit or not to submit (your work to awards, of course)” is the age-old question that every creative agency must ask. It is a question that leaves the industry quite divided, and in this episode Emily Seal helps answer that question and so...
Rob McEwan and Michael Service from ChangeMakers on the Power of Perspective When Navigating Change.
On this episode of The PharmaBrands Podcast, we welcome not one, but two guests to the show: Rob McEwan, EVP of Health, and Michael Service, SVP of Healthcare Strategy at Changemakers. In a world where the lines between marketing, PR and reputa...
Frank Fascinato, President & Founder, Treviso Consulting, on Confidence, Context and Adding Value in Today’s Pharma Market.
After more than 20 years with a variety of manufacturers in pharma, Frank Fascinato recently made the leap and started his own consultancy. In this episode Frank shares insights he gained through his various roles — from combating imposter synd...
Dr. Chika Oriuwa on Everything from Slam Poetry to Neuroscience.
On this episode of The PharmaBrands Podcast, Neil sits down with a Doctor, an author, a keynote speaker, a former competitive slam poet, a mother of two with her third on the way, a TIME magazine nominee for next generation leaders, a MacLean's...
Pavel Goldvasser, National Sales Manager at Celltrion Healthcare, on Delivering Value to Customers, Partnering with Internal Stakeholders and the Role of the Rep in Today’s Market.
Pavel Goldvasser has been a researcher, a marketer, a rep and is currently a National Sales Manager. In this episode Pavel brings all those perspectives to bear on the role of the rep, the impact of Omni, the power of partnerships and so much m...
Daniel Smedley, VP Innovation, Business Excellence and IT at AstraZeneca on Managing Change, Making the Right Bets and Unlocking the Power of Data.
In our first episode after a late-summer break, our guest Daniel Smedley looks back on key lessons learned through his career and looks forward to where he sees innovation making the biggest impact. Thoughtful and candid, Daniel shares his jour...
Karim Vassanji, Head of Digital Strategy at Bayer on Frameworks, Consensus Building and Impact.
There is an old saying that, “When all you have is a hammer, everything looks like a nail.” Today that could be, “If you have AI, everything looks like it can be fixed with AI.” In this episode of the PharmaBrands podcast, Karim Vassanji, discu...
Neill Brown, President of IPG Health on Impact, Experimentation and Creativity.
In this episode we have a spirited conversation with Neill Brown, President of IPG Health. Drawing on his globe-spanning career Neill shares his thoughts and insights on timely topics such as: how AI can help us focus on the ‘good stuff’, what ...
Paul Tunnah, Author of Prescription for Success, on Why Outstanding CX is Good for Your Brand, Your Business and Your Customers
Everyone who listens to this show knows that outstanding customer experience is hard to achieve in healthcare—no matter who your customer is. Paul Tunnah's new book is a practical guide for improving customer experience and in this episode we d...
Angela Thompson, Country President for Belgium and Luxembourg, AstraZeneca, Shares Insights from Around the World.
Our guest this episode has a circuitous route to her current role leading BeLuz for AZ. Time in Canada, Japan and in Global roles has informed her perspective and shaped her approach as she now leads two countries launching over a dozen new dru...
David Churchill, VP, Healthcare Business Strategy, Lemieux Bédard on Change, Challenge and the, "New and Different."
David Churchill’s career in healthcare sales, marketing and communications has been powered by curiosity and a lot of hard work. Over 20 years, and increasingly senior roles, in medical device, pharma and agency have given David a unique perspe...
Lita Glassman, President, LSD The Agency on Lessons Learned and the Power of Sticking to the Basics.
In a time when there is so much focus on the pace of technological change, it’s refreshing to hear Lita’s take on how impactful some of the basics are: great customer service, caring deeply, delivering on commitments, these are some of the pill...
Aletta Brandle, Team Omnichannel Lead at Boehringer Ingelheim, on the Data-Driven Marketing Evolution Within Healthcare.
Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningfu...
Leandra Wells, GM of Galderma, Reflects on Her Career Journey and the Evolving Role of Leadership in Pharma.
Leandra Wells has had an incredible career that has landed her at the top spot in Galderma. Now leading teams across a diverse set of portfolios and categories, Leandra sat down with us to reflect on some key stops in her journey, what great ma...
Dr. Michelle Acorn, CEO of the Nurse Practitioner Association of Ontario on the Growing Role of NPs in the health System.
Dr. Michelle Acorn, CEO of the Nurse Practitioners' Association of Ontario on the growing role of NPs in the health system.Nurse Practitioners are a growing, and increasingly funded part of the care system in Ontario. In this episode Mic...
Dorothy Czylyski, Partner & President NFA Health Shares Her Perspective on Strategy, Craft and What's Key for 2025
Leading a health-focused agency has never been easy, but the current competitive landscape, technology shifts and an evolving market makes it more complicated than ever. In today's episode Dorothy shares her perspective on leading NFA Health, b...