The PharmaBrands Podcast
The Canadian healthcare marketing industry is full of personal, impactful, and fascinating stories. The PharmaBrands Podcast is proud to celebrate these stories from people, brands, organizations and businesses who are making a difference.
For more PharmaBrands content and experiences visit PharmaBrands.ca
Episodes
19 episodes
Lita Glassman, President, LSD The Agency on Lessons Learned and the Power of Sticking to the Basics.
In a time when there is so much focus on the pace of technological change, it’s refreshing to hear Lita’s take on how impactful some of the basics are: great customer service, caring deeply, delivering on commitments, these are some of the pill...
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38:23
Aletta Brandle, Team Omnichannel Lead at Boehringer Ingelheim, on the Data-Driven Marketing Evolution Within Healthcare.
Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningfu...
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Season 2
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Episode 8
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49:47
Leandra Wells, GM of Galderma, Reflects on Her Career Journey and the Evolving Role of Leadership in Pharma.
Leandra Wells has had an incredible career that has landed her at the top spot in Galderma. Now leading teams across a diverse set of portfolios and categories, Leandra sat down with us to reflect on some key stops in her journey, what great ma...
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Season 2
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Episode 7
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31:03
Dr. Michelle Acorn, CEO of the Nurse Practitioner Association of Ontario on the Growing Role of NPs in the health System.
Dr. Michelle Acorn, CEO of the Nurse Practitioners' Association of Ontario on the growing role of NPs in the health system.Nurse Practitioners are a growing, and increasingly funded part of the care system in Ontario. In this episode Mic...
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Season 2
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Episode 6
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25:48
Dorothy Czylyski, Partner & President NFA Health Shares Her Perspective on Strategy, Craft and What's Key for 2025
Leading a health-focused agency has never been easy, but the current competitive landscape, technology shifts and an evolving market makes it more complicated than ever. In today's episode Dorothy shares her perspective on leading NFA Health, b...
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Season 2
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Episode 5
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48:29
Patrick Glinski, President of Normative on the Need for Accessibility in Patient Support Programs.
PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible tha...
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Season 2
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Episode 4
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49:11
Tim Rice, CEO of The Rounds, on the Journey to Build, and Evolve a Unique Educational Platform for Canadian HCP’s
According a recent whitepaper published by The Rounds, 74% of HCPs want to go to an independent medical site to get practice and product information. In this episode host Neil Follett talks with Tim Rice about his journey to lead, build and gro...
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Season 2
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Episode 3
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33:27
Sophie Deschênes, Head of Marketing, CSL Vifor & President of Women Leaders in Pharma, on Support, Mentorship and Being a Complete Person at Work.
Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of ju...
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Season 2
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Episode 2
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42:33
Jennifer Carroll, Director of Communications at PAAB on the Past, Present and Future of PAAB.
The healthcare marketing landscape has changed a lot since PAAB was founded in 1976. Even in the last few years, submission levels to PAAB have soared and new channels and technologies have added more complexity to both how we market and how we...
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Season 2
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Episode 1
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45:47
Jessica Knox CEO at Metrix, on Changing Technologies, New Services and the Fundamentals of Understanding Your Audience.
Leading through change is the hallmark of a good CEO in 2024. From evolving client needs to new technologies, and from new service offerings to a company staffing up in new geographies, Jessica Knox is leading through a lot of change! In today’...
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Season 1
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Episode 10
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39:08
Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca
In this episode of the PharmaBrands Podcast, Neil sat down with Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca. Jonathan shares his journey that took him from McDonald's to AstraZeneca and offer...
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Season 1
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Episode 9
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35:38
Jennifer Spearen, VP/GM embecta Canada on Leading, and Learning, Through Seismic Organizational Change
embecta, the diabetes care business that spun off from BD in 2022, is in many ways a start up with 2000 employees and a 100 year legacy. In this episode Jen shares her perspective on leading the Canadian team through the change, growth, challen...
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38:32
Marty Martinez, CCO, Tank Worldwide on Creativity, Courage, and Cannes
Inspiring and nurturing creativity within your teams and accounts is a key mandate for any Chief Creative Officer. In this episode Marty talks candidly about the challenges, and successes, of leading creative teams in a highly regulated industr...
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Season 1
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Episode 7
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39:00
Jason Field, President & CEO, Life Sciences Ontario
Advocating for the life sciences industry in Ontario is as complicated and as nuanced as it sounds. In this episode Jason explains the mission, priorities and successes of an industry association that represents over 250 incredibly diverse memb...
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Season 1
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Episode 6
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38:56
Jeff Kent, CEO and Co-Founder of Papercurve
In our fifth installment of the PharmaBrands Podcast, Neil sits down with Papercurve CEO and co-founder, Jeff Kent. Jeff's commitment to his clients comes through loud and clear in an episode that covers everything from AI to eFax! Than...
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Season 1
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Episode 5
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33:48
Jennifer Zeifman, SVP, National Lead, Health & Wellness, Proof Strategies: On Earning Attention and the Evolving Craft of PR.
As you’ll hear in this episode, Jennifer has an amazing perspective on the evolution of PR and communications in healthcare. With more than 25 years at Proof, Jennifer has a wealth of personal and professional experience in the space, and that ...
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Season 1
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Episode 4
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36:03
Muhammad Mamdani, Vice President, Data Science and Advanced Analytics at Unity Health Toronto
Muhammad and his team at Unity Health are doing transformative work by combining on-the-ground clinician insights with the power of AI. This “living lab” where the problems to be solved are brought by end-users, solutions are informed by combin...
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Season 1
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Episode 3
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43:11
Jennifer Meldrum, Co-Founder and Managing Partner at Peak Pharma Solutions and President of the OPMA
Co-Founder and Managing Partner at Peak Pharma Solutions, Jennifer Meldrum shares the challenges and rewards of leaving a job of over 20 years to start your own company. Neil and Jenn also discuss her role as current President of the OPMA and t...
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Season 1
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Episode 2
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37:41
Simon Smith, EVP Generative AI, Klick Health: On Surviving and Thriving in the Gen AI Age.
Simon Smith has been living at the intersection of technology healthcare communications for almost 20 years and he brings that experience and perspective to his current role as the EVP of Gen AI at Klick Health. The scale of Klick, the focus of...
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Season 1
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Episode 1
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47:34