One hundred and thirty million Americans have a self-directed retirement account with a total value of $25 trillion. Two decades ago, the management of these accounts was the exclusive domain of Wall Street. The along came Joe Ricketts and Jack Bogle who built tools that allow ordinary investors to produce results that are better than the pros.

I operate under no illusion that I have discovered the investment Holy Grail. But what I have discovered that the conventional wisdom on how the stock market operates, doesn’t hold water in the real world. My mission is to make investors aware of their options and teach them how to use them. 

Wall Street Dummy s are shrewd investors who realize that Wall Street’s jibber jabber generates more money for Wall Street than Main Street. They view the moniker Dummy as a badge of honor and a put down of the Wall Street elite. Wall Street Dummies are stalwart proponents of the investment tools created by Joe Ricketts and Jack Bogle and use them to enhance the returns of their retirement accounts.