Mastering Business Growth
Mastering Business Growth is the podcast for founders, marketers, and business leaders who want to think sharper, market smarter, and grow faster.
Hosted by Paul Fernandez—entrepreneur, performance marketer, and co-founder of The Growth Guys—this show cuts through the noise to unpack what actually drives growth today.
Episodes
17 episodes
From refugee roots to CEO: How Adversity Helped to Build a Global Business | Ketan Dattani
From refugee roots to CEO — this is the story of how adversity built a global business.In this episode of Mastering Business Growth, Paul Fernandez is joined by Ketan Dattani, founder and CEO of Buckingham Futures, to share his remarkab...
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48:21
The Money Skills Every Entrepreneur Needs | Gareth Shears
They don’t teach you this at school.In this episode of Mastering Business Growth, Paul Fernandez sits down with Gareth Shears—financial planner, entrepreneur, and co-founder of Sanctuary Financial Planning—to talk about the money lesson...
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1:04:47
The Real Reason Digital Transformations Fail (It’s Not the Software) | Dawn Coupe
Most digital transformations don’t fail because of the software. They fail because of the people.In this episode of Mastering Business Growth, Paul Fernandez is joined by Dawn Coupe — ERP specialist, consultant, and business change expe...
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54:57
What’s Really Stopping Your Sales Team Hitting Targets | Nick Bramley
65% of sales time is wasted. So what’s really stopping teams from hitting their targets?In this episode of Mastering Business Growth, Paul Fernandez is joined by Nick Bramley—sales strategist, speaker, and coach—to uncover the hidden re...
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57:33
The Sports Lessons That Build Better Recruiters and Stronger Sales Teams | Adam Holt
Recruitment isn’t just sales — it’s a sport. And like any sport, you can’t win without training.In this episode of Mastering Business Growth, Paul Fernandez sits down with Adam Holt, recruitment leader and sales strategist, to explore t...
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56:13
From Fast Food to CEO: The Business Systems Lesson That Changed Everything | Diane Thomas
What can McDonald’s teach you about scaling a business? More than you think.In this episode of Mastering Business Growth, Paul Fernandez sits down with Diane Thomas—CEO, business leader, and former McDonald’s manager—to unpack the surpr...
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44:20
Why Your Clients Are Really Buying YOU (And How to Use That to Grow) | Helen Tudor
They’re not buying your service — they’re buying YOU.Helen Tudor, business coach and strategist, joins Paul Fernandez on Mastering Business Growth to share why most entrepreneurs are going wrong when it comes to attracting clients.<...
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1:09:37
The Bold Decision That Turned Struggle Into Success | Holly Price
From battling through the toughest challenges in her career to making a leap that changed everything— this is the story of how one bold decision turned struggle into success.In this episode of Mastering Business Growth, Paul Fernandez s...
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53:56
Why AI Fails at Business Decisions | Professor Dan Franks
Dan Franks—professor, data scientist, and co-founder of Optify—joins Paul Fernandez to unpack one of the biggest misconceptions in business right now: AI doesn’t make decisions. Humans do.In this episode of Mastering Business Growth, Da...
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51:47
How Personal Tragedy Inspired a Brand That’s Saving Lives | Steve Willicot
Steve Willicot, founder of Uncle Matt’s Hats, joins Paul Fernandez to share the deeply personal story of how he turned heartbreak into a brand with purpose—one that’s starting conversations around mental health and saving lives.After lo...
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56:20
Why Your Online Reputation Gets You Hired (Not Your Application)
Loren von Sternberg, Head of Support at Pro Recruitment Group, joins Paul Fernandez to reveal why your online reputation matters more than your CV—and how hiring has evolved in 2025.From the decline of traditional applications to the po...
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43:35
How To Use Your Personal Brand to Win Clients and Scale Fast
Sophie Milliken, award-winning entrepreneur, author, and investor, joins Paul Fernandez to share the surprising strategy that built her brand, filled her pipeline—and led to the successful exit of her first business.Forget cold outreach...
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51:04
Why the UK Is Losing the Race in Robotics
Danielle Blake, robotics recruiter and headhunter at Lawrence Harvey, joins Paul Fernandez to unpack the uncomfortable truth: why the UK is falling behind in the global robotics race.From humanoid automation and autonomous vehicles to t...
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45:35
The Ecom Trap - Why ROAS Doesn’t Mean You’re Winning
Will Anderson, founder of Growth Society and serial e-commerce entrepreneur, joins Paul Fernandez to share the raw, unfiltered story behind building multiple brands, and the painful lessons no one tells you.From growing a premium shavin...
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50:36
How AI Is (and Isn’t) Changing Recruitment
Kate Chandan, founder of Ethica Recruit and FMCG industry expert, joins Paul Fernandez to challenge everything you think you know about hiring in 2025.In a world where CVs are on life support, job boards are ineffective, and AI is resha...
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46:30
The Broken System No One Is Talking About
Tracey Field, author, education consultant, and estates strategy expert, joins Paul Fernandez to reveal what’s really going wrong behind the scenes in the UK’s school system—and how she’s helping fix it. With decades of experience across major ...
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49:27
How To Be More Confident and Build a Magnetic Personal Brand
Jessica Paul, actor, screenwriter, and business coach, joins Paul Fernandez to share how she’s using personal branding to power business growth—on and off social media. From building a loyal audience on TikTok to working with top entrepre...
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57:13