The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.
The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
The Art of Longevity
Latest Episodes
The Art of Longevity Season 13, Episode 4: The Twilight Sad
After seven years between records, The Twilight Sad have returned with It’s the Long Goodbye, an album forged through grief, survival and renewal. Was it all worth it? Well, listen for yourselves. And do keep in mind that the album ran...
The Art of Longevity Season 13, Episode 3: Midge Ure
From his early days with proto-punk pop band Slik, through his tenure with ex-Sex Pistol Glen Matlock’s Rich Kids, the creation of Visage, and touring with Thin Lizzy, to his major league success with Ultravox, and then his pivotal musical role...
The Art of Longevity Season 13, Episode 2: Ladytron, with Daniel Hunt
Ladytron have never followed a conventional path to longevity. That’s good, because there isn’t one. This band has worked through cycles - creative surges, enforced pauses, patches of momentum, a hiatus, and reinvention. The unglamorous realiti...
The Art of Longevity Season 13, Episode 1: Ólafur Arnalds
Ólafur Arnalds reflects on creativity, the changing music landscape, and the deeper emotional connection we risk losing in a hyper-digital world. This conversation unfolds less like a traditional interview and more like a meditation on what mus...
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The Art of Longevity Episode 87: Karnivool
In an era dominated by playlists, TikTok, Reels and Shorts, reduced attention spans and endless content, Karnivool doubled down on the album as a complete statement - the album as the antidote. As Drew Goddard says. “In the age of content, I th...
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