The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.
The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
Podcasting since 2019 • 88 episodes
The Art of Longevity
Latest Episodes
The Art of Longevity Episode 85: Idlewild, with Roddy Woomble
Emerging from Edinburgh’s music scene in the mid-1990s, Idlewild carved out their place in a British rock scene choc-a-bloc with guitar bands (the halo of Britpop) through a combination of emotional intensity and literary edge. All of this is p...
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Season 13
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Episode 2
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1:02:41
The Art of Longevity Episode 84: The Charlatans, with Tim Burgess
I’ve been trying to get Tim Burgess to join me on The Art of Longevity for at least 10 seasons. Ultimately, a new Charlatans album, We Are Love, seemed like the right reason to finally do it. I’ve said it before, but I’m ge...
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Season 13
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Episode 1
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48:19
The Art of Longevity Season 12, Episode 6: Suede (Revisited)
“I don't know where I'm going from here, but I promise it won't be boring.” Those words were spoken at one time by David Bowie, and thus are gospel to us here on The Art of Longevity podcast. Fortunately, some bands still live by that same phil...
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Season 12
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Episode 6
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56:15
The Art of Longevity Season 12, Episode 5: Tom Odell
Now well over a decade in the music industry, Tom Odell is motoring through a successful second phase as an independent artist. His recent albums have leaned into more introspective, personal material that has resonated so much that he now attr...
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Season 12
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Episode 5
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55:41
The Art of Longevity Season 12, Episode 4: Amy Macdonald
Singer-songwriter Amy MacDonald has never been one to chase trends - an impressive show of resistance for an artist whose music journey began with teenage stardom (the streaming monster hit “This Is The Life” was all over the radio when she was...
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Season 12
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Episode 4
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54:19
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