
The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.
The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
Podcasting since 2019 • 85 episodes
The Art of Longevity
Latest Episodes
The Art of Longevity Season 12, Episode 5: Tom Odell
Now well over a decade in the music industry, Tom Odell is motoring through a successful second phase as an independent artist. His recent albums have leaned into more introspective, personal material that has resonated so much that he now attr...
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Season 12
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Episode 5
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55:41

The Art of Longevity Season 12, Episode 4: Amy Macdonald
Singer-songwriter Amy MacDonald has never been one to chase trends - an impressive show of resistance for an artist whose music journey began with teenage stardom (the streaming monster hit “This Is The Life” was all over the radio when she was...
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Season 12
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Episode 4
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54:19

The Art of Longevity Season 12, Episode 3: Turin Brakes - revisited
In the intervening four years since Olly Knights first joined me, the band has been on something of a creative roll; two fine albums, a successful acoustic tour and something of a collective raising of the game. To my mind, this is how establis...
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Season 12
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Episode 3
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55:48

The Art of Longevity Season 12, Episode 2: Estelle
Estelle is old school. With a modern twist yes, but nonetheless, if this most eclectic of artists leans in any particular direction it is towards ‘classic’. She even says it in one her own songs; "I'm not of-the-moment. I am a classic, yeah, I ...
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Season 12
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Episode 2
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1:02:40

The Art of Longevity Season 12, Episode 1: Morcheeba
During our live interview with Skye Edwards and Ross Godfrey of Morcheeba, I found myself at one stage scrolling through my notes to find a description of the band’s sound I’d queried using Chat GPT. I couldn’t find it at the time but here is w...
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Season 12
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Episode 1
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59:08
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