
The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.
The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
Podcasting since 2019 • 79 episodes
The Art of Longevity
Latest Episodes
The Art of Longevity Season 11, Episode 6: Valerie June
Valerie June’s journey to what we might call ‘cult stardom’ hasn’t been easy. “I was cleaning houses while playing bars & clubs at night. And I had a vision that I would not make it - my music wouldn't reach its audience through...
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Season 11
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Episode 6
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1:01:05

The Art of Longevity Season 11, Episode 5: Deacon Blue, with Ricky Ross
With the album’s reduced commercial clout and declining role in music consumption, a dilemma crops up for all long-established bands involved in the endeavour of making a new LP record. Put simply, why bother? Why toil for four years on a body ...
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Season 11
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Episode 5
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57:23

The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James
A new album release by your favourite band is an important event. Thank god for this. A new album is a reprieve, an escape, a comfort and a joy. Of course, to experience all these emotions you do have to take the time to really listen. I partic...
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58:23

The Art of Longevity Season 11, Episode 3: Tindersticks
Great bands and great records shouldn't come down to a competition, but by way of bringing it to your attention, Tindersticks’ Soft Tissue was my choice of 5th best album of 2024. I’m touched that Stuart Staples seems genuinely pleased...
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Season 11
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Episode 3
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1:00:34

The Art of Longevity Season 11, Episode 2: Doves
Doves have yet to have a big 'moment', but in the music business of 2025, those moments no longer even exist. Instead, bands of ‘modest success’ must crack on, do their best work, put it out in the world and hope people take some notice. If, as...
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Season 11
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Episode 2
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47:04

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