The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.
The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
The Art of Longevity
Latest Episodes
The Art of Longevity Season 13, Episode 7: Jesca Hoop
Jesca Hoop describes her new record as "a vote of confidence...an investment in myself as an artist and authority over my vocation and life's path." Asked to unpack that, she goes straight to the unsettling fear beneath creating anew each time ...
The Art of Longevity Season 13, Episode 6: Kurt Vile
I caught up with Kurt for the Art of Longevity at his home in the leafy, trail-threaded neighbourhood of Mount Airy ("there's like one coffee shop, one grocery store kind of thing"), where, if you're a local dad with a creative streak and a gui...
The Art of Longevity Season 13, Episode 5: Broken Social Scene
There’s a point in every long music career where survival becomes more interesting than success. Not survival in the purely commercial sense. Not chart positions, algorithmic reach or streaming milestones. But survival of identity. Survival of ...
The Art of Longevity Season 13, Episode 4: The Twilight Sad
After seven years between records, The Twilight Sad have returned with It’s the Long Goodbye, an album forged through grief, survival and renewal. Was it all worth it? Well, listen for yourselves. And do keep in mind that the album ran...
The Art of Longevity Season 13, Episode 3: Midge Ure
From his early days with proto-punk pop band Slik, through his tenure with ex-Sex Pistol Glen Matlock’s Rich Kids, the creation of Visage, and touring with Thin Lizzy, to his major league success with Ultravox, and then his pivotal musical role...
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