The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.
The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
Episodes
94 episodes
The Art of Longevity Season 13, Episode 4: The Twilight Sad
After seven years between records, The Twilight Sad have returned with It’s the Long Goodbye, an album forged through grief, survival and renewal. Was it all worth it? Well, listen for yourselves. And do keep in mind that the album ran...
The Art of Longevity Season 13, Episode 3: Midge Ure
From his early days with proto-punk pop band Slik, through his tenure with ex-Sex Pistol Glen Matlock’s Rich Kids, the creation of Visage, and touring with Thin Lizzy, to his major league success with Ultravox, and then his pivotal musical role...
The Art of Longevity Season 13, Episode 2: Ladytron, with Daniel Hunt
Ladytron have never followed a conventional path to longevity. That’s good, because there isn’t one. This band has worked through cycles - creative surges, enforced pauses, patches of momentum, a hiatus, and reinvention. The unglamorous realiti...
The Art of Longevity Season 13, Episode 1: Ólafur Arnalds
Ólafur Arnalds reflects on creativity, the changing music landscape, and the deeper emotional connection we risk losing in a hyper-digital world. This conversation unfolds less like a traditional interview and more like a meditation on what mus...
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The Art of Longevity Episode 87: Karnivool
In an era dominated by playlists, TikTok, Reels and Shorts, reduced attention spans and endless content, Karnivool doubled down on the album as a complete statement - the album as the antidote. As Drew Goddard says. “In the age of content, I th...
The Art of Longevity Episode 86: Guilty Pleasures, with Sean Rowley
I gave Sean Rowley a call after writing up an article on “Unguilty Pleasures” (see Chill Gonzales episode 64) - Gonzales' campaign against music snobbery and treatise on the pleasures of Enya's music. It became clear that the story of Rowley's ...
The Art of Longevity Episode 85: Idlewild, with Roddy Woomble
Emerging from Edinburgh’s music scene in the mid-1990s, Idlewild carved out their place in a British rock scene choc-a-bloc with guitar bands (the halo of Britpop) through a combination of emotional intensity and literary edge. All of this is p...
The Art of Longevity Episode 84: The Charlatans, with Tim Burgess
I’ve been trying to get Tim Burgess to join me on The Art of Longevity for at least 10 seasons. Ultimately, a new Charlatans album, We Are Love, seemed like the right reason to finally do it. I’ve said it before, but I’m ge...
The Art of Longevity Season 12, Episode 6: Suede (Revisited)
“I don't know where I'm going from here, but I promise it won't be boring.” Those words were spoken at one time by David Bowie, and thus are gospel to us here on The Art of Longevity podcast. Fortunately, some bands still live by that same phil...
The Art of Longevity Season 12, Episode 5: Tom Odell
Now well over a decade in the music industry, Tom Odell is motoring through a successful second phase as an independent artist. His recent albums have leaned into more introspective, personal material that has resonated so much that he now attr...
The Art of Longevity Season 12, Episode 4: Amy Macdonald
Singer-songwriter Amy MacDonald has never been one to chase trends - an impressive show of resistance for an artist whose music journey began with teenage stardom (the streaming monster hit “This Is The Life” was all over the radio when she was...
The Art of Longevity Season 12, Episode 3: Turin Brakes - revisited
In the intervening four years since Olly Knights first joined me, the band has been on something of a creative roll; two fine albums, a successful acoustic tour and something of a collective raising of the game. To my mind, this is how establis...
The Art of Longevity Season 12, Episode 2: Estelle
Estelle is old school. With a modern twist yes, but nonetheless, if this most eclectic of artists leans in any particular direction it is towards ‘classic’. She even says it in one her own songs; "I'm not of-the-moment. I am a classic, yeah, I ...
The Art of Longevity Season 12, Episode 1: Morcheeba
During our live interview with Skye Edwards and Ross Godfrey of Morcheeba, I found myself at one stage scrolling through my notes to find a description of the band’s sound I’d queried using Chat GPT. I couldn’t find it at the time but here is w...
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The Art of Longevity Season 11, Episode 7: Matt Berninger
Light, fire, water, fruit, and worms; “just the basics”, are Matt Berninger’s recurring themes, and these emerge again on his second solo album Get Sunk. One of life’s sponges, Berninger is constantly observing and recording the world ...
The Art of Longevity Season 11, Episode 6: Valerie June
Valerie June’s journey to what we might call ‘cult stardom’ hasn’t been easy. “I was cleaning houses while playing bars & clubs at night. And I had a vision that I would not make it - my music wouldn't reach its audience through...
The Art of Longevity Season 11, Episode 5: Deacon Blue, with Ricky Ross
With the album’s reduced commercial clout and declining role in music consumption, a dilemma crops up for all long-established bands involved in the endeavour of making a new LP record. Put simply, why bother? Why toil for four years on a body ...
The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James
A new album release by your favourite band is an important event. Thank god for this. A new album is a reprieve, an escape, a comfort and a joy. Of course, to experience all these emotions you do have to take the time to really listen. I partic...
The Art of Longevity Season 11, Episode 3: Tindersticks
Great bands and great records shouldn't come down to a competition, but by way of bringing it to your attention, Tindersticks’ Soft Tissue was my choice of 5th best album of 2024. I’m touched that Stuart Staples seems genuinely pleased...
The Art of Longevity Season 11, Episode 2: Doves
Doves have yet to have a big 'moment', but in the music business of 2025, those moments no longer even exist. Instead, bands of ‘modest success’ must crack on, do their best work, put it out in the world and hope people take some notice. If, as...
Season 11, Episode 1: The Lumineers
If the route to longevity is to be bendable into the music industry’s rules for success, The Lumineers really shouldn’t be here at all. It makes no sense. Their stripped back, rootsy ‘Americana’ (if that’s what we can call it) took hold for rea...
The Art of Longevity Episode 69: Artists On Vinyl Side A
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The Art of Longevity Episode 68: Joan As Police Woman
There are always some central pillars to a great party playlist - songs that just work. One of those is the Joan As Police Woman song Holy City. The song is always an instant hit at parties, guaranteed to elicit excitable inquiries as to “who i...
The Art of Longevity Episode 67: Keane
Of all the bands to grace our company on The Art of Longevity, Keane have ridden the music industry rollercoaster through all the stations of the cross: struggle, success, excess, disintegration and if you’re lucky - enlight...
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The Art of Longevity Episode 66: Los Campesinos!
What happens when you are a cult band (indeed when Pitchfork refers to you as “the ultimate cult band”) and you make the most accessible, most ‘mainstream’ album of your career? It’s a relevant question for many bands these days, becaus...
