The Art of Selling Online Courses
The Art of Selling Online Courses is all about online courses.
The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Episodes
274 episodes
273 Coaches Told Her to Go High-Ticket. She Said No.
Lauren Bateman has 650,000 YouTube subscribers, nearly 900 videos, and over 58 million views teaching guitar to older beginners. She also survived cancer at 16, quit a pharmaceutical job in her twenties, opened a brick-and-mortar music school, ...
272 My Free Content Is Why My Course Sells
Gabriel lost his job. While applying for new ones and getting rejected, he started teaching Spanish online and writing short stories for his students. The feedback was so good he thought, why not share this with the world?Eighteen month...
271 Why 170 Followers Was Enough to Sell My Course
Jeff Alipio had 170 followers when he launched his first course. Most of them were friends and family. He sold to nearly 500 students anyway, almost all of them complete strangers.Dominik sat down with Jeff, a Philippines-based video ed...
270 How I Fund My Boat Business With Online Courses
I sat down with Dan Lee, a self-taught wooden boat builder based in the Cotswolds, who turned a lifelong obsession into a full-time business, funded almost entirely by online courses he runs from a farm workshop. It's a genuinely great story.
269 60 Million Views Teaching Tapping
Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmapBrad Yates has 425,000 YouTube subscribers and 60 million views, bui...
268 This Video Alone Paid Me $60,000
Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templatesDr. Andrea Furlan is one of Canada's top pain physicians, a full p...
267 From a €5 Ebook to €7,500 Coaching
Timotej Bonifer grew up in Slovenia, never studied English formally, and now coaches entrepreneurs around the world to sound like native speakers. His secret? Twelve years on a microphone playing video games. The same habit that probably worrie...
266 Meet the Violin Teacher Behind 9,000,000 YouTube Views
📨 Get your lead magnet ideas here: https://funnels.datadrivenmarketing.co/8-highest-converting-lead-magnets-aMost people who build a 122,000-subscriber YouTube channel and help over 20,000 students learn an instrument have figured out m...
265 Here's How I Hit $100K/Mo With 0 Sales Calls
Scott Gardiner does around $100K a month and has never taken a single sales call. No closers, no discovery Zooms, no objection handling. Every offer is evergreen, bought at whatever hour suits the buyer, while Scott is somewhere else entirely.<...
264 You Don't Need New Courses. Sell What You Have.
Most productivity coaches tell you to do more. Carl Pullein built a business teaching people to do less, and better. And it's working to the tune of around $300,000 a year.I sat down with Carl recently and really enjoyed this one. He's a...
263 Why Email Beats YouTube for Course Sales
Alex Dunitz has built one of the top Italian language learning channels on YouTube. 266,000 subscribers, nearly 30 million views, a custom app with gamification, private lessons, group courses, books, webinars, trips to Italy. The whole thing.<...
262 How to Build a Tripwire From Your Main Offer
Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwireDerek Callan has been coaching business English for over 22 years, has clocked more than 10,000 hours of in-company training, and has built a YouTube channe...
261 How AI Is Crushing YouTube Traffic
Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideThere's a guitar teacher in Colombia who has nearly 600,000 YouTube subscribers, has taught over 70,000 st...
260 Stop Launching New Courses. Do This Instead.
Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwireNatalia Rethmeyer had 80,000 YouTube subscribers and not a single person on her email list. No tripwire, no funnel, no strategy. Just videos going out every...
259 Make Something Once, Sell It Forever
2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guideAbbie Emmons built a YouTube channel closing in on 600,000 subscribers, 7,000 students across her courses, a Patreon membership she 10x'd in six months, and...
258 Why Shorts Get Views but Don't Make Money
Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmapRoss Rosenberg has 38 million YouTube views, over 200,000 books sold in 12 languages, and a podcast in the top 2% globally....
257 Stop Chasing Trends. Build What You Believe In
Eddie van Dongen spent years doing what most musicians dream of. Touring Europe, playing 200-show theater runs, recording, performing. And then COVID hit, and overnight there was nothing. No gigs, no income, no plan.That moment forced h...
256 How I Built a 6-Figure Online Business (20 Hours/Week)
Gillian Perkins runs a multi-six-figure online business, has over 700,000 YouTube subscribers, and works fewer than 20 hours a week. She's also a homeschool mum of six. If you've ever wondered whether that kind of setup is actually possible, th...
255 Stop Guessing Who Your Audience Really Is
Kim Foster spent 20 years as a family doctor before walking away to build a global platform around identity transformation. She now has over 250,000 YouTube subscribers, a TEDx talk under her belt, and a book coming out in 2026. But what made t...
254 What to Build When Course Revenue Plateaus
Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmapMost course creators build a course, put it online, and hope people stick around. Adam Morgan did something completely dif...
253 Selling Feels Icky. Here's How To Fix That
Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide 👉🏼 https://funnels.datadrivenmarketing.co/the-complete-lead-magnet-gui...
252 From a Side Hustle to a Thriving Course Business
Jayne Havens never planned to build a business. She just wanted to help her kids sleep.But after one year of running a sleep consulting practice and feeling maxed out, she made a decision that changed everything. She stopped taking more...
251 How to Turn YouTube Viewers Into Email Subscribers
2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guideBethany McBride started her business because she needed to make a thousand dollars to cover some bills. That was it. No grand plan, no marketing strategy, ...
250 Building a Course Business in 25 Hours a Week
Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templatesNicole Hullihen runs a full-time VP role in pharmaceuticals, leads...
249 200 Million Views Later: What Actually Works
Leah Bolden built a YouTube channel with over a million subscribers and nearly 200 million views by teaching one thing really well: how to fix your home. And she did it by speaking to people exactly like a friend would, not like a tradesperson ...