The MHW Mark Podcast
Welcome to the MHW podcast, bringing you conversations with experts and leaders in the alcoholic beverage industry. Covering topics ranging from selling alcohol online, creating a new brand from scratch, and what you need to know when you start doing business internationally. Hosted by Jimmy Moreland and a rotating cast of cohosts from the folks at MHW.
Episodes
42 episodes
Breaking into the Category: Mixers & Non-Alcs Part 2 - with Fresh Victor's H Ehrmann
Let's talk mixers! Host Jimmy Moreland and MHW's Cassidy Poe chat with H Ehrmann, Executive Vice President of National Accounts and Chief Mixology Officer at Fresh Victor about the value of partnerships, and how solv...
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Episode 41
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33:39
Control State Deep Dive - with Kristen Cafferata and Maridel Altmann
We're getting deep into the weeds with this discussion on control state issues. Brigid McCabe and Cassidy Poe join host Jimmy Moreland for a chat with MHW's Control State Team Manager Kristen Cafferata and Director o...
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Episode 40
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28:24
Breaking into the Category: Mixers & Non-Alcs Part 1 - with Margaheata's Briana Kovacs and Andrew Hirko
In this episode, host Jimmy Moreland and MHW's Cassidy Poe are joined by Margaheata Founders Briana Kovacs and Andrew Hirko to talk about their spicy startup simple syrup brand, and how they've leveraged ...
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Episode 39
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38:08
Purity Distillery Case Study - with Tate Troelstrup
Join us for a deep dive into Purity Distillery, and how their strategic, almost scientific approach to marketing and growth has rewarded the brand with sustained success. President and CEO Tate Troelstrup shares valuable ...
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Episode 38
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43:26
Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds
There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ jo...
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Episode 37
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44:52
Tasting Competitions and Relationship Building for Brands - with Amanda and Toby Blue
The MHW Mark Podcast kicks off 2025 with a bang, welcoming leaders from The Tasting Alliance to share advice and insights for brands curious about entering a tasting competition - and how to capitalize on their awards when they win.The ...
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Episode 36
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34:46
Insights on 2024 - with the MHW Sales & Marketing team
For the final MHW Mark Podcast episode of 2024, we’ve assembled our largest group discussion ever. A dream team of MHW’s Sales and Marketing experts come together to share their insights on trends and data from this past year, and what we might...
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Episode 35
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32:46
Breaking into the Las Vegas and Miami Markets - with Eddie Rivkin
For our final regular episode of 2024, we're talking awards. Specifically, the Las Vegas Global Spirit Awards, and the just-announced Miami Global Spirit Awards. Founder Eddie Rivkin joins MHW's Brigid McCabe and host Jimmy...
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Episode 34
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43:19
Talent Strategy for Brands - with Rachel Doueck
It's Thanksgiving week here in the US, and this week we're thankful to have Senior Director of Client Strategy at ForceBrands Rachel Doueck stop by the show to talk talent acquisition and retention.Host Jimmy Moreland and special...
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Episode 33
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35:50
M&A in Beverage Alcohol Mini-Series Part 3 - Wine
Join us as we wrap up our three-part journey into the world of M&A - Mergers and Acquisitions. We conclude our tour of categories with wine, and host Jimmy Moreland welcomes double the guest hosts to guide us along: MHW's MaryAnn P...
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Episode 32
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38:10
B2B and Trade Marketing - with Sid Patel
Beverage Trade Network founder Sid Patel joins the podcast to talk about the importance of B2B, trade marketing, and more for small to mid-sized brands.Host Jimmy Moreland and special guest cohost MaryAnn Pisani chat with ...
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Episode 31
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31:39
M&A in Beverage Alcohol Mini-Series Part 2 - Spirits
We are back with part two of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We continue with spirits, and we're joined by a pair of experts with a truckload of great advice for brands in any category: ...
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Episode 30
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39:25
M&A in Beverage Alcohol Mini-Series Part 1: Beer
Join us for part one of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We begin with beer, and we're lucky to have two experts on the topic: Brewers Advisors Founder and President Mike Mitaro and corpora...
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Episode 29
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35:09
Bringing Irish whiskey to the world though stories and experiences - with Barry Chandler
We're thrilled to share our recent chat with 2024 Global Icon of Whiskey and founder of Stories & Sips and Irish Whiskey Experiences Barry Chandler.Special guest cohosts Brigid McCabe and Ian Perez join host Jimmy Moreland fo...
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Episode 28
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43:26
Intro to recruiting in the bev business - with Caitlyn Lubell and Jen Meacham
BoozeBiz founder Caitlyn LuBell and BoozeBiz Partner & Chief Strategy Officer Jen Meacham join the podcast for our first-ever discussion of recruiting in the beverage business.Host Jimmy Moreland and special guest coho...
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Episode 27
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54:21
Bringing South African wine into the US market - with Lesego Holzapfel
Moedi Wines founder Lesego Holzapfel joins MHW's Michelle Street Beaudette and host Jimmy Moreland to share her brand's development journey and focus on social and environmental impact. Lesego shares advice for non-US brands looking to o...
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Episode 26
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26:38
Seasonality in beverage alcohol PLUS industry event forecast - with Ian Perez and Cassidy Poe
The MHW dream team is back in this special episode to preview the industry events calendar. On the way, host Jimmy Moreland gets the team into a conversation about seasonality in beverage alcohol, and how to forecast, prepare, and take advantag...
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Episode 25
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21:29
Sales Strategies to Scale DTC in OND - with Josh Jacobs
In this special episode, your host Jimmy Moreland has lovingly edited down an info-packed webinar presented by MHW on July 9th. Cassidy Poe chats with Co-Founder and CEO of Speakeasy Company Josh Jacobs about strategies to achieve success with ...
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Episode 24
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47:52
Alcohol education courses as a part of brand strategy - with Erlinda Doherty
Industry veteran and wine & spirits educator Erlinda Doherty joins MHW's Cassidy Poe and host Jimmy Moreland to discuss how alcohol education courses can play an important role in a brand's marketing strategy.Find out more about Erl...
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Episode 23
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29:09
Concept to commercialization: New Dawn Bourbon's Juneteenth release - with Dawn O'Neal
New Dawn Bourbon founder Dawn O'Neal joins MHW's Ian Perez and host Jimmy Moreland to share how MHW's concept-to-commercialization program helped make her brand a reality in just eight months. More about New Dawn Bourbon...
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Episode 22
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31:08
How to import into the US - with Michelle Street Beaudette
MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into ...
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Episode 21
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31:29
Bottle Talk: Design and Supply Chain - with Ian Perez
MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in he...
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Episode 20
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28:52
How to Create and Launch a Beverage Alcohol Brand - Webinar highlights with the MHW Brand Execution Team
MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland...
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Episode 19
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32:13
How to score press hits: Editors share best practices - with Amy Sherman, Ferron Salniker, and Laura Baddish
A trio of experts joins MHW's Cassidy Poe and host Jimmy Moreland to talk marketing, PR, and editorial.Professor Media Group Editorial Director Amy Sherman, Spirits Editor for BevNET Ferron Salniker, and Laura Baddis...
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Episode 18
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34:47
Understanding Celebrity Brand Strategy - with Chrissy Beaudette
General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industr...
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Episode 17
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26:54