The F Word : A Whyfield Podcast
Welcome to The F Word: A Whyfield Podcast
We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not?
If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers!
Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success.
Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.
Episodes
34 episodes
34 - Foundations: Building beautiful websites, businesses, and cultures that last
In this episode of The F Word, we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts.From beautiful websites and smart SEO strategies to thoughtful design...
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30:23
33 - Fly: Facing Fears, Finding Freedom, and the power of positive change
In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life.What started 15 years a...
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31:21
32 - Finality: Future-proofing your legacy and the power of planning ahead
In this heartfelt and thought-provoking episode of The F Word, Laura is joined by long-time Friend and business inspiration, Trevor Worth – Founder and CEO of Portcullis Legals – to talk about Finality, what it means to truly prepare f...
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38:20
31 - Freedom: Tackling workplace harassment, law changes, and building safer cultures
Trigger warning: This episode discusses sexual harassment, sexual assault, and related experiences in the workplace.In this episode of The F Word, we sit down with Joe Nicholls, Partner and Employment Lawyer at Stephens S...
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33:09
30 – Friction: From challenge to change, sustainable growth, and the spark behind innovation
In this episode of The F Word, we’re joined by Lyssa-Feê Crump, marketer, sustainability advocate, and self-confessed all-round nerd – as we talk about Friction: how the tough stuff often pushes us toward something better.Curren...
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20:55
29 – Flowscape: ‘Where Trees Meet Seas’ – restoring Cornwall’s landscapes, one woodland at a time
In this episode of The F Word, we talk ‘where trees meet seas’ with Carl Rowlinson, Founder of Plant One Cornwall, a lifelong tree lover, and passionate advocate for biodiversity and community-led conservation.From his beginning...
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Episode 29
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23:40
28 - Fun: building bold businesses, embracing adventure, and chasing your passion
In this episode, we loved sitting down with Becky Loto, business mentor, strategist, and the Founder of Tides Business. Becky has an inspiring journey that has taken her across the world, from Cornwall to Mexico and back again. She shares her e...
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23:09
27 – Fast growth: how a kitchen startup became a million-pound brand
In this episode, we got to sit down with Tom Woodley, Co-Founder and Managing Director of The Cornish Company. We’re sure you’ve already heard about The Cornish Company, but you might not have heard the incredible story behind it… y...
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25:41
26 – Film: From passion to production – building a successful video business and reaching millions
In this episode, we got to dive into the world of Film with Sam Oatey, founder of Oatey Media.We start by taking it back to the beginning, 2011 to be exact, talking about how Sam got into the Film industry, even though his Family were he...
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20:01
25- Football: bringing Truro’s Football team home
In this episode of The F Word, we talk all things Football with Rob Butland from Truro City Football Club, from Cornwall’s highest-ranking team not having a ground to play on in the county, to moving home to their very own stadium, with an aver...
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18:52
24 - Fun: turning your passion into your business
In this episode of The F Word, we delve into how any passion, even ones that could be seen as a little ‘weird’, can be transformed into a thriving business, with our inspiring guest Cassie Kemp, owner of Cornwall Caricatures and host of the Wor...
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33:33
23 - Food Miles: supporting local, reducing waste, and rethinking what’s on your plate
In this episode of The F Word, we explore the journey of Farm to plate, and everything inbetween, with Lucy Jones and Victoria Amran, Founders of The Cornish Food Box Company, and sisters! Lucy and Tor have created something truly s...
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39:55
22 - Founder, Failure, Future: leading with resilience and cultivating Fearlessness
In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need...
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29:22
21 - Festive Wellbeing: beyond the sparkle – Focusing on authenticity, connection, and balance at home and work
In this episode, we’re delighted to sit down with Amber Cowburn Armoogum, Founder of Working Well, Global Head of Wellbeing at the British Council, and Founding trustee of the Invictus Trust, as well as two-time Ted Talker, and passionate (and ...
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38:18
20 - First Employee: a journey From Apprentice to Director
Sometimes taking that scary step can lead to something special! In this week’s episode of The F Word, we’re joined by our very own, Jess Crook! This is a notable ep for us, getting to chat to Jess, who has seen Whyfield through it a...
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26:40
19 - Flourish: navigating imposter syndrome, embracing authenticity, and preparing for a thriving Future
In this episode, we’re joined by Helen Tite of iCareiMove.Helen shares her vision For how we can help ourselves and others Flourish – at work, in life, and in the moments when imposter syndrome creeps in. She’s on a mission to c...
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33:04
18 - Fluidity: how the power of coaching and conversation can propel you towards your dreams
In this episode, we’re joined by Kate Clark, founder of Anchors Coaching. Kate walks us through what Anchor Coaching is all about, and why she decided to set up a business and dive into this new and exciting chapter, when Friends we...
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30:32
17 - Free From Bias: Funding, Fairness, and Freedom to be who you are
In this episode, we get to chat with Matthew Kenworthy Gomes about the celebrations of Cornwall Pride over the years, and the impact it’s had on the people of Cornwall. As well as the progress we’ve made, and how Far we’ve come in term...
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38:35
16 - Furnish: crafting elegant, Flowing spaces with time-honoured techniques and beautiful design
Your home should be a sanctuary – a space to breathe, to relax, to Feel at ease. It’s not about lavish interiors; it’s about creating a place where you can look around and say, “I love it here”. In this episode, we welcome Helen Gru...
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Episode 16
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26:22
15 - Flow: planes, trains, and empowered brains with the mindful magic of hypnotherapy
Get ready to be captivated by Adam and his incredibly interesting work in hypnotherapy.In episode 15 of The F Word, we’re joined by Founder of Newquay Hypnotherapy, Adam Pearson, as he shares his journey of discovering hypnothera...
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Episode 15
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31:34
14 - Fortitude: tackling self-doubt and identifying your saboteurs to Finally Find confidence
When in doubt… speak to Lucy! The Academe’s co-founder, Lucy Cox, joins us for this empowering episode of The F Word, to share her passion for Finding confidence, and how it can improve your personal and professional life, from empl...
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30:16
13 - Focus: running a business with ADHD
Sit tight for this one… if you can. Today’s episode is all about Focus. Specifically, trying to navigate this with ADHD. October is ADHD awareness month, so what better time to sit down with an amazing business owner (or two!) to di...
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Episode 13
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37:56
12 - Frequency: creating a community-Focused radio station with Familiarity, innovation, and Fun
Welcome to episode 12 of The F Word, where we’re joined by Richard Woods of Rewind Radio to discuss all things broadcasting in Cornwall. We landed on the word Frequency for this episode, but as it turns out, it’s suited more to the ...
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Episode 12
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23:01
11 - First Business: the highs, lows, and lessons of creating a company in Cornwall
Welcome to episode 11 of The F Word. Laura is joined by Abi and Jake From The Cornish Larder, as they delve into their shared experience of what it was like setting up a business in Cornwall, with neither of them having much of a business backg...
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Episode 11
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31:10
10 - Finesse: creating communication with joyful design and ‘good’ at the heart
Welcome to the 10th episode of The F Word. In this episode, we get to chat to Michele and Angus about the creation of their brand in the midst of the 2020 pandemic – a lockdown hobby turned thriving business – with an amazing team, beautiful pr...
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34:57