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The FODcast
In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.
Episodes
95 episodes
Is CRO Really About Conversion Rate? with Adam Pearce, Blend Commerce
Is CRO really about conversion rate, or are too many brands looking at the wrong thing?On the latest episode of The FODcast, James sits down with
The Balancing Act Behind Food Waste, Availability and Smarter Stores with Alex Considine Tong, Retail Insight
Food waste is not just a sustainability issue. It is an operational one too. In this latest episode of The FODcast, James sits down with
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Why Storytelling Is Becoming a Go-To-Market Advantage with Angeley Mullins, Aetheris Ventures
Are product features enough to stand out anymore?On this week’s episode of The FODcast, Tim is joined by
Retail Media, In-Store Screens and the Fight for Attention - with Dean Harris, Co-op and Anders Henricson, Grassfish
There’s a fine line between smart retail media and too much noise.On this episode of The FODcast, Tim is joined by
Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid
Is delivery still being treated too much like logistics, and not enough like customer experience?On the latest episode of The FODcast, James sits down with ...
Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo
Most businesses know AI is changing commerce. The bigger question is whether their product data is actually ready for it. In this episode of The FODca...
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Shopify, Headless & The Real Cost of Ecommerce Growth - with Marina Milojkovic, Grebban
Are brands looking far enough ahead when evaluating ecommerce platforms?On the latest episode of The FODcast, James sits down with
Pricing Isn’t Broken - it’s Blind, with Meghan Stabler
Pricing in retail still isn’t where it needs to be.In this episode of The FODcast (and the launch of Season 8), we sit down with
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B2B Commerce Isn’t Broken - It’s Complicated with Tom Williams, UNRVLD
B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural.On this week’s episode of The FODcast, James sits down with
Using Technology With Purpose in a Post-Hype World with Jim Tattersall and Andy Jackson
“People sleepwalk without intent.”That’s how Jim Tattersall, Founder & CTO at Rotate°, de...
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Why E-Commerce Won’t Win on Best Practices Alone with Rob Hoekman
“We’re kind of drowning in a sea of sameness.”That’s how Rob Hoekman, Senior Director of Experience Consulting at
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Outcomes Over Architecture: Why Simplicity Wins in Commerce with Serge El Hachem
“It’s not the licence cost that kills you; it’s the invisible overhead.”That’s how Serge El Hachem, Director of Solutions Engineering at
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Your Cart Is Fine; Your Duties Are Not: Why US Shoppers Panic At Checkout with Jamie Vaughan
Confused about what’s actually working in digital commerce right now? You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise.On this ...
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Compliance Is the Floor; Inclusion Is the Strategy with Hilary Stephenson
"Accessibility isn’t a niche feature set; it’s the operating system of a fair and profitable digital world."On this week’s episode of The FODcast, James sits down with
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When AI Takes the Busywork: How Teams May Evolve in the Age of Agents with Rob Goodwin
AI is not just changing tools, it is changing teams, skills and how customers find you online.In this week’s episode of The FODcast, host James Hodges sits ...
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From Buzzwords To Bottom Line: Unified Commerce, AI, And The Real Costs Of Replatforming with Kim Samuelsen and Max Rolon
We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel
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Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland
What makes a 20-year veteran development team bet everything on Shopify?According to Bob Rockland, Co-Founder of C...
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Prompts, Products, and Profits: The AI Revolution Nobody Saw Coming with Sander Berlinski
What’s really driving the AI revolution in digital commerce? According to Sander Berlinski, Director of Innovation at vala...
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Marketplaces, TikTok, and Dad Dancing: Why Not Every Brand Should Follow the Crowd with Rhea Fox
What’s really shaping the future of digital commerce? According to Rhea Fox, Marketing Director of Gift Experiences at
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The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund
What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points ...
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The Hidden Challenge of Retail: What Happens Between Clicks and Bricks with Elliot Winskill
What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it...
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When AGI Lands, Your Business Model Might Vanish with Daniel Hinderink
AI, trade wars, and data sovereignty are reshaping European tech strategies - and businesses can no longer rely on yesterday’s playbook.In this episode of The FODcast, we’re...
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Beyond the Hype: Shopify’s Real Role in Enterprise Retail with Teemu Tolonen
In the latest episode of The FODcast, we were delighted to be joined by Teemu Tolonen, CCO...
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