podcast tools

Top 14 Best Podcast Marketing Tools

A strong podcast marketing strategy is essential to reach more listeners, and the right tools can help make the process more efficient and effective.

In this blog, we list the top best podcast marketing tools to help spread the word about your show so you get more subscribers and make an impact with your podcast!


Social media marketing tools

Social media is one of the most powerful ways to market your podcast and interact with listeners. These tools can help take your social marketing to the next level.

#1. Headliner

Cost: $7.99 per month

Audiogram of podcast

A podcast audiogram is a short clip of your podcast episode set to an image of your cover art and a waveform.

These visual soundbites are an excellent, simple way to draw in potential listeners on social media can generate up to 5x more engagement than social posts with still images.

#2. Buffer

Cost: Free up to three channels

Buffer social media

If you regularly post on several social platforms, a social media management tool like Buffer can save you a lot of time. Buffer lets you schedule content, manage its performance, and engage your audience across these six platforms:

  • Twitter
  • Facebook
  • LinkedIn. Profiles and pages
  • Google+ Pages
  • Pinterest
  • Instagrams

#3. HubSpot Social Media Management tool

Cost: $18 per month

HubSpot email marketing dashboard

HubSpot's social management tool is a great option for podcasters who need an all-in-one marketing software as part of a broader marketing strategy associated with a business or brand.

The hub features:

  • email marketing
  • forms
  • landing pages
  • contact management
  • live chat and more

Image and graphic design tools

These web apps can help you create quality images to support your social media marketing. Both of these tools are free but have paid options if you want the extra features.

#4. Canva

Cost: Free

Canva workspace with sample image

Canva is an excellent tool for designing podcast artwork and other materials like PDFs, social media graphics, digital ads, or even editing video files.

Canva consistently gets high ratings for ease of use, good value, and a wide range of design tools.

#5. Adobe Express

Cost: Free or $9.99 per month

Adobe Express homepage

Adobe Express is a cloud-based graphic design tool that is very similar to Canva. The tool offers customizable templates for a variety of social media posts, royalty free images, and an always-free plan that will be sufficient for many podcasters.

The tool features royalty-free images and hundreds of customizable templates helpful for making simple graphic and images.

Podcast distribution and advertising tools

Making your podcast visible and available to listeners is a foundational part of marketing your show. These tools make your podcast available on listening apps like Apple Podcasts and offer ways to advertise directly to podcast listeners.

#6. Podcast hosting service

Cost: Usually between $10-$20 per month

Buzzsprout homepage

A podcasting hosting site like Buzzsprout stores your podcast files and distributes them to directories like Apple Podcasts so listeners can subscribe to your show.

Podcast hosting sites are a powerful marketing tool because they:

  • lay a foundation for efficient podcast distribution
  • provide useful podcast analytics that help you measure growth
  • may offer supplemental marketing features like audiograms, transcription services, etc.

You can try Buzzsprout free for 90 days to see what you think!

#7. Podcast ad services

Cost: Ad cost varies

Example of Buzzsprout ad within an iPhone and arrows pointing to the different aspects of the ad

Promoting your show via podcast hosts or podcast apps is an excellent marketing strategy because it allows you to market directly to podcast listeners who already listen to shows within your genre.

Here are some options:

  • Buzzsprout Ads. When you create a Buzzsprout ad promo you target people who listen to podcasts and are interested in your topic. You can reach 5,000 listeners for just $100.
  • Overcast. This podcast app displays paid ads that listeners can click for a short description and choose whether or not to subscribe. Ad cost varies based on the podcast category.
  • Podcast Addict. Similar to Overcast, Podcast Addict runs 30-day ads either on the main screen or within a specific category for a more targeted approach. Ad cost depends on a variety of factors.

Tools to build your online presence

Having an online presence on platforms other than social media is helpful for your podcast's SEO and can even help you network with other creators, grow your email list, offer paid services and more.

#8. Podchaser

Cost: Free

Alban Brooke Podchaser profile

Podchaser is like an IMDB for podcasts, plus a bonus interactive dynamic that lets you create a profile and network with other podcasters.

Podchaser Pro is a paid version of the site that helps podcasters design marketing campaigns and gives users access to:

  • podcast insights and data
  • largest podcast contacts database
  • contact info
  • robust metadata and more

You can request a demo of Podchaser Pro to try out the beta version.

#9. Podpage

Cost: $9 per month

Business Casual Podpage website

Podpage is a podcast website builder specifically designed to highlight your show and be listener-friendly.

The site offers customizable design options and ways to engage with listeners including:

  • imported review from Apple Podcasts
  • ability to connect and comment with listeners
  • revenue generating integrations like Patreon and PayPal
  • analytics

Podcast SEO and keyword research tools

No fancy SEO strategy is required for podcasting, but there are a few tools that can help make your podcast more visible in search engines and support your overall marketing strategy.

#10. Answer the Public

Cost: One search per month for free

Answer the Public homepage

Answer the Public takes the data from over three billion daily Google searches and puts them into one big well of data.

The site allows for one free search per month and that's really all most podcasters need to generate tons of episode ideas based on keywords and phrases related to your topic.

Using those keywords strategically throughout your written content and metadata can help to boost your podcast's SEO.

#11. Google AdWords Keyword Planner

Cost: Free

Google AdWords Keyword Planner dashboard

Google AdWords shows monthly search volumes and phrases you might not have thought of for your podcast keywords.

You can place the keywords you find in strategic places on your site and podcast info to help improve SEO.

#12. Otter.ai

Cost: Free up to 300 minutes per month

Otter.ai homepage

When you transcribe your podcast episodes it helps to make your podcast more accessible to listeners who are hard of hearing. Podcast transcriptions also:

  • boost your show's visibility on search engines
  • heightens listener engagement
  • makes it easy to repurpose content for social media, etc.

Buzzsprout podcasters have access to the transcription toolkit within their dashboard, where you can attach a transcript within your podcast and display it on your Buzzsprout website.

Email marketing tools

Email marketing is a great way to build your relationship with listeners, keep them updated on your content, get more traffic to your website, and offer subscriptions or paid services.

Email marketing isn't a necessary part of marketing your show, but it can be a powerful tool, especially for podcasters who sell services and subscriptions.

#13. HubSpot Email Marketing tool

Cost: Free

HubSpot email marketing tool workspace

If you have less than 2,000 people on your email list, HubSpot's free email tool might be the perfect fit. It has an intuitive drag-and-drop workspace that makes designing your email newsletter simple.

The workspace also features:

  • scheduling capabilities
  • privacy and data protection
  • insights from the CRM tool to help boost email engagement

#14. ConvertKit

Cost: $9 per month (free if you have less than 300 subscribers)

ConvertKit email featuring Pat Flynn's SPI podcast

ConvertKit is a powerful all-in-one marketing hub that helps users grow their audience, automate marketing, and sell digital products. The editor is easy to use and is designed especially for online creators of all kinds.

If you have more than 300 email subscribers, you'll need a pain plan which offers:

  • unlimited landing pages, forms, and broadcasts
  • audience tagging
  • subscriptions
  • automated email sequences and more

You can check out their free 14-day trial to see if it's a good fit for you.

Alban Brooke headshot in front of a mic. Alban is wearing a grey t-shirt and is in front of a black background.

Alban Brooke

Alban Brooke is the Head of Marketing at Buzzsprout and the co-host of Buzzcast. Have any questions about this guide? Reach out on Twitter.


How do you market a podcast?

Quality SEO and word of mouth are the most effective ways to market your podcast, but other effective ways include:

  • social media marketing
  • transcribing episodes
  • paid advertisement within podcast apps

What is the best platform to advertise a podcast?

Twitter, Facebook, and Instagram are the most popular social platforms to advertise your podcast content. They get the most traction of all social outlets and have video capability which is helpful for posting podcast audiograms.