Podcasting Q&A podcast audiogram with green waveform

How to Create a Podcast Audiogram

A podcast audiogram is an audio or video clip that functions as a valuable social media promotional content piece.

And since podcast listeners tend to use social media platforms more than non-podcast listeners, creators are hard-pressed to find a better place to promote individual podcast episodes.

This article shares several ways to create audiograms and includes tips to help you optimize their performance! But first, let's look at what makes these video clips so effective.

What makes them so effective?

Simply put, audiograms are a powerful way to get people's attention on social media channels; they tell a story using part of your podcast episode and deliver value that stands out in your listener's feeds.

According to WNYC, a tweet with an audiogram gets eight times more engagement than one without a visual soundbite. On Facebook, audiograms outperform images by 58% and links by 83%.

Audiogram for The Elearning Alchemist Podcast with picture of host, orange background, and waveform

Static images tend to get lost in feeds, but audiograms tend to catch the eyes of scrollers. These clips also don't require users to open a different app to play; the audiogram automatically streams, and viewers just need to click on the image to turn on the sound.

Podcasters can also include a link in the post that allows viewers to check out the podcast episode and subscribe to your content.

While there are dozens of ways to market podcasts, search engines still can't effectively index audio, making social media a powerful alternative to more traditional marketing methods.

Learn other ways to promote your podcast on social media.

How to make an audiogram for free (4 options)

The apps listed below allow you to create a custom audiogram and have free options if you're on a budget. 

Here are our top four options for making high-quality audiograms that draw in viewers and create interest in your content.

Buzzsprout Visual Soundbites (free with account)

If you host your podcast with Buzzsprout, you have free access to our Visual Soundbites feature and our Canva integration (recently expanded to allow you to create audiogram artwork).

Now, you can access Canva's workspace to create custom artwork for your Visual Soundbites without ever leaving the dashboard. 

Here's how to get started, step-by-step:

1. Log in to your Buzzsprout account to get started and select an episode you want to promote. Since we already have your RSS feed, there's no need to upload an audio file.

2. Select Create a Visual Soundbite under the Episodes tab.

3. Create a Visual Soundbite of 60 seconds or less.

Buzzsprout Visual Soundbite clip creator with green arrows pointing to buttons

4. Customize the look of your Visual Soundbite artwork using the Canva integration. Within Canva, you can choose a template, set your dimensions, add text, and upload a background image.

Once you finish your design, return to the dashboard to edit the color of the audio wave and adjust its position.

5. Select Create My Soundbite.

From here, Buzzsprout will process your video file and send you a notification email when it's ready to download. 

Now, you can save the file to your phone's camera roll or to your computer's desktop and share your audiogram on social media!

Find out how Buzzsprout's Soundbite tag helps Visual Soundbite distribution

Headliner

The Headliner app is an excellent free option for podcasters who create less than five audiograms a month—and perfect for those who want to create video clips instead of static images.

And as long as you submit your podcast to Apple Podcasts, Headliner most likely has it in its database, making it even easier to take audio from any of your podcast episodes.

Headliner homepage showing Julia Andrew's podcast audiogram with colorful background and black text + button

If you don't see your podcast in the search results, just enter your RSS link

A free account gets you unlimited audiograms (with Headliner watermark) and up to five videos a month at 1080p and 10 minutes of transcription for subtitles.

A basic paid account ($7.99/mo) unlocks features like custom watermarks, font options, unlimited transcription, up to 10 videos a month, priority customer support, and more.

Wavve

Unlike Headliner, Wavve bases its price packages on the length of videos you make per month instead of the amount. 

With Wavve, you can create up to one minute of video monthly. This restriction might seem limiting, but if you make two podcast episodes a month, you have two 30-second clips to work with—a reasonable amount of time to get someone's attention on social media. 

Wavve homepage showing audiograms on two smartphones and black text

However, like Headliner, an unpaid account means you'll have a Wavve watermark on your audiograms.

Wavve's pricing starts at $10/mo and unlocks 10 minutes of video a month, up to 20 minutes of rollover time, and removes Wavve watermarks. 

Auphonic

Most podcasters use audiograms to promote clips of their content, but Auphonic includes the option to create audiograms for entire podcast episodes (not just a snippet).

Auphonic homepage with black and white design and red buttons

Their site isn't as intuitive as other options. However, they have a generous, full-featured free plan with two hours of monthly audio. Paid plans start at $11/mo and for up to nine hours of processed audio.

This guide breaks down how to use Auphonic's audiogram maker, so you don't have to figure it out yourself.

Tips for optimizing your audiogram's performance

Regardless of which audiogram tool you use, there are a few ways to optimize your clip's performance. Here are some tips that can help your audiogram perform its best!

Pick an appropriate size (aspect ratio)

According to social media company Buffer, square audiograms perform the best for Facebook and Instagram, but here are a couple more layouts to consider for other platforms.

  • Landscape(16:9): Performs best on YouTube and websites.
  • Portrait (4:3): Best for Instagram stories or Snapchat

Select an audio clip that piques listeners' interest

Try to be choosey with which clip you select; it should have enough content to grab interest, but also not give away the gold in your episode.

An audiogram should make listeners curious about your content, so they check out the whole episode for themselves!

Make sure your visual element pops!

An estimated 92% of Americans watch video with their phone's sound off, so it's important that your audiogram stands out visually.

You can browse Headliner's Wall of Awesome gallery for ideas on how to design your own audiogram—there's a surprising amount of ways to get creative.

Final thoughts

Sharing podcast audiograms is a simple marketing tool to reach new listeners and get them interested in your podcasting content. We hope this guide helped simplify the process for you!

You can find more ideas for marketing your podcast audio in our free How to Start a Podcast guide.

Feel free to reach out to [email protected] if you have any questions about creating an audiogram with Buzzsprout!