Podcasting on YouTube

How to Start a Podcast on YouTube [2021]

YouTube is a popular platform for streaming podcasts and an essential place for podcasters to list their content.

In a survey of people who use YouTube to listen to podcasts, over 50% go to the service first to find new podcast content.

Listeners also use YouTube because:

  • It is one of the best content search engines,
  • They prefer podcasts with a video component, and
  • They like the interaction of the comments section.

In this guide, we'll break down why putting your podcast on YouTube is worthwhile, how to use it to get new listeners, and how to get started.

Why you should put your podcast on YouTube

In a 2021 study by Edison Research, 18% of podcast listeners said they use YouTube most often to listen to podcasts.

The growing use of the platform as a universal search engine has led to the expectation that people will find your podcast there.

If users can't find it on YouTube, it could deter them from looking for it elsewhere.

YouTube also has a powerful recommendation algorithm to get your podcast in front of viewers watching similar content.

Other benefits of having your podcast on YouTube are:

  • You can reach new audiences of all ages,
  • You can leverage real-time feedback from comments to improve your content, and
  • You can promote your episodes with shorter video clips.

YouTube podcast growth playbook

Successful YouTube podcast channels have several things in common. Follow these tips to optimize yours and increase engagement.

Launch your YouTube channel with video

Viewers like to see high-quality videos of your podcast.

You can upload videos of full episodes, stream your content live, repurpose your content into clips, or make dedicated YouTube videos supplementary to your podcast.

Create a second channel with clips that can go viral on their own

People tend to use YouTube for shorter clips instead of long-form content, so creating short "best-of" clips is an excellent way to get more views on the platform.

Short clips act as a teaser that encourages viewers to click on your episode link to listen to the whole episode.

Posting clips of your episodes are great for social media, can boost your SEO, encourage more views, and drive traffic to your podcast or website.

Link to audio-only podcast episode

Ultimately, you want YouTube viewers to become podcast listeners, so it's crucial to include a link to your podcast in your episode description.

If your viewers stay on YouTube and don't find you in other directories, you won't end up with more subscribers.

Examples:

The Joe Rogan Experience

Spotify is the only place you can find full-length episodes of Joe Rogan's podcast. The podcast has one YouTube channel (PowerfulJRE) that highlights several clips of most episodes.

H3H3 Podcast

Hosts Ethan and Hila Klein have three YouTube channels. Their podcast's main channel has lots of playlists categorizing their catalog.

WVFRM Podcast

Waveform podcast splits their content between two channels. Both their long-form videos and clips use that episode's subject matter in their titles.

Things to avoid

When people use YouTube, they have certain expectations of the content they'll find. Avoid these things to make your content more engaging.

Using a static image overlay

Many podcasters record an audio file of their podcast episode and upload it to YouTube using their cover art or a waveform as the thumbnail.

This format does not engage viewers and does little to grow your channel.

If you have content on YouTube, it needs to be video.

Posting a video without thought or optimization

Avoid the temptation of posting a video and forgetting about it.

For your YouTube viewers to translate into podcast listeners, you need to put effort into each post by doing:

  • keyword research,
  • careful editing, and
  • working with YouTube's algorithm.

How to Start a Podcast on YouTube

Step #1: Buy your video gear

You can record your video episode in two ways, depending on your needs. Neither option requires a lot of podcasting equipment, and both are easy to set up, even for beginners.

Record video remotely

Remote recording tools are great for capturing long-distance interviews.

This option doesn't require an elaborate setup. Just plug your microphone into your computer or interface, choose it as your input, and start recording.

This recording method is simple and requires little to no post-production.

Here are our favorite remote recording tools:

Record using an external camera

External cameras capture higher-quality video than a webcam and are a good option for in-person interviews with a co-host or solo podcasters.

You can use your iPhone camera attached to an affordable tripod or invest in one of these separate camcorders:

If you want a more professional camera, we recommend the Canon M50 II.

For either of these recording options, we recommend a quality USB mic like the Samson Q2U or the Audio-Technica ATR2100x.

Step #2: Record your episode

For HD videos, record in at least 1280x720p (for 720p) or 1920x1080 (for 1080p).

To get the best lighting, use a ring light or position yourself with a window towards your face.

Be mindful of your background, too. You can sit in front of a plain wall or invest in a backdrop to make it more interesting.

Step #3: Edit your episode

Edit your episode to cut out fluff, mistakes and make it flow.

For basic edits, you can use a tool like Lightworks, OpenShot, or iMovie.

Fore involved editing, consider full-featured video editing software like Final Cut Pro or Adobe Premiere Pro.

YouTube supports lots of file types but recommends exporting your podcast episode as an MP4 video format.

Step #4: Upload video to YouTube

You can upload your video via your regular YouTube account under Your Channel.

Spend some time considering the best title with relevant keywords and add chapter markers with timestamps to help viewers navigate your episode.

Check out YouTube's Content Creator page for how-to articles and FAQs.

Step #5: Publish audio separately to an RSS Feed

If you use a remote recording tool like Riverside, you'll get a WAV recording separate from your video, making it simple to upload a new episode to your podcast host.

If you record in person using an external camera, we suggest recording your audio content directly to recording software, so you have separate audio and video files.

Bonus: Create clips of your episode

Creating valuable bonus content is an effective way of getting traction on your YouTube channel.

Bonus content can be clips of full episodes, private content for your patrons, or original video content made to augment the episode.

Bonus clips help engage viewers, so they stick around longer, can help you monetize your episodes, and help boost your analytics.

FAQ

Can I do a podcast on YouTube?

You can put your podcast on YouTube, but it shouldn't be the only place you publish your content. Make sure you also list your podcast in the major directories like Apple Podcasts, Spotify, and Google Podcasts.

Do podcasts make money on YouTube?

YouTube ads sell for $2-$10 per 1,000 listens, so it takes a large audience to earn anything significant. For most podcasters, earning substantial income on YouTube requires going beyond the basic CPM advertising model.

Is it better to start a podcast or YouTube channel?

Having a podcast lets you create longer content for listeners who have the time to listen to entire episodes. YouTube is better for shorter clips of your podcast and can help redirect viewers to your episodes.

How do you start a video podcast?

You can start a video podcast by following these steps:

1. Buy your gear, recording equipment, and editing software,

2. Record the episode,

3. Edit the episode,

4. Upload podcast audio file to hosting platform, and

5. Upload podcast video to YouTube podcast channel.

Alban Brooke

Alban Brooke

Alban Brooke is the Head of Marketing at Buzzsprout and the co-host of Buzzcast. Have any questions about this guide? Reach out on Twitter.

FAQ

Can I do a podcast on YouTube?

You can put your podcast on YouTube, but it shouldn't be the only place you publish your content. Make sure you also list your podcast in the major directories like Apple Podcasts, Spotify, and Google Podcasts.

Do podcasts make money on YouTube?

YouTube ads sell for $2-$10 per 1,000 listens, so it takes a large audience to earn anything significant. For most podcasters, earning substantial income on YouTube requires going beyond the basic CPM advertising model.

It is better to start a podcast or YouTube channel?

Having a podcast lets you create longer content for listeners who have the time to listen to entire episodes. YouTube is better for shorter clips of your podcast and can help redirect viewers to your episodes.

How do you start a video podcast?

Start a video podcast by following these steps:

1. Get set up with a podcast host,

2. Choose your recording equipment and editing software,

2. Record your episode,

3. Upload podcast audio file to hosting platform, and

4. Upload podcast video to YouTube podcast channel.