Submit Your Podcast to Spotify: Step by Step Guide
Spotify is one of the leading podcast directories in the world, second only to Apple Podcasts in number of active listeners.
The platform started in Sweden in 2006 as a music streaming service and added podcasts to their catalog in 2018. As of 2020, the directory has over 500,000 podcasts across 75 countries and availability on pretty much every device imaginable.
In this guide, we'll show you how to get your podcast listed in Spotify, whether or not you host your show with Buzzsprout.
Required Podcast Info and Settings
Make sure you have these required fields filled out before submitting your podcast; otherwise, Spotify won't be able to list your show in their directory:
#1 Podcast Title
Your podcast name should be easy to understand to the point. You want people to stop mid-scroll and say to themselves, "That's exactly what I'm looking for!"
Check out this podcast episode for more tips on how to come up with the perfect name for your podcast:
#2 At Least One Live Episode
You must have at least one live episode published in your podcast feed before Spotify can add your podcast to their directory.
If you're not ready to launch yet, we recommend making a short trailer to promote your show and give listeners a sneak peek of what's coming up.
#3 Podcast Description
Try to explain your show's concept in two or three sentences. Ask yourself, "How would I describe my podcast to someone who hasn't listened to an episode yet?"
What is your podcast about, and what makes it unique? How will listening to your podcast make people's lives better?
The goal is to include enough detail for the reader decide if it's content they want to follow.
#4 Custom Artwork
Every podcast directory requires you to have custom cover art before submitting your show.
Make sure you create artwork that stands out, accurately conveys the concept of your podcast, and is easy to read when viewed on a mobile phone!
Standard dimensions for podcast artwork are 3000 x 3000 pixels exported as a .jpg or .png file.
#5 Podcast Category
Select at least one category that best fits your podcast to help directories know how to group your show.
#6 Language Selection
This one's self-explanatory! Just make sure you specify the primary language spoken on your podcast.
Now that you've got the essentials covered, you're ready to submit your show to Spotify!
For Buzzsprout Users
If you host with Buzzsprout, we have a simple submission process that's much faster than Spotify's manual process.
Navigate to the Directories tab and sub-tab in your dashboard and select Get Listed under the Spotify icon.
We'll prompt you to verify that you've completed the required fields in your podcast settings (you won't be able to move forward until you do).
If everything is good to go, select Submit Your Podcast to Spotify. That's it! Your podcast should show up in search within a few days.
Once you get listed and start getting listeners, you can access your Spotify dashboard within your Buzzsprout dashboard to view your show's stats!
Spotify's Submission Process
If you don't use Buzzsprout as your hosting platform (and your podcast hosting provider doesn't have an API connection with Spotify), you can manually submit your podcast to Spotify for Podcasters using these steps.
This process also works if you self-host using a platform like Amazon Web Services or Wordpress.
Go to podcasters.spotify.com and select Get Started to begin the submission process.
Spotify will prompt you to log in to your Spotify account. If you don't have a Spotify account, you can create one, or log in using your Facebook username and password.
The first thing Spotify needs from you is your podcast RSS feed. Your podcast feed is the URL that allows Spotify to pull new podcast episodes into their app, and you can typically find it in the dashboard of whichever podcast host you use.
Your podcast's RSS feed should look something like this: https://feeds.buzzsprout.com/123456.rss
Once Spotify has verified your RSS feed, it will show you the information it pulled from your podcast (your podcast artwork, podcast title, artist/host, podcast description, and primary category).
If everything looks the way it should, select Next in the bottom right corner of your screen to continue.
Next, Spotify needs to verify you're submitting your own podcast to their directory. Spotify will send a verification code to the email address associated with your RSS feed.
Copy and paste the code into the form to verify ownership and select Next to continue.
Spotify needs some a bit more information to categorize your podcast accurately. Choose the option that best describes your podcast from each dropdown menu!
Select Next when you're ready to continue!
On this screen, Spotify allows you to review the information before submitting it. If you need to change something, select Go Back in the bottom left corner of your screen.
If everything looks good, click Submit to finish the process.
Congratulations! You've successfully submitted your podcast to Spotify, and your show should appear in search results within a week.
Log in to your Spotify account to view your show's stats and track podcast downloads within the app.
Spotify Terms and Conditions
If you agree to Spotify's terms and conditions, they have the right to use listener information to place targeted ads within your episodes using Streaming Ad Insertion — a process we think raises privacy concerns.
In response, some podcasters have decided to pull their show from the platform. While it's entirely up to you where you list your content, we suggest doing a little research on this directory to make sure it's a good fit!
Instructions for other podcast hosts
If you use one of the following hosting companies, read their guidelines for the best way to submit your show to Spotify: Libsyn, Blubrry, Spreaker, Podbean, Simplecast, and Transistor.
Podcast Distribution: Where else should you list your podcast?
Getting listed in the top podcast directories is the foundational step of any successful podcast marketing strategy. Here are our step-by-step guides for listing your show into all the essential podcast directories!
- Submit podcast to Apple Podcasts (iTunes) — YouTube
- Submit podcast to Google Podcasts — YouTube
- Submit podcast to Stitcher — YouTube
- Submit podcast to TuneIn — YouTube
- Submit podcast to iHeart — YouTube
- Submit podcast to Pandora — YouTube
- Submit podcast to Google Play Music
- Submit podcast to Deezer
- Submit podcast to Podchaser