Apple Podcasts logo on gray background

Get Your Podcast into Apple Podcasts & iTunes [2021]

Apple Podcasts is the most important podcast directory:

  • it accounts for over 26% of podcast downloads,
  • it's the default podcast app on iPhone, and
  • it will help your podcast get listed in other apps like Overcast.

Follow this step-by-step guide to get your new podcast into Apple Podcasts.

Step 1: Write your podcast title, author, and description

A unique podcast title, author, and description are required to submit your show to Apple Podcasts.

Apple uses the title and author fields for search in Apple Podcasts. Don't stuff keywords into these sections, or your podcast might be rejected.

Adding podcast title and description to Buzzsprout podcast

Your podcast host will have a page where you can save your podcast info.

Step 2: Upload your podcast artwork

Unique podcast cover art is required to get listed in Apple Podcasts.

Your cover art must meet Apple Podcasts' artwork requirements

  • 3000 x 3000 pixels
  • Resolution of 72 dpi
  • JPG or PNG file type
  • RGB colorspace 

Once your cover art is ready, upload it to your podcast host.

Tip: Follow this guide if you need help creating artwork for your podcast.

Step 3: Pick your podcast category

Apple Podcasts splits their directory and charts into different categories like History, Fitness, and Earth Sciences.

While other podcast directories and apps use three categories, Apple Podcasts only uses your first podcast category. 

Tip: If you're starting a new podcast, select a sub-category to have a better chance of ranking and gaining new subscribers.

Step 4: Upload your first episode

Apple Podcasts requires every show to have at least one episode to get listed. 

Your first episode can be a podcast trailer, teaser, or full episode. 

Uploading podcast episode into Buzzsprout

Apple Podcasts does not host your podcast, so you'll need to upload your episode to a podcast host like Buzzsprout.

Give your episode a title and description, and click Publish Now.

Step 5: Copy your RSS feed

Your podcast's RSS feed includes all the metadata about your podcast, like your show details and links to your cover art and audio files.

Your podcast hosting platform will create your RSS feed URL. 

RSS Feed in Buzzsprout

Copy the RSS feed URL so we can submit your podcast to Apple.

Step 6: Create Apple ID

You'll need an Apple ID to submit your show to Apple Podcasts Connect. 

You can create a new Apple ID or use an existing Apple ID.

You'll use this Apple ID to log in to Apple Podcasts Connect and check your podcast's Apple-specific statistics.

Apple Podcasts statistics dashboard in Apple Podcasts Connect

Even though getting listed in Apple Podcasts is free, your Apple ID must have a valid credit card on file, or you won't be able to log in.

Step 7: Submit to Apple Podcasts Connect

Log in to Apple Podcast Connect. 

Click the ⊕ next to Podcasts in the top left and click New Show.

Select Add a show with an RSS feed and click Next.

Paste your RSS Feed URL from step 5 and click Add.

Adding an RSS Feed to Apple Podcasts

Complete the Content Rights and Show Contact sections and click Save.

Wait about 10 minutes for Apple to process and validate your show.

Click Submit for Review in the top right to complete your podcast submission.

Step 8: Wait for approval 

Apple Podcasts does a human review of every new podcast and will send you an email once they approve your podcast.

Apple Podcasts approval email

Apple typically approves new shows within 72 hours.

If your podcast hasn't been approved or rejected in ten days, contact Apple Podcast support

Once approved, it will be available in the Podcasts app and on the Apple Podcasts website.

Alban Brooke

Alban Brooke

Alban Brooke is the Head of Marketing at Buzzsprout and the co-host of Buzzcast. Have any questions about this guide? Reach out on Twitter.

FAQs

Do I need to re-submit my podcast when I release a new podcast episode?

No. Once your podcast has been approved and listed in Apple Podcasts, Apple will automatically check your RSS feed for new episodes every 24 hours.

​How long will it take Apple Podcasts to get my new episodes?

Apple Podcasts will checks your podcast for new episodes every 24 hours. If your episode isn't in Apple Podcasts within 24 hours, reach out to Apple Podcasts support

How long does it take to get accepted into Apple podcasts?

Apple does a human review of every podcast submitted to Apple Podcasts, so it can take up to two weeks for your podcast to be approved.  

Why can't I sign into Apple Podcasts Connect?

If you can't log in to Apple Podcasts Connect, make sure that your Apple ID has a valid credit card on file. Here's how to add a payment method to your Apple ID. 

Is it free to submit a podcast to Apple Podcasts?

Yes, unless you're creating a paid Apple Podcasts Subscription, it is completely free to get your podcast listed in Apple Podcasts. 

What is the difference between iTunes and Apple Podcasts?

In 2017, Apple rebranded iTunes and split its podcasting app off into Apple Podcasts.

That's why you might hear podcasters reference getting a podcast listed in iTunes, the iTunes Store, or logging into iTunes Connect. 

Where else should I list my new podcast?

It's best to list your podcast in all the top podcast directories: SpotifyGoogle PodcastsStitcherTuneIn, the Podcast Index, and Amazon Music.