The Definitive Podcast Directory List (2020)
Once you upload your podcast's first episode, getting listed in all the top podcast directories is the first order of business!
Directories like Apple Podcasts are platforms that help people find and stream your content, and unless you list your podcast in the most widely used platforms, listeners can't find your show.
In most cases, directories don't host or distribute your podcast — that's up to your podcast host. Instead, directories focus mostly on providing a centralized place for podcast listeners to discover new content.
Let's break down the nine major podcast directories you want to get listed in right away and work our way down to niche directories than can further expand your show's reach!
The best podcast directories to list your show
Listing your show on the most popular podcasting platforms is essential to a successful podcast marketing strategy.
Most of your listeners will find your podcast in one of these nine major outlets, so we suggest you submit your show to each one.
1. Apple Podcasts (formerly iTunes)
Apple Podcast is the oldest, largest, and most important of all the podcast directories. Once you're ready to launch your show, your next job is getting listed in Apple Podcasts.
A majority of podcast listeners find new content through Apple Podcasts and use the Podcasts app on their iPhones to stream their favorite shows.
Apple Podcasts also lets users leave reviews, which not only help you rank better, but also gives you valuable insight into what listeners think of your show.
Once you list your show in Apple, it will also appear in these apps & directories:
- Podcast Republic
Spotify is one of the most popular podcast directories, but we suggest doing some research on this platform to make sure it's a good fit for you.
Spotify is primarily a music streaming app, so if you do decide to list your podcast with them, your show could reach an audience that wouldn't find you otherwise. You'll also have access to the app's new stats feature to track your show's performance.
The directory recently made some changes regarding ad placement, and now uses information about its users to insert ads into their content (Streaming Ad Insertion).
Spotify is available for both iOS and Android, so listeners can use it no matter what smartphone they use.
3. Google Podcasts
Google is phasing out Google Play Music and helping podcast listeners move their subscriptions to Google Podcasts. As they focus more on podcasting the directory will likely continue to grow as it competes with major outlets.
Google's podcast directory doesn't have a standard submission process and instead uses search technology to crawl the web and find shows to list in their catalog. Make sure your podcast follows Google's guidelines so it can be picked up and listed on the directory.
If you host your podcast on Buzzsprout, your podcast website is automatically compatible with Google Podcasts.
4. TuneIn Radio
TuneIn Radio is the default podcast player for Amazon's Alexa devices and broadcasts internet radio and podcasts to a community of over 75 million active users combined.
Overall, TuneIn accounts for a small percentage of total podcast listens, but their partnerships make your show available in a few additional spots (like Tesla cars, for instance).
TuneIn's podcasting app is available on Android, iOS, Google Home, CarPlay, and more.
Stitcher was one of the first-ever podcasting apps for Android users. It's now one of the largest third-party directories in the world broadcasting music, podcasts, and internet radio.
Stitcher also offers stats on your show's performance with insights that can help you create better content. The platform has millions of users and is available on iOS, Android, PC, smart speakers, and integrated into over 50 car models.
Pandora's recommendation engines are still one of the best ways to discover new music — and they've recently made them even more powerful.
Pandora recently updated its submission process to accept many more podcasts, and we’re excited to see how they leverage their rating systems to help listeners discover new shows.
7. Listen Notes
Listen Notes is the best podcast search engine out there and functions like the Google of podcasts. Users can search the directory for specific topics, and the results often showcase independent podcasters who wouldn't appear in an Apple Podcast search.
Most podcasters with a public RSS feed and available podcast data are automatically listed in Listen Notes and just need to claim their show.
If you don't see your show listed, you can submit your podcast via their website or through your Buzzsprout dashboard.
iHeartRadio is one of the largest audio streaming services and podcast directories on the web. The platform functions similarly to Pandora, and streams music, radio, and podcast episodes on mobile devices, tablets, cars, TV, and gaming consoles.
The platform recently moved to a manual submission process that allows any podcaster to get their show into iHeartRadio.
Other top podcast directories to list your show
Even though these directories aren't as popular as the ones listed above, they attract millions of avid podcast fans, and listing your content on these platforms increases the chances of the right listeners finding your show.
We suggest listing your podcast in these apps after your show is already in most major directories.
Alexa via AnyPod
There isn’t an Alexa or Amazon podcast directory yet, but you’re still able to make your podcast available on Alexa devices.
Our favorite way to do this is with the Alexa podcast player, AnyPod. Since AnyPod isn’t a built-in skill, you’ll have to enable it by saying, “Alexa, enable AnyPod skill.”
Even if you're in TuneIn's directory, getting listed in AnyPod gives listeners another way for Alexa users to find your podcast.
Even though Podcast Addict isn't considered a major directory like Apple Podcasts, it's the most popular podcast app among Android users with over nine million listeners.
Search your show's title to see if you're already listed in their database. If you don't see your podcast, you can submit it to the directory, and your show will appear in results within 24 hours.
Podchaser is like an interactive IMDB for podcast creators. Podchaser's listeners can search for new content within the app, and view the podcast's profile page for information about the content and its creators.
This podcast app is an excellent way to display your work and interact with fans directly through its built-in social media elements.
Pocket Cast's podcasting app (owned by NPR) features powerful filters to help guide listeners through a sea of content to find the shows they'll love.
Pocket Casts is now free and available across iOS, Android, Alexa, Car Play, Apple Watch, and much more.
RadioPublic is a widely used app that's been around for over 15 years. The app focusses on the success of independent creators with hand-curated playlists that showcase content, and a ton of helpful features for podcasters.
Users can listen on their desktop or mobile device (iOS & Android).
Castbox podcast directory started in 2016 to simplify the process of podcast discovery. They've since released several powerful tools for finding content, including an AI-powered search engine, and have over 95 million episodes in their library.
To get listed in Castbox, sign up for an account in their Creator Studio. Select the Claim Ownership tab and provide them with your email address and RSS link to complete the process.
IPodder's online directory features hand-picked podcasts across over 20 genres, including radio music stations. There's currently no app for the directory yet, so listeners need a desktop (or an in-phone browser and WiFi) to stream content.
Once you submit your show to the directory, the team will review it for approval within 48 hours.
Deezer's user interface is similar to Spotify but is primarily a European app (although anyone can use it). Like Spotify, the platform started as a music streaming service, but now also includes spoken-word audio.
Getting your podcast on Deezer gets your show in front of its 14 million users, and all the money generated from ads on Deezer goes directly to supporting artists and podcasters.
Player FM is a cloud-synced podcast app that focusses on podcast discovery, niche topics, and tailored recommendations. It's a great resource for indie podcasters and fans of niche content.
Women in Podcasting
Women in Podcasting is a directory exclusively for women creators and aims to give an equal voice to all creators in the podcasting community. This directory is an excellent place to list your content if you have a show geared toward a primarily female audience.
Women in Podcasting is currently not accepting new podcasts, but check back in a few months for updates from their team!
Learn Out Loud
Learn Out Loud's directory mostly features educational and informative content and attracts listeners who want to learn. If you have an educational podcast (history, literature, science, self-development, religion, etc.), this could be a great platform for you!
Sign up for a Learn Out Loud account to begin the submission process.
More ways to distribute your podcast
Podcast directories aren't the only way to get your show out there. Take a look at these less traditional podcast distribution channels and learn how to leverage each one to your show's advantage.
Posting short video clips and soundbites of your show is one of the best ways to utilize Facebook to grow your podcast. You can create visual soundbites with Buzzsprout, and include a link to your podcast website within your post so viewers can subscribe to your show!
Posting video footage of your podcast to YouTube (instead of still-frame cover art) is a great way to share your content with people who may not use a podcasting app.
You can use the platform to interact with viewers in the comments section and publish bite-sized clips of your content to generate interest in your show.
Learn everything you need to know before publishing your content on YouTube and decide whether it's the right move for your podcast.
If you choose to use SoundCloud to distribute your content, we suggest you create a free account. After you have a Soundcloud account, you can upload your audio files and link episodes to your podcast website so users can subscribe to your show.
We're always on the lookout for new podcast directories, so feel free to reach out to us on Twitter, or the comments below, if you know of any directories we missed!